LAX Ammunition
LAX Ammunition is a U.S. ammunition brand within the Freedom Munitions family, manufacturing pistol, rifle, shotgun, and rimfire rounds in Idaho and selling them through D2C e-commerce, Bass Pro Shops, Cabela's, Scheels, and an FFL dealer wholesale portal.
- Company typePrivate
- Founded2009
- HeadquartersInglewood, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What LAX Ammunition does
LAX Ammunition is a U.S. ammunition brand that manufactures and distributes pistol, rifle, shotgun, and rimfire ammunition for consumer, self-defense, training, hunting, and FFL dealer markets. Founded in 2009 and headquartered in Inglewood, California, the brand operates as part of the Freedom Munitions family of companies, with production consolidated at the Ammo Load Worldwide manufacturing facility in Lewiston, Idaho. The catalog spans more than thirty calibers — from 9mm and .45 ACP through 6.5 PRC, .338 Lapua, and .50 BMG — sold both as individual rounds and in canned/bulk SKUs.
The business operates a multi-channel go-to-market: direct-to-consumer e-commerce via the Freedom Munitions Shopify storefront, placement in major outdoor retail chains (Bass Pro Shops, Cabela's, Scheels), a specialty partnership with Urban Carry Holsters for the concealed carry segment, and a dedicated FFL dealer web portal that serves Type 02 and 06 license holders with wholesale pricing on ammunition, components, and reloading supplies. Unit pricing is publicly listed and ranges from roughly $0.26 per round for bulk remanufactured 9mm to about $1.00 per round for higher-end rifle loads, with pay-as-you-go billing and bundled promotional offers layered on top.
Revenue is generated almost exclusively from one-time product transactions across ammunition SKUs, with no subscription or recurring software component. The company's customers are horizontal end-markets — self-defense shooters, sport and competitive shooters, hunters/rifle enthusiasts, and FFL dealer resellers — rather than concentrated enterprise accounts. Marketing is conducted through owned e-commerce, Instagram (@laxammunitionandrange), and email/newsletter campaigns, with co-marketing handled alongside Bass Pro, Cabela's, Scheels, and Urban Carry Holsters. The company has no disclosed AI, software, or technology platform beyond standard e-commerce; its competitive position rests on American-made manufacturing, Idaho-based production, distribution reach, and the scale benefits of operating inside the Freedom Munitions/Ammo Load Worldwide portfolio.
LAX Ammunition firmographics
Firmographics- Name
- LAX Ammunition
- Legal name
- LAX Ammunition
- Website
- https://laxammo.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LAX Ammunition is a U.S. ammunition brand within the Freedom Munitions family, manufacturing pistol, rifle, shotgun, and rimfire rounds in Idaho and selling them through D2C e-commerce, Bass Pro Shops, Cabela's, Scheels, and an FFL dealer wholesale portal.
- Ownership category
- akta.pro rank
LAX Ammunition industry classification
Industry- Product category
- Ammunition Manufacturing
- NAICS
- Small Arms Ammunition Manufacturing (332992)
- SIC
- Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)
- akta.pro primary industry
- Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG)
- akta.pro secondary industries
- Firearms & Ammunition Retail (CRAMAKAA), Hunt, Fish & Shooting Sports Distribution (CRAOAJAC), Reloading & Gunsmithing Supplies Retail (CRAMAKAF)
Keywords
Where LAX Ammunition is headquartered
LocationHeadquarters
- HQ city
- Inglewood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LAX Ammunition business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Ammunition Sales: Direct sales of manufactured and remanufactured ammunition products to consumers through e-commerce and to dealers through the wholesale portal. Revenue generated from one-time product transactions across pistol, rifle, shotgun, and rimfire calibers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct-to-consumer ammunition pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
LAX Ammunition product offering
Product offeringCore offering
LAX Ammunition manufactures and sells American-made ammunition across pistol, rifle, shotgun, and rimfire calibers. The brand offers both newly manufactured and remanufactured rounds in canned and bulk formats, sold primarily direct-to-consumer through the Freedom Munitions e-commerce platform and through major outdoor retail chains and an FFL dealer wholesale portal.
Product overview
LAX Ammunition is a brand of ammunition products sold primarily through the Freedom Munitions e-commerce platform, alongside other ammunition brands. The brand offers pistol, rifle, and rimfire ammunition across a range of calibers including 9MM, 260 Remington, and 5.56x45MM. LAX Ammunition products are available as standalone ammunition cans and in bulk quantities, and are listed alongside complementary product lines including Freedom brand ammunition sub-lines (HUSH Subsonic, X-DEF Defense, ProMatch Competition, Big Grains, American Steel), X-Treme Components (bullets, brass, primers), and loading equipment. The LAX Ammunition brand does not appear to operate its own distinct product portfolio beyond ammunition; it is distributed and retailed through Freedom Munitions alongside third-party brands such as Barnes, Browning, Federal, Hornady, and Winchester.
