What Bevie Handcraft does

Bevie Handcraft is a division of Bevie, a New Zealand-headquartered specialty consumer goods company founded in 2018 and operating as a wholly-owned subsidiary of Rahr Corporation since 2021. The company supplies the global homebrew market with consumer brands spanning ingredients, DIY kits, and equipment setups for beer, wine, spirits, cheese, yoghurt, kefir, and sauerkraut. Its core technology is fermentation and functional ingredients manufacturing, with the company positioning itself as a domain specialist that moves quickly to bring new and innovative products to home beverage makers.

Bevie Handcraft serves two primary customer segments: home beverage makers (individual hobbyists and enthusiasts) and homebrew retailers (SMBs serving the homebrew trade), with a secondary segment in commercial fermented food producers. The company operates from three country sites — New Zealand (origin), Australia, and the United Kingdom — and distributes consumer brands to a global retail channel. Its revenue model combines consumer hardware/kit sales through retail with a parallel ingredient manufacturing capability delivered through sister division Bevie Partners, based in Cheshire, UK, which handles bulk and small-scale ingredient production including single-dose sachets, private-label products, and dry/liquid ingredient supply.

The company is integrated within the Rahr Corporation network alongside RahrBSG and Bintani, providing capital backing, distribution synergies, and ingredient supply chain integration. The Bevie umbrella — combining Bevie Handcraft's consumer brand business with Bevie Partners' ingredient manufacturing operations — creates an internal value chain from formulation to retail. The company maintains a corporate website and LinkedIn presence as its primary marketing channels and has 101-250 employees, reflecting a mid-sized specialty manufacturer rather than a niche or early-stage business.

Name

Bevie Handcraft

Legal name

Bevie

Website

https://bevie.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Bevie Handcraft is a New Zealand-headquartered subsidiary of Rahr Corporation that supplies ingredients, DIY kits, and equipment for home brewing and fermented food production to a global retail market, serving home beverage makers, homebrew retailers, and fermented food producers across New Zealand, Australia, and the United Kingdom.

Ownership category

akta.pro rank

Product category

Home Brewing Supplies

NAICS

Distilleries (312140), Breweries (31212)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

akta.pro secondary industries

Bar & Beverage Service Supplies Wholesale (AFAIALAG), Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)

Keywords

• Home brewing supplies
• DIY fermentation kits
• Brewing ingredients
• Homebrew consumer brands
• Winemaking equipment

Headquarters

HQ city

Albany

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Consumer Homebrew Products: Manufacturing and supplying world-leading consumer brands for the global homebrew market, targeting home beverage makers and homebrew retailers.
2. Ingredient Manufacturing: Development and manufacture of blended ingredient solutions for both commercial and home beverage-making industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Bevie Handcraft is a supplier of ingredients, DIY kits, and equipment setups for alcoholic drinks (beer, wine, spirits) and fermented foods (cheese, yoghurt, kefir, sauerkraut). The company sells world-leading consumer homebrew brands to the global homebrew market through homebrew retailers, with innovation speed and new-product introductions as a defining capability.

Product overview

Bevie Handcraft is a division of Bevie that supplies the global homebrew market with world-leading consumer brands. The company offers home brewing products and ingredients for beer, wine, spirits, and fermented food producers worldwide. Bevie Handcraft operates alongside Bevie Partners, which focuses on bulk and small-scale ingredient manufacturing. The specific product names and details are not enumerated in the available source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Homebrew consumer brands for beer, wine, and spirits World-leading consumer brands supplying ingredients, DIY kits, and equipment setups to home brewers of beer, wine, and spirits worldwide; sold through homebrew retailers.
• DIY kits and equipment for fermented foods (cheese, yoghurt, kefir, sauerkraut) DIY kits and equipment setups for home production of fermented foods including cheese, yoghurt, kefir, and sauerkraut, supplied to home fermentation hobbyists globally.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• RahrBSGminorChannel Partner/ Reseller/ DistributorPart of the Rahr Corporation network listed alongside Bevie as part of the network of companies serving the beverage ingredients market.
• BintaniminorChannel Partner/ Reseller/ DistributorPart of the Rahr Corporation network, listed alongside Bevie as part of the network of companies serving the beverage ingredients market.
• Bevie PartnerscoreStrategic or Co-development PartnerBevie Partners is a sister division under Bevie that focuses on fermentation and functional ingredients manufacturing. While Bevie Handcraft serves the homebrew consumer market, Bevie Partners supports both bulk and small-scale ingredient manufacturing. Both divisions work together under the Bevie umbrella.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Brewers Best: Brewers Best manufactures ingredient kits for home beer, wine, cider and mead makers, sold through homebrew retailers in North America and internationally. It is highly comparable on product type (ingredient kits), customer (home beverage makers), and distribution model (homebrew retailers).
• Northern Brewer: Northern Brewer is a major US homebrew retailer with a strong portfolio of proprietary ingredient kits and equipment brands serving hobbyist brewers. It is comparable on target customer and product mix (DIY kits and ingredients for home brewing).
• Coopers DIY: Coopers DIY is the homebrew division of Coopers Brewery, supplying beer ingredient kits and equipment to home brewers globally. It directly competes with Bevie Handcraft in homebrew DIY kits and shares the same end-customer base of hobbyist brewers.
• LD Carlson Company: LD Carlson is a US-based homebrew and craft beverage supplier distributing ingredients, kits and equipment through homebrew retailers. It is directly comparable to Bevie Handcraft in serving homebrew retailers with ingredients and DIY products.
• Mangrove Jack's: Mangrove Jack's is a New Zealand-founded global homebrew kit and ingredient brand selling beer, cider and spirits DIY kits to home beverage makers worldwide. It overlaps directly with Bevie Handcraft on product format (DIY kits), target customer (home brewers), and geographic focus.
• Muntons: Muntons is a UK-based malt and homebrew ingredient manufacturer supplying home brewers and craft brewers with malt extracts, kits and brewing ingredients. It is a close comparable on ingredient manufacturing for home and commercial beverage making, anchored in the UK like Bevie Partners.

Emerging players

• Lallemand Brewing: Lallemand Brewing supplies yeast, bacteria and fermentation ingredients to commercial breweries and increasingly to advanced home brewers. It overlaps with Bevie Partners on fermentation ingredient manufacturing and shares the same downstream beverage-maker customers.
• Wyeast Laboratories: Wyeast Laboratories produces pure liquid yeast cultures for home and craft brewers, supplying through homebrew retailers globally. It intersects with Bevie's fermentation ingredient offering, particularly for the spirits and specialty beer segments.

Broad incumbents

• Country Malt Group: Country Malt Group is a larger North American specialty distributor of malt, hops and brewing ingredients to both home brewers and craft breweries. It overlaps with Bevie on homebrew and craft ingredient supply, but operates at greater scale and across a broader product portfolio.
• Yakima Chief Hops: Yakima Chief Hops is a global hop supplier serving craft brewers and home brewers through proprietary hop products and branded varieties. It is comparable as a beverage ingredient brand for beer makers but operates at much larger scale and with deeper IP in proprietary hop varieties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bevie
• Facebookfacebook.com/BevieCraft

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bevie Handcraft