What Princeton Radiology does

Princeton Radiology is a private, for-profit physician group practice founded in 1972, providing diagnostic and preventive imaging services across Central and Northern New Jersey and Southeastern Pennsylvania. The practice operates 13 freestanding imaging centers and 2 hospital-affiliated sites, staffed by 35 board-certified, sub-specialized radiologists plus an employee base of 251-500, including advanced practice providers and neuroradiologists. Patients are acquired through a dual funnel: referring physicians (supported by eReferral forms, pre-authorization assistance, PACS access, and co-marketing materials) and direct consumer channels (online appointment requests, phone scheduling, and a patient portal), with both NJ (609.921.8211) and PA (267.386.2620) intake lines.

The service portfolio spans MRI (1.5T, 3T wide-bore, Quiet MRI, Extremity MRI), CT (including low-dose protocols), PET/CT, 3D mammography/tomosynthesis, ultrasound, X-ray and contrast studies, DEXA bone densitometry and body composition, prostate MRI with biopsy, pediatric radiology, elastography, and women's imaging. Differentiated branded offerings include SmartMamm® (AI-assisted 3D mammography with integrated lifetime risk and density reporting), SmartBreast MRI™ (dedicated breast MRI), and SmartHeart™ (cardiac coronary artery calcium scoring via low-dose CT). Hardware investments include Monmouth County's first digital whole-body PET/CT and first 75cm digital whole-body MRI scanners (Middletown office).

Revenue is generated predominantly through professional services billing to insurance carriers (Aetna, Horizon BCBS, United Healthcare, Cigna, Oxford, and others) and self-pay patients, with explicit cost-leadership positioning ("hundreds or often thousands less" than hospital pricing) for self-pay and high-deductible patients. The 2025 Evocative breast cancer awareness campaign represents an active consumer-marketing layer over the underlying referral model. The practice is led by Dr. Jonathan Lebowitz (President) and Marc Rothenberg (EVP & COO), with Dr. Lebowitz delivering an on-site welcome video on the corporate homepage.

Name

Princeton Radiology

Legal name

Princeton Radiology

Website

https://princetonradiology.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

251–500 employees

Short description

Princeton Radiology is a private, physician-owned diagnostic imaging practice operating 13 freestanding centers and 2 hospital sites across New Jersey and Southeastern Pennsylvania, staffed by 35 board-certified sub-specialized radiologists serving patients and referring physicians via MRI, CT, PET/CT, mammography, ultrasound, X-ray, and DEXA services.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Women’s Imaging & Breast Health Centers (HLAFAJAJ)

Keywords

• Diagnostic imaging services
• Radiology practice
• Women's imaging
• Cardiac calcium scoring
• Outpatient imaging centers

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Princeton Radiology generates revenue through providing diagnostic imaging services including MRI, CT, PET/CT, mammography, ultrasound, X-ray, DEXA scans, and specialized services like SmartMamm®, SmartBreast MRI™, and SmartHeart™. Services are billed to insurance providers and patients, with competitive pricing positioning emphasizing lower costs compared to hospital-based imaging.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Princeton Radiology is a physician group practice delivering diagnostic medical imaging services—including MRI, CT, PET/CT, 3D mammography, ultrasound, X-ray, and DEXA bone densitometry—across 13 freestanding imaging centers and two hospitals in New Jersey and Southeastern Pennsylvania. The practice offers differentiated branded services such as SmartMamm® (AI-assisted 3D mammography with risk assessment), SmartBreast MRI™, and SmartHeart™ (cardiac calcium scoring), interpreted by 35 board-certified sub-specialized radiologists.

