Magic
Magic Windows & Doors is a family-owned Ontario manufacturer (founded 1979) of custom windows, patio doors, window walls, and front doors, selling direct to residential homeowners and builders across Southern Ontario through in-home consultations, in-house installation, and a 40-year warranty.
- Company typePrivate
- Founded1979
- HeadquartersWoodbridge, Canada
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Magic does
Magic Windows & Doors is a family-owned Canadian designer and manufacturer of custom windows, patio doors, window walls, and front doors, founded in 1979 and headquartered in a single Woodbridge, Ontario facility. The company builds every product to opening-specific dimensions using proprietary technologies including the Hybrid Fusion Frame (a steel-aluminum-U-PVC composite claimed to be 50% stronger than conventional vinyl), patented Parallex Hardware for crank-free casement operation, Hi-Flo Drainage systems, 1-inch insulated glass units with U-factors of 0.26-0.30, and — for entry doors — a Multi-Pocket Compression Seal system, J-Bend slab design, and Auto-Trigger U-Channel Lock rated to withstand over 1,600 pounds of force. Its Window Wall system is marketed as the only four-season rated bi-folding door system in North America, and products carry an industry-leading 40-year warranty.
The company operates an exclusively direct-to-consumer model since eliminating its dealer network in 2008, generating revenue through one-time custom product sales bundled with mandatory professional installation by in-house master installers. Pricing is quote-based following free in-home consultations; financing is available to qualifying customers, and warranty coverage is conditional on Magic performing the installation. Sales originate from website quote requests, phone inquiries (1-866-OK-MAGIC, 647-956-4585, 905-856-8805), and field consultations by product specialists, supported by an in-house content marketing program (50+ blog articles, video demonstrations, customer testimonials, photo gallery) and partnerships with architects and builders on new-construction projects.
Magic's customer base is concentrated in Southern Ontario — spanning Parry Sound to Niagara Falls and Ottawa to London — and is dominated by individual residential replacement buyers, with a secondary channel serving new-home builders and custom architects. Distribution is deliberately single-channel (DTC only, no dealers), and Magic has won industry recognition including Window + Door Magazine's 2021 Most Innovative Patio Door award and MUSE Design Awards. The company remains privately held under continuous family ownership with no external funding, subsidiaries, or M&A activity disclosed.
Magic firmographics
Firmographics- Name
- Magic
- Legal name
- Magic Windows & Doors
- Website
- https://magicwindow.ca
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Magic Windows & Doors is a family-owned Ontario manufacturer (founded 1979) of custom windows, patio doors, window walls, and front doors, selling direct to residential homeowners and builders across Southern Ontario through in-home consultations, in-house installation, and a 40-year warranty.
- Ownership category
- akta.pro rank
Magic industry classification
Industry- Product category
- Window and Door Manufacturing
- NAICS
- Metal Window and Door Manufacturing (332321), Wood Window and Door Manufacturing (321911)
- SIC
- Metal Doors, Sash, Frames, Moldings & Trim (3442)
- akta.pro primary industry
- Interior Doors (IMADAIAB)
Keywords
Where Magic is headquartered
LocationHeadquarters
- HQ city
- Woodbridge
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Magic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Windows and Doors Sales: One-time sale of custom-manufactured windows, doors, and window walls. Products are priced quote-based and include professional installation by Magic's certified installers.
- Professional Installation Services: Full-service installation by Magic's own master installers. Installation is required to maintain the 40-year warranty. Services include both retrofit and frame replacement installation.
- Financing Services: Magic provides financing options for interested customers, enabling higher-value purchases through payment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Window and Door Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Magic product offering
Product offeringCore offering
Magic designs, manufactures, and installs custom windows, window walls, patio doors, and front doors for residential customers across Southern Ontario. All products are made-to-order at the company's Woodbridge, Ontario facility using proprietary climate-engineered technologies, and are sold and installed exclusively direct-to-consumer by Magic's own master installers under a 40-year warranty.
Product overview
Magic Windows & Doors is a 100% Canadian company (Ontario) offering a unified portfolio of custom-manufactured windows and doors designed specifically for Canadian climates since 1979. The core product line includes Windows (single hung, double hung, casement styles), Window Walls (bi-folding systems), Patio Doors (sliding), and Front Doors (Ultimate Entry Door). These products share proprietary technologies including the Hybrid Fusion Frame (steel/aluminum/U-PVC combination), Parallex Hardware (crank-free operation), Hi-Flo Drainage, and integrated Retractable Bug Screens/Solar Shades/Thermal Blinds. All products are custom-made to opening sizes, backed by a 40-year warranty, and manufactured in Woodbridge, Ontario.
