GQ Law
GQ Law is a San Diego-based estate planning, tax, and probate law firm founded in 1988, serving individuals, families, and small businesses across Southern California with personalized legal services.
- Company typePrivate
- Founded1988
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What GQ Law does
GQ Law is a privately held, sole-practitioner-style law firm founded in 1988 by Gary Quackenbush and headquartered in San Diego, California. The firm specializes in estate planning, probate and trust administration, tax problem solving (including IRS Fresh Start Initiative, Offers in Compromise, and Installment Agreements), Chapter 13 bankruptcy, small business legal services, and mediation/litigation for inheritance disputes. It serves individuals, families, estate representatives (executors, administrators, trustees), small business owners, and taxpayers facing IRS issues across San Diego County, Orange County, and Southern California.
The firm operates as a traditional professional services practice with no proprietary technology platform, no API, and no software product. Its underlying 'platform' is the experience and credentials of its attorneys — Gary Quackenbush (30+ years in estate planning and tax) and Christina Hebert (Attorney-CPA) — supported by a content marketing footprint that includes an SEO-oriented blog, Twitter and Facebook profiles, an RSS feed, and a recurring presence on the KPRZ radio show 'The Word on Wealth.'
GQ Law generates revenue through hourly and matter-based professional service fees across its practice areas. GTM is sales-led and referral-driven: free initial consultations, direct phone intake (858-549-8600), organic inbound from blog content and radio show appearances, and in-person service delivery at the San Diego office. The firm is independently owned by its founding attorney, has no institutional investors, and shows no scaling signals such as multiple offices, partner hiring, or external capital.
GQ Law firmographics
Firmographics- Name
- GQ Law
- Legal name
- GQ Law
- Website
- https://gqlaw.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GQ Law is a San Diego-based estate planning, tax, and probate law firm founded in 1988, serving individuals, families, and small businesses across Southern California with personalized legal services.
- Ownership category
- akta.pro rank
GQ Law industry classification
Industry- Product category
- Estate Planning Legal Services
- NAICS
- Legal Services (5411), Offices of Lawyers (54111), Other Legal Services (54119)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Family & Private Client (Trusts & Estates) Law (BPAHAAAK)
Keywords
Where GQ Law is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GQ Law business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Legal Services - Estate Planning: Professional legal services for estate planning including preparation of Wills, Trusts, Powers of Attorney, Guardian Designation, Trust Certification, and Health Care Directives. Revenue generated through attorney fees.
- Legal Services - Probate & Trust Administration: Estate administration and probate services for Executors and Trustees, including accounting for and distribution of assets. Also represents and advises Executors, Administrators, Trustees, and personal representatives.
- Tax Problem Solving Services: Tax law representation including IRS Fresh Start Initiative, Offers in Compromise, Chapter 13 Bankruptcy, and tax controversy resolution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based legal services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
GQ Law product offering
Product offeringCore offering
GQ Law is a full-service law firm that provides legal representation and advisory services focused on estate planning (Wills, Trusts, Powers of Attorney, Guardian Designation, Trust Certification, Health Care Directives), probate and trust administration for executors and trustees, tax problem solving (IRS Fresh Start Initiative, Offers in Compromise, Installment Agreements), Chapter 13 bankruptcy representation, small business legal services, and mediation/litigation to protect inheritance rights in California courts.
Product overview
GQ Law is a full-service law firm offering a unified portfolio of legal services centered on estate planning, tax problem solving, and related matters. The core offerings include Estate Planning Services (Wills, Trusts, Powers of Attorney, Guardian Designation, Trust Certification, and Health Care Directives), Probate & Trust Administration, Tax Problem Solving (IRS resolution, Offers in Compromise, Installment Plans), Chapter 13 Bankruptcy representation, Small Business Legal Services, and Mediation & Litigation for inheritance disputes. The firm serves clients throughout San Diego County, Orange County, and Southern California, with over 30 years of experience since 1988.