Product overview

Princeton Radiology is a diagnostic imaging practice operating 13 imaging centers and two hospital affiliations in New Jersey and Pennsylvania, staffed by 35 board-certified, sub-specialized radiologists. Their portfolio centers on diagnostic radiology services including MRI, CT, PET/CT, mammography, X-ray, ultrasound, and DEXA scans, with specialized branded offerings: SmartMamm® (AI-assisted 3D mammography with risk assessment), SmartBreast MRI™ (dedicated breast MRI), SmartHeart™ (cardiac calcium scoring), body composition and bone density DEXA scanning, lung cancer screening, prostate MRI with biopsy, pediatric radiology, and women's imaging services. The practice differentiates through lower costs than hospitals, same-day/next-day results, subspecialty-trained radiologists, and enhanced screening services that go beyond standard exams. Their services are delivered through a network of outpatient imaging centers and affiliated hospital locations.

Differentiator

Problem solved

Functional benefit

Brands

• SmartMamm®: AI-assisted mammography service with integrated risk assessments
• SmartHeart™
• Smart Breast MRI™

Products and services

• SmartMamm® AI-assisted 3D mammography (tomosynthesis) screening service offering enhanced early breast cancer detection, lifetime breast cancer risk assessment, breast density reporting, and same-day/next-day results. Designed for women seeking advanced breast cancer screening beyond standard 2D mammography.
• SmartBreast MRI™ Dedicated breast MRI imaging service offered as part of women's imaging capabilities, designed to complement mammography screening for high-risk patients who need additional diagnostic evaluation beyond mammography.
• SmartHeart™ Cardiac coronary artery calcium scoring CT scan that detects calcified plaque indicating coronary artery disease risk, identifies thoracic aneurysms, aortic atherosclerosis, heart valve calcification, and cardiac enlargement. Uses low radiation dose in a 15-minute painless scan for adults 40+ with cardiovascular risk factors. Follows American College of Cardiology and American Heart Association guidelines.
• DEXA Scan Bone Densitometry Bone density scanning service using Dual Energy X-Ray Absorptiometry to measure bone mineral density and detect early signs of osteoporosis before debilitating fractures occur.
• Body Composition Analysis (DEXA) Advanced body composition scanning using DEXA technology to assess obesity, age-related muscle loss, neuromuscular changes, and growth disorders. Helps clinicians plan and monitor interventions for excessive body fat and track physical training progress.
• Lung Cancer Screening Low-dose CT lung cancer screening for high-risk individuals (heavy smokers or former smokers aged 50-80 with 20+ pack-year history), enabling early detection when survival rates are significantly higher.
• MRI Magnetic resonance imaging services including 1.5T MRI, 3T wide-bore MRI, Quiet MRI, and Extremity MRI across multiple locations, interpreted by subspecialty-trained radiologists.
• CT Scan Computed tomography imaging services using modern low-dose CT scanners for diagnostic imaging across various clinical applications, with radiation dose below national average per ACR National Radiology Dose Registry.
• PET/CT Positron emission tomography combined with CT imaging for diagnostic imaging services available at select locations, including the first digital whole-body PET/CT scanner in Monmouth County at the upcoming Middletown office.
• Ultrasound Diagnostic ultrasound imaging services for various clinical applications including breast ultrasound and general diagnostic ultrasound.
• X-ray & Contrast Studies Standard X-ray imaging and contrast studies for diagnostic purposes, with low-dose digital technology available and walk-in X-ray services at select locations.
• Prostate MRI & Biopsy Prostate MRI imaging and biopsy services for prostate cancer detection and diagnosis, available at multiple locations.
• Pediatric Radiology Diagnostic imaging services specifically designed for pediatric patients, staffed by radiologists experienced in pediatric imaging, with participation in Image Gently radiation safety program.
• Elastography Advanced imaging technique that measures tissue stiffness, used as part of the diagnostic imaging portfolio for non-invasive tissue characterization.
• Women's Services Comprehensive women's imaging services including mammography, breast imaging, bone density, and other gender-specific diagnostic services consolidated as a women's health service line.
• Health Screenings Preventive health screening services including various diagnostic imaging tests for early disease detection such as lung cancer screening, cardiac screening, and other preventive exams.

