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SEDL

Full company profile

uuid000pbnd

Namestring
SEDL
Legal namestring
Southwest Educational Development Laboratory
Websiteurl
sedl.org
Company typeenum
Private
Founded yearint
1965
Descriptiontext

SEDL was a private, nonprofit education research, development, and dissemination (RD&D) corporation headquartered in Austin, Texas, founded in 1965. For nearly 50 years it operated as the Regional Educational Laboratory for the U.S. Department of Education's Institute of Education Sciences, serving a five-state southwestern region (Arkansas, Louisiana, New Mexico, Oklahoma, and Texas) with research, technical assistance, and professional development for K-12 educators, administrators, and policymakers.

The organization's core intellectual property centered on the Concerns-Based Adoption Model (CBAM), a diagnostic framework for monitoring and guiding the implementation of educational innovations, comprising three tools: the Stages of Concern Questionnaire (35 items), Innovation Configuration Maps, and the Levels of Use interview protocol. CBAM originated from research collaborations with the University of Texas at Austin in the 1970s-1980s. SEDL also maintained a Reading Assessment Database covering 80 early reading assessment tools for grades PreK-3 and a Cognitive Framework of Reading, alongside periodicals including SEDL Letter (1995-2010), SEDL Insights (2013-2015), Issues...about Change, and policy briefings.

SEDL's revenue model combined federal Regional Educational Laboratory contract funding (under contracts ED 01C00009 and RJ 96006101), free online resource distribution (CBAM PDFs and databases), paid physical publications, and fee-based professional development and CBAM certification training delivered through direct contact. In 2015, SEDL merged with the American Institutes for Research (AIR), after which its website became a static archive of legacy projects and resources; SEDL no longer operates as an independent entity.

Short descriptiontext

SEDL was a nonprofit education research and development corporation that operated the Regional Educational Laboratory for the U.S. Southwest (1965-2015), providing K-12 educators, administrators, and policymakers with diagnostic implementation tools (CBAM), reading assessment databases, and professional development before merging with AIR in 2015.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersAustin, United States
HQ citystring
Austin
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
education research services, professional development training, reading assessment tools, educational change management, policy research briefs
Industry2 codes
1Staff Training, Coaching & Professional Development (SEL/Mental Health)
CodeEDAKAMALPrimaryYes
2School-Based SEL Curriculum & Instructional Programs
CodeEDAKAMAAPrimaryNo
NAICS code1 code
  • Educational Services61
SIC code1 code
  • Services-Educational Services8200
Product category
Education Research and Professional Development Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Publication Sales
TypeOne Time License
Description

SEDL sold publications including CBAM manuals and other research products. Many resources were available for free online download, while physical publications had prices (e.g., CBAM manuals).

sedl.org
2Professional Development Services
TypeProfessional Services
Description

SEDL provided training sessions and certification for CBAM tools, including Levels of Use interview certification. Contact-based training sessions offered for a fee.

sedl.org
3Regional Educational Laboratory Contract
TypeSubscription Recurring
Description

SEDL operated under Regional Educational Laboratory contracts (1996-2006) funded by the Institute of Education Sciences under contract numbers ED 01C00009 and RJ 96006101.

sedl.org
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Pricing details2 tiers
1Free Online Resources
ModelFreemiumBilling cadencePay-as-you-go
Notes

Many resources including CBAM tools, SEDL Letter archives, SEDL Insights, and policy briefs were available free online. PDF downloads of publications like the Cognitive Framework of Reading and CBAM manuals were offered at no cost.

sedl.org
2Physical Publications
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Physical publications such as CBAM manuals had listed prices. The Measuring Change Facilitator Stages of Concern manual was published in 1991, 76 pages.

sedl.org
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

SEDL conducted education research, development, and dissemination for K-12 educators, administrators, and policymakers across a five-state southwestern U.S. region (Arkansas, Louisiana, New Mexico, Oklahoma, Texas). The organization developed proprietary diagnostic frameworks, assessment databases, and research-based resources to support school improvement, reading instruction, and educational change management. It also delivered professional development, technical assistance, and policy briefings through publications, training, and federal Regional Educational Laboratory contracts.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Oklahoma research showed students in alternative education programs improved on grades, attendance, courses failed, and disciplinary referrals compared to similar students not enrolled
+1 more record
Product overview1 text field

SEDL (Southwest Educational Development Laboratory) was a private not-for-profit corporation specializing in education research, development, and dissemination. The organization developed and provided access to educational assessment tools, frameworks, and professional resources. The core offerings included the Concerns-Based Adoption Model (CBAM) with its three diagnostic components (Stages of Concern Questionnaire, Innovation Configurations, and Levels of Use) for understanding and guiding educational change implementation. Additionally, SEDL provided the Reading Assessment Database for Grades PreK-3 covering 80 reading assessment tools, the Cognitive Framework of Reading, and various periodicals including SEDL Letter, SEDL Insights, Issues ...about Change, and Insights on Education Policy, Practice and Research. These resources supported educators, parents, community members, and policymakers in improving teaching and learning. SEDL merged with the American Institutes for Research (AIR) in 2015, and this is now an archived website.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2015-01-01
Description

SEDL merged with the American Institutes for Research (AIR) in 2015. This archived website contains the work of SEDL legacy projects and resources from the past 50 years. The merger combined SEDL's educational research expertise with AIR's broader research capabilities. AIR now manages the CBAM tools, professional development, and continues publishing SEDL resources.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

SEDL's merger partner and parent organization. AIR is a large nonprofit behavioral and social science research organization that absorbed SEDL in 2015, providing a direct comparison for the scale and scope SEDL operated within after merger.

TypeDirect peer
Description

One of the Regional Educational Laboratories (serving the West region). WestEd is a nonprofit education R&D organization with similar structure, federal contract model, K-12 professional development focus, and dissemination role as SEDL.

TypeDirect peer
Description

Nonprofit education R&D organization that operates across curriculum, professional development, and school improvement. EDC's federal contract model and K-12 research/dissemination focus closely parallel SEDL's core business.

TypeBroad incumbent
Description

Large nonprofit research organization with a substantial education policy division. While much broader in scope, RAND's education R&D work, federally-funded research model, and policy-oriented outputs parallel SEDL's mission.

TypeBroad incumbent
Description

Nonpartisan research organization that conducts education policy and program evaluation research. Mathematica's federal contract base, education research focus, and dissemination to policymakers overlap directly with SEDL's role as a Regional Educational Laboratory.

TypeBroad incumbent
Description

Nonprofit research institute with an education division conducting R&D for federal agencies. SRI's education research, technical assistance model, and federal contract structure make it a comparable peer.

TypeEmerging player
Description

Education research consortium focused on language development standards and assessment for multilingual learners. WIDA's federally-backed model, K-12 assessment focus, and resource development parallel SEDL's Reading Assessment Database work.

TypeDirect peer
Description

Professional association providing research, professional development, and publications for special education and general education. CEC's PD/training, publication, and K-12 educator support model mirrors SEDL's dissemination approach.

TypeEmerging player
Description

Nonprofit organization conducting research and providing resources on language education, assessment, and policy. CAL's federal contract work, K-12 educator resources, and educational research/dissemination overlap with SEDL's offerings.

TypeDirect peer
Description

Professional association focused on K-12 professional development and school improvement. Learning Forward's PD resources, publications, and educator training focus parallel SEDL's professional development and SEDL Insights work.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses3 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

SEDL

Education Research and Professional Development Servicessedl.org

SEDL was a nonprofit education research and development corporation that operated the Regional Educational Laboratory for the U.S. Southwest (1965-2015), providing K-12 educators, administrators, and policymakers with diagnostic implementation tools (CBAM), reading assessment databases, and professional development before merging with AIR in 2015.

What SEDL does

SEDL was a private, nonprofit education research, development, and dissemination (RD&D) corporation headquartered in Austin, Texas, founded in 1965. For nearly 50 years it operated as the Regional Educational Laboratory for the U.S. Department of Education's Institute of Education Sciences, serving a five-state southwestern region (Arkansas, Louisiana, New Mexico, Oklahoma, and Texas) with research, technical assistance, and professional development for K-12 educators, administrators, and policymakers.

The organization's core intellectual property centered on the Concerns-Based Adoption Model (CBAM), a diagnostic framework for monitoring and guiding the implementation of educational innovations, comprising three tools: the Stages of Concern Questionnaire (35 items), Innovation Configuration Maps, and the Levels of Use interview protocol. CBAM originated from research collaborations with the University of Texas at Austin in the 1970s-1980s. SEDL also maintained a Reading Assessment Database covering 80 early reading assessment tools for grades PreK-3 and a Cognitive Framework of Reading, alongside periodicals including SEDL Letter (1995-2010), SEDL Insights (2013-2015), Issues...about Change, and policy briefings.

SEDL's revenue model combined federal Regional Educational Laboratory contract funding (under contracts ED 01C00009 and RJ 96006101), free online resource distribution (CBAM PDFs and databases), paid physical publications, and fee-based professional development and CBAM certification training delivered through direct contact. In 2015, SEDL merged with the American Institutes for Research (AIR), after which its website became a static archive of legacy projects and resources; SEDL no longer operates as an independent entity.

SEDL firmographics

Firmographics
Name
SEDL
Legal name
Southwest Educational Development Laboratory
Website
https://sedl.org
Company type
Private
Founded year
1965
Operating status
Acquired
Headcount range
101–250 employees
Short description
SEDL was a nonprofit education research and development corporation that operated the Regional Educational Laboratory for the U.S. Southwest (1965-2015), providing K-12 educators, administrators, and policymakers with diagnostic implementation tools (CBAM), reading assessment databases, and professional development before merging with AIR in 2015.
Ownership category
akta.pro rank

SEDL industry classification

Industry
Product category
Education Research and Professional Development Services
NAICS
Educational Services (61)
SIC
Services-Educational Services (8200)
akta.pro primary industry
Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL)
akta.pro secondary industry
School-Based SEL Curriculum & Instructional Programs (EDAKAMAA)

Keywords

  • Education research services
  • Professional development training
  • Reading assessment tools
  • Educational change management
  • Policy research briefs

Where SEDL is headquartered

Location

Headquarters

HQ city
Austin
HQ country
United States
HQ region
North America

Offices2 records

Markets served

SEDL business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

  1. Publication Sales: SEDL sold publications including CBAM manuals and other research products. Many resources were available for free online download, while physical publications had prices (e.g., CBAM manuals).
  2. Professional Development Services: SEDL provided training sessions and certification for CBAM tools, including Levels of Use interview certification. Contact-based training sessions offered for a fee.
  3. Regional Educational Laboratory Contract: SEDL operated under Regional Educational Laboratory contracts (1996-2006) funded by the Institute of Education Sciences under contract numbers ED 01C00009 and RJ 96006101.

Pricing tiers

ModelBillingPrice
FreemiumPay-as-you-goFree Online Resources
One time/ perpetual licensePay-as-you-goPhysical Publications

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

SEDL product offering

Product offering

Core offering

SEDL conducted education research, development, and dissemination for K-12 educators, administrators, and policymakers across a five-state southwestern U.S. region (Arkansas, Louisiana, New Mexico, Oklahoma, Texas). The organization developed proprietary diagnostic frameworks, assessment databases, and research-based resources to support school improvement, reading instruction, and educational change management. It also delivered professional development, technical assistance, and policy briefings through publications, training, and federal Regional Educational Laboratory contracts.

Product overview

SEDL (Southwest Educational Development Laboratory) was a private not-for-profit corporation specializing in education research, development, and dissemination. The organization developed and provided access to educational assessment tools, frameworks, and professional resources. The core offerings included the Concerns-Based Adoption Model (CBAM) with its three diagnostic components (Stages of Concern Questionnaire, Innovation Configurations, and Levels of Use) for understanding and guiding educational change implementation. Additionally, SEDL provided the Reading Assessment Database for Grades PreK-3 covering 80 reading assessment tools, the Cognitive Framework of Reading, and various periodicals including SEDL Letter, SEDL Insights, Issues ...about Change, and Insights on Education Policy, Practice and Research. These resources supported educators, parents, community members, and policymakers in improving teaching and learning. SEDL merged with the American Institutes for Research (AIR) in 2015, and this is now an archived website.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

  • Oklahoma research showed students in alternative education programs improved on grades, attendance, courses failed, and disciplinary referrals compared to similar students not enrolled
  • +1 more outcomes

Companies that use SEDL

Customer profile

Segments4 records

Ideal customer profiles4 records

SEDL technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

SEDL partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • American Institutes for Research (AIR)coreStrategic or Co-development Partner · 1 January 2015SEDL merged with the American Institutes for Research (AIR) in 2015. This archived website contains the work of SEDL legacy projects and resources from the past 50 years. The merger combined SEDL's educational research expertise with AIR's broader research capabilities. AIR now manages the CBAM tools, professional development, and continues publishing SEDL resources.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

SEDL competitors and assessment

Company assessment

Broad incumbents

  • American Institutes for Research (AIR): SEDL's merger partner and parent organization. AIR is a large nonprofit behavioral and social science research organization that absorbed SEDL in 2015, providing a direct comparison for the scale and scope SEDL operated within after merger.
  • RAND Corporation: Large nonprofit research organization with a substantial education policy division. While much broader in scope, RAND's education R&D work, federally-funded research model, and policy-oriented outputs parallel SEDL's mission.
  • Mathematica: Nonpartisan research organization that conducts education policy and program evaluation research. Mathematica's federal contract base, education research focus, and dissemination to policymakers overlap directly with SEDL's role as a Regional Educational Laboratory.
  • SRI International: Nonprofit research institute with an education division conducting R&D for federal agencies. SRI's education research, technical assistance model, and federal contract structure make it a comparable peer.

Direct peers

  • WestEd: One of the Regional Educational Laboratories (serving the West region). WestEd is a nonprofit education R&D organization with similar structure, federal contract model, K-12 professional development focus, and dissemination role as SEDL.
  • Education Development Center (EDC): Nonprofit education R&D organization that operates across curriculum, professional development, and school improvement. EDC's federal contract model and K-12 research/dissemination focus closely parallel SEDL's core business.
  • Council for Exceptional Children: Professional association providing research, professional development, and publications for special education and general education. CEC's PD/training, publication, and K-12 educator support model mirrors SEDL's dissemination approach.
  • Learning Forward (formerly National Staff Development Council): Professional association focused on K-12 professional development and school improvement. Learning Forward's PD resources, publications, and educator training focus parallel SEDL's professional development and SEDL Insights work.

Emerging players

  • WIDA Consortium: Education research consortium focused on language development standards and assessment for multilingual learners. WIDA's federally-backed model, K-12 assessment focus, and resource development parallel SEDL's Reading Assessment Database work.
  • Center for Applied Linguistics: Nonprofit organization conducting research and providing resources on language education, assessment, and policy. CAL's federal contract work, K-12 educator resources, and educational research/dissemination overlap with SEDL's offerings.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

SEDL social profiles

Digital presence

SEDL financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SEDL leadership team

Management profile

Number of profiles

Profiles2 records

SEDL funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SEDL M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEDL

What does SEDL do?

SEDL conducted education research, development, and dissemination for K-12 educators, administrators, and policymakers across a five-state southwestern U.S. region (Arkansas, Louisiana, New Mexico, Oklahoma, Texas). The organization developed proprietary diagnostic frameworks, assessment databases, and research-based resources to support school improvement, reading instruction, and educational change management. It also delivered professional development, technical assistance, and policy briefings through publications, training, and federal Regional Educational Laboratory contracts.

Is SEDL a public or private company?

SEDL is a private company. It is classified as nonprofit foundation owned and is currently acquired.

When was SEDL founded?

SEDL was founded in 1965. It employs 101 to 250 people.

Where is SEDL based?

SEDL is headquartered in Austin, United States, in the North America region.

How does SEDL make money?

Three revenue lines are on record. Publication Sales are the primary driver. The others are professional Development Services and regional Educational Laboratory Contract.

Who are SEDL's main competitors?

Broad incumbents on record are American Institutes for Research (AIR), RAND Corporation, Mathematica and SRI International. Direct peers are WestEd, Education Development Center (EDC), Council for Exceptional Children and Learning Forward (formerly National Staff Development Council). Emerging players are WIDA Consortium and Center for Applied Linguistics.

Does SEDL have an API?

No public API is recorded for SEDL.

What industry is SEDL in?

SEDL's product category is Education Research and Professional Development Services. Its primary akta.pro industry code is EDAKAMAL, Staff Training, Coaching & Professional Development (SEL/Mental Health), with a secondary code of EDAKAMAA, School-Based SEL Curriculum & Instructional Programs. Its NAICS code is 61 and its SIC code is 8200.

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