Eurolink Insurance

What Eurolink Insurance does

Eurolink Insurance AD Skopje is a North Macedonian non-life insurance company founded on December 2, 2002, headquartered in Skopje. The company offers all 18 classes of non-life insurance, with a portfolio spanning property (home/DOMI), motor (auto liability, casco, Green Card), private and family health, travel, accident, bicycle, business/commercial packages, professional liability, and cargo/credit/guarantee lines. It serves both individual consumers and small-to-large enterprises across North Macedonia through a hybrid distribution model combining 30+ physical branches, licensed insurance agents and brokers, bank and auto-dealer partnerships, tourist agencies, and digital channels including the Eurolink360 web platform and iOS/Android mobile applications.

The company's underlying technology centers on the Eurolink360 platform, which provides customers with end-to-end portfolio management: policy purchase (travel, home, auto liability, family health), online premium payments, and claims reporting. Eurolink was the first Macedonian insurer to enable online sales (2012), launch a mobile app (2017), and open an online insurance branch with video consultation via Cisco WebEx (2021). The platform is proprietary, branded Eurolink360, and operates alongside a 24/7 call center (Eurolink24). The company holds no disclosed AI/ML capabilities and operates a standard insurance core-system architecture with no data-flywheel mechanics referenced.

The revenue model is subscription-based on non-life insurance premiums across all classes, with flexible billing (one-time or monthly/quarterly/semi-annual installments). Pricing is risk-based and customized per customer, with no publicly listed standard pricing. Eurolink has been wholly owned since 2020 by Austria's GRAWE Group (Grazer Wechselseitige Versicherung AG), which replaced GOFI as sole shareholder. The company reports no public funding rounds and is not listed. Headcount is approximately 200 employees, and the company serves over 700,000 customers, holding the #1 market position in Macedonian non-life insurance as of 2023-2025.

Name

Eurolink Insurance

Legal name

Акционерско друштво за осигурување Еуролинк – Скопје (Eurolink Insurance AD Skopje)

Website

https://eurolink.com.mk

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Eurolink Insurance AD Skopje is a North Macedonian non-life insurer offering all 18 insurance classes to individuals and businesses, wholly owned by Austria's GRAWE Group since 2020. It serves over 700,000 customers through 30+ branches and the Eurolink360 digital platform, holding the #1 market position in Macedonian non-life insurance.

Ownership category

akta.pro rank

Product category

Non-Life Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

akta.pro secondary industries

General Liability Insurance (FSAJAMAE), Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)

Keywords

• Non-life insurance
• Property insurance
• Motor insurance
• Health insurance
• Travel insurance

Headquarters

HQ city

Skopje

Offices34 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Non-life Insurance Premiums: Core revenue from collecting insurance premiums across all non-life insurance classes. Covers property, health, motor vehicles, travel, accident, and other insurance lines. Premiums can be paid one-time or in installments (monthly, quarterly, semi-annually).

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels6 records

Core offering

Eurolink Insurance is a non-life insurance provider in North Macedonia offering a full portfolio of 18 insurance classes including property, health, motor, travel, accident, liability, bicycle, and commercial coverage for businesses. Products are sold through a hybrid distribution model combining a 30+ branch network, licensed agents, broker companies, banks, auto dealers, and tourist agencies with the Eurolink360 digital platform, mobile apps, and the first online insurance branch in the country.

Product overview

Eurolink Insurance is a non-life insurance company operating in North Macedonia offering a comprehensive portfolio of insurance products and services through both traditional branch network and digital channels. The company provides 18 classes of non-life insurance including property, health, motor, travel, accident, and liability coverage. The product portfolio centers on Eurolink360 as the primary online platform, complemented by specialized insurance products such as DOMI Complete for home insurance, travel insurance (Optimum/Premium/VIP tiers), private and family health insurance, motor insurance (Casco and auto liability), accident insurance, and bicycle insurance. For business clients, the company offers Business Complete packages. The company also operates a mobile application and online sales channels, making it a digital-first insurer with traditional distribution support.

Differentiator

Problem solved

Functional benefit

Brands

• Eurolink360: Online platform for complete insight and secure management of insurance portfolio
• Еуролинк 24
• DOMI Комплет
• Eurolink стипендија

