What Win does

WIN B.V. is a Dutch professional services firm founded around 2003 and headquartered in Houten, Netherlands, specializing in the professionalization of project and change organizations. It delivers an integrated portfolio built around four complementary disciplines: Project Management Office (PMO) setup, Projectbeheersing (project control), Agile consulting, and Obeya visual management. Service delivery is people-based, with approximately 40 senior consultants ('WINners') deployed on-site at client organizations as interim professionals, advisors, or transformation leads. The firm also offers a training academy covering P3O, SAFe, IPMA PMO certification, Agile, and Obeya topics, delivered publicly and in-company.

The underlying technology stack is methodology-led rather than platform-led: WIN applies established frameworks (P3O, SAFe, Scrum, Kanban, Prince2, IPMA) alongside third-party tools (Fortes Change Cloud, ClickUp, Microsoft Project) and proprietary assessment instruments (Quick Insight for PMO maturity, Agile Wegwijzer for Agile readiness, Management Drives behavioral profiling). The April 2023 acquisition of AgileWalls added a licensable digital Obeya wall platform, introducing the firm's first owned software revenue stream. WIN operates a single-country go-to-market with direct enterprise field sales, supported by monthly LAB days, 'Kraak de case' events, thought leadership content, and referrals. Customer concentration sits in Dutch public sector, water boards, energy transmission (TenneT, Urenco, Netbeheer Nederland), aviation (Schiphol, Lelystad Airport), transport (Rijkswaterstaat, NS), and financial services (ABN AMRO, Volkswagen Pon Financial Services), with the company privately held under director Yara Beerling and no disclosed external funding.

Name

Win

Legal name

WIN B.V.

Website

https://wijzijnwin.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

WIN is a Dutch consultancy specializing in PMO, project control, Agile, and Obeya visual management, serving Dutch public-sector, water-board, energy, aviation, and financial-services clients through interim staffing, advisory, and training.

Ownership category

akta.pro rank

Product category

Project Management Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Performance Management & OKRs (BPACAPAF)

Keywords

• Project management consulting
• PMO advisory services
• Agile transformation consulting
• Project control services
• Obeya visual management

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consultancy Services: WIN provides consultancy services in PMO, Agile, Projectbeheersing, and Obeya. Consultants are deployed at client sites to advise on and implement project management improvements, organizational change, and Agile transformations. WIN consultants work alongside client teams, providing expertise and hands-on support.
2. Interim Staffing: WIN provides interim professionals for roles including PMO Officer, Projectbeheerser, Agile Coach, and Scrum Master. These professionals are directly deployed at client organizations to fill temporary capacity or capability gaps, working on-site or hybrid.
3. Training and Education: WIN offers themed training programs including PMO setup, project control optimization, P3O model implementation, Agile working introduction, SAFe Framework, and IPMA PMO certification. Training is offered both publicly and in-company.
4. Obeya Tools and Licensing: Following the acquisition of AgileWalls, WIN offers digital Obeya wall tools and associated licensing for organizations seeking to implement visual management practices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

WIN is a Dutch consulting firm that provides project management, PMO, Agile, and Projectbeheersing (project control) advisory services, alongside Obeya visual management implementations. The firm helps professionalize project organizations through consulting, training, coaching, and a proprietary digital Obeya tool called AgileWalls.

Product overview

WIN is an integral expert in agile and project-based working, offering a unified consulting portfolio centered around four core service areas: PMO (Project Management Office), Projectbeheersing (Project Control), Agile Consulting, and Obeya (Visual Management). These services are delivered through consultancy, interim support, and training programs. WIN also acquired AgileWalls in 2023, adding a digital Obeya wall platform to its offerings. The company serves clients across government, energy, and financial sectors in the Netherlands, specializing in professionalizing project organizations and change management.

Differentiator

Problem solved

Functional benefit

Brands

• AgileWalls: Digital and physical Obeya wall solutions for visual management and strategyexecution connection, acquired by WIN in April 2023.

Products and services

• PMO Consulting Advisory and implementation services that help organizations establish, mature, and run a Project Management Office, including governance, reporting, and standardization of project work.
• Agile Consulting Consulting, training, and coaching services that guide organizations through Agile transformations, Scrum/team implementations, and agile working practices.
• Projectbeheersing (Project Control) Consulting Structured project control services that establish governance frameworks and integrate scope, time, budget, quality, risk, and information management for complex projects.
• Obeya Visual Management Consulting Advisory services for designing and running Obeya ('big room') visual management environments that bring stakeholders together to steer complex projects and portfolios.
• AgileWalls (digital Obeya software) Digital Obeya software acquired by WIN that supports the firm's visual management consulting practice with an online tool for clients.

