Kroschke sign-international

What Kroschke sign-international does

Kroschke sign-international GmbH is a Braunschweig-headquartered, privately held German manufacturer and B2B e-commerce operator specializing in industrial marking, occupational safety equipment, and first-aid supplies. Founded in 1957 and operating as a subsidiary of the Klaus Kroschke Gruppe, the company sells exclusively to commercial buyers (Gewerbetreibende) and self-employed professionals in Germany and Austria, comprising industrial firms, trades, craft businesses, and small enterprises. The customer base is broad and horizontal rather than concentrated in any single named account. The product catalog exceeds 25,000 norm-compliant SKUs organized into five categories: stickers and inspection labels, safety signs and markers, first-aid supplies, personal protective equipment, and workplace-safety equipment; four proprietary labels — KSIGN, K.57, PERMALIGHT® and Work — anchor the in-house range, complemented by 750+ third-party supplier brands including ABUS, Ampere and Söhngen. The technical backbone is an in-house screen and digital printing operation occupying 3,500 m² and producing over 30 million signs, stickers and labels per year, including the proprietary PERMALIGHT® phosphorescent long-luminous safety signage.

Kroschke generates revenue through three streams: (1) one-time product sales via its own e-commerce storefront at kroschke.com and direct sales through telephone and email, with net pricing and free shipping above €200; (2) custom manufacturing of customer-specified signs and labels using the in-house Braunschweig print facility; and (3) professional services including on-site occupational-safety consulting, concept development, material delivery and installation, performed by certified safety experts and fire protection officers. The go-to-market blends enterprise field sales, inside sales, and self-service e-commerce; Algolia underpins catalog search, and a real-time sign configurator enables customization of material, format, text and pictograms. GTM is supported by content marketing, SEO, LinkedIn, YouTube, Instagram, newsletters, and webinars on workplace-safety topics.

The business is differentiated by regulatory depth (ISO 9001:2015, ISO 14001:2015, EcoVadis Bronze 2025, deep knowledge of ASR A1.3, DIN EN ISO 7010, BetrSichV and ArbStättV), production scale, brand heritage (68 years), and the breadth of the curated supplier network. Operational data is mature but financial disclosures are not provided; revenue, growth rate, and burn are not in the public record.

Name

Kroschke sign-international

Legal name

Kroschke sign-international GmbH

Website

https://kroschke.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

251–500 employees

Short description

Kroschke sign-international GmbH is a Braunschweig-based German B2B manufacturer and e-commerce operator founded in 1957, producing and distributing over 25,000 norm-compliant safety signs, stickers, first-aid supplies, PPE and workplace-safety products to commercial buyers and self-employed professionals across Germany and Austria.

Ownership category

akta.pro rank

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (E-commerce and Direct): Sale of industrial marking, occupational safety, and first aid products through online shop and direct sales channels. Products include safety signs, stickers, inspection stickers, first aid supplies, personal protective equipment, and operational safety equipment. Net pricing model with free shipping above €200 order value.
2. Custom Manufacturing Services: Production of customized signs and labels to customer specifications using own printing facilities. Customers can choose material, format, fonts, colors, and special effects. Manufacturing done in-house in Braunschweig.
3. Consulting and Installation Services: On-site expert consulting for occupational safety, concept development, material delivery, and installation services provided by specialized team including certified safety experts and fire protection officers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Kroschke SIGN manufactures and distributes industrial safety signs, inspection stickers, and identification labels through its in-house printing facility in Braunschweig, complemented by first aid supplies, personal protective equipment, and operational safety products sourced from a 750+ supplier network. The company sells primarily to commercial businesses (Gewerbetreibende) in Germany and Austria via its own e-commerce platform at kroschke.com, offering on-site expert consulting, custom sign design through an online configurator, and installation services. Four proprietary brands (KSIGN, K.57, PERMALIGHT, Work) carry more than 1,200 articles alongside top third-party brands.

Product overview

Kroschke SIGN operates a B2B e-commerce platform offering over 25,000 industrial safety and identification products, primarily manufactured in-house at their Braunschweig facility. The product portfolio is organized around five core categories: stickers and testing labels (Aufkleber & Prüfplaketten), safety signs and markers (Sicherheitskennzeichen & Schilder), first aid supplies (Erste Hilfe), personal protective equipment (Schutzausrüstung), and workplace safety equipment (Betriebliche Sicherheit). The offering is supported by four own brands: KSIGN handles signs, stickers, and custom labels; K.57 provides cost-effective workplace safety and first aid products with over 1,200 articles; PERMALIGHT® offers long-glow phosphorescent safety signs for emergency situations; and Work covers personal protective equipment. Key services include an online sign configurator enabling custom sign design with real-time preview, professional installation and consulting services, e-procurement solutions, and educational webinars on occupational safety. The company produces over 30 million signs and stickers annually in their 3,500 m² facility and maintains partnerships with over 750 suppliers including brands like ABUS and SÖHNGEN.

Differentiator

Problem solved

Functional benefit

Brands

• KSIGN: Own brand for labels, stickers, and signage products produced in-house at Kroschke SIGN's Braunschweig facility.
• K.57
• PERMALIGHT
• Work

Products and services

• KSIGN (Own Brand) Primary own-brand label under which Kroschke SIGN manufactures and sells signs, stickers, testing labels, identification tags, and custom-printed labels, produced 100% in-house.
• K.57 (Own Brand) Own-brand product line of over 1,200 cost-effective articles covering collision protection, first aid supplies, marking, and barrier solutions aimed at workplace safety.
• PERMALIGHT® (Own Brand) Proprietary phosphorescent (long-glow) safety signs, exit signs, fire safety signs, and floor markings that charge from ambient light and provide reliable emergency wayfinding without electricity.
• Work (Own Brand — PPE) Own-brand line of personal protective equipment (PPE), including gloves, shoes, glasses, head, hearing, and respiratory protection, offered with quality testing at a favorable price-performance ratio.
• Stickers and Testing Labels (Aufkleber & Prüfplaketten) Self-adhesive stickers and inspection labels for industrial and commercial use, including testing stickers, hazard labels, pipe markings, GHS chemical labels, letters/numbers, quality labels, and custom-printed options.
• Safety Signs and Markers (Sicherheitskennzeichen & Schilder) Safety signs including rescue signs, exit signs, warning signs, prohibition signs, fire protection signs, fire brigade signs, mandatory signs, traffic signs, and custom signs, compliant with DIN EN ISO 7010 and ASR A1.3 standards.
• First Aid Supplies (Erste Hilfe) First aid kits, bandages, wound care materials, eye wash solutions, defibrillators, and refills, compliant with DIN 13157 and DIN 13169 standards.
• Personal Protective Equipment (Schutzausrüstung) PPE including safety gloves, safety shoes, safety glasses, face shields, head protection, hearing protection, respiratory masks, disposable protective clothing, and work clothing.
• Workplace Safety Products (Betriebliche Sicherheit) Floor markings, anti-slip coatings, collision protection, barriers, traffic mirrors, door guards, handrails, fire extinguishers, safety barriers, and lockout-tagout systems for maintenance safety.
• On-Site Consulting and Installation Services (Montage & Fachberatung) On-site expert consulting and installation services including site assessment, concept development, material delivery, and professional mounting, delivered by certified safety specialists and fire protection officers.
• E-Procurement Service Electronic procurement service offering dedicated project contact persons for streamlined purchasing workflows and individual labeling projects for business customers.

Quantifiable outcome

• Free shipping for orders above €200; €4.90 shipping below threshold; no minimum order value or surcharges; orders placed by 16:00 ship same day for next-day delivery.
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• AmpereminorOthersNamed supplier brand available through Kroschke SIGN's online shop. Part of the 750+ supplier network providing high-quality products to complement Kroschke's own manufacturing.
• ABUSminorOthersNamed supplier brand available through Kroschke SIGN's online shop. Part of the 750+ supplier network providing security and safety products.
• SöhngenminorOthersNamed supplier brand specialized in first aid products available through Kroschke SIGN's online shop. Part of the 750+ supplier network.
• Klaus Kroschke Group (Klaus Kroschke Holding GmbH & Co. KG)coreOthersParent company of Kroschke sign-international GmbH. Provides corporate governance, shared services, and brand affiliation.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/channel/UCxxkqRnKaZeJ15HQgaQLyLQ
• LinkedInlinkedin.com/company/kroschke-sign-international-gmbh
• Instagraminstagram.com/kroschke_azubis

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kroschke sign-international