Differentiator
Problem solved
Functional benefit
Products and services
- Windows Custom windows in single hung, double hung, casement, and custom-configured styles, designed for Canadian climates and featuring patented Parallex Hardware, Hybrid Fusion Frame technology, and integrated retractable bug screens. Made-to-order to opening specifications for residential customers in Southern Ontario.
- Window Walls Bi-folding door system described as the only four-season rated bi-folding door system in North America, offering customizable panel configurations to deliver maximum views, ventilation, and energy efficiency. Designed for residential customers seeking large openings.
- Patio Doors Ultra-smooth sliding patio doors with dual locking systems, stainless steel wheels, and integrated retractable bug screens, designed for residential installations in Canadian climates.
- Front Doors (Ultimate Entry Door) High-security steel entry doors (Ultimate Entry Door) with 40% more insulation and 30% more steel than standard doors, incorporating a proprietary J-Bend slab design tested to withstand 1,600+ lbs of force, multi-point compression gaskets, and integrated anodized aluminum rain deflector.
- Professional Installation Services Full-service installation of Magic's windows, window walls, patio doors, and front doors by Magic's own certified master installers, covering both retrofit and frame replacement work. Required to maintain the 40-year warranty.
Quantifiable outcome
- 30% savings on heating and cooling bills
- +8 more outcomes
Companies that use Magic
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Magic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Magic partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Magic competitors and assessment
Company assessmentDirect peers
- Loewen Windows and Doors: Premium Canadian manufacturer of custom windows and doors serving high-end residential and architectural projects, with direct builder/architect relationships. Closest head-to-head peer to Magic in the Canadian premium window/door space.
- Weather Shield Windows & Doors: Premium US manufacturer of custom wood, clad, and vinyl windows and doors serving residential and light commercial projects, with builder and architectural dealer networks.
- Marvin Windows and Doors: Premium US manufacturer of made-to-order wood, clad, and Ultrex windows and doors, with strong architectural and builder channels. Closely aligned with Magic on premium, custom-made positioning.
- Milgard Windows & Doors: US-based manufacturer of vinyl, fiberglass, and aluminum windows and patio doors for new construction and replacement. Comparable in offering energy-efficient residential window/door solutions to homeowners and builders.
- All Weather Windows: Canadian manufacturer of vinyl and hybrid windows and doors serving residential replacement and new construction across Canada. Direct domestic competitor to Magic with broader geographic reach.
Broad incumbents
- Andersen Corporation: Largest US-based window and door manufacturer with national dealer/distributor footprint across multiple price tiers (Andersen, Renewal by Andersen, EMCO). Competes with Magic in both D2C and builder channels at greater scale.
- Pella Corporation: Major US window and door manufacturer with showrooms, dealer network, and builder programs. Comparable in offering custom and stock windows/patio doors to homeowners and pros.
- JELD-WEN: Public, large-scale global manufacturer of windows, doors, and related building products across multiple brands (IWP, Pozzi, JELD-WEN). Volume competitor in residential replacement and new construction.
Regional players
- Western Window Systems: US-based manufacturer specializing in multi-slide, bi-fold, and pivot doors and window walls for indoor-outdoor living. Direct competition for Magic in the window wall / large-opening patio door category, primarily US distribution.
- Cascadia Windows & Doors: Western Canada / Pacific Northwest manufacturer of high-performance fiberglass windows and doors, focused on passive house and energy-efficient building. Comparable in engineering-forward premium positioning but geographically distinct from Magic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Magic social profiles
Digital presenceMagic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magic leadership team
Management profileNumber of profiles
Magic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magic
What does Magic do?
Magic designs, manufactures, and installs custom windows, window walls, patio doors, and front doors for residential customers across Southern Ontario. All products are made-to-order at the company's Woodbridge, Ontario facility using proprietary climate-engineered technologies, and are sold and installed exclusively direct-to-consumer by Magic's own master installers under a 40-year warranty.
Is Magic a public or private company?
Magic is a private company. It is classified as family owned and is currently operating.
When was Magic founded?
Magic was founded in 1979. It employs 51 to 100 people.
Where is Magic based?
Magic is headquartered in Woodbridge, Canada, in the North America region.
How does Magic make money?
Three revenue lines are on record. Windows and Doors Sales are the primary driver. The others are professional Installation Services and financing Services.
Who are Magic's main competitors?
Direct peers on record are Loewen Windows and Doors, Weather Shield Windows & Doors, Marvin Windows and Doors, Milgard Windows & Doors and All Weather Windows. Broad incumbents are Andersen Corporation, Pella Corporation and JELD-WEN. Regional players are Western Window Systems and Cascadia Windows & Doors.
Does Magic have an API?
No public API is recorded for Magic.
What industry is Magic in?
Magic's product category is Window and Door Manufacturing. Its primary akta.pro industry code is IMADAIAB, Interior Doors. Its NAICS code is 332321 and its SIC code is 3442.