Rennes Group

What Rennes Group does

Rennes Group, Inc. is a privately held, family-owned senior care operator headquartered in Peshtigo, Wisconsin, founded in 1973 and led by owners Tim and Debbie Rennes with Nicole Schingick as President. The company runs 14 facilities across Northeast and Northcentral Wisconsin, organized under three wholly owned brands: Rennes Health & Rehab Center (skilled nursing and rehabilitative therapy), Renaissance by Rennes (assisted and independent living apartments), and Residence by Rennes (assisted living and memory care, delivered through Community-Based Residential Care facilities). It employs more than 1,400 staff and has earned multiple CMS 5-Star Quality Ratings and Wisconsin deficiency-free state surveys across its skilled nursing sites.

The company generates revenue from five primary streams: skilled nursing per-diem services (billed primarily through Medicare, Medicaid, and private pay), monthly subscription assisted living fees, higher-acuity memory care subscriptions, outpatient physical/occupational/speech therapy billed through Medicare Part B and private insurance, and short-term inpatient rehabilitation covered mainly by Medicare Part A. Therapy capabilities are differentiated by specialized clinical certifications including PWR! for Parkinson's, LSVT Loud speech therapy, Vital-Stim for dysphagia, and Certified Lymphedema Therapist services, supported by equipment such as LiteGait/FreeStep Biodex systems and the third-party MedBridge home exercise platform.

Distribution is entirely regional and direct: services are delivered through owned facilities, with demand generated through physician and hospital discharge-planner referrals, community events and educational sessions, in-person and VR facility tours, and a small but active presence on Facebook, YouTube, and LinkedIn. The company operates an in-house recruiting team and a 100% company-paid CNA training program that has produced more than 100 CNAs, and has educational partnerships with Northeast Wisconsin Technical College, Fox Valley Technical College, and UW-Green Bay. Carefeed provides an integrated online payment portal. Rennes Group is pursuing ongoing expansion, including a major renovation and expansion of Renaissance by Rennes-Appleton (groundbreaking August 2025, continuing through mid-2026) and the July 2023 opening of Residence by Rennes-Peshtigo.

Name

Rennes Group

Legal name

Rennes Group, Inc.

Website

https://rennesgroup.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

Rennes Group is a family-owned, Wisconsin-based senior care operator running 14 facilities under three brands (skilled nursing, assisted/independent living, and memory care), serving approximately 1,400 employees' worth of residents across Northeast and Northcentral Wisconsin with a continuum-of-care model anchored by CMS 5-Star-rated skilled nursing.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLADAJAN

Post-Acute Transitional Care / Subacute Rehab Centers

Healthcare & Life Sciences/Elder Care & Long-Term Care/Rehabilitation & Post-Acute Care Centers (Inpatient/Outpatient)

SECONDARYHLADAJAL

Geriatric Rehabilitation Programs

Healthcare & Life Sciences/Elder Care & Long-Term Care/Rehabilitation & Post-Acute Care Centers (Inpatient/Outpatient)

SECONDARYHLADACAG

Short-Term Dementia Respite & Transitional Memory Care Programs

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYHLADAKAB

Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Respite Care Services (Short-Term Elder Care)

Keywords

• Skilled nursing care
• Assisted living services
• Memory care facilities
• Senior rehabilitation therapy
• Long-term care

Headquarters

HQ city

Peshtigo

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Skilled Nursing Services: Revenue from 24/7 skilled nursing care at six Rennes Health & Rehab Centers providing long-term care, short-term rehabilitation, and hospice services. Billed primarily through Medicare, Medicaid, and private pay.
2. Assisted Living (Renaissance by Rennes): Monthly rental and service fees for independent and assisted living apartments at five locations. Services include meals, housekeeping, medication management, and activity programs. Private pay revenue model.
3. Memory Care (Residence by Rennes): Specialized dementia and Alzheimer's care services at two CBRF locations. Higher acuity pricing reflecting specialized staffing and programming requirements. Private pay and potentially Medicaid waivers.
4. Outpatient Rehabilitation Therapy: Physical, occupational, and speech therapy services provided on outpatient basis. Billed through Medicare Part B, private insurance, and private pay. Physician referral required.
5. Short-Term Rehabilitation: Intensive inpatient therapy services following hospitalization, surgery, or illness. Medicare Part A skilled nursing facility benefit covers most services for qualified patients.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rennes Group is a family-owned senior care operator that delivers assisted and independent living, memory care, skilled nursing, and rehabilitation therapy services through approximately 14 owned facilities in Northeast and Northcentral Wisconsin. Services include 24/7 skilled nursing, post-acute short-term rehabilitation, outpatient physical/occupational/speech therapy, specialty programs for Parkinson's, dysphagia, and lymphedema, and dementia-specific memory care, billed through Medicare, Medicaid, long-term care insurance, and private pay across three brands (Renaissance by Rennes, Rennes Health & Rehab Center, Residence by Rennes).

