Eyas
Eyas is a Riyadh-based legal technology platform, founded in 2018, that connects individuals and businesses in Saudi Arabia with Ministry of Justice-licensed lawyers across 16+ specialties via a mobile app, offering freemium legal questions, paid consultations, and recurring B2B subscription packages.
- Company typePrivate
- Founded2018
- HeadquartersRiyadh, Saudi Arabia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Eyas does
Eyas is a Riyadh-based legal technology company founded in 2018 that operates Saudi Arabia's first digital legal platform, connecting individuals and businesses with Ministry of Justice-licensed Saudi lawyers through a mobile-first application on iOS and Android. The platform supports 16+ legal specialties — including criminal, labor, personal status, commercial, traffic, real estate, medical errors, administrative, and estate division — and facilitates free legal questions, paid consultations via text, voice, and direct calls, court representation including Najiz registration, and contract drafting. Communications are delivered through WhatsApp integration, and the platform claims compliance with Saudi National Cybersecurity Authority standards.
The company operates a hybrid GTM: a self-serve, freemium mobile product for individual consumers, complemented by a B2B sales motion launched in 2024 under the "Eyas for Business" sub-brand. Revenue streams include free legal question services (lead generation), paid transactional legal consultations, and recurring business subscription packages priced at 5,900, 14,950, and 35,850 SAR (annual to multi-year). To date, Eyas reports 42,000+ legal service requests, 2,000+ lawyers on the platform, 600,000+ consultation minutes delivered, a 92% customer satisfaction rate, and a 4.8 app store rating across 9,000+ reviews. The company is privately held, headquartered in Riyadh, has 11–50 employees, and closed a seed funding round in June 2023 with participation from family offices and investors.
Eyas firmographics
Firmographics- Name
- Eyas
- Legal name
- Eyas
- Website
- https://eyasapp.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eyas is a Riyadh-based legal technology platform, founded in 2018, that connects individuals and businesses in Saudi Arabia with Ministry of Justice-licensed lawyers across 16+ specialties via a mobile app, offering freemium legal questions, paid consultations, and recurring B2B subscription packages.
- Ownership category
- akta.pro rank
Where Eyas is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Eyas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Freemium Legal Consultation: Free legal question service where users can submit initial questions at no cost, with lawyers providing initial guidance. This serves as customer acquisition and lead generation for paid services.
- Paid Legal Consultation Services: Direct consultation fees charged for specific legal consultations, direct calls with lawyers, and legal services beyond initial free questions.
- Business Subscription Packages: Annual subscription packages for corporate clients including Comprehensive Package (5,900 SAR/year), Custom Package (14,950 SAR), and Single Service Package (35,850 SAR). Includes dedicated relationship manager and access to specialized corporate lawyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Legal Question Service |
| Subscription | Annual | Comprehensive Package (Annual) |
| Subscription | Multi-year contract | Custom Package |
| Unit Pricing | Pay-as-you-go | Single Service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Eyas product offering
Product offeringCore offering
Eyas operates a mobile-first digital legal platform that connects individuals and businesses in Saudi Arabia with Ministry of Justice-licensed Saudi lawyers across 16+ legal specialties. The platform delivers free legal questions, paid consultations, direct calls, court representation, contract drafting, and Najiz court registration through iOS and Android apps. A separate B2B portal offers annual subscription packages with dedicated relationship managers and access to 100+ specialized corporate lawyers.
Product overview
Eyas is Saudi Arabia's first fully automated digital legal platform connecting clients (individuals and businesses) with licensed Saudi lawyers. The product portfolio includes the main Eyas Legal App for individual consumers, the Eyas for Business B2B platform for corporate legal services, and the Eyas Legal Consultation app. Key services span legal questions, consultations, court representation, and contract services across 16 legal specialties including criminal, labor, family, commercial, real estate, and medical malpractice law.
Differentiator
Problem solved
Functional benefit
Brands
- Eyas for Business (إياس للأعمال): Dedicated legal platform for corporate clients offering packages and services for companies and commercial operations, including lawyer matching, contract drafting, and litigation management.
