SEDL
SEDL was a nonprofit education research and development corporation that operated the Regional Educational Laboratory for the U.S. Southwest (1965-2015), providing K-12 educators, administrators, and policymakers with diagnostic implementation tools (CBAM), reading assessment databases, and professional development before merging with AIR in 2015.
- Company typePrivate
- Founded1965
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What SEDL does
SEDL was a private, nonprofit education research, development, and dissemination (RD&D) corporation headquartered in Austin, Texas, founded in 1965. For nearly 50 years it operated as the Regional Educational Laboratory for the U.S. Department of Education's Institute of Education Sciences, serving a five-state southwestern region (Arkansas, Louisiana, New Mexico, Oklahoma, and Texas) with research, technical assistance, and professional development for K-12 educators, administrators, and policymakers.
The organization's core intellectual property centered on the Concerns-Based Adoption Model (CBAM), a diagnostic framework for monitoring and guiding the implementation of educational innovations, comprising three tools: the Stages of Concern Questionnaire (35 items), Innovation Configuration Maps, and the Levels of Use interview protocol. CBAM originated from research collaborations with the University of Texas at Austin in the 1970s-1980s. SEDL also maintained a Reading Assessment Database covering 80 early reading assessment tools for grades PreK-3 and a Cognitive Framework of Reading, alongside periodicals including SEDL Letter (1995-2010), SEDL Insights (2013-2015), Issues...about Change, and policy briefings.
SEDL's revenue model combined federal Regional Educational Laboratory contract funding (under contracts ED 01C00009 and RJ 96006101), free online resource distribution (CBAM PDFs and databases), paid physical publications, and fee-based professional development and CBAM certification training delivered through direct contact. In 2015, SEDL merged with the American Institutes for Research (AIR), after which its website became a static archive of legacy projects and resources; SEDL no longer operates as an independent entity.
SEDL firmographics
Firmographics- Name
- SEDL
- Legal name
- Southwest Educational Development Laboratory
- Website
- https://sedl.org
- Company type
- Private
- Founded year
- 1965
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- SEDL was a nonprofit education research and development corporation that operated the Regional Educational Laboratory for the U.S. Southwest (1965-2015), providing K-12 educators, administrators, and policymakers with diagnostic implementation tools (CBAM), reading assessment databases, and professional development before merging with AIR in 2015.
- Ownership category
- akta.pro rank
SEDL industry classification
Industry- Product category
- Education Research and Professional Development Services
- NAICS
- Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL)
- akta.pro secondary industry
- School-Based SEL Curriculum & Instructional Programs (EDAKAMAA)
Keywords
Where SEDL is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SEDL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Publication Sales: SEDL sold publications including CBAM manuals and other research products. Many resources were available for free online download, while physical publications had prices (e.g., CBAM manuals).
- Professional Development Services: SEDL provided training sessions and certification for CBAM tools, including Levels of Use interview certification. Contact-based training sessions offered for a fee.
- Regional Educational Laboratory Contract: SEDL operated under Regional Educational Laboratory contracts (1996-2006) funded by the Institute of Education Sciences under contract numbers ED 01C00009 and RJ 96006101.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Online Resources |
| One time/ perpetual license | Pay-as-you-go | Physical Publications |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
SEDL product offering
Product offeringCore offering
SEDL conducted education research, development, and dissemination for K-12 educators, administrators, and policymakers across a five-state southwestern U.S. region (Arkansas, Louisiana, New Mexico, Oklahoma, Texas). The organization developed proprietary diagnostic frameworks, assessment databases, and research-based resources to support school improvement, reading instruction, and educational change management. It also delivered professional development, technical assistance, and policy briefings through publications, training, and federal Regional Educational Laboratory contracts.