Differentiator

Problem solved

Functional benefit

Products and services

• Renaissance by Rennes Assisted Living Community-assisted and independent senior living apartments designed for older adults who need assistance with daily living activities (meals, housekeeping, medication management, social activities) while maintaining their independence. Offered at five Wisconsin locations: Appleton/Fox Cities, De Pere/Green Bay, Marinette, Weston/Wausau, and Wisconsin Rapids.
• Rennes Health & Rehab Center (Skilled Nursing) 24/7 skilled nursing care, short-term rehabilitation, long-term care, and hospice services for older adults requiring medical supervision and rehabilitative therapies. Operates at six locations including Appleton, De Pere (127-bed), Peshtigo East, Peshtigo West, Rhinelander, and Weston. Billed primarily through Medicare, Medicaid, and private pay.
• Residence by Rennes Memory Care Specialized dementia and Alzheimer's care services at two CBRF locations (De Pere/Green Bay and Peshtigo) for individuals diagnosed with Alzheimer's or other dementias, providing secure environments, memory enhancement programs, and specialized staffing and programming.
• Outpatient Rehabilitation Therapy Physical, occupational, and speech therapy services provided on an outpatient basis to community members, including specialized programs such as PWR! (Parkinson's Wellness Recovery), LSVT Loud speech therapy, Vital-Stim dysphagia therapy, lymphedema management, LiteGait/FreeStep Biodex gait and balance training, and MedBridge home exercise programs. Billed through Medicare Part B, private insurance, or self-pay.
• Short-Term Rehabilitation Intensive inpatient therapy services following hospitalization, surgery, or illness to help residents return to prior living arrangements, including post-surgical rehabilitation, stroke recovery, fall recovery, joint replacement therapy, and cardiac rehabilitation. Medicare Part A skilled nursing facility benefit covers most services for qualified patients.

Quantifiable outcome

• Deficiency-Free State Surveys - Multiple facilities achieving highest inspection standards
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered minor.

• Northeast Wisconsin Technical CollegeminorOthers · 1 March 2022Educational partnership supporting healthcare workforce development. Scholarship recipients use institution for nursing degree programs. Keylee Floriano pursuing Associate Degree of Nursing at NWTC as Rennes scholarship recipient.
• UW-Green Bay Lifelong Learning InstituteminorStrategic or Co-development PartnerPartnership encouraging continuous learning among seniors. UW-Green Bay's Lifelong Learning Institute partners with Rennes to promote never-stop-learning mindset among residents.
• Altman ConstructionminorOthersConstruction services provider for Renaissance by Rennes-Appleton renovation and expansion project. Groundbreaking August 2025.
• Plunkett Raysich Architects, LLPminorOthersDesign services provider for Renaissance by Rennes-Appleton renovation and expansion project.
• Safe Driving MattersminorOthersNonprofit organization founded in memory of Mackenzie Jo Leeman (former Rennes CNA). Rennes Group donated $2,500 to support teen driver education programs. Organization provides traffic safety classes in lieu of fines for young offenders.
• Fox Valley Technical CollegeminorOthersEducational partner for Safe Driving Matters' Safelife court diversion program. Traffic safety classes held at FVTC facility. Safe Driving Matters working to expand program to additional counties.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Capri Communities: Wisconsin-based senior living operator providing independent living, assisted living, and memory care across multiple communities in the state. Directly comparable to Rennes as a multi-brand regional operator competing in the same Wisconsin markets.
• Heritage Senior Living: Wisconsin-based assisted living and memory care provider with communities across the state. Closely comparable to Rennes' Renaissance by Rennes and Residence by Rennes assisted living and memory care services.
• Compass Senior Living: Regional assisted living and memory care operator with a footprint that overlaps Rennes' Wisconsin markets. Comparable in offering assisted living, memory care, and related senior services with similar acuity progression.
• The Ensign Group: National skilled nursing and post-acute care operator with a portfolio of SNFs and assisted living communities. Closely comparable to Rennes Health & Rehab Centers' skilled nursing and short-term rehabilitation service lines.
• National HealthCare Corporation: National operator of skilled nursing facilities and assisted living communities with on-site rehabilitation therapy services. Closely aligned with Rennes' three-brand model covering SNF, assisted living, and rehab therapy.
• Genesis HealthCare: National skilled nursing and rehabilitation therapy provider operating SNFs across multiple states. Comparable to Rennes Health & Rehab Centers on skilled nursing and post-acute rehabilitation service delivery.

Broad incumbents

• Encompass Health: Largest owner and operator of inpatient rehabilitation hospitals in the U.S., with significant post-acute therapy capabilities. Comparable to Rennes' rehabilitation therapy services at a much larger national scale, including overlapping therapy certification programs.
• Brookdale Senior Living: Largest senior living operator in the U.S. offering independent living, assisted living, and memory care. Comparable to Renaissance by Rennes and Residence by Rennes as a multi-brand continuum provider, but at significantly greater scale.

Regional players

• ThedaCare: Major regional health system serving Northeast and Central Wisconsin with hospitals, primary care, and senior services. Comparable as a regional Wisconsin healthcare provider that competes for the same patient referrals and skilled nursing discharges.
• SSM Health Wisconsin: Regional Catholic health system with hospitals and senior care services across Wisconsin, including the former Agnesian Health system in Fond du Lac. Comparable to Rennes as a Wisconsin-based healthcare provider sharing overlapping patient referral and discharge planning relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCG_0fYuYI33GJ7oo9BTHFog
• Facebookfacebook.com/rennesgroup
• LinkedInlinkedin.com/company/rennesgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rennes Group