Wrapade
Circle Packaging Machinery manufactures multi-lane horizontal and vertical 4-sided seal pouching and sachet packaging machinery for food, medical, pharmaceutical, nutraceutical, and consumer product manufacturers, selling direct across US verticals including medical, wipes, tablets, liquids, powders, and confectionery.
- Company typePrivate
- Founded1960
- HeadquartersFairfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wrapade does
Circle Packaging Machinery, Inc. is a privately held U.S. manufacturer of multi-lane form-fill-seal packaging machinery specializing in 4-sided seal pouch and sachet formats. Founded in 1960 and headquartered at 2020 American Blvd in De Pere, Wisconsin, the firm has operated continuously for over 65 years, with no public listing, ticker, or disclosed institutional ownership. The company serves original equipment customers in the food, medical, pharmaceutical, nutraceutical, and consumer products industries through a direct sales motion.
The product line consists of horizontal and vertical 4-sided seal packaging machines as core platforms, plus specialized equipment for wipes/towelettes, tablets/capsules/softgels, and stick packs. A modular integration layer — ultrasonic sealing and cutting, vision inspection, automatic reject, date/lot code printing, desiccant feeding, package accumulation, edge guiding, web splicing, and die-cutting — allows buyers to configure lines for difficult-to-form products and regulated environments. Across six vertical segments, medical/pharmaceutical is the primary focus, with wipes, tablets/capsules/softgels, liquids, powders, and confectionery as secondary end-markets.
Revenue is generated primarily through one-time capital equipment sales delivered via field sales, phone, and web inquiry channels, supplemented by aftermarket parts, service, upgrades, and retrofits. Distribution is domestic, augmented by a five-affiliate partner network (Campbell Wrapper, Parsons-Eagle, Germany-based Hassia-Redatron, Effytec USA, Junapack) that extends product-line coverage and provides a low-cost international channel. Headcount is reported at 11–50 employees. Marketing channels are limited to a content website, industry trade shows, and direct outreach. (Note: the company record is filed under the name "Wrapade" with a Fairfield, US listing in firmographics, while the substantive operational evidence — website, address, products, employees — describes Circle Packaging Machinery, Inc. in De Pere, Wisconsin.)
Wrapade firmographics
Firmographics- Name
- Wrapade
- Legal name
- Circle Packaging Machinery, Inc.
- Website
- https://wrapade.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Circle Packaging Machinery manufactures multi-lane horizontal and vertical 4-sided seal pouching and sachet packaging machinery for food, medical, pharmaceutical, nutraceutical, and consumer product manufacturers, selling direct across US verticals including medical, wipes, tablets, liquids, powders, and confectionery.
- Ownership category
- akta.pro rank
Wrapade industry classification
Industry- Product category
- Packaging Machinery
- NAICS
- Packaging Machinery Manufacturing (333993)
- akta.pro primary industry
- Bundling, Overwrapping & Shrink Packaging Equipment (IMALAOAI)
- akta.pro secondary industries
- Wrapping & Bundling Equipment (Shrink/Stretch) (IMAHAOAD), Capping, Closing & Sealing Equipment (Capper, Induction, Heat Seal) (IMALAOAC)
Keywords
Where Wrapade is headquartered
LocationHeadquarters
- HQ city
- Fairfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wrapade business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Packaging Machinery Sales: Sale of multi-lane packaging machinery including horizontal and vertical form-fill-seal equipment. Machines are sold directly to pharmaceutical, food, nutraceutical, and consumer product manufacturers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Wrapade product offering
Product offeringCore offering
Wrapade manufactures multi-lane, 4-sided seal pouching and sachet packaging machinery for food, medical, pharmaceutical, nutraceutical, and consumer products. The company produces horizontal and vertical form-fill-seal equipment capable of producing 4-sided seal, 3-sided seal, and stick pack packages, complemented by product feeding integration and optional features such as vision inspection, ultrasonic sealing, and automatic reject systems.
Product overview
Circle Packaging Machinery, Inc. manufactures multi-lane, 4-sided seal pouching and sachet machinery for food, medical, pharmaceutical, nutraceutical, and consumer products. The company offers a portfolio of horizontal and vertical packaging machinery as its core products, complemented by specialized product feeding modules (including ultrasonic cutting, die-cutting, and liquid pumping) and various integration features (such as vision inspection, automatic reject, ultrasonic sealing, and date/lot code printing). Package styles include 4-sided seal, 3-sided seal, and stick pack formats, serving markets across medical/pharmaceutical, wipes/towelettes, tablets/capsules/softgels, liquids, powders, and confectionery/candy sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Horizontal 4-Sided Seal Packaging Machinery Horizontal packaging machinery that produces 4-sided seal pouches and sachets for various product applications including medical device, pharmaceutical, food, and consumer products.
- Vertical 4-Sided Seal Packaging Machinery Vertical packaging machinery that produces 4-sided seal pouches and sachets for various product applications.
- Wipes / Towelettes Packaging Machinery Specialized packaging machinery for wipes and towelettes products for consumer product manufacturers.
- Tablets / Capsules / Softgels Packaging Machinery Packaging machinery designed for solid-dose products including tablets, capsules, and softgels for nutraceutical and pharmaceutical manufacturers.