Differentiator
Problem solved
Functional benefit
Products and services
- LAX Ammunition Pistol Ammunition Pistol ammunition in calibers including 9MM, 10MM, 25 AUTO, 30 SUPER CARRY, 38 SPECIAL, 38 SUPER, 357 MAGNUM, 357 SIG, 380 AUTO, 40 S&W, 41 MAGNUM, 44 MAG, 44 SPECIAL, 45 AUTO, 45 LONG COLT, 454 CASULL, 460 S&W, and 50 AE for self-defense, concealed carry, and target shooting consumers.
- LAX Ammunition Rifle Ammunition Rifle ammunition in calibers including .223 Remington, .243 Winchester, 260 Remington, .270 Winchester, .300 AAC Blackout, .300 Win Mag, .30-30 Winchester, .30-06 Springfield, .30 Carbine, .308 Winchester, .338 Lapua, .45-70 Gov't, 5.56x45mm, .50 BMG, 7.62x39, 7.62x51, 6.5 Creedmoor, 6.5 PRC, and 7mm for hunting, AR-platform shooting, and target applications.
- LAX Ammunition Shotgun Ammunition Shotgun ammunition in 12 GA, 16 GA, 20 GA, and .410 Bore gauges for hunting, sport shooting, and home defense consumers.
- LAX Ammunition Rimfire Ammunition Rimfire ammunition in 17 HMR, 22 Long Rifle, 22 Magnum, and 17 HM2 calibers for plinking, small-game hunting, and recreational shooting consumers.
- LAX Ammunition Bulk / Canned Ammunition Canned pistol (9MM, 10MM AUTO, .357 Magnum, .38 Special, .380 ACP, .40 S&W, .44 Rem Mag, .45 ACP, .45 Long Colt) and canned rifle (.223 Remington, .30 Carbine, .300 AAC Blackout, .308 Winchester, 5.56x45MM, .50 BMG) ammunition sold in high-volume bulk quantities for high-volume training and stocking consumers.
- LAX Ammunition FFL Dealer Wholesale Program Dealer wholesale program providing 02 and 06 FFL license holders access to LAX Ammunition and related products at dealer pricing through the Freedom Munitions dealer web portal for the purpose of retail resale.
Companies that use LAX Ammunition
Customer profileSegments4 records
Ideal customer profiles4 records
LAX Ammunition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
LAX Ammunition partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- Freedom MunitionscoreLAX Ammunition is operated under the Freedom Munitions family of brands. Freedom Munitions serves as the parent company providing manufacturing, e-commerce platform, and distribution infrastructure for LAX Ammunition products.
- Bass Pro ShopsmajorMajor outdoor retail chain offering LAX Ammunition products at physical store locations across the United States. Bass Pro Shops is listed among the 'Find Us at' retail partners on the Freedom Munitions website.
- Cabela'smajorMajor outdoor retailer and sister brand to Bass Pro Shops, offering LAX Ammunition products at store locations. Listed as a retail partner in the 'Find Us at' section of the Freedom Munitions website.
- ScheelsmajorOutdoor sporting goods retailer with physical store presence offering LAX Ammunition products. Listed as a retail partner in the 'Find Us at' section of the Freedom Munitions website.
- Urban Carry HolsterscoreSpecialty concealed carry holster company partnered with Freedom Munitions. Listed in the Partners section of the Freedom Munitions website under the 'The Company' brand relationships. Represents LAX Ammunition's reach into the self-defense and concealed carry market segment.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
LAX Ammunition competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks2 records
Key highlights5 records
Customer concentration
LAX Ammunition social profiles
Digital presenceLAX Ammunition financial estimates
Financial estimateRevenue estimate
Valuation estimate
LAX Ammunition leadership team
Management profileNumber of profiles
LAX Ammunition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LAX Ammunition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LAX Ammunition
What does LAX Ammunition do?
LAX Ammunition manufactures and sells American-made ammunition across pistol, rifle, shotgun, and rimfire calibers. The brand offers both newly manufactured and remanufactured rounds in canned and bulk formats, sold primarily direct-to-consumer through the Freedom Munitions e-commerce platform and through major outdoor retail chains and an FFL dealer wholesale portal.
Is LAX Ammunition a public or private company?
LAX Ammunition is a private company. It is classified as corporate owned and is currently operating.
When was LAX Ammunition founded?
LAX Ammunition was founded in 2009. It employs 11 to 50 people.
Where is LAX Ammunition based?
LAX Ammunition is headquartered in Inglewood, United States, in the North America region.
How does LAX Ammunition make money?
One revenue line is on record: ammunition Sales.
Does LAX Ammunition have an API?
No public API is recorded for LAX Ammunition.
What industry is LAX Ammunition in?
LAX Ammunition's product category is Ammunition Manufacturing. Its primary akta.pro industry code is IMABAHAG, Ammunition Manufacturing (Small-, Medium- & Large-Caliber), with a secondary code of CRAMAKAA, Firearms & Ammunition Retail. Its NAICS code is 332992 and its SIC code is 3480.