Nostalgie

Name

Nostalgie

Legal name

Vlaanderen Eén N.V.

Website

https://nostalgie.be

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Nostalgie is a Flemish commercial radio station under Mediahuis, broadcasting nostalgic and feelgood music from the 1970s to 2000s across FM, DAB+, streaming, mobile apps, Spotify, and TV. It reaches over 1.8 million weekly listeners in Belgium and monetizes through advertising, creative partnerships, live events, and a premium subscription.

Ownership category

akta.pro rank

Product category

Commercial Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD)

Keywords

• Commercial radio broadcasting
• Digital audio streaming
• Broadcast advertising sales
• Premium audio subscriptions
• Music entertainment media

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Sponsorship: Radio advertising spots and sponsorship packages sold to advertisers across Flanders. Nostalgie offers both standard spot campaigns and creative partnerships. Advertisers can target audiences regionally or across all of Flanders.
2. Creative Partnerships: Custom branded content and partnership opportunities with advertisers and agencies, including integrated campaigns, on-air mentions, and event sponsorships.
3. Events and Ticket Sales: Organization of themed events such as Nostalgie 90s Party, Beach Festival appearances, and other live music events with ticket sales to listeners.
4. Nostalgie Plus Subscription: Premium subscription service offering additional radio channels and exclusive content beyond the standard Nostalgie radio experience.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Nostalgie operates a Flemish commercial radio station broadcasting nostalgic feelgood music from the 1970s through 2000s, reaching 1.8 million+ weekly listeners via FM, DAB+, online streaming, a mobile app, and TV simulcast on Play4 and GoPlay. The station sells radio advertising and creative partnerships to advertisers, offers the premium Nostalgie Plus subscription with additional channels, and organizes themed live events such as the Nostalgie 90s Party at Carré in Willebroek.

Product overview

Nostalgie is a Flemish feel-good radio station operated by Mediahuis (Vlaanderen Eén N.V.), broadcasting nostalgic and classic music across multiple decades. The core product is the Nostalgie radio station, available via FM broadcast frequencies throughout Flanders, DAB+ digital radio, an online web player, a mobile app (iOS/Android), and TV simulcast on Play4 and GoPlay. The brand portfolio extends across multiple sub-channels including Nostalgie Plus (premium subscription), Nostalgie 80s, Nostalgie Relax, and Nostalgie 90's & 00's, alongside companion station NRJ. Nostalgie engages listeners through hit charts, themed music events (e.g., Nostalgie 90s Party), competitions, and seasonal programming like Het Grote Nostalgie Reisbureau.

Differentiator

Problem solved

Functional benefit

Brands

• Nostalgie Plus: Premium subscription service offering additional radio channels
• Nostalgie Top 3000
• Nostalgie 80s
• Nostalgie Relax
• Nostalgie 90's & 00's

Products and services

• Nostalgie Main Radio Station The primary Nostalgie Flemish feelgood commercial radio station broadcasting nostalgic music across multiple decades, available to listeners via FM, DAB+, online streaming, mobile app, and TV (Play4/GoPlay). It reaches over 1.8 million weekly listeners and is the core flagship product of the brand.
• Nostalgie Plus A premium subscription tier of the Nostalgie radio brand offering additional channels and exclusive listening content beyond the standard free Nostalgie radio experience.
• Nostalgie Mobile App Free mobile application for iOS and Android enabling listeners to stream Nostalgie live, access 8 radio channels, send messages to DJs, participate in competitions, and receive notifications about promotions.
• Nostalgie 90s Party Annual themed music event featuring 1990s nostalgia, held at Carré in Willebroek, with tickets sold to listeners via Weeztix as a paid standalone event experience.

