Shonan Beauty Clinic

What Shonan Beauty Clinic does

Shonan Beauty Clinic is a Japanese aesthetic medical chain operating 285+ clinic locations across Japan as of June 2026, with international presence in Vietnam and a strategic alliance in Shanghai. The company provides comprehensive cosmetic surgery (double eyelid, rhinoplasty, breast augmentation, liposuction, facial contouring), dermatology (laser, skin treatments, acne care), medical hair removal, anti-aging treatments (thread lifts, RF/ultrasound devices, injectables), and body contouring procedures, supported by specialized sub-brands including SBC Dental Clinic, SBC AGA Clinic (hair loss), SBC Skin Lab, and NEO Skin Clinic.

The business operates on a multi-channel direct-to-consumer model with free initial consultations driving conversion, ticket prices ranging from ¥3,500 for entry-level procedures to over ¥1,000,000 for major surgeries, and recurring revenue from 6.63M+ annual patient visits with a 72%+ repeat customer rate. Distribution is omnichannel: 285+ physical clinics, MySBC web/app booking, LINE integration, phone reservations, sbc-store.com e-commerce, and inbound medical tourism support via the proprietary Talk Bridge interpretation app and English/Chinese-language digital infrastructure. Marketing spans TV commercials, Instagram, TikTok, YouTube, and conference presentations (22 SBC representatives at the 113th Congress of Japan Society of Aesthetic Surgery in May 2025).

SBC Medical Group Holdings Incorporated, the parent company of SBC Medical Group Co., Ltd. (the operating entity formerly known as Medical Corporation Nasukai), completed its NASDAQ listing in September 2024 under ticker SBC. The technology stack includes SBC AI double eyelid simulation (industry-first launched February 2023), iMed AI medical consultation platform, and a 100+ device portfolio spanning laser, RF, HIFU, and injectable platforms including Japan's first Ulthera Prime unit. Founder Yoshiyuki Aikawa serves as CEO of SBC Medical Group Holdings.

Name

Shonan Beauty Clinic

Legal name

SBC Medical Group Co., Ltd.

Website

https://s-b-c.net

Company type

Public

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Short description

Shonan Beauty Clinic is Japan's largest aesthetic medical chain with 285+ clinic locations, delivering cosmetic surgery, dermatology, hair removal, and anti-aging treatments to 6.63M+ annual patients. Operated under NASDAQ-listed SBC Medical Group Holdings (ticker: SBC).

Ownership category

akta.pro rank

Product category

Aesthetic Medicine / Cosmetic Surgery Clinics

NAICS

Offices of Physicians (6211), Hair, Nail, and Skin Care Services (81211), Health and Personal Care Retailers (4561)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Laser Hair Removal Clinics (HSALAGAE)

Keywords

• Cosmetic surgery services
• Aesthetic dermatology
• Medical hair removal
• Anti-aging treatments
• Cosmetic dental services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Clinical Services: Core revenue from aesthetic medical procedures including cosmetic surgery, dermatology, hair removal, anti-aging treatments, and body contouring. Services range from minor procedures to major surgeries with pricing from ¥3,500 to over ¥1,000,000.
2. Online Store Sales: Direct-to-consumer sales of skincare products, supplements, and medical supplies through sbc-store.com and physical clinic locations
3. Consultation Fees: Free initial consultations drive treatment bookings; specialized services like Special Customer Service with private rooms charged at ¥22,000

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Shonan Beauty Clinic operates Japan's largest aesthetic medical chain, providing comprehensive cosmetic surgery, dermatology, medical hair removal, anti-aging treatments, dental aesthetics, and hair loss (AGA) services across 285+ clinic locations in Japan and Vietnam. Services span from minimally invasive procedures starting at ¥3,500 to major surgeries exceeding ¥1,000,000, with a multi-channel booking infrastructure and supplementary e-commerce product sales.

Product overview

Shonan Beauty Clinic operates as a multi-location comprehensive aesthetic healthcare platform with 285 clinics across Japan (as of June 2026), offering a unified ecosystem of cosmetic surgery, dermatology, dental, hair loss treatment, and online medical services. The core offering comprises main aesthetic surgery services (eyelid, nose, breast, body contouring, anti-aging) alongside specialized sub-brands including SBC Dental Clinic, SBC AGA Clinic, SBC Skin Lab, and NEO Skin Clinic. The platform integrates digital services including the med. online consultation platform, SBC AI simulation tools for preoperative visualization, and the proprietary Talk Bridge interpretation app for international patients. Supporting services include an e-commerce beauty product store, premium VIP customer service options, transportation subsidies, and medical staff certification systems. The company also operates internationally with a Vietnam clinic and maintains strategic partnerships for inbound medical tourism.

