Children’s Hospital Foundation of Manitoba

What Children’s Hospital Foundation of Manitoba does

Children's Hospital Foundation of Manitoba is a registered Canadian charitable foundation (CRA Charitable Registration Number 11885 2490 RR0001), operating as The Children's Hospital Foundation of Manitoba Inc. Founded in 1971 and headquartered at 533A-715 McDermot Avenue in Winnipeg, the foundation is the sole charitable organization dedicated to raising and deploying funds in support of HSC Children's Hospital — the only children's hospital serving Manitoba, Northwestern Ontario, and Nunavut. Approximately 60% of patients are Indigenous, a demographic that has shaped recent program priorities including Canada's first Indigenous Community Healing Space inside a children's hospital. The foundation funds pediatric medical equipment, hospital facility upgrades (including the CK5 childhood cancer, blood-disorder and transplant ward redevelopment), research at the Children's Hospital Research Institute of Manitoba (notably the PROMISE oncology initiative), and patient-experience programs such as the Smilezone transformation partnership.

The foundation's core operational deliverables include an online donation platform, an e-newsletter subscriber service, the Foundation Families patient-story program, annual gratitude reports for donor transparency, a Donor Bill of Rights, and a PIPEDA/GDPR-aligned privacy framework. Underlying technology is limited to standard web infrastructure (Google Analytics for traffic analysis, Google AdWords for advertising) — there are no proprietary technology products, APIs, or AI components. Revenue is generated entirely through philanthropic channels: individual donations (one-time and recurring, ranging roughly $25 to $500 per gift), corporate cause-marketing partnerships (notably the Purdys Chocolatier Dear Santa Bar campaign, which has raised approximately $1.4 million cumulatively since 2019), event-based fundraising, and major-gift / capital campaigns including the $2.2 million Indigenous Community Healing Space funded in part by the Government of Manitoba. Go-to-market is direct-to-donor via the goodbear.ca website, with no resellers, third-party fundraisers of scale, or paid acquisition channels disclosed beyond standard Google AdWords.

Customer-base segmentation reflects a typical hospital-foundation pattern: individual donors (persona), corporate partners (business units seeking CSR alignment), and the ultimate beneficiaries — pediatric patients and families at HSC Children's Hospital, including a large Indigenous sub-segment requiring culturally safe care. Operational geographies are explicitly regional, covering Western and Northern Canada. Governance is provided by a Board of Directors and led by President & CEO Stefano Grande. The organization does not own subsidiaries, has no parent entity, and is not subject to traditional PE/VC or public-market ownership structures.

Name

Children’s Hospital Foundation of Manitoba

Legal name

The Children's Hospital Foundation of Manitoba Inc.

Website

https://goodbear.ca

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Children's Hospital Foundation of Manitoba is a registered Canadian charity that raises and deploys funds exclusively in support of HSC Children's Hospital — the sole pediatric hospital serving Manitoba, Northwestern Ontario, and Nunavut — funding equipment, childhood cancer research at CHRIM, and culturally safe healing spaces including Canada's first Indigenous healing space in a children's hospital.

Ownership category

akta.pro rank

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Direct donations from individuals through the foundation's website and fundraising campaigns. Donors can make one-time or recurring contributions to support children's health programs.
2. Corporate Partnerships and Cause Marketing: Partnerships with companies like Purdys Chocolatier where a portion of product sales is donated. The Dear Santa Bar campaign raised $1.4 million since 2019.
3. Event-Based Fundraising: Various fundraising events and campaigns throughout the year to engage donors and raise awareness for children's hospital needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The foundation raises and channels charitable funds to support pediatric care, research, and family programming at HSC Children's Hospital in Winnipeg. It operates a public-facing donation and engagement platform (goodbear.ca), runs recurring fundraising campaigns such as the CK5 Childhood Cancer Campaign and the Dear Santa Bar partnership with Purdys Chocolatier, funds research initiatives like the PROMISE program at the Children's Hospital Research Institute of Manitoba (CHRIM), and stewards capital and program initiatives including the Smilezone transformation spaces and Canada's first Indigenous Community Healing Space within a children's hospital.

