What Spinocchia Freund does

Spinocchia Freund is a privately held London-based interior architecture and interior design studio founded in 2009 by Brigitta Spinocchia Freund. The studio delivers full-service interior architectural design and interior design across three service verticals: residential design for ultra-high-net-worth individuals, hospitality design for boutique hoteliers and international luxury destinations, and development design for premium property developers working on masterplan residential and resort projects. Supporting services include bespoke and collectible furniture, art and collection curation, and curations and exhibitions. There is no technology platform; the offering is entirely a human-craft, professional services model delivered by an in-house team.

The studio operates on a bespoke, project-based fee model with pricing negotiated individually with each private client, hotelier, or developer. The go-to-market motion is direct enterprise engagement through personal networks, referrals, and high-signal industry visibility including editorial coverage in Architectural Digest, Wallpaper*, The Telegraph, Elle Decoration, and Harper's Bazaar, alongside recurring showcase participation at WOW!house and curatorial exhibitions at Dover Street Market and Harvey Nichols Knightsbridge. Geographic reach spans the UK, continental Europe, North America, and the Middle East, with named projects for Land Securities (Kings Gate, Victoria), Almacantar (Centre Point penthouse), Chelsea Barracks, and individual UHNW clients in London, Monaco, Mykonos, Courchevel, New York, Dubai, and Qatar.

The studio is founder-owned with no external institutional investors, funding rounds, or parent company involvement identified. The competitive position rests on the founder's 25+ years of luxury design experience (including seven years as Creative Director at Candy & Candy), her direct engagement with the UK arts establishment through patronage of the British Fashion Council Foundation and judging roles at PAD London and Women in Art, and established relationships with emerging and established artists whose work is integrated into project delivery. As of 2025 the firm continues active operations with a recently unveiled flagship WOW!house 2025 installation, indicating sustained momentum.

Name

Spinocchia Freund

Legal name

Spinocchia Freund FF&E

Website

https://spinocchiafreund.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Spinocchia Freund is a London-based private interior architecture and design studio founded in 2009, delivering bespoke residential, hospitality, and masterplan development projects for ultra-high-net-worth individuals, boutique hoteliers, and premium property developers across the UK, Europe, North America, and the Middle East.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Interior and Architectural Design Services: Project-based professional services for interior architectural design and interior design, spanning from initial brief through to final installation. Revenue is generated through bespoke design commissions for residential, hospitality, and development projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Spinocchia Freund is a London-based interior architecture and design studio delivering full-scope interior design services for super-prime residences, boutique hotels, and premium property developers. The studio provides end-to-end project delivery — from brief and concept through specification, bespoke furniture, art curation, and installation — combining craftsmanship, collectible design, and brand-level thinking for ultra-high-net-worth private clients and commercial partners.

Product overview

Spinocchia Freund is a London design studio offering a unified suite of interior architectural and interior design services rather than a modular software platform. The core offering encompasses Interior Architectural Design and Interior Design, delivered across three vertical service lines: Residential Design (super-prime residences, apartments, aparthotels), Hospitality Design (boutique hotels, international destinations), and Developments Design (masterplan residential and resort environments). Supporting these core services, the studio provides Bespoke and Collectible Furniture, Art and Collection Curation, and Curations & Exhibitions. The studio also launched a Furniture and Home Accessories Collection (2015) featuring city-inspired pieces including Dubai, London, New York, and Paris. All services span from initial brief through to final installation, with the studio acting as a strategic design partner throughout.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Design
• Hospitality Design
• Developments Design
• Curations & Exhibitions
• City-Inspired Furniture Collection

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Richmond International: UK-based interior design firm specialising in luxury hotels, resorts and residential developments worldwide. Directly comparable in hospitality-design depth, developer relationships and international project delivery.
• Martin Brudnizki Design Studio: London-based luxury interior design studio working across super-prime residential, boutique hotels and private members' clubs for UHNW clients. Closely comparable to Spinocchia Freund in scale, sector mix and UK-centric delivery model.
• Kelly Hoppen Interiors: UK-headquartered luxury interior design practice led by a celebrity designer, serving super-prime residential, yacht and private jet clients globally. Directly comparable in client type, design-led positioning and founder-driven brand model.
• Pierre-Yves Rochon: Paris-based interior architecture firm focused on luxury hospitality, palaces and high-end restaurants across Europe, the Middle East and Asia. Comparable in hospitality-led portfolio and cross-border super-prime residential work.
• Tom Dixon: London-based luxury design house spanning furniture, lighting and interior design with a strong hospitality and residential presence. Comparable founder-led brand model and crossover between bespoke interior projects and productised design IP.
• Champalimaud Design: New York-headquartered luxury interior design firm specializing in ultra-luxury hotels, residential and hospitality projects. Comparable to Spinocchia Freund in hospitality-and-residential mix and premium-tier client base.
• Candy & Candy (Candy Properties): London-based luxury interior design and property brand where founder Brigitta Spinocchia Freund was previously Creative Director. Direct conceptual predecessor and the benchmark Spinocchia Freund competes against for ultra-prime London developer mandates.
• Studio Indigo: London-based multidisciplinary design studio delivering architecture, interior design and development services to private clients and developers in prime central London. Overlaps with Spinocchia Freund on developer and ultra-prime residential commissions.

Broad incumbents

• Yabu Pushelberg: Large, globally established design firm with practices in hospitality, residential, retail and mixed-use, serving many of the same luxury hotel flags and developers as Spinocchia Freund. A much larger incumbent competitor for premium hospitality and branded-residence mandates.
• Hirsch Bedner Associates (HBA): World's largest hospitality-focused interior design firm, designing hotels, resorts and residences for major global brands. Represents the scaled, brand-driven end of the same market Spinocchia Freund serves at the boutique tier.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/spinocchiafreund
• LinkedInlinkedin.com/company/spinocchia-freund-london

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spinocchia Freund