Parkland Products

What Parkland Products does

Parkland Products Ltd is a New Zealand-owned distributor founded in 1988 by Chris Todd in Auckland, specialising in premium turf, golf, sports-field, council, and grounds maintenance equipment. The company holds long-tenured exclusive distribution rights for Toro (since 1988, including irrigation rights since 1991), Yamaha Golf Carts (since 2018), Ventrac compact tractors (since 2020), Grillo Italian agricultural machinery (acquired 2018 via AgriGarden), and Tara electric vehicles, alongside complementary brands such as Polaris, Foley, and Gausium. Its portfolio spans ride-on and zero-turn mowers, walk-behind mowers, 60V battery-powered equipment, slope mowers, rotary hoes, golf carts, utility vehicles, irrigation systems, and professional grinding equipment, supported by more than 35 proprietary attachments on the Ventrac platform.

The business operates through a hybrid distribution model: three owned branches with showrooms and workshops (Auckland, Christchurch, Cromwell), a Hamilton servicing centre, a Palmerston North remote base, mobile workshops, an authorised dealer network of 39 outlets across all New Zealand regions, and e-commerce through parkland.co.nz and irrigation.co.nz. Revenue is generated through five streams: equipment sales, OEM parts and accessories, servicing and repairs (including brands outside its distribution portfolio such as John Deere, Kubota, and Club Car), captive finance and leasing (with seasonal payment structures and trade-in programmes), and irrigation products. Parkland also distributes Gausium AI-powered autonomous commercial cleaning robots following a 2025 distribution agreement, representing its first move into AI-enabled products.

Parkland employs 50+ staff, including 11 factory-certified technicians with over 100 years of collective experience, and operates a wholly-owned Australian subsidiary (Parkland Australia, Brisbane). The company is privately held by the Todd family, with Richard Todd serving as General Manager, and has received consecutive Toro Distributor of Excellence Awards in 2024 and 2025.

Name

Parkland Products

Legal name

Parkland Products Ltd

Website

https://parkland.co.nz

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Parkland Products is a New Zealand distributor, founded in 1988, of premium turf, golf, irrigation, and grounds maintenance equipment for Toro, Yamaha, Ventrac, Grillo, Tara, and other global brands. It sells and services equipment across New Zealand through 39 dealer outlets and three owned branches.

Ownership category

akta.pro rank

Product category

Turf & Grounds Maintenance Equipment

NAICS

Outdoor Power Equipment Retailers (444230), Outdoor Power Equipment Retailers (44423), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

akta.pro secondary industry

Outdoor Power Equipment Parts & Service Retail (CRAIAIAE)

Keywords

• Turf maintenance equipment
• Commercial mowing equipment
• Golf course machinery
• Irrigation systems
• Grounds care equipment

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain

Revenue model

1. Equipment Sales: Sale of turf maintenance equipment including ride-on mowers, zero-turn mowers, slope mowers, golf carts, utility vehicles, tractors, aerators, sprayers, and related machinery. Products are sold at fixed retail prices with GST inclusive.
2. Parts & Accessories Sales: Sale of OEM manufacturer parts, blades, belts, filters, and accessories across all supported brands. Genuine OEM parts are available through the website and at branches.
3. Servicing & Repairs: On-site and in-store servicing and repairs. The service team conducts preventative maintenance, cutting unit refurbishment, grinding, spindle rebuilds, engine and transmission rebuilding. Also services other brands including John Deere, Kubota, Club Car, HDK. Mobile workshops available for on-site servicing.
4. Finance & Leasing: Finance and leasing options offered to customers, including staggered payments (lower in off-season, higher during peak cash-flow periods) and maintenance bonuses where customers share in profits upon sale. Trade-in programmes are also offered.
5. Irrigation Products: Distribution and sale of irrigation products through irrigation.co.nz e-commerce portal, covering irrigation systems, controllers, and related equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Parkland Products distributes and services premium turf, golf, and grounds maintenance equipment across New Zealand. The company is the exclusive NZ distributor for world-class brands including Toro (commercial mowers, zero-turn mowers, golf carts, 60V battery-powered tools), Yamaha Golf Carts, Ventrac (multi-purpose compact tractors with 35+ attachments), Grillo (Italian rotary hoes and slope mowers), Tara (lithium electric golf carts), Polaris utility vehicles, and Foley grinders. Parkland also operates factory-certified servicing across three workshops plus mobile units, distributes genuine OEM parts, and provides flexible finance/leasing options including trade-in programmes.

