TOOLSIDEE

What TOOLSIDEE does

TOOLSIDEE, operated by the Dutch private limited company De Goudse Gereedschaphandel B.V., is a direct-to-consumer online retailer of professional and DIY tools and workshop equipment, headquartered in Waddinxveen, Netherlands. Founded around 2015-2016, the company has operated for nearly ten years and currently employs 1-10 people. It sells through localized e-commerce storefronts across ten European countries (Netherlands, Germany, France, Ireland, UK, Italy, Norway, Spain, Sweden, Denmark, and Finland) with 1-3 working day delivery from a centralized Netherlands warehouse.

The product catalog spans more than 20 categories including mobile tool carts, modular workshop systems, compressors, polishing machines, welding and soldering equipment, power tools, airbrush equipment, woodworking machines, engine lifts, metalworking machinery, workshop organization, and recently added air conditioning/ventilation and garden equipment. The assortment is anchored by HBM as the primary private-label/own brand, supplemented by third-party brands including BETA, MW Tools, AOK, DeWalt, and Makita. Pricing follows a unit-pricing model with individual product prices ranging from under €10 to over €4,000, a €150 free-shipping threshold, a 14-day return policy, and recurring monthly promotional discounts.

The go-to-market model is organic and paid search-driven DTC e-commerce, reinforced by a 9.5/10 Trustpilot customer rating and a Dutch webshop certification badge. Revenue is generated through one-time product transactions to two primary persona segments — DIY enthusiasts and professional tradespeople — with no subscription or enterprise tier, no mobile app, no public API, no disclosed funding, and no external ownership.

Name

TOOLSIDEE

Legal name

De Goudse Gereedschaphandel B.V.

Website

https://toolsidee.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

TOOLSIDEE is a Dutch direct-to-consumer online retailer selling professional and DIY tools, workshop equipment, and adjacent categories across ten European countries via localized e-commerce storefronts, serving both hobbyists and tradespeople.

Ownership category

akta.pro rank

Product category

Professional Tools Retail

NAICS

Hardware Retailers (44414)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

akta.pro secondary industry

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)

Keywords

• Online tool retail
• Professional power tools
• Workshop equipment
• Automotive tools
• Workshop machinery

Headquarters

HQ city

Waddinxveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct product sales through e-commerce platform. One-time transaction model where customers purchase tools and equipment at listed prices. Volume discounts available for certain products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

TOOLSIDEE operates an online e-commerce platform that retails professional tools, machines, and workshop equipment for automotive, motorcycle, woodworking, metalworking, polishing, welding, and garden applications. The catalog spans compact hand tools through large workshop systems, anchored by its primary private-label brand HBM and complemented by brands such as BETA, MW Tools, AOK, DeWalt, Makita, Hikoki, and Hitachi, sold direct-to-consumer across 10 European country storefronts.