Differentiator

Problem solved

Functional benefit

Brands

• NEO Skin Clinic: Specialty skin care clinic brand under SBC Medical Group network
• SBC Medical Group Holdings

Products and services

• Cosmetic Surgery Services

Quantifiable outcome

• 72%+ customer retention rate demonstrating treatment quality and customer satisfaction
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Dr. Kim Sang-yubminorOthers · 17 March 2026Internationally recognized KOL in skin regeneration medicine serving as advisor for SBC Medical Group's educational program. Five doctors from Shonan Beauty Clinic and NEO Skin Clinic completed certification on Jubelluck (Korean skin booster product) and CureJet (needle-free injection device).
• Daibi Medical AestheticscoreStrategic or Co-development Partner · 2 February 2026Strategic alliance between Medical Corporation Nasukai (operator of Shonan Beauty Clinic) and Shanghai-based Daibi Medical Aesthetics. Aims to share clinical expertise and operational know-how, enhance Shonan Beauty Clinic brand recognition in China, and support inbound medical tourism to Japan. Alliance formed as inbound visits nearly tripled from ~600 in early 2024 to ~1,700 by end of 2025.
• RakutenminorGTM or Marketing PartnerRakuten point card integration allowing customers to earn and use Rakuten points at SBC clinics. Online诊疗 partnership through Rakuten ID integration with AImed platform.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Kumikumi Clinic (Fukuoka): Kumikumi Clinic is a regional Japanese aesthetic clinic offering cosmetic surgery and dermatology services with comparable pricing and service mix, competing with SBC in the Fukuoka market.
• Idenshi Clinic (Idensei): Idenshi Clinic is a Japanese aesthetic chain offering cosmetic surgery, dermatology, and hair removal, with a regional footprint that overlaps SBC's service categories.
• Aimer Beauty Clinic (Aimerz): Aimer is a major Japanese aesthetic medical chain providing cosmetic surgery, dermatology, and double-eyelid procedures with comparable pricing tiers and a multi-clinic footprint directly competing with Shonan Beauty Clinic.
• Garden Clinic: Garden Clinic operates aesthetic medical clinics in Japan offering cosmetic surgery and dermatology services, positioned as a direct comparable to SBC in metropolitan markets.
• WITH BEAUTY CLINIC (W Clinic): W Clinic is a multi-location Japanese aesthetic chain offering cosmetic surgery, dermatology, and hair removal services in direct competition with Shonan Beauty Clinic.
• TCB Tokyo Central Beauty Clinic: TCB is one of Japan's largest direct competitors to SBC, operating a multi-location chain of aesthetic medical clinics offering cosmetic surgery, dermatology, hair removal, and similar service lines with aggressive pricing and rapid national expansion.

Emerging players

• Wonjin Beauty Medical Group: Wonjin is a South Korean aesthetic medical chain that, together with Korea's broader medical aesthetics industry, represents the dominant Asia medical tourism competitor that SBC is positioning against for inbound patient flows.
• SKINMEDICA / SkinSpirit: SkinSpirit is a US-based medical aesthetics clinic chain offering injectables, laser, and skin treatments; it represents the type of US chain SBC may target as it builds out its planned US presence in the medical aesthetics space.

Others

• Allergan Aesthetics (AbbVie): Allergan Aesthetics is a global pharmaceutical aesthetics leader (Botox, fillers) that supplies products used by SBC and is an indirect ecosystem participant; SBC has received the Allergan Beauty Award 2020, indicating a supplier/partner relationship.

Regional players

• Daibi Medical Aesthetics: Daibi Medical Aesthetics is a Shanghai-based aesthetic medical clinic and SBC's strategic alliance partner (announced Feb 2026) for cross-border patient referrals and clinical expertise sharing — a regional peer with a partially comparable service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgGq0Q-JXaCADtQjTL-j-3w
• Instagraminstagram.com/sbcbeauty_official
• TikToktiktok.com/@kawaru_muzui_sbc
• Xx.com/SBC_jonetsu
• Facebookfacebook.com/sbc.official.sbc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shonan Beauty Clinic