Novi Surgery Center

What Novi Surgery Center does

Novi Surgery Center is a physician-owned, AAAHC-accredited outpatient ambulatory surgery center (ASC) located at 25500 Meadowbrook Road, Suite 110, in Novi, Michigan. Operating Monday through Friday from 6am to 4:30pm, the facility delivers same-day surgical care across seven core specialties: general and colorectal surgery, anesthesia, neurosurgery and pain management, otolaryngology (ENT), orthopedic and hand surgery, ophthalmology, and urology, with a dedicated pediatric surgery program. The center is structured as Novi Surgery Center, LLC and is owned by a group of 28 area physicians spanning these specialties, which functions as both a governance structure and a referral pipeline.

The facility operates a multi-specialty platform built on standard outpatient surgical and anesthesia equipment, supported by a board-certified clinical staff whose anesthesiologists hold both Adult Cardiac Life Support and Pediatric Advanced Life Support certifications. It has earned AAAHC accreditation and has been named one of Newsweek's America's Best Ambulatory Surgery Centers for four consecutive years (2021-2024), with affiliated physicians recognized as HOUR Detroit Top Docs. The go-to-market model is sales-led via physician referrals: affiliated board-certified surgeons schedule procedures at the center, and patients are educated through the company website and patient testimonials.

Revenue is generated through facility fees on outpatient surgical procedures, collected via patient copays, coinsurance, and insurance reimbursements from commercial payers and government programs. The center pre-engages patients on insurance benefit estimates before surgery, and payments are accepted via cash, cashier's checks, MasterCard, Visa, Discover, and Care Credit. The value proposition is built on a structural cost advantage (up to 61% out-of-pocket co-pay savings versus hospital settings), reduced infection exposure from a healthier patient population, faster throughput, and a family-friendly recovery environment, all delivered from a single free-standing site in the Metro Detroit market.

Name

Novi Surgery Center

Legal name

Novi Surgery Center, LLC

Website

https://www.novisurgerycenter.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Novi Surgery Center is an outpatient surgical facility.

Ownership category

akta.pro rank

Product category

Ambulatory Surgical Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Multi-Specialty Ambulatory Surgery Centers (ASCs) (HLAFAIAA)

akta.pro secondary industries

Orthopedic & Spine Surgery Centers (HLAFAIAG), Ophthalmology Surgery Centers (HLAFAIAF), Pain Management & Interventional Procedure Centers (HLAFAIAH)

Keywords

• Ambulatory surgery services
• Outpatient surgical facility
• Same-day surgical procedures
• Multi-specialty surgery center
• Physician-owned surgical care

Headquarters

HQ city

Novi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Surgical Facility Services: Novi Surgery Center charges for facility fees associated with outpatient surgical procedures. Patients receive separate bills from the surgeon, the surgery center, and anesthesia providers. Revenue is collected from patient copays, coinsurance, and insurance reimbursements.
2. Insurance Reimbursements: The facility works with insurance companies and government programs. The center contacts patients prior to surgery to notify them of insurance benefits estimates and their share of expenses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Novi Surgery Center operates an AAAHC-accredited, full-service outpatient (ambulatory) surgical facility in Novi, Michigan, providing same-day surgical procedures across multiple specialties. The physician-owned center coordinates board-certified surgeons in general/colorectal surgery, neurosurgery and pain management, ENT, orthopedic and hand surgery, ophthalmology, urology, and pediatric surgery, supported by its own anesthesia team. Revenue is generated through facility fees, insurance reimbursements, and patient copays for procedures that do not require hospital admission.

Product overview

Novi Surgery Center is a leading, full-service, accredited outpatient surgical facility offering multiple surgical specialty services. The center provides a unified platform of surgical care across seven core service lines: General and Colorectal Surgery, Anesthesia Services, Neurosurgery and Pain Management, Otolaryngology (ENT), Orthopedic and Hand Surgery, Ophthalmology, Urology, and Pediatric Surgery. All services are delivered in a single modern, free-standing facility by board-certified physicians, with the center's accreditation by AAAHC verifying adherence to nationally-recognized quality standards.

Differentiator

Problem solved

Functional benefit

Products and services

• General and Colorectal Surgery

Quantifiable outcome

• 61% potential savings on out-of-pocket co-pay compared to hospital procedures
• +1 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Platinum AnesthesiacoreTechnology or IntegrationPlatinum Anesthesia provides anesthesia services at Novi Surgery Center. Philip J. Arbit, MD serves as Medical Director and Chief of Anesthesia Services at the surgery center while also serving as President of Platinum Anesthesia. All anesthesiologists and anesthetists at the center are board certified and specially selected, certified in both Adult Cardiac Life Support and Pediatric Advanced Life Support.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Surgery Partners: Publicly-traded owner/operator of short-stay surgical facilities including multi-specialty ASCs. Closest publicly comparable operator to a physician-aligned multi-specialty ASC like Novi, sharing the same referral-driven, facility-fee revenue model.
• United Surgical Partners International (USPI): Largest network of ambulatory surgery centers in the US, owned by Tenet Healthcare. Operates multi-specialty ASCs with affiliated physicians across the same service lines (ortho, ENT, ophthalmology, GI, pain) that Novi offers.
• Surgical Care Affiliates (SCA): National ASC operator (owned by Optum) running multi-specialty outpatient surgical facilities with affiliated physician partners. Same facility-fee reimbursement model and specialty breadth as Novi Surgery Center.
• Regent Surgical Health: Private ASC management and development company partnering with hospital systems and physicians to operate multi-specialty surgery centers. Directly comparable mid-sized independent ASC operator with surgeon-partner model.
• SurgCenter Development: Develops and operates physician-owned ambulatory surgery centers across multiple specialties nationwide. Operates on the same physician-partner ownership premise that defines Novi's structure.

Broad incumbents

• HCA Healthcare: Large for-profit hospital system with a meaningful ambulatory surgery footprint and employed-physician referral networks. Competes with Novi for outpatient surgical volume in markets where its hospitals operate, but as part of a much broader acute-care portfolio.
• Tenet Healthcare: Owns USPI, the largest ASC operator in the US, and runs acute-care hospitals in Michigan. A dominant incumbent whose ambulatory strategy directly overlaps Novi's service lines and geography.
• Envision Healthcare:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/novi-surgery-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novi Surgery Center