Pagatelia

What Pagatelia does

Pagatelia S.L.U. is a Spanish electronic toll payment service provider founded in 2010/2011 and headquartered in Pozuelo de Alarcón, Madrid. The company commercializes the VIA-T mobe® device — a windshield-mounted transponder that communicates with toll antennas to enable automatic, contactless payment at toll gates without stopping. The service is interoperable across Spain, Portugal, France, and Italy (light vehicles only) and is also accepted at over 800 parking facilities in those markets. Pagatelia operates as a non-financial payment services provider under Spanish Law 16/2009, with a registered trademark in mobe® and a legal form of S.L.U. since October 2019.

The company's technology stack centers on the standard interoperable European VIA-T (DSRC-based) tolling system combined with a proprietary online payment account platform. The platform supports automatic recharges triggered by user-defined minimum balance thresholds, geolocated transit history, downloadable receipts, and integration with bank accounts, debit/credit cards, and PayPal. There is no native mobile app, no public API, and no disclosed AI/ML capabilities. The product surface is a single hardware device plus a web-based account management portal, backed by Zendesk for customer support.

Pagatelia operates a direct-to-consumer, self-serve go-to-market with three pricing plans: Fórmula Fácil (14.90€/year, free device), Usuario Frecuente (one-time device + shipping fee plus 6.90€/year administration), and Tiempo Libre (1.50€/month of use, no commitment). Revenue derives from subscription fees, device issuance fees, per-recharge transaction fees (€0.30 for bank/personal cards), and optional add-ons for France/Italy usage. A separate fleet/enterprise plan (VIA-T Empresas) targets businesses with 5+ devices. The company is led by founder-CEO Ramón Cereijo Ponce de León and co-founder Daniel Díez, with a team of 1-10 employees and no disclosed external funding.

Name

Pagatelia

Legal name

Pagatelia S.L.U.

Website

https://pagatelia.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Pagatelia S.L.U. is a Spanish non-financial payment services provider offering the VIA-T mobe® electronic toll transponder for contactless highway and parking payments across Spain, Portugal, France, and Italy, serving individual drivers and small fleet operators through a direct-to-consumer subscription model.

Ownership category

akta.pro rank

Product category

Electronic Toll Collection Services

NAICS

Support Activities for Road Transportation (4884), Consumer Goods Rental (5322)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro industry

PRIMARYBPAMAIAL

Parking & Toll Payment/Reservation Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Travel, Mobility & Booking Platforms

SECONDARYBPABAKAD

Parking Access & Revenue Control (PARCS) & Payment Systems

Business & Public Services/Facilities Management & Building Services/Parking & Traffic Management Services

SECONDARYTHALAMAJ

Travel Payments & Virtual Cards for Corporate Travel

Travel & Hospitality/Travel Technology & Distribution Services/Travel Management Software

Keywords

• Electronic toll collection
• Toll payment services
• Highway toll transponder
• Parking payment solutions
• Fleet toll management

Headquarters

HQ city

Pozuelo De Alarcón

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain, Infrastructure

Revenue model

1. Device issuance and service fees: Pagatelia charges annual or monthly service fees depending on the plan selected. The Fórmula Fácil plan charges 14.90€ per year, Usuario Frecuente has device and shipping fees plus annual administration, and Tiempo Libre charges 1.50€ per month of use. Additional fees apply for France and Italy usage.
2. Toll transaction processing: As a payment services provider, Pagatelia processes toll payments on behalf of users and charges associated fees. The company acts as an intermediary between users and highway concessionaries.
3. Account recharge fees: Fees are charged for automatic account recharges depending on the payment method used: 0.30€ for bank account or personal cards, and higher percentages for business cards and PayPal.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pagatelia provides the VIA-T mobe® electronic toll and parking payment device along with a supporting online payment account that automatically recharges a linked balance, enabling drivers to pay highway tolls in Spain, Portugal, France, and Italy and access 800+ partnered parking facilities without stopping. The company sells this service to individual drivers through three consumer subscription plans and to businesses through a separate fleet/enterprise plan.

Differentiator

Problem solved

Functional benefit

Brands

• mobe®: Electronic toll payment device brand under Pagatelia, compatible with VIA-T system across Spain, Portugal, France, and Italy.

