Livinguard

What Livinguard does

Livinguard Technologies AG is a privately held Swiss material science company founded in 2011 by Sanjeev Swamy, headquartered in Pfäffikon SZ, Switzerland, with wholly-owned applications and microbiology laboratories and textile coating operations in Navi Mumbai, India. The company has developed a proprietary polycationic polymer platform that imparts a permanent, non-leaching positive surface charge to textiles, nonwovens, and other materials, enabling electrostatic adsorption and neutralization of odor molecules, bacteria, viruses, and microfiber fragments through a physical mode of action rather than traditional biocides, heavy metals, or harsh chemicals. Its product portfolio spans textile effects (odor control via Livinguard Fresh AO and Better Fresh BF, plus fragrance, temperature management, cooling, far-infrared wellness, UV protection, and insect repellency lines), sustainable dyeing additives (EFD for salt-free cellulose dyeing and +DYE for efficient washing), nonwovens applications (Livinguard PH for hygiene, AF for air filtration, Clean for wipes), and a finished consumer product line (Livinguard Saafkins reusable menstrual hygiene napkins).

The business operates on a B2B technology licensing and co-development model, selling formulations and licensing its patented polycationic polymer platform to textile manufacturers and consumer brands such as Athleta, Dr. Scholl's, WUKA, Brington Group, ScrubStory, and Nua. Revenue is generated through multi-year enterprise licensing contracts, custom pricing per application and volume, professional services for compatibility testing and joint product development, and direct sales of finished Saafkins products through NGO distribution partnerships (World Vision, Save the Children, Srujna). Distribution is executed via a global network of sales and distribution partners, supported by in-house microbiology and applications laboratories and validation partnerships with TÜV Süd, Intertek, Empa, Nelson Labs, NSF International, and academic partners including University of Arizona and Freie Universität Berlin.

The technology holds 50+ granted patents and 200+ filed patents, with 2,500+ adaptable solutions from over a decade of R&D, and carries Bluesign, GOTS, REACH, IS 17514, and ZBS 1659:2014 certifications. The biocide-free formulation positions the portfolio outside the scope of EU BPR and US EPA biocide regulations, providing a regulatory advantage against silver, copper, and zinc-based antimicrobial competitors as regulatory pressure on traditional antimicrobials increases. The company participates actively in standards creation at Indian BIS and international ISO levels, and the leadership team combines deep materials science expertise with prior experience at Bain & Company, Hugo Boss, Calvin Klein, Godrej Consumer Products, Clariant, Croda, and Dow Chemical.

Name

Livinguard

Legal name

Livinguard Technologies AG

Website

https://livinguard.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Livinguard Technologies AG is a Swiss material science company that licenses proprietary polycationic polymer surface-charge technology to textile manufacturers, brands, and hygiene product companies for biocide-free odor control, microfiber reduction, sustainable dyeing, and air filtration applications.

Ownership category

akta.pro rank

Product category

Specialty Textile Finishes & Functional Materials

NAICS

Plastics Material and Resin Manufacturing (325211), Resin and Synthetic Rubber Manufacturing (32521)

SIC

Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821), Industrial Organic Chemicals (2860)

akta.pro primary industry

Bio-based & Biodegradable Polymer Resin Manufacturing (PLA, PHA, PBS, PBAT) (IMANANAA)

akta.pro secondary industries

Biodegradable Fibers & Nonwovens (industrial textiles, wipes) (IMAEAOAG), Bio-based Polymers & Resins (PLA, PHA, bio-PE, bio-PET, cellulose acetate) (IMAMALAC), Eco-Friendly Carpet, Upholstery & Fabric Care (Non-laundry) (CRAJAOAH)

Keywords

• Antimicrobial textile technology
• Biocide-free odor control
• Salt-free dyeing solutions
• Microfiber shedding reduction
• Polycationic polymer finishes

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Technology Licensing and Formulation Sales: Livinguard licenses its proprietary polycationic polymer technology and sells formulations to textile manufacturers, brands, and product companies. Partners include Athleta, Dr. Scholl's, WUKA, and others who integrate Livinguard technology into their products.
2. Saafkins Finished Products: Sale of finished Saafkins reusable sanitary napkins directly to consumers and through NGO partnerships. Product can be purchased as finished pads for resale/whitelabeling, as raw material kits for self-help groups, or as treated raw materials for customer production.
3. Professional Services and Co-development: Deep collaboration and co-development with partners providing hands-on support including compatibility testing, laboratory trials, and bulk run & launch services. Revenue generated through technical consulting and product development partnership fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Livinguard develops and licenses proprietary polycationic polymer technology that imparts a permanent positive surface charge to textiles, nonwovens, and other materials, enabling biocide-free odor adsorption, bacteria and virus neutralization, microfiber shedding reduction, and salt-free dyeing. The company sells its technology formulations to textile manufacturers and global brands (e.g., Athleta, Dr. Scholl's, WUKA) through B2B licensing, co-development partnerships, and structured 3-step onboarding, and also offers a finished consumer menstrual hygiene product (Saafkins).