Product overview

Parkland Products is a New Zealand-owned and operated distributor of premium turf, golf, and grounds maintenance equipment founded in 1988. The company offers a portfolio of world-class brands including TORO (commercial mowers, zero-turn mowers, golf carts, utility vehicles, and 60V battery-powered equipment), Yamaha (golf carts), Ventrac (multi-purpose compact tractors with 35+ attachments for slopes up to 30 degrees), Grillo (Italian rotary hoes, walk-behind tractors, and slope mowers), Tara (lithium electric golf carts with 5-8 year warranties), Polaris (utility vehicles), and Foley (professional grinders). The product range spans ride-on mowers, zero-turn mowers, walk-behind mowers, autonomous mowers, slope mowers, rotary tillers, golf carts, utility vehicles, aerators, sprayers, and grounds care attachments. Parkland also provides factory-certified servicing across three workshops (Auckland, Christchurch, Cromwell) plus mobile units, genuine OEM parts, and flexible finance/leasing options.

Differentiator

Problem solved

Functional benefit

Brands

• Parkland Irrigation: Irrigation e-commerce portal and product line for dealers across New Zealand, accessible at irrigation.co.nz.

Products and services

• Ventrac 4520N Petrol EFI Tractor All-wheel drive compact tractor with Kubota 32.5HP 3-cylinder petrol EFI engine, FlexFrame articulation, quick-connect attachment system, and slope capability up to 30 degrees with dual wheels. Targets councils, contractors, golf courses, and grounds managers.
• Ventrac Attachments Over 35 compatible attachments including finish mowers, flail mowers, aerators, Aera-vators, stump grinders, power rakes, dozer blades, power buckets, landscape rakes, seeders, tillers, boom mowers, wide area mowers, debris sweepers, and snow removal equipment. For contractors, councils, and golf course operators.
• Toro Vista 4 Seater Petrol (EFI) Passenger Transport Vehicle

Quantifiable outcome

• Finance rate of 1.99% available on Ventrac tractors
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Gausium RoboticsminorChannel Partner/ Reseller/ Distributor · 1 January 2025In Early 2025, Parkland secured distribution rights to Gausium AI-powered commercial cleaners for New Zealand, representing a diversification into robotics and AI-powered cleaning equipment.
• VentraccoreChannel Partner/ Reseller/ Distributor · 1 December 2020In December 2020, Parkland secured the exclusive distribution rights to Ventrac compact tractors for New Zealand. Ventrac 4520N is a flagship product with slope capabilities up to 30 degrees and 35+ attachments. Special 1.99% finance promotion available on Ventrac tractors.
• Yamaha Golf CartscoreChannel Partner/ Reseller/ Distributor · 1 September 2018In September 2018, Parkland was appointed exclusive Yamaha golf car distributor in New Zealand. Yamaha golf carts are available through Parkland's own branches alongside the Tara brand.
• GrillocoreChannel Partner/ Reseller/ Distributor · 1 January 2018In January 2018, Parkland acquired AgriGarden and with it GRILLO distribution in New Zealand. Grillo products are distributed exclusively through independent dealers nationwide (39 stockist outlets). Range includes rotary hoes, walk-behind tractors, slope mowers, and ride-on mowers.
• Pope Garden WateringminorChannel Partner/ Reseller/ Distributor · 1 December 1996In December 1996, Parkland acquired Pope Garden Watering distribution rights. Pope products are part of the irrigation portfolio alongside Motorola IRRInet.
• The Toro Company (Toro)coreChannel Partner/ Reseller/ Distributor · 1 December 1988Parkland was formed in December 1988 to acquire TORO mowing and turf renovation equipment distribution rights in NZ and South Pacific. In July 1991, Parkland was also appointed TORO irrigation distributor in NZ and South Pacific. This is the company's founding partnership, spanning 35+ years. Parkland has won multiple TORO Distributor of Excellence awards (2024, 2025).
• Trees For SurvivalminorOthersLong-term established charitable partnership supporting Trees For Survival, an organisation dedicated to environmental restoration through tree planting.
• Wai-Ora TrustminorOthersLong-term established charitable partnership with Wai-Ora Trust, supporting community and environmental initiatives.
• Ronald McDonald House CharityminorOthersLong-term established charitable partnership with Ronald McDonald House Charity, providing support for families of seriously ill children.
• New Zealand Golf Course Superintendents Association (NZGCSA)minorGTM or Marketing PartnerCo-sponsor of the NZGCSA Parkland Excellence Award, celebrating excellence in golf course management. Annual award event held to recognise outstanding turf management professionals.

