Olivier Honda Bathurst

Name

Olivier Honda Bathurst

Legal name

Olivier Honda Bathurst

Website

https://bathursthonda.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bathurst

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Honda vehicles including cars, SUVs, trucks, and minivans. Revenue generated from MSRP pricing with dealer-added fees and options.
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned Honda models and other brands. Complete inventory of 44 used vehicles available.
3. Vehicle Financing and Leasing: Financing services for vehicle purchases and leasing options. Partnered with Honda Financial Services. Includes credit applications, payment estimation, and lease calculations.
4. Service and Maintenance: Automotive service department providing inspections, tire rotation, tune-ups, transmission replacements, oil changes, battery installation, and body shop services.
5. Parts and Accessories: Sale of automotive parts, accessories, and tires. Offers price guarantee on tires, lifetime guarantee on brake pads, and price guarantee on oil.
6. Powerhouse Division: Motorcycle sales and service division operating through bathursthondapowerhouse.ca, selling Honda motorcycles, ATVs, and power equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Olivier Honda Bathurst is an authorized Honda automobile dealership in Bathurst, New Brunswick, selling new Honda vehicles (sedans, SUVs, trucks, minivans, hybrids, and EVs), pre-owned and certified pre-owned vehicles, and operating a full-service department for maintenance, repairs, body work, parts, tires, and seasonal tire storage. The dealership also provides vehicle financing and leasing through Honda Financial Services and Paybright, and runs a separate Powerhouse division for Honda motorcycles, ATVs, and outdoor power equipment.

Product overview

Olivier Honda Bathurst is a Honda automobile dealership offering a comprehensive vehicle sales and service experience. The core offering consists of new Honda vehicles across multiple categories: sedans (Civic, Accord), SUVs (CR-V, HR-V, Pilot, Passport), trucks (Ridgeline), and minivans (Odyssey). The lineup includes hybrid models (Civic Hybrid, Accord Hybrid, CR-V Hybrid) and electric vehicles (Prologue), plus the returning Prelude sport coupe. Supporting services include vehicle financing through Honda Financial Services and Paybright, full maintenance and repair services, body shop, parts and accessories, tire services with seasonal storage, and recall lookup tools. A separate Powerhouse division handles motorcycles and power equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Olivier Honda Bathurst Powerhouse: A separate division of the dealership dedicated to motorcycles, power sports vehicles, and related services with its own website at bathursthondapowerhouse.ca.

Products and services

• New Honda Vehicles Sale of new Honda automobiles including sedans, SUVs, trucks, and minivans, available in gas, hybrid, and electric powertrains across multiple model years and trim levels, targeted at individual consumers in the New Brunswick region.
• Used Vehicles Sale of pre-owned vehicles including Honda and other-brand cars, SUVs, trucks, and minivans. Inventory includes 38 certified pre-owned Honda vehicles and 19 vehicles priced under $30,000, with full used inventory of 44 vehicles.
• Vehicle Service and Maintenance Full-service automotive maintenance and repair including general inspections, tire rotation, tune-ups, transmission replacements, oil changes, and battery installation, performed by certified technicians for Honda owners and other-make vehicle owners in the region.
• Body Shop Services Collision repair and body work services for Honda and other-make vehicles, with online appointment scheduling for body shop visits.
• Parts and Accessories Sale of genuine Honda parts and accessories with online ordering, accompanied by price guarantees on tires, a lifetime guarantee on brake pads, and a lowest price guarantee on oil.
• Tire Services Tire sales and tire center services including seasonal tire storage program, with lowest price guarantee on tires.
• Financing Services Vehicle financing and leasing through Honda Financial Services and Paybright, including credit applications, payment estimators, and trade-in value tools. The dealership also assists credit-challenged customers in obtaining financing.
• Powerhouse Division (Honda Motorcycles and Power Equipment) Sale and service of Honda motorcycles, ATVs, generators, and outdoor power equipment through a separate Powerhouse division, with its own physical location, inventory, and financing offerings.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Two partnerships are on record, tiered core.

• Honda Canada Inc.coreChannel Partner/ Reseller/ DistributorAuthorized Honda dealership partnership with Honda Canada for sales of new Honda vehicles, parts, and access to manufacturer warranties, recalls, and support services.
• D2C MediacoreTechnology or IntegrationWebsite development and hosting partner responsible for the bathursthonda.com dealer website platform. Provides the technical infrastructure, website templates, inventory management, and online forms system.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Clutch: Canadian online car-buying platform offering vehicle sales without traditional dealership visits. Relevant as an emerging disruptor that competes for the same new and used vehicle buyers using a digital-first model, threatening traditional dealership sales economics.

Direct peers

• AutoCanada Inc. One of Canada's largest multi-franchise automotive dealer groups operating new and used vehicle sales, service, parts, and financing across multiple provinces. Highly comparable as a multi-location franchised dealer operator in the Canadian market with similar revenue streams and customer base.
• Dilawri Group: Large Canadian automotive dealer group operating franchised dealerships across multiple provinces, including Honda. Comparable as a multi-franchise dealer with similar full-service offerings (sales, service, parts, financing) and customer base.
• Maple Honda (or similar independent Honda franchise): Independent Honda franchise dealerships in comparable mid-sized Canadian markets. Closest apples-to-apples comparable as a single-location authorized Honda dealer with the same manufacturer relationship, vehicle lineup, financing partner, and full-service operating model.
• Steele Auto Group: Atlantic Canada's largest automotive dealer group, operating multiple Honda and other franchise dealerships in the same regional market as Olivier Honda Bathurst. Most directly comparable as a peer with overlapping geographic footprint, similar multi-revenue model, and Honda franchise representation.
• Groupe Park Avenue: Quebec-based automotive dealer group operating multiple franchised dealerships. Comparable as a regional Canadian dealer group with similar multi-revenue model and bilingual (French/English) market alignment relevant to the New Brunswick/Quebec customer base.
• Birchwood Automotive Group: Western Canada's largest automotive dealer group operating multiple franchise dealerships including Honda. Comparable as a multi-brand, multi-location franchised dealer group with new/used vehicle sales, service, parts, and financing operations.

Broad incumbents

• Canadian Tire Corporation: Iconic Canadian retailer with an automotive service and parts business serving similar consumer customers. Competes indirectly for vehicle maintenance, parts, and tire spend, although Canadian Tire does not sell new vehicles.

Others

• AutoTrader.ca: Canada's largest online vehicle marketplace where dealerships list inventory. Adjacent rather than directly competitive, but represents the primary digital channel through which Canadian consumers discover dealer inventory.
• Cox Automotive Canada: Provider of automotive services and technology platforms serving dealerships across Canada (Dealertrack, Manheim auctions). Operates as an enabler/service provider to franchised dealers rather than a competitor, but is closely tied to the dealership operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OlivierHondaBathurst
• Xx.com/bathursthonda
• LinkedInlinkedin.com/company/bathurst-honda

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olivier Honda Bathurst