Product overview

Livinguard Technologies is a Swiss material science company offering a broad portfolio of innovative textile technologies based on proprietary polycationic polymer surface charge technology. The product portfolio spans three main categories: (1) Textile Effects including odor control solutions (Livinguard Fresh AO, Better Fresh BF), fragrance and aroma technologies (Better Scent BSC), temperature management (Better Temp BTE, Better Cool BCO), wellness technologies (Better Energy BEN, Better Vitality BVI), UV protection (Better UV Block BUV), and insect repellency (Better Repel BRE); (2) Sustainable Dyeing solutions including salt-free dyeing (EFD) and efficient washing additives (+DYE); and (3) Nonwovens products for personal hygiene (PH, Clean) and air filtration (AF). Additionally, the company offers Livinguard Saafkins, a reusable menstrual hygiene consumer product. All technologies operate on a physical mode of action using positive surface charge, differentiating from traditional metal and harsh chemical biocides.

Differentiator

Problem solved

Functional benefit

Brands

• Livinguard Saafkins: Reusable antibacterial menstrual hygiene products providing sustainable alternative to disposable sanitary products
• Livinguard Fresh (AO)
• Livinguard Better Fresh (BF)
• Livinguard Better Scent (BSC)
• Livinguard Better Temp (BTE)
• Livinguard Better Cool (BCO)
• Livinguard Better Energy (BEN)
• Livinguard Better Vitality (BVI)
• Livinguard Better UV Block (BUV)
• Livinguard Better Repel (BRE)
• Livinguard EFD
• Livinguard +DYE
• Livinguard PH
• Livinguard AF
• Livinguard Clean

Products and services

• Livinguard Fresh (AO) Next-generation biocide-free odor control technology for textile manufacturers and brands that enables odor adsorption by attracting, adsorbing and neutralizing odor molecules through a positive surface charge mechanism to prevent permastink.
• Livinguard Better Fresh (BF) Biocide-free textile finishing combining odor neutralization with fiber protection, reducing microfiber shedding by up to 80% during household washing while maintaining broad-spectrum odor reduction performance for textile manufacturers.
• Livinguard Better Scent (BSC) Innovative textile effect using micro-encapsulated active ingredients with natural oils and herbs for controlled release of soothing and pleasant fragrances through friction and diffusion.
• Livinguard Better Temp (BTE) Textile effect with micro-encapsulated active ingredients providing phase change management properties at 18-20°C transition temperature for temperature regulation, giving cooler or warmer sensations.
• Livinguard Better Cool (BCO) Innovative textile finishing with micro-encapsulated menthol active ingredient that provides the wearer with a cooling sensation and fresh fragrance in hot outside temperatures.
• Livinguard Better Energy (BEN) Innovative ceramic-based textile finishing powered by proprietary bio-minerals that capture, store and transfer back far-infrared ray energy to improve energy levels, wellbeing, productivity, concentration and sleep.
• Livinguard Better Vitality (BVI) Innovative textile effect using micro-encapsulated active ingredients containing functional ingredients such as vitamins and cosmetics for controlled release to enhance wearer well-being.
• Livinguard Better UV Block (BUV) Innovative textile finishing with micro-encapsulated UV filters providing sustainable broad-spectrum UV protection with high wash durability, using octyl methoxy cinnamate as active ingredient.
• Livinguard Better Repel (BRE) Natural insect repellent technology powered by micro-encapsulated active herbal ingredients such as lemon-grass oil, citronella oil and PMD, providing up to 100% repellency against mosquitoes, ticks, dust mites and bed bugs.
• Livinguard EFD Cationization pre-treatment enabling salt-free dyeing of cellulosic fibers (cotton/viscose, cotton/Lycra blends) for a sustainable and cost-effective dyeing process with up to 50% water savings, 50% energy savings, and 20% processing cost reduction.
• Livinguard +DYE Innovative additive that reduces washing cycles needed to remove unfixed dyes in conventional wet dyeing processes for cellulosic fibers, enabling up to 60% energy savings and 50% water savings for textile mills.
• Livinguard PH Biocide-free odor control technology for disposable personal hygiene products using a unique odor adsorption and neutralization mechanism targeting odor molecules such as isovaleric acid, acetic acid and nonenol.
• Livinguard AF Gas adsorption technology for air filtration media that captures and immobilizes contaminants on filter surfaces to reduce proliferation and release, extending usable filter life and preventing premature fouling with up to 99.9% efficacy.
• Livinguard Clean Bio-based technology empowering personal wipes with a positive surface charge (~+22 millivolts) to attract and trap bacteria and viruses from non-porous surfaces without alcohol, bleach, heavy metals or quats, validated up to 99.9% efficacy.
• Livinguard Saafkins Reusable, antibacterial menstrual hygiene napkins providing a sustainable and affordable alternative to disposable products, washable and reusable up to 60 times with up to 99.9% bacteria destruction, sold directly and through NGO/whitelabel channels.

Quantifiable outcome

• Up to 99% odor reduction as per ISO 17299-3 even after washing
• +9 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

18 partnerships are on record, tiered major, minor, flagship and core.