Products and services

• VIA-T mobe® device Electronic toll collection transponder placed on the vehicle's windshield that communicates with toll antennas to enable automatic, contactless payment at highway toll gates in Spain, Portugal, France, and Italy, and at more than 800 partner parking facilities, without the driver having to stop.
• Pagatelia Payment Account (Cuenta de Pagos mobe®) Digital payment account that manages funds for VIA-T toll and parking transactions, supports automatic recharges when the balance falls below a user-set minimum (15€ for light vehicles, 250€ for heavy vehicles), and accepts funding from bank accounts, debit/credit cards, and PayPal. Used by both individual drivers and fleet customers.
• VIA-T mobe® Parking Service Contactless parking payment service that lets a mobe® device open and pay at more than 800 partner parking facilities across Spain, Portugal, France, and Italy without tickets or cash, with exclusive VIA-T discounts for users.
• Euromobe® cross-country add-on Add-on subscription that activates the mobe® device for use on French (Liber-t) and Italian (Telepass) toll networks at 2.30-2.50€ per month per country used, available only for light vehicles under 3.5 tonnes and under 3 meters in height.

Quantifiable outcome

• Customers can save up to 75% on parking fees through exclusive discounts
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Repsol: Repsol is a major Spanish and Iberian energy/mobility conglomerate that distributes VIA-T through its Solred fuel-card platform. As a broad incumbent in Spanish mobility, it competes with Pagatelia by bundling toll-payment into its extensive fuel, charging, and loyalty ecosystem.
• Abertis: Abertis is one of the world's largest toll-road operators and historically the parent/incumbent behind Bip&Drive in Spain. While Abertis operates the underlying toll infrastructure, its involvement in VIA-T distribution shapes the competitive landscape Pagatelia operates in across Iberia and beyond.
• BBVA (Servicio Telepeaje VIA-T): BBVA distributes VIA-T devices as part of its Spanish retail-banking offering, often bundling the service with checking accounts. As a major Spanish bank, it competes with Pagatelia for consumer and SME VIA-T accounts with effectively subsidized pricing and stronger brand reach.
• CaixaBank (Servicio Telepeaje): CaixaBank offers VIA-T service tied to its banking and payment-card products in Spain, leveraging its large retail customer base to drive VIA-T adoption. It is a structural competitor to Pagatelia in the Spanish market by bundling toll-payment into broader financial services.

Regional players

• Axxès: Axxès is a French toll-payment specialist focused on HGVs (heavy goods vehicles) operating across France, Spain, Portugal, Italy, and other European countries. While Pagatelia excludes heavy vehicles in France/Italy, Axxès serves the complementary HGV segment that Pagatelia cannot address.
• Liber-t (Bip&Go / APRR group): Liber-t is the interoperable electronic toll system for light vehicles in France, operated within the APRR/AREA concessionaire ecosystem and marketed to consumers via Bip&Go. While focused on the French market, it overlaps with Pagatelia's French-toll value proposition for cross-border travelers.

Direct peers

• Bip&Drive: Bip&Drive is one of Spain's largest independent VIA-T providers, formerly linked to Abertis (the dominant Spanish toll-road concessionaire). It offers toll and parking interoperability across the same geographies as Pagatelia, making it the most direct head-to-head competitor for both consumer and fleet VIA-T accounts.
• Solred (Repsol Telepeaje): Solred is Repsol's payment and loyalty platform offering VIA-T devices bundled with fuel-card programs for individual drivers and large fleets across Spain and Portugal. It competes directly with Pagatelia on VIA-T pricing while leveraging Repsol's broader fuel retail ecosystem as a bundled differentiator.
• Telepass: Telepass is Italy's dominant electronic toll payment provider, historically tied to Autostrade per l'Italia, and has expanded across multiple European countries including France and Iberia. It is the most established multi-country toll-payment peer and competes with Pagatelia for cross-border Italian and French toll users.

Emerging players

• Toll4Europe: Toll4Europe is a multi-country European toll service (originally a joint venture of ASECAP members) that provides a single device and account for paying tolls in multiple European countries. It targets the same cross-border interoperability pain point that Pagatelia addresses, though with a stronger emphasis on heavy goods vehicles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mobebypagatelia
• YouTubeyoutube.com/c/PagateliaVIAT
• Facebookfacebook.com/mobebypagatelia
• Instagraminstagram.com/pagatelia
• LinkedInlinkedin.com/company/pagatelia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pagatelia