Product overview
SEDL (Southwest Educational Development Laboratory) was a private not-for-profit corporation specializing in education research, development, and dissemination. The organization developed and provided access to educational assessment tools, frameworks, and professional resources. The core offerings included the Concerns-Based Adoption Model (CBAM) with its three diagnostic components (Stages of Concern Questionnaire, Innovation Configurations, and Levels of Use) for understanding and guiding educational change implementation. Additionally, SEDL provided the Reading Assessment Database for Grades PreK-3 covering 80 reading assessment tools, the Cognitive Framework of Reading, and various periodicals including SEDL Letter, SEDL Insights, Issues ...about Change, and Insights on Education Policy, Practice and Research. These resources supported educators, parents, community members, and policymakers in improving teaching and learning. SEDL merged with the American Institutes for Research (AIR) in 2015, and this is now an archived website.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Oklahoma research showed students in alternative education programs improved on grades, attendance, courses failed, and disciplinary referrals compared to similar students not enrolled
- +1 more outcomes
Companies that use SEDL
Customer profileSegments4 records
Ideal customer profiles4 records
SEDL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SEDL partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- American Institutes for Research (AIR)coreSEDL merged with the American Institutes for Research (AIR) in 2015. This archived website contains the work of SEDL legacy projects and resources from the past 50 years. The merger combined SEDL's educational research expertise with AIR's broader research capabilities. AIR now manages the CBAM tools, professional development, and continues publishing SEDL resources.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
SEDL competitors and assessment
Company assessmentBroad incumbents
- American Institutes for Research (AIR): SEDL's merger partner and parent organization. AIR is a large nonprofit behavioral and social science research organization that absorbed SEDL in 2015, providing a direct comparison for the scale and scope SEDL operated within after merger.
- RAND Corporation: Large nonprofit research organization with a substantial education policy division. While much broader in scope, RAND's education R&D work, federally-funded research model, and policy-oriented outputs parallel SEDL's mission.
- Mathematica: Nonpartisan research organization that conducts education policy and program evaluation research. Mathematica's federal contract base, education research focus, and dissemination to policymakers overlap directly with SEDL's role as a Regional Educational Laboratory.
- SRI International: Nonprofit research institute with an education division conducting R&D for federal agencies. SRI's education research, technical assistance model, and federal contract structure make it a comparable peer.
Direct peers
- WestEd: One of the Regional Educational Laboratories (serving the West region). WestEd is a nonprofit education R&D organization with similar structure, federal contract model, K-12 professional development focus, and dissemination role as SEDL.
- Education Development Center (EDC): Nonprofit education R&D organization that operates across curriculum, professional development, and school improvement. EDC's federal contract model and K-12 research/dissemination focus closely parallel SEDL's core business.
- Council for Exceptional Children: Professional association providing research, professional development, and publications for special education and general education. CEC's PD/training, publication, and K-12 educator support model mirrors SEDL's dissemination approach.
- Learning Forward (formerly National Staff Development Council): Professional association focused on K-12 professional development and school improvement. Learning Forward's PD resources, publications, and educator training focus parallel SEDL's professional development and SEDL Insights work.
Emerging players
- WIDA Consortium: Education research consortium focused on language development standards and assessment for multilingual learners. WIDA's federally-backed model, K-12 assessment focus, and resource development parallel SEDL's Reading Assessment Database work.
- Center for Applied Linguistics: Nonprofit organization conducting research and providing resources on language education, assessment, and policy. CAL's federal contract work, K-12 educator resources, and educational research/dissemination overlap with SEDL's offerings.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
SEDL social profiles
Digital presenceSEDL financial estimates
Financial estimateRevenue estimate
Valuation estimate
SEDL leadership team
Management profileNumber of profiles
Profiles2 records
SEDL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SEDL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SEDL
What does SEDL do?
SEDL conducted education research, development, and dissemination for K-12 educators, administrators, and policymakers across a five-state southwestern U.S. region (Arkansas, Louisiana, New Mexico, Oklahoma, Texas). The organization developed proprietary diagnostic frameworks, assessment databases, and research-based resources to support school improvement, reading instruction, and educational change management. It also delivered professional development, technical assistance, and policy briefings through publications, training, and federal Regional Educational Laboratory contracts.
Is SEDL a public or private company?
SEDL is a private company. It is classified as nonprofit foundation owned and is currently acquired.
When was SEDL founded?
SEDL was founded in 1965. It employs 101 to 250 people.
Where is SEDL based?
SEDL is headquartered in Austin, United States, in the North America region.
How does SEDL make money?
Three revenue lines are on record. Publication Sales are the primary driver. The others are professional Development Services and regional Educational Laboratory Contract.
Who are SEDL's main competitors?
Broad incumbents on record are American Institutes for Research (AIR), RAND Corporation, Mathematica and SRI International. Direct peers are WestEd, Education Development Center (EDC), Council for Exceptional Children and Learning Forward (formerly National Staff Development Council). Emerging players are WIDA Consortium and Center for Applied Linguistics.
Does SEDL have an API?
No public API is recorded for SEDL.
What industry is SEDL in?
SEDL's product category is Education Research and Professional Development Services. Its primary akta.pro industry code is EDAKAMAL, Staff Training, Coaching & Professional Development (SEL/Mental Health), with a secondary code of EDAKAMAA, School-Based SEL Curriculum & Instructional Programs. Its NAICS code is 61 and its SIC code is 8200.