Products and services
- Eyas Legal App (تطبيق إياس) Mobile application (iOS and Android) connecting individual consumers in Saudi Arabia with Ministry of Justice-licensed Saudi lawyers for legal consultations, case representation, contract drafting, and document services across 16+ legal specialties; users submit questions and receive expert answers via WhatsApp.
- Eyas for Business (إياس للأعمال) B2B legal services platform providing companies with access to 100+ specialized corporate lawyers, flexible contracting options, and dedicated relationship managers for managing all business legal needs including litigation, contracts, company formation, arbitration, governance, and strategic consulting sessions.
- Eyas Legal Consultation App (إياس للاستشارات القانونية) Dedicated app version for legal consultations enabling users to search for and connect with Ministry of Justice-licensed lawyers for professional legal advice across multiple communication channels.
Quantifiable outcome
- 92% customer satisfaction rate
- +5 more outcomes
Companies that use Eyas
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Eyas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Eyas partnerships and signals
Strategic signalScale indicators10 records
Recent moves5 records
Expansion highlights6 records
Eyas competitors and assessment
Company assessmentDirect peers
- Rocket Lawyer: Global online legal services platform offering subscription-based access to legal documents, attorney consultations, and on-demand legal advice. Comparable to Eyas through its freemium/paid hybrid model connecting consumers and SMBs with licensed attorneys via digital channels.
- Avvo: US online legal marketplace featuring lawyer directories, Q&A forums, and client-lawyer matching. Directly comparable to Eyas's core marketplace function of matching clients to licensed lawyers by specialty, though Avvo focuses on directory and content rather than transactional consultations.
- Lawyer.com: Online lawyer directory and matching platform connecting users with attorneys across practice areas. Directly comparable to Eyas's core marketplace and directory functionality for consumer legal needs.
- LawDepot: Online provider of legal document templates and forms with subscription access. Comparable to Eyas's contract drafting, document preparation, and business legal service offerings, though more focused on self-serve templates than lawyer intermediation.
- LegalZoom: US-based online legal services platform offering legal document preparation, attorney consultations, and business formation. Highly comparable to Eyas as a consumer-facing digital legal marketplace with both self-serve and lawyer-connect offerings, although at significantly larger scale and broader geographic footprint.
- Nolo: Long-established US publisher of do-it-yourself legal guides, books, and software. Comparable to Eyas's content/blog marketing layer and self-serve legal information offerings, though Nolo does not primarily operate as a lawyer marketplace.
- UpCounsel: US online marketplace for businesses to hire attorneys for specific projects. Comparable to Eyas for Business in its focus on corporate clients and high-quality freelance legal talent, with similar project-based engagement model.
- LegalMatch: US-based lawyer-client matching service connecting consumers with attorneys by practice area and geography. Comparable to Eyas through its automated matching logic and consumer-facing legal services flow.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights1 record
Customer concentration
Eyas social profiles
Digital presenceEyas compliance and trust
Trust signalCompliance1 record
Eyas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eyas leadership team
Management profileNumber of profiles
Eyas funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eyas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eyas
What does Eyas do?
Eyas operates a mobile-first digital legal platform that connects individuals and businesses in Saudi Arabia with Ministry of Justice-licensed Saudi lawyers across 16+ legal specialties. The platform delivers free legal questions, paid consultations, direct calls, court representation, contract drafting, and Najiz court registration through iOS and Android apps. A separate B2B portal offers annual subscription packages with dedicated relationship managers and access to 100+ specialized corporate lawyers.
Is Eyas a public or private company?
Eyas is a private company. It is classified as venture growth investor backed and is currently operating.
When was Eyas founded?
Eyas was founded in 2018. It employs 11 to 50 people.
Where is Eyas based?
Eyas is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Eyas make money?
Three revenue lines are on record. Freemium Legal Consultation is the primary driver. The others are paid Legal Consultation Services and business Subscription Packages.
Who are Eyas's main competitors?
Direct peers on record are Rocket Lawyer, Avvo, Lawyer.com, LawDepot, LegalZoom, Nolo, UpCounsel and LegalMatch.
Does Eyas have an API?
No public API is recorded for Eyas.