Super Slow Way
Super Slow Way is a UK non-profit arts organisation in Blackburn delivering Arts Council England's Creative People & Places programme along the Leeds & Liverpool Canal corridor in East Lancashire, serving communities with low arts engagement through artist residencies, community events, and the British Textile Biennial.
- Company typePrivate
- Founded2015
- HeadquartersBlackburn, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Super Slow Way does
Super Slow Way is a community-led arts organisation founded in 2015 and headquartered in Blackburn, United Kingdom. It operates as Arts Council England's designated Creative People & Places lead body for East Lancashire, delivering creative, collaborative projects along a 20-mile stretch of the Leeds & Liverpool Canal corridor covering Pendle, Burnley, Hyndburn, and Blackburn. The organisation's purpose is to engage people with little or no prior experience of subsidised arts, using Community Assemblies as the primary mechanism for shaping local programming alongside commissioned artists. Since founding, it has delivered more than 100 projects engaging over 400,000 participants.
The organisation's core offering is a portfolio of artist residencies, community events, neighbourhood creative initiatives, and the British Textile Biennial festival (a sub-brand founded by Director Laurie Peake in 2017, which has scaled to 32 exhibitions across 19 venues). It does not develop technology products and has no proprietary software or AI components; the 'product' is human-curated community programming. Distribution is direct through in-person delivery along the canal corridor and via a website (superslowway.org.uk), social media (Facebook, Twitter, Instagram), and email newsletter.
Super Slow Way is a non-profit funded primarily through Arts Council England grants (£1 million awarded in 2017 and a further £1 million in October 2025 for the 2026-2029 period), supplemented by National Lottery, UK Government, and local authority funding (Blackburn with Darwen, Burnley, Hyndburn, Pendle, Lancashire County Council). Participation in programmes is free of charge; the organisation does not sell services. Governance is provided by a Consortium of local partners under Super Slow Way Ltd with an Independent Chair. The team of approximately 15 is led by founder and Chief Executive Laurie Peake, who received an MBE in January 2026 for services to the community.
Super Slow Way firmographics
Firmographics- Name
- Super Slow Way
- Legal name
- Super Slow Way Ltd
- Website
- https://superslowway.org.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Super Slow Way is a UK non-profit arts organisation in Blackburn delivering Arts Council England's Creative People & Places programme along the Leeds & Liverpool Canal corridor in East Lancashire, serving communities with low arts engagement through artist residencies, community events, and the British Textile Biennial.
- Ownership category
- akta.pro rank
Super Slow Way industry classification
Industry- Product category
- Community Arts and Cultural Development
- NAICS
- Historical Sites (71212), Nature Parks and Other Similar Institutions (71219)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)
Keywords
Where Super Slow Way is headquartered
LocationHeadquarters
- HQ city
- Blackburn
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Super Slow Way business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Arts Council England Funding: Primary funding from Arts Council England as part of the Creative People & Places programme. Awarded £1 million to continue the programme from 2026-2029. Additional funding from National Lottery and UK Government.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Super Slow Way product offering
Product offeringCore offering
Super Slow Way is a non-profit arts organisation that delivers community-led creative projects, artist residencies, Community Assemblies and cultural events along the Leeds & Liverpool Canal corridor in Pennine Lancashire. It runs the Creative People & Places programme for East Lancashire on behalf of Arts Council England, commissions artists to work in local neighbourhoods, and operates related initiatives such as the British Textile Biennial and canal-side placemaking projects like Making The Slow Way Super! and the Exbury Egg. Programmes are provided free to community participants and funded primarily through Arts Council England grants.
Product overview
Super Slow Way is an arts programme based in East Lancashire, founded in 2015 as one of Arts Council England's Creative People & Places projects. It is not a technology product company but rather a cultural/organizational programme that delivers creative, collaborative, constructive projects in neighborhoods. The organization operates a portfolio of projects and initiatives including artist residencies, community events, the British Textile Biennial, and environmental installations along the Leeds & Liverpool Canal corridor. The core offering consists of community engagement through arts and culture, rather than a software or technology product.
Differentiator
Problem solved
Functional benefit
Brands
- British Textile Biennial: A major arts festival inspired by Lancashire's textile legacy, founded by Laurie Peake in 2017, delivering exhibitions across multiple venues in the region.
- Creative People & Places
- This is Nelson
Products and services
- Creative People & Places Programme The flagship community-led arts programme funded by Arts Council England under the Creative People & Places banner, delivering creative, collaborative, constructive projects in neighbourhoods along the Leeds & Liverpool Canal corridor in Pennine Lancashire. Aimed at people with little or no experience of the traditionally subsidised arts sector in Pendle, Burnley, Hyndburn and Blackburn.
