PEI

What PEI does

PEI (PEI Limited) is an Irish-owned, family-controlled medical device distribution and clinical-support company headquartered in Dublin, founded in 1963. The company operates as the exclusive Irish-market channel partner for five Tier-1 global medical device manufacturers — Boston Scientific, Medtronic, ResMed, DePuy Synthes (Johnson & Johnson), and Ansell — plus Butterfly Network. It distributes products and provides clinical education, surgeon training (including cadaver workshops), and patient support services across five product categories: Orthopaedics (hips, knees, shoulders, soft tissue), Neuromodulation and Pain Management (Radiofrequency ablation, Spinal Cord Stimulation, Deep Brain Stimulation), Operating Room consumables, Sleep and respiratory care for Obstructive Sleep Apnoea, and Point-of-Care Ultrasound. Notable product franchises include DePuy Synthes' VELYS Robotic-Assisted Solution with the ATTUNE Knee System, Boston Scientific's Infinion Pro spinal cord stimulation lead and GX1 Radiofrequency Generator, and ResMed CPAP devices integrated with AirView remote monitoring.

PEI serves 60+ healthcare organizations across Ireland, spanning public HSE-affiliated hospitals and private networks including St James's Hospital, Beaumont Hospital, Mater Private Network, St Vincent's Private Hospital, Beacon Hospital, and UPMC Sports Surgery Clinic Dublin. Its go-to-market is an enterprise field-sales model with dedicated clinical specialists providing product demonstrations, in-theatre support, and ongoing professional education. Revenue is generated through hardware sales (medical devices and consumables) under multi-year framework contracts and quote-based pricing negotiated with healthcare institutions. Pricing is not publicly disclosed. The company employs 145 staff as of end-2025 (up from 125 in 2024) and is led by founder Joe Keily. PEI has been recognized as one of Deloitte's Best Managed Companies (2021) and holds Great Place to Work certification, ISO 14001, SOC 2 Type 2, GDPR, and MedTech Europe credentials. The company is expanding into digital health pathways (e.g., the award-winning Digital Obstructive Sleep Apnoea Pathway with St James's Hospital and myPatientSpace) and higher-value capital equipment such as robotic-assisted surgical systems, while maintaining an Ireland-only geographic footprint.

Name

PEI

Legal name

PEI Limited

Website

https://pei.ie

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

PEI is an Irish-owned, family-controlled medical device distributor founded in 1963, serving as the exclusive Irish channel partner for Boston Scientific, Medtronic, ResMed, DePuy Synthes, and Ansell across orthopaedics, pain management, sleep therapy, surgical consumables, and point-of-care ultrasound for 60+ Irish hospitals.

Ownership category

akta.pro rank

Product category

Medical Device Distribution

NAICS

Medical Equipment and Supplies Manufacturing (33911), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Single-Use Medical Disposables & Procedure Kits (Drapes, Tubing, Catheters, Syringes, Custom Packs) (HLAHANAG)

Keywords

• Medical device distribution
• Orthopaedic implants
• Pain management devices
• Respiratory care equipment
• Surgical consumables supply

Headquarters

HQ city

Ballymount

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Medical Device Distribution: PEI distributes medical devices and consumables across Ireland as exclusive partner for major healthcare organizations. Revenue is generated through product sales to hospitals, clinics, and healthcare professionals across orthopaedics, pain management, sleep therapy, and operating room categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

PEI distributes medical devices and consumables across the Irish healthcare market as an exclusive partner for major global healthcare organizations. The company supplies products in five categories: Operating Room (surgical gloves, consumables), Orthopaedics (hip, knee, shoulder implants and soft tissue repair), Neuromodulation & Pain Management (radiofrequency ablation, spinal cord stimulation, deep brain stimulation), Point-of-Care Ultrasound, and Sleep therapy (CPAP devices and accessories for Obstructive Sleep Apnoea). PEI also provides clinical education, training, and patient support services alongside its product distribution.

Product overview

PEI is a medical device distributor offering a portfolio of five core product categories: Operating Room consumables, Orthopaedics (hips, knees, shoulders, soft tissue), Neuromodulation & Pain Management (SCS, DBS, RF ablation), Point-of-Care Ultrasound imaging, and Sleep/Respiratory care for Obstructive Sleep Apnoea. The company distributes or supports specific branded products including Boston Scientific's GX1 Radiofrequency Generator, Infinion Pro spinal cord stimulation leads, and Vercise Cartesia DBS systems; DePuy Synthes' VELYS Robotic-Assisted Solution with ATTUNE Knee System and CORAIL Hip System; Butterfly Network's Butterfly iQ3 handheld ultrasound; and ResMed's sleep therapy products with AirView remote monitoring integration. PEI operates as an exclusive Irish market partner for major global healthcare organisations.