- Stick Pack Machines Stick pack packaging machines for single-serve applications including powders, liquids, and granular products.
Companies that use Wrapade
Customer profileSegments6 records
Ideal customer profiles3 records
Wrapade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Wrapade partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Campbell Wrapper CorporationminorAffiliated partner company specializing in other packaging lines. Listed as part of Circle Packaging's affiliated partner network.
- Parsons-Eagle Packaging SystemsminorAffiliated partner company offering complementary packaging equipment solutions. Listed as part of Circle Packaging's affiliated partner network.
- Hassia-RedatronminorInternational packaging machinery partner based in Germany, providing sales and services for Hassia-Redatron products through Circle Packaging's affiliated network.
- Effytec USAminorAffiliated partner company for packaging solutions. Listed as part of Circle Packaging's affiliated partner network in the United States.
- JunapackminorJUNAPACK listed as an affiliated partner within Circle Packaging's partner ecosystem, providing additional packaging line options.
Scale indicators1 record
Recent moves4 records
Expansion highlights5 records
Wrapade competitors and assessment
Company assessmentBroad incumbents
- Coesia: Italian industrial group owning multiple packaging machinery brands (including GDM, Flexlink, and others) serving consumer goods, pharma, and personal care. Comparable end customers and form-fill-seal technology, but with a much broader multi-brand platform.
- Syntegon (formerly Bosch Packaging Technology): German packaging machinery manufacturer offering horizontal and vertical form-fill-seal systems across food, pharma, and consumer goods. Closely comparable machinery categories and customer base; Syntegon is a global broad incumbent versus Circle's focused multi-lane pouching niche.
- ProMach: U.S.-based packaging machinery conglomerate offering form-fill-seal, pouching, and integration solutions across food, pharma, and consumer goods. Highly comparable end markets and product overlap (multi-format pouching), but ProMach is a multi-brand platform versus Circle's single-brand focus.
- IMA Group: Italian packaging machinery group with a strong pharmaceutical processing and packaging portfolio. Comparable end customers (pharma, nutraceutical, food) and overlapping form-fill-seal capability; IMA is a global broad incumbent versus Circle's niche specialist position.
- GEA: German industrial machinery group with packaging and filling equipment for food, dairy, and pharma. Comparable food/liquid packaging categories and customer base, though GEA is much larger and broader than Circle's niche focus.
- MULTIVAC: German packaging machinery manufacturer with deep food, pharma, and medical device packaging expertise, including tray sealing and form-fill-seal. Comparable end markets and product categories, with broader geographic and product-line scale than Circle.
Direct peers
- Marchesini Group: Italian packaging machinery manufacturer specializing in pharmaceutical and cosmetics packaging, including sachet, strip, and form-fill-seal equipment. Closely comparable to Circle in pharma/medical device vertical and multi-lane sachet technology focus.
- Optima Packaging Group: German specialist in pharmaceutical packaging machinery, including sterile liquid, vial, and form-fill-seal systems. Direct peer in pharma/medical packaging vertical with overlapping multi-lane form-fill-seal technology focus.
- Rovema: German packaging machinery manufacturer focused on vertical and horizontal form-fill-seal for food and consumer goods. Closely comparable machinery category (VFFS/HFFS pouching) and serves overlapping food/consumer end markets as Circle.
- Hassia-Redatron: German packaging machinery manufacturer specializing in form-fill-seal sachet and stick pack equipment for food, pharma, and consumer goods. Already an affiliated partner of Circle, but a direct technology peer in multi-lane sachet/stick pack pouching.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wrapade social profiles
Digital presenceWrapade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wrapade leadership team
Management profileNumber of profiles
Wrapade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wrapade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wrapade
What does Wrapade do?
Wrapade manufactures multi-lane, 4-sided seal pouching and sachet packaging machinery for food, medical, pharmaceutical, nutraceutical, and consumer products. The company produces horizontal and vertical form-fill-seal equipment capable of producing 4-sided seal, 3-sided seal, and stick pack packages, complemented by product feeding integration and optional features such as vision inspection, ultrasonic sealing, and automatic reject systems.
Is Wrapade a public or private company?
Wrapade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wrapade founded?
Wrapade was founded in 1960. It employs 11 to 50 people.
Where is Wrapade based?
Wrapade is headquartered in Fairfield, United States, in the North America region.
How does Wrapade make money?
One revenue line is on record: packaging Machinery Sales.
Who are Wrapade's main competitors?
Broad incumbents on record are Coesia, Syntegon (formerly Bosch Packaging Technology), ProMach, IMA Group, GEA and MULTIVAC. Direct peers are Marchesini Group, Optima Packaging Group, Rovema and Hassia-Redatron.
Does Wrapade have an API?
No public API is recorded for Wrapade.
What industry is Wrapade in?
Wrapade's product category is Packaging Machinery. Its primary akta.pro industry code is IMALAOAI, Bundling, Overwrapping & Shrink Packaging Equipment, with a secondary code of IMAHAOAD, Wrapping & Bundling Equipment (Shrink/Stretch). Its NAICS code is 333993.