Quantifiable outcome

• Improved PMO maturity level at client organizations, demonstrated through Quick Insight assessments and standardized process implementations
• +4 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AgileWallscoreTechnology or Integration · 18 April 2023WIN acquired AgileWalls.com, the leading provider of Obeya digital walls. AgileWalls will continue its operations under WIN's umbrella, accelerating AgileWalls' Obeya product development. Nick Nijenhuis was appointed as the new operational director of AgileWalls. The acquisition strengthens WIN's position in visual management and the connection between strategy and execution.
• Obeya AssociationcoreStrategic or Co-development Partner · 18 April 2023WIN entered into a strategic partnership with the Obeya Association, an international platform for professionals involved in the Obeya methodology. This partnership provides WIN access to a broader network of professionals, knowledge exchange, and best practices. It also strengthens WIN's expertise in organizational transformation and innovation through the latest trends and developments in Obeya practice.
• AgileWerkcoreStrategic or Co-development Partner · 1 December 2020WIN partners with AgileWerk to deliver the True Agility Program (TAP), a training and development program for consultants to become Agile specialists with a change mindset. AgileWerk contributes expertise in Agile coaching and methodology. The partnership also enables WIN to offer TAP to clients seeking to develop change agents within their organizations.
• Sander Asma / De OntwikkeltafelminorImplementation/ SI/ Consulting PartnerSander Asma from De Ontwikkeltafel facilitated WIN's culture definition process, helping WIN develop its purpose, core values, and core qualities during a dedicated culture day in 2021. This collaboration produced WIN's Culture Manifesto.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Quintor: Dutch IT and Agile consulting firm that delivers software development, Agile transformations, and project-based services. Comparable to WIN on the Agile and project methodology axes, with overlap on enterprise and public sector clients in the Netherlands.
• Schuberg Philis: Dutch mission-critical IT and Agile delivery firm that organizes work in co-managed squads using Agile and DevOps practices. Comparable to WIN on Agile methodology delivery and Dutch enterprise/government client base, with a more IT-engineering focus.
• Wemanity: Belgium-headquartered Agile and digital transformation consultancy with operations in the Netherlands. Highly comparable to WIN given its focus on Agile coaching, organizational transformation, and project-based working — though with a broader international footprint.

Broad incumbents

• Capgemini Invent: Global consulting and digital transformation arm of Capgemini, with significant PMO, Agile, and organizational change practices in the Netherlands. Overlaps with WIN on PMO setup and Agile transformation work but serves a much broader portfolio and larger programs.
• The Boston Consulting Group (Netherlands): Global strategy consultancy with a Netherlands office advising on large-scale transformations, often including PMO and Agile execution components. Comparable to WIN on the change and transformation axis, though focused on higher-level strategy and program design rather than hands-on PMO staffing.
• Accenture (Netherlands): Global management and technology consultancy with a sizable Netherlands presence delivering large-scale Agile, PMO, and transformation programs. Comparable in service categories to WIN but at materially larger engagement size and broader scope.
• KPMG Advisory (Netherlands): Big 4 advisory firm delivering transformation, PMO, and Agile-related services to Dutch enterprises and government. Overlaps with WIN in transformation advisory and operates at broader scope and scale.
• McKinsey & Company (Netherlands): Global strategy consulting firm with an active organizational practice advising Dutch institutions on transformation and operating model design. Adjacent to WIN on transformation advisory, with overlap on large public sector and infrastructure clients.
• Deloitte Consulting (Netherlands): Big 4 advisory firm with a large Human Capital and Transformation practice in the Netherlands that delivers PMO setup, Agile at scale, and operating model redesign. Comparable to WIN on project-based and change advisory work, but with a much wider service portfolio and global delivery network.
• PwC Advisory (Netherlands): Big 4 advisory practice with established PMO, portfolio management, and organizational change capabilities in the Dutch market. Competes with WIN for public sector and large-enterprise transformation work, often at a larger program scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkh21efnSAr4lG4s2n_nivQ
• Facebookfacebook.com/winpmo
• LinkedInlinkedin.com/company/wijzijnwin
• Instagraminstagram.com/wijzijnwin
• Xx.com/wijzijnwin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Win