Differentiator
Problem solved
Functional benefit
Products and services
- Estate Planning Services
- Probate and Trust Administration
- Tax Problem Solving
- Chapter 13 Bankruptcy Representation
- Small Business Legal Services
- Mediation and Litigation
Quantifiable outcome
- Tax liability resolved in as little as 2 years through IRS Fresh Start Initiative instead of 4-5 years
- +1 more outcomes
Companies that use GQ Law
Customer profileSegments4 records
Ideal customer profiles4 records
GQ Law technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GQ Law partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
GQ Law competitors and assessment
Company assessmentEmerging players
- FreeWill: Free online will and estate planning platform used by nonprofits and individuals. Comparable because it commoditizes the entry-tier will and basic estate planning services that form part of GQ Law's offering.
- Trust & Will: Online estate planning platform focused specifically on wills, trusts, and estate administration. Comparable because it directly targets the same core estate planning service line as GQ Law through a tech-enabled, lower-cost model.
- Wealth.com: Modern estate planning platform built for financial advisors and their clients. Comparable because it offers a tech-enabled alternative to traditional estate planning attorneys like GQ Law, with integrated trust and tax workflows.
Broad incumbents
- LegalZoom: Large online legal services platform offering wills, trusts, business formation, and attorney services nationally. Comparable because it directly competes in GQ Law's core estate planning and small business formation categories, albeit at a lower price point and broader scale.
- Rocket Lawyer: Subscription-based online legal services platform providing wills, business formation, and on-demand attorney access. Comparable because it offers an alternative delivery model for the same estate planning and small business legal services GQ Law provides.
Others
- Nolo (Internet Brands): Long-standing publisher of do-it-yourself legal guides, forms, and books covering wills, trusts, probate, and small business law. Comparable because it serves the same legal information and self-help needs for the same customer segments as GQ Law.
- Avvo: Online legal directory and Q&A platform that connects consumers with attorneys, including estate planning and tax specialists. Comparable because it functions as a competing client acquisition channel for the same attorney services GQ Law provides.
Direct peers
- Heritage Trust Law: California-based boutique estate planning and trust law firm serving Southern California clients. Comparable because it offers a nearly identical service mix (living trusts, wills, probate, trust administration) and serves the same Southern California market as GQ Law.
Regional players
- San Diego Elder Law Center: Local San Diego law firm focused on estate planning, elder law, and probate for Southern California residents. Comparable because it competes head-to-head with GQ Law for the same clients in the same San Diego geography with overlapping practice areas.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
GQ Law social profiles
Digital presenceGQ Law financial estimates
Financial estimateRevenue estimate
Valuation estimate
GQ Law leadership team
Management profileNumber of profiles
Profiles2 records
GQ Law funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GQ Law M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GQ Law
What does GQ Law do?
GQ Law is a full-service law firm that provides legal representation and advisory services focused on estate planning (Wills, Trusts, Powers of Attorney, Guardian Designation, Trust Certification, Health Care Directives), probate and trust administration for executors and trustees, tax problem solving (IRS Fresh Start Initiative, Offers in Compromise, Installment Agreements), Chapter 13 bankruptcy representation, small business legal services, and mediation/litigation to protect inheritance rights in California courts.
Is GQ Law a public or private company?
GQ Law is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GQ Law founded?
GQ Law was founded in 1988. It employs 1 to 10 people.
Where is GQ Law based?
GQ Law is headquartered in San Diego, United States, in the North America region.
How does GQ Law make money?
Three revenue lines are on record. Legal Services - Estate Planning is the primary driver. The others are legal Services - Probate & Trust Administration and tax Problem Solving Services.
Who are GQ Law's main competitors?
Emerging players on record are FreeWill, Trust & Will and Wealth.com. Broad incumbents are LegalZoom and Rocket Lawyer. Others are Nolo (Internet Brands) and Avvo. Heritage Trust Law is listed as a direct peer. San Diego Elder Law Center is listed as a regional player.
Does GQ Law have an API?
No public API is recorded for GQ Law.
What industry is GQ Law in?
GQ Law's product category is Estate Planning Legal Services. Its primary akta.pro industry code is BPAHAAAK, Family & Private Client (Trusts & Estates) Law. Its NAICS code is 5411 and its SIC code is 8111.