Quantifiable outcome

• Nearly 99% patient satisfaction score
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Hillsborough RadiologyminorOthersAffiliate location providing expanded access to Princeton Radiology services in the Hillsborough area through partnership arrangement.
• Penn Medicine Princeton Medical CentercoreOthersMajor hospital partnership for providing imaging services at Princeton Medical Center, part of Penn Medicine system.
• Image GentlycoreOthersParticipation in Image Gently campaign - a radiation safety initiative focused on pediatric imaging dose reduction
• Image WiselycoreOthersParticipation in Image Wisely campaign - a radiation safety initiative for adult imaging dose reduction
• American College of Radiology (ACR)coreStrategic or Co-development PartnerACR accreditation and National Radiology Dose Registry participation demonstrating commitment to quality and safety standards
• American College of CardiologyminorStrategic or Co-development PartnerSmartHeart™ cardiac imaging follows guidelines from American College of Cardiology and American Heart Association
• American Heart AssociationminorStrategic or Co-development PartnerSmartHeart™ cardiac imaging follows guidelines from American College of Cardiology and American Heart Association

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• RadNet: RadNet is the largest U.S. outpatient diagnostic imaging chain operating 350+ centers. Directly comparable to Princeton Radiology as a multi-state freestanding imaging provider offering MRI, CT, mammography, and AI-enabled screening with similar cost-arbitrage positioning versus hospital imaging.
• SimonMed Imaging: SimonMed is one of the largest U.S. outpatient imaging networks with a heavy emphasis on AI-enabled screening (including mammography) and multi-state freestanding centers. Directly comparable to Princeton in modality mix, AI/digital strategy, and consumer-facing screening marketing.
• RAYUS Radiology: RAYUS (formerly CDI/Insight Imaging) operates a national network of diagnostic imaging centers with strong subspecialty radiologist coverage and an emphasis on AI/advanced imaging. A direct peer to Princeton in scope of services and freestanding delivery model.
• Center for Diagnostic Imaging (CDI): CDI operates a national network of outpatient diagnostic imaging centers offering MRI, CT, mammography, and women's imaging with subspecialty reads. Comparable to Princeton in modality breadth, freestanding model, and women/men's health screening focus.
• Akumin: Akumin operates freestanding outpatient imaging centers across multiple U.S. states with a broad modality portfolio including MRI, CT, PET, and women's imaging. Comparable to Princeton in multi-site freestanding operations and modality mix, though at greater geographic scale.

Broad incumbents

• Radiology Partners: Radiology Partners is the largest physician-led radiology practice in the U.S., backed by private equity. Comparable to Princeton as a physician group practice delivering subspecialty radiology interpretation, though at significantly greater scale and via hospital-affiliated contracts.

Regional players

• Zwanger-Pesiri Radiology: Zwanger-Pesiri is a large Long Island/NYC-area freestanding radiology group with 60+ locations. Comparable to Princeton as a multi-site, subspecialty-led, freestanding imaging group emphasizing cost savings and convenience, though operating in a different metro geography.
• Atlantic Medical Imaging: Atlantic Medical Imaging operates freestanding outpatient imaging centers across southern New Jersey. A directly comparable regional peer operating in an overlapping New Jersey geography with similar modality mix and freestanding cost-arbitrage value proposition.
• South Jersey Radiology Associates: South Jersey Radiology Associates is a long-standing physician group practice operating multiple freestanding centers in southern New Jersey. A directly comparable regional peer in terms of multi-site physician-led outpatient imaging, subspecialty interpretation, and NJ market focus.

Others

• Hologic: Hologic is a medical device company whose 3D mammography (tomosynthesis) and breast health screening systems underpin the SmartMamm® and similar offerings across the imaging industry. An adjacent technology enabler rather than a competitor, but commercially tied to Princeton's AI-assisted mammography service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PrincetonRad
• LinkedInlinkedin.com/company/princeton-radiology
• Instagraminstagram.com/princetonradiology

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Princeton Radiology