• TÜV SüdmajorStrategic or Co-development PartnerTesting and validation partner for safety and performance testing of Livinguard technologies
• Intertek LaboratoriesmajorStrategic or Co-development PartnerIndependent laboratory for performance validation including ISO 4484-2 microfiber shedding testing
• Empa (Swiss Federal Laboratories for Materials Science and Technology)majorStrategic or Co-development PartnerSwiss research partner for materials science and technology validation
• Nelson LabsmajorStrategic or Co-development PartnerIndependent microbiology testing laboratory for antibacterial and antifungal performance validation
• NSF InternationalmajorStrategic or Co-development PartnerPublic health and safety organization providing testing and certification services
• EPA (Environmental Protection Agency)minorStrategic or Co-development PartnerRegulatory validation partner for environmental compliance testing
• University of ArizonaminorStrategic or Co-development PartnerAcademic research partner for technology validation and development
• Freie Universität BerlinminorStrategic or Co-development PartnerAcademic partner for research collaboration in textiles and materials science
• Biodetek LaboratoryminorStrategic or Co-development PartnerSpecialized laboratory for biodegradation and biological testing
• Hygiene NordminorStrategic or Co-development PartnerHygiene testing and consulting partner
• Brington GroupflagshipStrategic or Co-development PartnerCo-developed innovative pet accessories with biocide-free odor control and stain repellent technology. Brington combined recycled materials and manufacturing expertise with Livinguard technology to create differentiated pet products.
• ScrubStoryflagshipStrategic or Co-development PartnerPartnered to launch comfortable medical scrubs integrating moisture management, odor control, breathability and other features. Livinguard provided end-to-end product development support.
• NuacoreStrategic or Co-development PartnerCo-developed antibacterial and water repellent pouch for menstrual cup storage. Nua provided consumer insights; Livinguard developed fabric selection and technology combination.
• SrujnaflagshipStrategic or Co-development PartnerProject Maitri partnership creating livelihood opportunities for women in India. 500+ women engaged in production of Saafkins; 26,000+ units produced; goal of 100,000 kits and 20 new SHGs in 2025.
• World VisioncoreChannel Partner/ Reseller/ DistributorNGO partner for distribution of Saafkins products addressing period poverty in developing markets
• Save the ChildrencoreChannel Partner/ Reseller/ DistributorNGO partner for distribution of Saafkins products addressing period poverty in developing markets
• AthletacoreOEM/ Whitelabel/ Licensing PartnerApparel brand integrating Livinguard textile technology into products
• WUKAcoreOEM/ Whitelabel/ Licensing PartnerMenstrual hygiene brand licensing Livinguard technology for sustainable products

Scale indicators13 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• HeiQ: Swiss-based specialty textile technology company offering a broad portfolio of functional textile finishes (odor control, antimicrobial, cooling, moisture management) licensed to apparel and home textile brands. Closely comparable as a Swiss-anchored, B2B licensing model platform using proprietary chemistries.
• Microban International: US-headquartered antimicrobial and odor-control technology provider licensing formulations to textile, consumer products, and industrial manufacturers. Directly comparable on the core antimicrobial/odor-control licensing business and application breadth.
• Polygiene: Swedish odor-control and antimicrobial technology company selling treatments to apparel, home textile, and footwear brands. Comparable as a specialist B2B licensing platform focused on biocide-based odor control with similar brand-partner distribution.
• Sciessent: US-based provider of antimicrobial and odor-control technologies (Agion, Sciessent Lava) for textiles, apparel, and industrial applications. Directly comparable on the antimicrobial textile licensing business model and target customer base.
• Sanitized AG: Swiss manufacturer of hygiene function and material protection for textiles and plastics, licensing technologies to brands globally. Comparable as a Swiss specialty chemical peer with hygiene/odor-control licensing model.
• Devan: Belgian specialty chemical company developing sustainable textile finishes including antimicrobial, odor-control, and wellness technologies. Comparable as a European-based textile finishes specialist with a licensing model to apparel and home brands.

Broad incumbents

• Archroma: Global specialty chemicals company providing dyes, finishes, and coatings to the textile industry, including sustainable dyeing and functional finishes. Overlaps on textile chemicals and dyeing technology but operates at much larger scale with a broader portfolio.
• Rudolf Group: German specialty chemicals manufacturer offering textile auxiliaries, finishes, and functional chemistry. Comparable on textile finishing chemistry but serves a much broader chemicals customer base beyond Livinguard's licensing focus.
• Huntsman Textile Effects: Global textile chemicals division of Huntsman Corporation, providing dyes, finishes, and digital ink solutions. Overlaps on textile chemistry and sustainable dyeing innovations, but at substantially larger scale and broader portfolio.
• Tanatex Chemicals: Netherlands-based specialty chemicals supplier for textile processing, including pretreatment, dyeing, and finishing auxiliaries. Comparable on textile chemistry products and dyeing process improvements but operates as a broader chemicals supplier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/livinguard-technologies-pvt-ltd-
• Facebookfacebook.com/privacy/policy
• Instagramprivacycenter.instagram.com/policy

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livinguard