What Champion does

Champion Timber is a UK-based specialist timber merchant founded in 1929, operating 10 branches across London, Surrey, and Kent with 101–250 employees. The company supplies softwood timber, sheet materials, decking, fencing, flooring, and doors to two customer segments: trade professionals (via a dedicated trade account program with differentiated pricing) and general consumers/DIY buyers. Products are sourced from Northern Scandinavia and machined in-house, with the company holding FSC, PEFC, BALI, NHBC, Timber Trade Federation, and FORS Silver credentials.

The business operates a hybrid distribution model combining physical branch retail, an e-commerce platform with a 'Buy & Collect' service, and free next-day delivery on orders over £125. Champion operates as a Millboard Platinum Partner for composite decking and as a Jacksons Fencing distributor, extending its range into premium branded outdoor products. Operational KPIs disclosed include a 98%+ on-time delivery rate and a 15-year guarantee on UC4 treated fence posts.

The revenue model is product-led transactional sales across multiple categories (timber, sheet materials, decking, fencing, flooring, doors), with no subscription, platform, or licensing component. There is no disclosed proprietary technology, no AI/ML capability, and no data flywheel; the competitive position rests on physical branch density, supplier relationships, and industry certifications rather than technology differentiation.

Name

Champion

Legal name

Champion Iron Limited

Website

https://championtimber.com

Company type

Public

Founded year

1929

Operating status

Operating

Headcount range

101–250 employees

Short description

Champion Timber is a UK specialist timber merchant founded in 1929, operating 10 branches across London, Surrey, and Kent. It supplies timber, sheet materials, decking, fencing, flooring, and doors to trade professionals and consumers via branches, e-commerce, and a trade account program.

Ownership category

akta.pro rank

Product category

Timber Merchant and Building Materials Retail

NAICS

Sawmills and Wood Preservation (3211), Cut Stock, Resawing Lumber, and Planing (321912)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)

akta.pro secondary industry

Timber Procurement & Wood Dealer/Timber Buying Services (IMAMAAAF)

Keywords

• Timber merchant supplies
• Building materials retail
• Fencing supplies wholesale
• Decking products supplier
• Structural timber trade

Headquarters

HQ city

New Malden

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Timber and Building Materials Sales: Champion Timber generates revenue through the sale of timber products, sheet materials, fencing, decking, flooring, doors, and related building materials. Products are sold through both physical branch locations and online e-commerce platform. Trade accounts offer discounted pricing while general retail prices apply to non-account holders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Champion Timber is a specialist wholesale and retail timber merchant selling timber, sheet materials, insulation, decking, fencing, flooring, doors, stairparts, fixings, ironmongery, tools, and paints through 10 branches in London, Surrey and Kent alongside a full e-commerce platform. The company sources timber from Northern Scandinavia and machines products in-house to serve trade professionals and general consumers. Value-added services include profile matching, timber ripping, sheet cutting, cross cutting, and planing to size.

Product overview

Champion Timber is a specialist timber merchant operating as a single-brand, multi-category building materials retailer with 10 branches in London, Surrey & Kent. The company sources timber from Northern Scandinavia, machines it in-house, and sells directly to customers. The product portfolio centers on timber and timber-related products organized into distinct categories: Timber & Mouldings (core offering including planed softwood, hardwoods, treated timber, cladding); Sheet Materials & Insulation (plywood, MDF, OSB, plasterboard, insulation boards); Decking & Landscaping (softwood/hardwood/composite decking, sleepers); Fencing Supplies (fence panels, sawn/planed/concrete fence posts, feather edge boards, gravel boards); Timber Flooring (solid/engineering wood, laminate, vinyl); Timber Doors (veneered, primed, solid oak); Stairparts & VELUX Windows; Fixings & Adhesives; Ironmongery & Hardware; Tools & Workwear; and Paints & Finishes. The company also offers value-added services including profile matching, timber ripping, sheet material cutting, cross cutting, and planing to size.