Scale indicators5 records

Recent moves20 records

Expansion highlights6 records

Direct peers

• CB Norwood Distributors: One of New Zealand's largest multi-brand agricultural and rural equipment distributors, representing brands like Kubota, Claas, and Amazone. Highly comparable to Parkland in business model (exclusive multi-brand distribution + service network + financing) and customer base (commercial contractors, councils, lifestyle block owners).
• Stihl Shop (New Zealand): National network of Stihl-branded outdoor power equipment retail stores across New Zealand. Operates the same dealer-retail model for chainsaws, trimmers, blowers, and mowers — and is actually referenced as one of Parkland's own 39 stockist outlets, illustrating how directly the channels overlap.

Broad incumbents

• RDO Equipment Co. Large US-based multi-brand agricultural and construction equipment dealer group with a service, parts, and financing model closely analogous to Parkland's. Comparable in operating model (multi-branch + mobile service + exclusive principal relationships), though materially larger and geographically broader.
• Brandt Tractor: Canada's largest equipment dealer network and exclusive Caterpillar construction-equipment distributor, with diversification into John Deere ag, Gehl, and other lines. Closely mirrors Parkland's multi-brand exclusive-distribution + aftermarket-service business model at much larger scale.
• The Toro Company: US-based global manufacturer of turf, grounds, and irrigation equipment — and Parkland's founding principal supplier since 1988. Comparable in product category (commercial mowers, golf equipment, irrigation) and target customers (golf courses, municipalities, contractors), though operating as a manufacturer rather than a distributor.
• Husqvarna Group: Swedish global manufacturer and direct retailer of outdoor power equipment including robotic mowers, chainsaws, and zero-turn mowers. Directly competes with Parkland's Toro and Grillo ranges at the manufacturer level and invests heavily in D2C, making it both a product-category peer and a channel-disruption vector.
• Deere & Company (John Deere): Global manufacturer of turf, golf, and agricultural equipment — Parkland even services John Deere equipment within its aftermarket operations. Operates competing golf/turf equipment lines (e.g., E-Cut hybrids) and is a key industry incumbent that competes with Toro for end-customer share.
• Kubota Corporation: Japanese manufacturer of compact tractors and turf equipment — its engines power Parkland's flagship Ventrac 4520N. Operates competing compact tractor and turf-care lines distributed in NZ through other channels, making it both a supplier-adjacent and competing incumbent.
• Polaris Inc. US manufacturer of side-by-side UTVs, golf carts (through GEM and other lines), and off-road vehicles — a brand Parkland actively distributes (Polaris Pro XD). Comparable in product category and customer base (commercial, municipal, resort) at the manufacturer level.
• Yamaha Motor: Japanese manufacturer of golf cars, UTVs, and outdoor vehicles. Parkland is Yamaha's exclusive NZ golf car distributor since 2018. Comparable in product category and target customers (golf, resort, commercial), but operates as the principal manufacturer rather than a distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Customer concentration

• YouTubeyoutube.com/@parklandproductsnz
• Facebookfacebook.com/parklandproducts
• LinkedInlinkedin.com/company/parkland-products
• Instagraminstagram.com/parklandnz
• TikToktiktok.com/@parklandnz

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parkland Products