- Artist Residencies
Quantifiable outcome
- Over 400,000 participants engaged across projects over 10 years
- +1 more outcomes
Companies that use Super Slow Way
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Super Slow Way technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Super Slow Way partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- British Textile BiennialcoreRelated organisation founded by Super Slow Way Director Laurie Peake in 2017. Delivers exhibitions and events celebrating Lancashire's textile legacy. Most recent edition: 32 exhibitions across 19 venues with 100+ artists.
- In-situflagshipCo-commissioned artist Dana Olărescu's Taste of Transformation project as part of This is Nelson initiative.
- Youth WorkscoreCollaboration with young people from Marsden Heights hosting community meals as part of Dana Olărescu's Taste of Transformation residency.
- idle womencoreTouring arts centre navigating the Leeds & Liverpool canal in partnership with Super Slow Way, working with women between Blackburn and Barrowford. Hosts artists-in-residence, workshops and events.
- Canal & River TrustcorePartnership supporting the development of Leeds & Liverpool Canal corridor.
- Creative People & Places ConsortiumcoreConsortium of local partners guiding strategic direction and governance of the Creative People & Places programme. Super Slow Way serves as lead body under Super Slow Way Ltd.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Super Slow Way competitors and assessment
Company assessmentDirect peers
- Activate (Corby): One of the original Creative People & Places projects alongside Super Slow Way, delivering community-led arts in a similarly economically deprived area. Highly comparable as a sibling CPP programme with the same funder relationship and community engagement model.
- Helix Arts: UK arts charity focused on community engagement and creative placemaking in the North East of England. Comparable as a regional non-profit arts organisation delivering participatory programmes to underserved communities, with similar grant dependency and community-assembly-style engagement.
- Heart of Glass: St Helens-based community arts organisation focused on collaborative artist-led projects with local residents. Comparable model of commissioning artists to work with underserved communities and delivering cultural programmes as a non-profit with public funding.
- People United: Kent-based arts and social change charity using creative practice to build community cohesion. Similar non-profit community arts model with grant funding, focus on underserved populations, and artist-residency delivery model.
- metal (Southend): Arts organisation based in Southend-on-Sea delivering artist residencies, community programmes, and cultural events. Comparable as a place-based UK arts charity running residencies and participatory programmes with public funding.
- Curious Arts: North East England arts charity producing arts programmes and festivals for communities. Comparable community-focused arts non-profit with grant funding and participatory delivery.
Broad incumbents
- Canal & River Trust: The charity that cares for the Leeds & Liverpool Canal and other UK waterways. Comparable as a partner organisation with shared geographic focus on the same canal corridor, though its scope (2,000 miles of waterways) and core mission (heritage and wellbeing) are much broader than Super Slow Way's arts-led programming.
Others
- Arts Council England: Primary funder of Super Slow Way through the Creative People & Places programme. Not a peer but the key ecosystem stakeholder whose funding strategy directly determines Super Slow Way's operating model and trajectory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Super Slow Way social profiles
Digital presenceSuper Slow Way financial estimates
Financial estimateRevenue estimate
Valuation estimate
Super Slow Way leadership team
Management profileNumber of profiles
Profiles4 records
Super Slow Way funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Super Slow Way M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Super Slow Way
What does Super Slow Way do?
Super Slow Way is a non-profit arts organisation that delivers community-led creative projects, artist residencies, Community Assemblies and cultural events along the Leeds & Liverpool Canal corridor in Pennine Lancashire. It runs the Creative People & Places programme for East Lancashire on behalf of Arts Council England, commissions artists to work in local neighbourhoods, and operates related initiatives such as the British Textile Biennial and canal-side placemaking projects like Making The Slow Way Super! and the Exbury Egg. Programmes are provided free to community participants and funded primarily through Arts Council England grants.
Is Super Slow Way a public or private company?
Super Slow Way is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Super Slow Way founded?
Super Slow Way was founded in 2015. It employs 11 to 50 people.
Where is Super Slow Way based?
Super Slow Way is headquartered in Blackburn, United Kingdom, in the Europe region.
How does Super Slow Way make money?
One revenue line is on record: arts Council England Funding.
Who are Super Slow Way's main competitors?
Direct peers on record are Activate (Corby), Helix Arts, Heart of Glass, People United, metal (Southend) and Curious Arts. Canal & River Trust is listed as a broad incumbent. Arts Council England is listed as an others.
Does Super Slow Way have an API?
No public API is recorded for Super Slow Way.
What industry is Super Slow Way in?
Super Slow Way's product category is Community Arts and Cultural Development. Its primary akta.pro industry code is THAJAAAC, Museum & Landmark Guided Tours (Skip-the-line/Docent-led). Its NAICS code is 71212 and its SIC code is 7900.