Differentiator

Problem solved

Functional benefit

Products and services

• Timber and Mouldings Core timber category including planed softwood, planed oak hardwood, planed meranti and sapele hardwood, treated timber roof batten, treated timber and C24 joists, CLS timber and studwork, cladding, mouldings, and Cheshire wall panel kits, serving builders, carpenters, and DIY customers.
• Sheet Materials and Insulation Building materials including plywood sheets (hardwood, marine grade, birch, flexible), MDF sheets (standard, moisture resistant, veneered, fire rated), OSB, chipboard, plasterboard, building insulation (PIR boards, multi layer, loft roll), and protective film and fire protection.
• Decking and Landscaping Outdoor products including treated softwood decking, hardwood decking, Millboard decking, Elements decking, Kerama decking, composite decking, landscaping joinery, timber sleepers, and decking handrail and spindles for garden and landscaping projects.
• Fence Panels Garden and residential fencing panels including overlap golden brown panel, closeboard feather edge fence panel (green/brown), contemporary screen panel, elite Malo panel, contemporary Optima fence panel, elite Meloir panel, Jackson Chilham panel, and Jackson Venetian hit and miss panel in various widths and heights.
• C24 Graded Treated Timber Joists Structural timber imported from Scandinavian stock, C24 graded to European Standards EN14081-2, used for stud walls, joists for roofs, floors and decking, available in dimensions from 47x50mm to 47x225mm, kiln-dried before pressure treatment.
• Sawn Fence Posts UC4 treated sawn fence posts made from Redwood timber for deeper treatment penetration, available in sizes 75x75mm to 150x150mm and lengths from 1800mm to 3000mm, with 15-year guarantee against rot, decay and insect attack when in ground contact.
• Timber Flooring Flooring options including solid pine flooring, solid hardwood flooring, engineered oak flooring, engineered pine and walnut flooring, composite moisture resistant flooring, composite waterproof flooring, laminate timber flooring, and vinyl flooring.
• Timber Doors Internal and external timber doors including veneered oak doors, veneered walnut doors, veneered flush doors, white doors, laminate doors, painted doors, solid oak doors, flush for paint internal and external doors, softwood boarded external doors, pocket door systems, and door hardware.
• Stairparts and VELUX Windows Staircase components and roof windows including VELUX centre pivot windows, VELUX top hung windows, VELUX flat roof windows, VELUX flashing and blinds, oak stairparts, pine stairparts, white primed stairparts, and hardwood stairparts.
• Fixings, Adhesives and Sealants Construction fixings including general purpose screws, decking, fencing and landscaping fixings, adhesives, joist hangers and straps, cladding screws, fixing plugs, nails, panel and veneer pins, fillers, sealants, bolts, nuts, washers, and damp proof membranes.
• Ironmongery and Hardware Hardware and fittings including door furniture, door ironmongery, gate ironmongery, door bolts, drawer runners, kitchen hinges, sliding door tracks, window ironmongery, kitchen and cabinet knobs and handles, locks and padlocks, and bathroom furniture.
• Tools and Workwear Trade tools and safety equipment including hand tools, power tools (combi drills, impact drivers, sanders, saws, SDS drills), power tool accessories, protective clothing and tool storage.
• Paints and Finishes Wood finishing products including varnishes (exterior and interior), brushes and decorating tools, sandpaper, wood dyes, wall and wood paint, wood stains, waxes, oils, specialist paints and primers, and cement based products.
• Value-Added Timber Machining Services In-house timber machining services including profile matching, timber ripping, sheet material cutting, cross cutting, and planing to size for trade and retail customers.

Quantifiable outcome

• 98%+ on-time in-full delivery KPI
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• PEFC (Programme for the Endorsement of Forest Certification)coreOthersChampion Timber is certified by PEFC, demonstrating commitment to environmentally certified timber from sustainably managed forests.
• FSC (Forest Stewardship Council)coreOthersChampion Timber holds FSC certification, ensuring timber products come from responsibly managed forests that provide environmental, social and economic benefits.
• Timber Trade FederationcoreOthersChampion Timber is a member of the Timber Trade Federation, adhering to their Responsible Purchasing Policy and undergoing regular audits for legal and environmental compliance.
• BALI (British Association of Landscape Industries)minorOthersChampion Timber is associated with BALI, the British Association of Landscape Industries.
• NHBCminorOthersChampion Timber works with NHBC (National House-Building Council) for construction standards compliance.
• Millboard Platinum PartnercoreChannel Partner/ Reseller/ DistributorChampion Timber is a Millboard Platinum Partner, distributing Millboard composite decking products.
• Jacksons FencingcoreChannel Partner/ Reseller/ DistributorChampion Timber offers a selection of high quality timber slotted fence posts from Jacksons, a reputable fencing company. Products include Jacksons Chilham Panel and Jacksons Venetian Hit & Miss Panel.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Travis Perkins: UK's largest builders' merchant group operating hundreds of branches nationwide, selling lumber, sheet materials, and construction supplies to trade and DIY customers — a much larger but closely comparable category overlap to Champion Timber.
• Jewson: National UK builders' merchant with hundreds of branches supplying timber, building materials and tools to trade customers; competes directly with Champion in the London/Southeast trade segment at greater scale.
• Wickes: UK home improvement retailer serving trade and DIY customers across kitchens, bathrooms, building materials and timber — broader portfolio but overlaps Champion on timber, sheet materials, doors and flooring sold to trade/DIY.

Direct peers

• Howarth Timber: UK specialist timber merchant with multiple branches and e-commerce, focused on sawn timber, sheet materials, decking, fencing and engineered wood — a direct competitor with a similar product mix and trade/retail customer base.
• Arnold Laver: UK specialist timber merchant and importer with national reach, supplying sawn timber, panel products, doors and joinery to trade and commercial customers — directly comparable product portfolio and customer base to Champion.
• International Timber: UK distributor of imported timber, panel products, and engineered wood serving merchants, manufacturers and contractors; comparable in its Scandinavian sourcing model and timber-first product mix.
• Buildbase: UK builders' merchant supplying timber, bricks, landscaping and building materials to trade customers through a national branch network — a comparable trade-focused merchant model with overlapping product categories.
• Selco Builders Warehouse: UK trade-only builders' merchant with warehouse-format branches supplying timber, building materials and tools to trade professionals — a direct competitor for Champion's trade account customer base.

Emerging players

• Timbersource: UK online specialist timber merchant supplying hardwoods, softwoods, sheet materials and decking nationwide via e-commerce — an emerging digital-first competitor targeting the same trade and serious DIY buyer that Champion serves through its branches.

Regional players

• B&M Timber: Specialist timber merchant operating across parts of the UK with a focus on roofing timber, sheet materials and engineered wood — a regional specialist that competes in adjacent timber categories and customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ChampionTimber1929
• LinkedInlinkedin.com/company/champion-timber
• Instagraminstagram.com/championtimber/?hl=en
• Xx.com/championtimber

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Champion