Products and services

• DOMI Complete (ДОМИ Комплет) Home Insurance Comprehensive home insurance package covering property and household contents with multiple coverage options, available to individual homeowners and families across North Macedonia.
• Travel Insurance (Патничко осигурување) Travel insurance offered in three tiers (Optimum, Premium, VIP) plus a Ski package option, for individual travelers purchasing through branches, agents, tourist agencies, Eurolink360, or mobile apps.
• Private Health Insurance (Приватно здравствено осигурување) Private voluntary health insurance giving policyholders freedom to choose healthcare providers outside the state health fund network, for individuals seeking enhanced medical coverage.
• Family Private Health Insurance (Семејно приватно здравствено осигурување) First family-oriented private health insurance on the Macedonian market, enabling online purchase of coverage for entire families.
• Auto Liability Insurance (Автомобилска одговорност) Mandatory automobile liability insurance required for vehicle owners in North Macedonia, available through branches, partners, and online channels.
• Casco Insurance (Каско осигурување) Comprehensive motor vehicle insurance covering damage to the insured vehicle, for individual vehicle owners.
• Green Card Motor Liability Insurance (Зелена карта) International motor vehicle liability insurance for vehicle owners traveling abroad.
• Accident Insurance (Осигурување од незгода) Personal accident insurance with options for individual, family, and driver/passenger/worker coverage.
• Bicycle and Cyclist Insurance (Осигурување велосипеди и велосипедисти) Unique market solution providing financial compensation for bicycle theft in any situation, for individual cyclists.
• Business Complete (Бизнис Комплет) Package Complete insurance solution for small and medium enterprises covering property, equipment, inventory, employees, and liabilities.
• Eurolink360 Online Insurance Platform Comprehensive online platform enabling customers to purchase travel, home, auto liability, and private family health insurance policies, manage their portfolio, pay premiums, and report claims.
• EurolinkOsiguruvanje Mobile Application First mobile insurance application on the Macedonian market, available on iOS and Android, providing on-the-go access to Eurolink insurance services.
• Online Insurance Branch (Virtual Filijala) First online insurance branch in North Macedonia enabling video consultations with insurance consultants via Cisco WebEx Meetings, accessible Monday to Friday 08:00-16:00.

Quantifiable outcome

• Over 700,000 satisfied customers served historically
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship and minor.

• Startup MacedoniaflagshipStrategic or Co-development Partner · 1 January 2024Annual strategic partnership supporting the startup community ecosystem. Eurolink, as a leader in insurance innovation, partners with Startup Macedonia to support the future of the startup ecosystem.
• SOS Children's Village Macedonia (СОС Детско Село)flagshipStrategic or Co-development Partner · 1 January 2020Multi-year strategic CSR partnership supporting educational development and social welfare of children and youth in SOS Children's Village. Eurolink contributes to activities for educational development and strengthening communication and social skills. Partnership is based on trust, responsibility, and shared mission.
• Macedonian Telecom (Македонски Телеком)minorChannel Partner/ Reseller/ DistributorListed as a partner entity with cooperation agreement. Macedonian Telecom offers insurance products through their distribution network as an additional channel partner.
• Insurance Broker CompaniesminorChannel Partner/ Reseller/ DistributorRegistered insurance broker companies and banks with cooperation agreements for insurance product distribution. Registry updated April 2025.
• Tourist AgenciesminorChannel Partner/ Reseller/ DistributorTourist agencies with cooperation agreements for travel insurance distribution. Eurolink built the largest travel insurance distribution network via tourist agencies in the country. Registry updated May 2026.
• Auto DealersminorChannel Partner/ Reseller/ DistributorAuto dealers listed as alternative distribution channel partners for motor vehicle insurance products.

Scale indicators11 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Allianz SE: Global insurance leader with extensive Central and Southeast European footprint. Indirect competitor in non-life across the Balkan region; relevant benchmark for scale and product breadth.
• Vienna Insurance Group (Wiener Städtische): Austrian insurance conglomerate with extensive CEE presence including North Macedonia. Larger regional competitor underwriting the same non-life classes with deeper cross-border capital and reinsurance pools.
• UNIQA Insurance Group: Austrian insurer with Balkans operations offering non-life products across the region. Comparable to Eurolink in product breadth and CEE focus, but with substantially larger scale.
• Generali (Assicurazioni Generali): Global Italian insurer with CEE and Balkans subsidiaries. Competes in non-life and life insurance across the same regional markets as Eurolink, with broader product portfolio.

Regional players

• Croatia Osiguranje: Croatian insurance market leader with regional expansion into Western Balkans. Comparable non-life underwriter serving similar customer profiles in adjacent regional markets.

Others

• GRAWE Group (Grazer Wechselseitige Versicherung): Austrian insurance parent company that owns Eurolink since 2020. GRAWE operates non-life insurance businesses across CEE, providing the corporate family context for Eurolink's governance and capital structure.

Direct peers

• Sava Insurance Group (Zavarovalnica Sava): Slovenian insurance group operating in the Western Balkans including North Macedonia with non-life and life products. Regional peer similar in portfolio composition and CEE operating model.
• Triglav Group: Slovenian insurance group with active subsidiary in North Macedonia offering non-life and life insurance. Direct competitor to Eurolink across motor, property, and personal lines in the same Macedonian market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eurolinkmk
• YouTubeyoutube.com/channel/UC0k0AVMdM6kT2vTlpXfXg-g

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurolink Insurance