Product overview

Toolsidee is an online tool retailer operating as an e-commerce platform selling professional and affordable tools and machines. The product portfolio is organized into multiple distinct categories: Gereedschapswagens (mobile tool carts) with brands including BETA, HBM, MW Tools, Novus, Scheppach, and Teng Tools in various colors and configurations; Modulaire Werkplaats Systemen (modular workshop systems) by HBM featuring Expert, Professional Deluxe, and Premium series; and related accessories such as foam inlays for tool organization and wall panel hooks. Beyond workshop storage, the company offers Compressors, Polijstmachines (polishing machines), Lassen en Solderen (welding and soldering equipment), Electrisch Gereedschap (power tools) from DeWalt, Makita, Hikoki, and others, Airbrush equipment, Houtbewerking (woodworking machines), Motorheftafels (engine lifts), and Buiten en Tuin (garden equipment). The company serves both DIY enthusiasts and professionals with a focus on quality tools at competitive prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Toolsidee E-commerce Platform Pan-European online tool retail storefront serving DIY enthusiasts and professionals with nearly 10 years of operating history.
• Tool Carts (Gereedschapswagens) Mobile tool storage solutions offered in multiple brands (BETA, HBM, MW Tools, Novus, Scheppach, Teng Tools), colors, and drawer configurations, for DIY users and professional workshops.
• Modular Workshop Systems (Modulaire Werkplaats Systemen) Complete modular workshop systems by HBM including Expert, Professional Deluxe, and Premium series with steel cabinets, wooden worktops, and varied drawer configurations for full workshop build-out.
• Compressors (Compressoren) Air compressors including petrol-driven, direct-driven, sound-dampened piston, low-noise, oil-free, screw, and belt-driven types for automotive and workshop use.
• Power Tools (Electrisch Gereedschap) Power tools from brands including DeWalt, Drill Doctor, HBM, Hikoki, Hitachi, and Makita, covering drilling, cutting, grinding, and other electrical tool applications.
• Polishing Machines (Polijstmachines) Polishing machines and accessories including HBM professional polishers, hobby polishers, brushes, polishing paste, and polishing discs for surface finishing.
• Welding and Soldering (Lassen en Solderen) Welding equipment including plasma cutters, welding machines, gas cylinders, welding helmets, and soldering stations from HBM, ROTHENBERGER, and Telwin.
• Woodworking Machines (Houtbewerking) Woodworking machines including circular saws, combination machines, jigsaw machines, wood lathes, radial arm saws, and sanding machines.
• Metalworking (Metaalbewerking) Metalworking machines and tools for plate working, bending, cutting, and finishing operations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered primary, core and minor.

• HBMprimaryOthersMajor brand partner providing the majority of product catalog. HBM appears to be the primary private-label/own brand for tools and machines including tool carts, workshop systems, hand tools, and workshop equipment.
• BETAcoreOthersItalian professional tool brand. Products include tool carts, tool inlays, and professional hand tools sold through Toolsidee.
• MW ToolscoreOthersEuropean manufacturer of professional tool carts and workshop equipment. Products include premium tool trolleys with 7-15 drawers made in Europe.
• AOK Professioneel GereedschapcoreOthersProfessional tool brand offering competitive pricing with 10-year warranty. Products include tool sets and inlays for workshop organization.
• DeWaltminorOthersMajor power tool brand available through the electrical tools category.
• MakitaminorOthersMajor power tool brand available through the electrical tools category.
• TrustpilotminorOthersThird-party review platform used for displaying customer reviews and building trust.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fixami: Dutch online tool and hardware retailer serving both DIY and professional customers. The closest direct competitor to Toolsidee in geography, assortment, and customer segment.
• ManoMano: Pan-European online marketplace specialized in DIY, home improvement, and tools. Competes with Toolsidee head-on in many of the same 10 European countries with a comparable hybrid DIY/professional assortment.
• Toolstation: UK-headquartered trade and DIY tools retailer with extensive European footprint. Direct competitor on tool assortment, pricing, and trade/professional customer base.
• Gereedschapcentrum: Dutch online retailer of tools, machines, and workshop equipment serving professionals and DIY users. Highly comparable assortment, geography, and positioning to Toolsidee.

Broad incumbents

• Bauhaus: European home-center chain operating across many of the same countries as Toolsidee. Overlaps on hand tools, power tools, and workshop equipment but with a much broader home-improvement assortment and physical stores.
• Hornbach: European home-improvement and DIY retailer with strong online and omnichannel presence. Competes with Toolsidee for workshop, tools, and DIY customers, especially in Germany and the Netherlands.
• Gamma: Dutch home-improvement retailer (part of Intergamma) with online and physical stores. Overlaps with Toolsidee on power tools, hand tools, and workshop category but with a much broader DIY assortment.
• Praxis: Major Dutch home-improvement chain with national physical footprint and online store. Competes directly with Toolsidee for DIY and professional tool buyers in the Netherlands.
• Amazon (Tools & Home Improvement EU): Pan-European general marketplace carrying tools, power tools, and workshop equipment across all of Toolsidee's markets. The dominant price and assortment benchmark for the category.

Emerging players

• Wovar: Dutch e-commerce specialist in fasteners, hardware, and tools targeting construction and DIY customers. Comparable online D2C model and Dutch operating base to Toolsidee, though narrower assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/toolsidee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOOLSIDEE