Sarah Laird & good company

What Sarah Laird & good company does

Sarah Laird & good company, also doing business as Laird and Good Company, is a creative talent representation agency founded in 1989 and headquartered in New York. The firm operates through two legal entities — Sarah Laird Inc (US, Company No. 175900349) and Sarah Laird Ltd (UK, Company No. 08218123) — to serve clients across North America and Europe. It represents a curated roster of more than 60 creative professionals across disciplines including directors, photographers, wardrobe stylists, food stylists, props and set designers, interior stylists, hair and makeup artists, and multidisciplinary practitioners spanning CGI, illustration, and paper art. The agency places these artists on commercial campaigns, editorial shoots, and branded content for enterprise clients.

The company's core offering is talent representation services structured as a professional services commission model, with project-based fees negotiated individually based on scope, artist, and client requirements. Distribution is direct: artists are placed with enterprise clients through agency relationships, industry connections, and a portfolio website. The agency has expanded beyond pure representation into integrated production services under the "Good Production" brand and runs a separate "Good Works" initiative, signaling a broader creative-services surface than classic brokerage. Marketing channels are limited to website portfolio, email/newsletter, and long-standing industry relationships — consistent with a sales-led, relationship-driven go-to-market motion.

The client base is concentrated in fashion and luxury (Calvin Klein, Nike, Adidas, Prada, The Row, UGG, ASOS) and major publications (British Vogue, Architectural Digest, New York Magazine, Variety, Holiday Magazine, NOWNESS), with growing exposure to adjacent verticals including automotive (Ford), hospitality (Beaumier, Mandarin Oriental, Aman), and consumer technology (Oura). The agency employs 11–50 staff across its US and UK operations. There is no proprietary technology platform, no AI capability, and no external funding disclosed — the business operates as an independent, founder-led firm with Sarah Laird maintaining operational control.

Name

Sarah Laird & good company

Legal name

Sarah Laird Ltd (UK) and Sarah Laird Inc (US)

Website

https://sarahlaird.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Sarah Laird & good company is a creative talent representation agency founded in 1989, representing a curated roster of 60+ photographers, directors, stylists, and beauty artists for commercial and editorial projects with fashion, luxury, lifestyle, and media clients across the US and UK.

Ownership category

akta.pro rank

Product category

Talent Representation Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industries

Full-Service Artist Management (MPAIAGAA), Creative Talent Booking (Photographers, Videographers, Content Creators) (HSACAHAI)

Keywords

• Talent representation
• Artist management
• Fashion photography
• Creative production
• Editorial services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Artist Representation Services: The company represents creative professionals (photographers, directors, stylists, makeup artists, hair artists, interior stylists) and earns revenue through commission arrangements for securing and producing commercial and editorial projects for its represented artists. The agency facilitates production services for campaigns and editorial work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sarah Laird & good company is a creative talent representation agency that curates and represents a roster of 60-plus photographers, directors, stylists, makeup artists, hair artists, and interior stylists. The agency secures commercial and editorial projects for its represented talent from fashion brands, luxury labels, publications, and advertising agencies, and provides integrated production services to support those bookings.

Product overview

Sarah Laird & good company operates as a talent representation agency and production company, representing a curated roster of creative professionals across multiple disciplines. The agency's offerings span director representation, photographer representation, multidisciplinary artists (including CGI, creative studios, illustrators, and paper artists), style services (food styling, props/set design, wardrobe styling, interior styling), and beauty services (hair and makeup). The company facilitates production services for brands and publications seeking creative talent for advertising campaigns, editorial shoots, and branded content.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Representation Services Agency representation of a curated roster of creative professionals—including directors, photographers, stylists, makeup artists, hair artists, and interior stylists—for commercial and editorial bookings with enterprise clients such as fashion brands, publications, and advertising agencies.
• Good Production

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sarah-laird-good-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarah Laird & good company