Product overview

Children's Hospital Foundation of Manitoba is a charitable organization (not a technology product company) that operates as a unified platform of fundraising, awareness, and support services. The core offering consists of an online donation platform enabling financial contributions to hospital programs, combined with E-newsletter subscription services for supporter engagement. The foundation runs several campaigns including the CK5 Childhood Cancer Campaign for ward redevelopment, the Dear Santa Bar Campaign partnership, and funds initiatives like the Smilezone Program (transformed healing spaces) and the Indigenous Community Healing Space (Canada's first Indigenous healing space in a children's hospital). Supporting products include Foundation Families patient stories, Annual Gratitude Reports for transparency, and policy frameworks governing donor privacy and rights. The foundation funds childhood cancer research through PROMISE at CHRIM. The organization does not offer a public API.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Donation Platform Secure web-based donation system enabling donors to make financial contributions to the foundation, supporting various hospital programs and campaigns including childhood cancer ward redevelopment and Indigenous health initiatives. Accepts one-time and recurring gifts with suggested giving tiers displayed on the donation form.
• E-newsletter Subscription Email newsletter subscription service allowing supporters to opt in to receive updates on events, news, and stories from the foundation, with sign-up accessible via the foundation's website.

Quantifiable outcome

• Over 140,000 children served annually at HSC Children's Hospital
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core.

• Smilezone FoundationcoreStrategic or Co-development Partner · 27 May 2026Smilezone Foundation is a national charity dedicated to improving the lives of children receiving treatment in healthcare and community settings. They created a newly transformed Smilezone space within a key waiting area at HSC Children's Hospital, designed to create a brighter, more welcoming experience for children and families.
• Purdys ChocolatiercoreGTM or Marketing Partner · 1 January 2019Purdys Chocolatier's 'Dear Santa Bar' campaign has been running for seven years, raising $1.4 million for children's hospitals in Canada since 2019. The initiative involves selling chocolate bars with $2 donated per sale to support hospital foundations in various Canadian cities including Winnipeg.
• Indigo Arrows (Destiny Seymour)coreStrategic or Co-development PartnerIndigenous designer who designed the Indigenous Community Healing Space at HSC Children's Hospital, bringing cultural perspective and design expertise to create a culturally-safe healing environment.
• Children's Hospital Research Institute of Manitoba (CHRIM)coreStrategic or Co-development PartnerThe foundation funds world-class research at CHRIM, including the PROMISE research initiative (Pediatric Research in Oncology in Manitoba: Innovation, Science, Excellence) which aims to find breakthrough treatments for children in Manitoba and beyond.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CHU Sainte-Justine Foundation: Foundation supporting CHU Sainte-Justine, the largest mother-and-child teaching hospital in Quebec. Comparable pediatric hospital foundation with research institute affiliation and major capital campaign experience.
• IWK Foundation: Charitable foundation for the IWK Health Centre in Halifax, serving Maritime provinces. Comparable regional pediatric hospital foundation with research, equipment, and patient-family programming mandate.
• SickKids Foundation: The charitable foundation supporting Toronto's Hospital for Sick Children, Canada's largest and most prominent children's hospital foundation. Directly comparable as a peer hospital foundation raising funds for pediatric equipment, research, and capital projects across Canada.
• BC Children's Hospital Foundation: Fundraising foundation for BC Children's Hospital in Vancouver. Direct peer in model, scope, and mandate — supporting pediatric research, equipment, and family-centered care programming for the province of British Columbia.
• Children's Health Foundation (London Health Sciences): Foundation supporting Children's Hospital at London Health Sciences Centre in Ontario. Comparable mid-sized Canadian children's hospital foundation with similar capital, research, and family-centered programming focus.
• Jim Pattison Children's Hospital Foundation: Foundation supporting Jim Pattison Children's Hospital in Saskatoon, Saskatchewan. Comparable Western Canadian pediatric hospital foundation serving a similar geographic and demographic catchment.
• Janeway Children's Hospital Foundation: Foundation supporting the Janeway Children's Health and Rehabilitation Centre in Newfoundland. Comparable regional children's hospital foundation with similar scope and community-based fundraising model.
• CHEO Foundation: Fundraising arm of the Children's Hospital of Eastern Ontario in Ottawa. Direct peer operating a similar mandate of pediatric hospital philanthropy, research funding, and family programming.
• Stollery Children's Hospital Foundation: Foundation supporting the Stollery Children's Hospital in Edmonton, Alberta. Directly comparable Western Canadian pediatric hospital foundation with similar capital campaign, research funding, and community fundraising model.

Others

• Smilezone Foundation: National charity improving the lives of children in healthcare and community settings through transformed 'Smilezone' spaces. Functions as both a current CHFM partner (delivering the HSC Smilezone project) and thematically adjacent organization focused on pediatric healthcare environments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CHFManitoba
• Facebookfacebook.com/chfmanitoba

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Children’s Hospital Foundation of Manitoba