Differentiator

Problem solved

Functional benefit

Brands

• PEI Academy: Educational platform for healthcare professionals
• ResMed PEI Patient Podcast Series

Products and services

• Operating Room Surgical equipment, gloves, and consumables for operating theatre environments, focused on improving safety and efficiency during surgical procedures for hospitals and surgical teams.
• Orthopaedics Orthopaedic implant portfolio covering hip, knee, shoulder procedures and soft tissue repair, including robotic-assisted surgical solutions for orthopaedic surgeons and hospitals performing joint replacement and reconstructive procedures.
• Neuromodulation & Pain Management Treatment pathways for chronic pain using radiofrequency ablation, Spinal Cord Stimulation (SCS), and Deep Brain Stimulation (DBS) technologies for pain specialists and interventional radiologists.
• Point-of-Care Ultrasound Handheld, whole-body ultrasound imaging devices designed to support diagnostic insights at the point of patient care for emergency physicians, intensivists, and clinicians requiring bedside ultrasound capabilities.
• Sleep (Obstructive Sleep Apnoea) Complete solutions for diagnosis, device setup, and ongoing managed care of Obstructive Sleep Apnoea patients, including CPAP therapy devices, masks, and remote patient monitoring for sleep clinics, respiratory specialists, and patients.
• GX1 Radiofrequency Generator Boston Scientific pain management radiofrequency ablation generator providing meaningful and sustainable pain relief for patients with chronic pain conditions.
• Infinion Pro

Quantifiable outcome

• Outpatient Care Initiative of the Year Award 2025 - Digital Obstructive Sleep Apnoea Pathway improving patient outcomes
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered strategic, secondary and core.

• myPatientSpacestrategicStrategic or Co-development Partner · 1 January 2025myPatientSpace collaborated with PEI and St James's Hospital on the Digital Obstructive Sleep Apnoea Pathway project, which won the Outpatient Care Initiative of the Year Award at the Irish Healthcare Centre Awards 2025.
• Butterfly NetworksecondaryChannel Partner/ Reseller/ Distributor · 1 January 2023PEI distributes Butterfly iQ3 handheld ultrasound devices in Ireland. The Butterfly iQ3 is a point-of-care ultrasound device designed for whole-body imaging at the bedside.
• Boston ScientificcoreChannel Partner/ Reseller/ Distributor · 1 January 1963Boston Scientific is one of PEI's principal manufacturing partners. PEI distributes Boston Scientific products in Ireland including pain management solutions such as the GX1 Radiofrequency Generator and Infinion Pro spinal cord stimulation leads. PEI was chosen to lead the EMEA launch of the GX1 Radiofrequency Generator.
• ResMedcoreChannel Partner/ Reseller/ Distributor · 1 January 1963ResMed is a principal partner for PEI's sleep and respiratory product line. PEI distributes ResMed CPAP devices and accessories for Obstructive Sleep Apnoea treatment. The partnership includes patient education programs including the ResMed PEI Patient Podcast Series.
• MedtroniccoreChannel Partner/ Reseller/ Distributor · 1 January 1963Medtronic is one of the world's largest medical technology companies. PEI serves as the Irish partner for certain Medtronic product lines in the healthcare sectors PEI operates.
• DePuy Synthes (Johnson & Johnson)coreChannel Partner/ Reseller/ Distributor · 1 January 1963DePuy Synthes is PEI's principal orthopaedics partner. PEI distributes the ATTUNE Knee System, CORAIL Hip System, and other orthopaedic implants. PEI supports DePuy Synthes with cadaver workshops and surgeon training programs.
• AnsellcoreChannel Partner/ Reseller/ Distributor · 1 January 1963Ansell is a global leader in surgical gloves and protective equipment. PEI distributes Ansell surgical gloves and related products in the Irish market. The partnership includes sustainability initiatives such as beach clean-up collaborations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Uniphar Group: Irish-headquartered healthcare distribution and services group operating pharmaceutical and medical device distribution across Ireland and internationally. Most directly comparable Irish peer given overlapping distribution model, customer base (hospitals, manufacturers), and product breadth.
• Hospital Services Limited (HSL): Irish distributor of medical devices, surgical instruments, and consumables to hospitals. Closely comparable single-country specialist medical device distributor serving the same Irish hospital customer base as PEI.
• Fannin (DCC Vital): Irish medical and pharmaceutical products distributor part of DCC plc's healthcare division. Comparable as a multi-category medical device and consumables distributor serving the Irish market with a similar field-sales and clinical-support model.
• CH2 (Clann Healthcare): Irish medical device distribution and service company supplying hospitals and clinicians. Comparable as a domestic exclusive-distribution specialist with a multi-specialty portfolio model similar to PEI's.

Broad incumbents

• Owens & Minor: Global medical product distribution and healthcare logistics company. Comparable in its medical-surgical distribution and home health supply business, though operating at substantially larger scale and geographic reach than PEI.
• Henry Schein: Large global distributor of medical, dental, and animal health products. Comparable in the distribution-led model serving healthcare professionals, though broader in category and geographic reach than PEI.
• Cardinal Health: Global medical product and pharmaceutical distributor with broad hospital and ambulatory portfolios. Comparable in business model (medical device and consumables distribution) but vastly larger in scale and geographically diverse.
• Medline Industries: Privately held global manufacturer and distributor of medical supplies and clinical solutions. Comparable in the medical-surgical distribution and supply model serving hospitals, though at far greater scale and with proprietary manufactured products.
• Stryker (Ireland): Global medical device manufacturer with direct sales operations in Ireland across orthopaedics, surgical equipment, and neurotechnology. Comparable through overlapping product categories (orthopaedics, surgical devices), though as a manufacturer with proprietary products rather than a distributor.

Emerging players

• Conmed: Medical device company with a meaningful specialty distribution and sales presence in orthopaedics and surgical devices. Comparable in product mix overlapping PEI's orthopaedic and surgical categories, but operates as a manufacturer with proprietary products rather than a pure distributor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pei
• Xx.com/peisurgical

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEI