Brasserie Meteor

What Brasserie Meteor does

Brasserie Meteor is an independent, family-owned brewery headquartered in Hochfelden, Alsace, founded in 1640 and operated continuously by the Haag family for 8 generations. The company produces approximately 20+ beer SKUs across pilsners, lagers, wheat beers, IPAs, abbey styles, fruit beers, seasonal releases, and alcohol-free variants, brewed using both low- and high-fermentation methods with 100% French malt sourced within a ~30km radius and 90% Alsace aromatic hops. Annual production capacity is 50,000 hectoliters, and the brewery holds ISO 50001 (the first in France), ISO 9001, IFS, and AB organic certifications.

The business operates a multi-channel go-to-market: (i) HORECA distribution through beverage deposit holders serving 4,500+ cafés, hotels, and restaurants across France; (ii) retail through cavistes and grande distribution; (iii) direct-to-consumer e-commerce with home delivery; (iv) two branded Alsatian-cuisine restaurants (Le Meteor Strasbourg, opened 2019, and Le Meteor Vieux-Port Marseille, opened 2025); and (v) brewery tourism via Villa Meteor, a visitor center launched in 2017 that hosts 7-stage guided tours and tastings for ~25,000 visitors annually. The company also runs a returnable-glass (consigne) system in which bottles are reused up to 20 times, reducing GHG emissions by 79% and water use by 33% versus single-use glass.

Reported revenue was €53M in FY2023 with approximately 200 employees. The company is privately held (Brasserie Meteor SA, €1,000,000 share capital) with no external equity ownership and no funding rounds disclosed. Recent strategic activity has focused on portfolio extension (alcohol-free IPA, creative/seasonal SKUs), geographic diversification (Marseille restaurant), and reinforcement of the consigne sustainability system as a brand differentiator.

Name

Brasserie Meteor

Legal name

Brasserie Meteor SA

Website

https://brasserie-meteor.fr

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Brasserie Meteor is a family-owned independent brewery in Hochfelden, Alsace, founded in 1640, producing 20+ beer SKUs and serving French HORECA, retail, e-commerce, two branded restaurants, and a 25,000-visitor brewery tourism center.

Ownership category

akta.pro rank

Product category

Craft Beer Brewery

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (72241)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• Craft beer production
• Brewery operations
• HORECA beverage supply
• Brewery tourism
• Returnable glass packaging

Headquarters

HQ city

Hochfelden

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Beer Product Sales: Sale of beer products through multiple channels: HORECA (4,500+ clients), retail/cavistes, and direct e-commerce. Production capacity of 50,000 hl annually.
2. Brewery Tourism (Villa Meteor): 90-minute guided tours of the brewery through 7 stages covering history, production, and beer tasting. Attracts approximately 25,000 visitors annually. Also includes venue rental for private events and a boutique.
3. Restaurant Operations: Operation of two branded restaurants: Le Meteor Strasbourg (near train station) and Le Meteor Vieux-Port Marseille, serving Alsatian cuisine and the full beer range.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Brasserie Meteor is a French family-owned brewery producing 20+ varieties of beer (Pils, Lager, IPA, Blanche, Hefeweizen, Abbey-style, seasonal, fruit and alcohol-free beers) at a 50,000 hl annual capacity. Beyond brewing, the company operates two branded restaurants (Le Meteor Strasbourg and Le Meteor Vieux-Port Marseille), brewery tourism through Villa Meteor, an e-commerce boutique for direct sales, and a returnable glass (consigne) system for sustainable packaging.

Product overview

Brasserie Meteor is an independent family brewery based in Alsace, France, operating since 1640. The product portfolio centers on beer production with approximately 20+ beer varieties across core styles (Pils, Lager, Blanche, Hefeweizen), IPA variants (Meteor IPA, White IPA, IPA 00), seasonal offerings (Printemps, Noël), fruit beers (Cerise, Ginger), specialty/tasting beers (Triple, Wende, Blonde de Garde, Grand Malt, Artisamalt, Forêt Noire), and alcohol-free options. Beyond brewing, the company operates two restaurant locations (Le Meteor Strasbourg and Le Meteor Vieux-Port Marseille), offers brewery tourism through Villa Meteor (25,000 annual visitors), promotes returnable glass systems (La Consigne), and maintains an e-commerce boutique for direct sales of beers and merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Le Meteor: Restaurant brand operated by Brasserie Meteor, with two locations: Le Meteor Strasbourg (opened 2019, Grand'Rue & Rue du 22 Novembre) and Le Meteor Vieux-Port Marseille (opened 2025, Cours Honoré d'Estienne d'Orves). The restaurants offer Alsatian cuisine including wood-fired tartes flambées alongside the full Meteor beer range.
• Villa Meteor

Products and services

• Meteor Pils Iconic Pilsner brewed since 1927, inspired by Czech Pilsen. Crisp, pale yellow with floral hop aroma from Strisselspalt hops. 5% ABV, 26 IBU.
• Meteor Lager Refreshing golden lager with malty and hoppy notes, low bitterness. 4.5% ABV.
• Meteor Blanche Wheat beer with hazy opalescent appearance, spicy notes, citrus, light acidity. 4.7% ABV.
• Meteor Grand Malt Premium beer with mix of summer and winter barleys, malty with caramel and fine alcohol notes. 6.1% ABV.
• Meteor IPA India Pale Ale with fruity bitterness from Simcoe and TEOREM hops. Notes of mango and passion fruit. 6.2% ABV.
• Meteor IPA 00
• Meteor Sans Alcool Authentic alcohol-free blonde beer brewed from pure malt with subtle honey notes. <0.5% ABV.
• Meteor Triple
• Meteor Wende
• Meteor White IPA
• Meteor Noël
• Meteor de Printemps
• Meteorita
• Meteor Cerise
• Meteor Ginger
• Meteor Forêt Noire
• Le Meteor Strasbourg Restaurant Restaurant in central Strasbourg near the train station offering the full Meteor beer range, Alsatian specialties (wood-fired tartes flambées), and a Club House for sports viewing.
• Le Meteor Vieux-Port Marseille Restaurant Restaurant at Cours Honoré d'Estienne d'Orves in Marseille serving the full Meteor beer range with cuisine inspired by Alsace and the Mediterranean.
• Villa Meteor Brewery Tours 90-minute guided brewery tours through 7 stages covering gardens, 17th century family house, brewhouse, fermentation rooms, and a tasting bar. Attracts 25,000 visitors annually.
• La Consigne (Returnable Glass System)
• Brasserie Meteor E-commerce Boutique

Quantifiable outcome

• 50,000 hl annual production capacity
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Amicale des Sapeurs-Pompiers d'HochfeldenminorStrategic or Co-development Partner · 1 January 2026Annual partnership for organizing the s'Meteor Bierfescht festival, a major local beer celebration event held at the sports complex in Hochfelden. Over 3,000 attendees expected daily.
• Gallmann Michel SARL (Hatten)minorOthersProvides wood-fired tarte flambée catering for Biergarten events at Villa Meteor throughout summer season 2026.
• Taxi RohfritschminorOthersDesignated taxi service partner for Bierfescht event, offering round-trip transportation for attendees.
• Taxi SPminorOthersDesignated taxi service partner ([email protected]) for Bierfescht event transportation needs.
• Poterie Siegfried-Burger & Fils (Soufflenheim)minorStrategic or Co-development PartnerArtisanal pottery workshop creating limited edition 100-piece collector mug for 100th anniversary of Meteor name celebration in 2025.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brasserie Licorne: Independent craft brewery based in Alsace (Strasbourg) producing a wide range of beers distributed across French HORECA and retail. Closest geographic and product peer to Brasserie Meteor, both operating Alsatian heritage brands with similar regional distribution models.
• Brasserie Castelain: Independent French brewery in northern France producing a broad beer portfolio with strong HORECA and regional retail presence. Comparable mid-sized, family-owned brewer competing in similar French on-premise and caviste channels.
• Brasserie Pietra: Independent French regional brewery based in Corsica with broad portfolio including craft and specialty beers, distributed nationally via HORECA and retail. Comparable mid-sized independent French brewer with strong regional identity.

Broad incumbents

• Brasserie Fischer: Historic Alsatian brewery founded 1821, now part of Heineken. Direct Alsatian heritage overlap with Meteor, but operates at substantially larger scale under a global brewer with broader portfolio and distribution.
• Kronenbourg: France's largest brewing company (part of Carlsberg Group) producing flagship brands including 1664. Shares French HORECA and grande distribution channels with Meteor but operates at vastly larger scale and broader portfolio.
• Pilsner Urquell: Czech original Pilsner-style brewery whose 1842 style inspired Meteor's flagship Meteor Pils (launched 1927). Comparable heritage pilsner brewing pedigree, though operating at global scale under Asahi ownership.
• Weihenstephan: German brewery claiming to be the world's oldest (founded 1040) with heritage positioning, brewery tourism, and broad premium portfolio. Comparable heritage-and-tourism model operating in a neighboring market with overlap in styles like Hefeweizen.

Emerging players

• Brasserie de l'Abbaye: Smaller French craft brewery producing abbey-style and specialty beers. Niche player in similar specialty segments (abbey-style ales) where Meteor's Wende and Blonde de Garde compete.
• Brasserie 3 Vallées: Independent French craft brewery producing varied beer portfolio for HORECA and retail. Comparable mid-sized independent French craft peer competing in similar channels.

Regional players

• Stiegl Brauerei: Austrian regional brewery (founded 1492) operating brewery tourism, restaurants, and broad beer portfolio similar to Meteor's multi-vertical model. Geographic peer in the broader Central European regional brewery category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVEqMJwHS7cfCQn3jVe-1KQ
• Instagraminstagram.com/brasseriemeteor
• Xx.com/bieres_meteor

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasserie Meteor