Quantifiable outcome

• Reaches more than 1.8 million weekly listeners

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• EuroParcsminorGTM or Marketing Partner · 29 June 2026EuroParcs partners with Nostalgie for the 'Win a surprise vacation worth €353 with EuroParcs' competition during the Het Grote Nostalgie Reisbureau summer program. Nostalgie listeners can participate in the contest to win vacation packages at EuroParcs holiday parks.
• smartphotominorGTM or Marketing Partner · 29 June 2026smartphoto sponsors the 'De 10 van Nostalgie' daily feature where listeners vote on their favorite songs. Winners receive €50 smartphoto vouchers. The partnership promotes smartphoto's photo book and printing services to Nostalgie's engaged listener base.
• PlayRightminorStrategic or Co-development Partner · 5 May 2026PlayRight is the Belgian collective rights management society for performing artists. Nostalgie participates in PlayRight's weekly Top100 Belgian productions chart, showcasing local Belgian music talent. This partnership supports Belgian music artists and provides listeners with locally-produced content.
• WeeztixminorChannel Partner/ Reseller/ Distributor · 30 October 2025Weeztix serves as the official ticket sales platform for the Nostalgie 90s Party event held at Carré in Willebroek. Nostalgie organizes and promotes the event while Weeztix handles ticket distribution.
• Carré (Willebroek)minorOthersThe Carré venue in Willebroek is the location for the annual Nostalgie 90s Party event. Nostalgie books the venue for this themed nostalgia music event attracting thousands of listeners.
• Brussels AirlinesminorGTM or Marketing PartnerBrussels Airlines provides travel prizes during the Het Grote Nostalgie Reisbureau summer program. Winners receive flight vouchers to destinations featured in the travel-themed programming.
• Dicar MobilhomeminorGTM or Marketing PartnerDicar Mobilhome provides mobile home rental prizes as part of the Het Grote Nostalgie Reisbureau summer program trip giveaways.
• Kristof ElenminorStrategic or Co-development PartnerKristof Elen, known from the TV program 'De Trein', provides staycation tips and travel inspiration during the Het Grote Nostalgie Reisbureau summer programming. He contributes travel content for listeners staying in Belgium.
• Beach FestivalminorOthersNostalgie collaborates with Beach Festival for related content. Questions about Beach Festival are redirected to the festival's FAQ page.
• Ads&DatacoreTechnology or IntegrationAds&Data NV is a joint data controller with Mediahuis entities for targeted advertising on Mediahuis domains. They build personalized advertising profiles using registered data and click behavior to display targeted ads. This is a flagship partnership for digital advertising operations.

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• NRJ Belgium: Sister station under the same Mediahuis Radio umbrella as Nostalgie. Belgian commercial radio broadcaster operating from Antwerp with a youth-leaning contemporary music focus; directly comparable as a Flemish commercial radio station sold through the same advertising cluster and digital infrastructure.
• Qmusic (Belgium): Leading Flemish commercial pop/adult contemporary radio station owned by DPG Media. Direct competitor to Nostalgie for both listeners and Flemish advertising budgets, with similar multi-platform distribution including DAB+ and a streaming app.
• Joe (Belgium): Flemish commercial radio station also under DPG Media, focused on Dutch-language classic hits and adult contemporary music. Closely comparable to Nostalgie's nostalgic/classic hits positioning and Flemish regional advertising model.
• MNM (VRT): Public Flemish radio station operated by VRT, targeting a younger adult contemporary audience. Directly comparable as a Flemish music-first radio broadcaster competing for the same audience dayparts and advertiser share.
• Studio Brussel (VRT): Flemish public alternative radio station from VRT. Direct comparable as another Flemish music broadcaster with multi-platform distribution (FM, DAB+, streaming), competing for listeners in the broader Flemish market.
• Bel RTL: Largest French-language commercial radio network in Belgium. Comparable as a Belgian commercial radio broadcaster with multi-province distribution and advertising-driven revenue model, even though it targets the Walloon market rather than Flanders.
• Magic Radio: UK commercial radio station owned by Bauer Media dedicated exclusively to classic hits from the 1980s and beyond. The closest international analog to Nostalgie's nostalgic music positioning and ad-supported commercial model.

Broad incumbents

• NPO Radio 2: Largest Dutch public broadcaster with a feel-good/nostalgic Dutch-language music focus. Comparable as a regional/national adult contemporary music broadcaster offering multi-channel distribution and competing for advertiser attention in the Benelux audio market.
• BBC Radio 2: UK's largest radio station operated by the BBC, focused on adult contemporary and classic pop music across multiple decades. Comparable as a mass-market music broadcaster serving an audience seeking familiar nostalgic hits, with a massive multi-platform listener base.
• Radio 538: Major Dutch commercial radio network owned by Talpa. Comparable as a large Benelux commercial radio broadcaster with multi-platform distribution (FM, DAB+, streaming, app) and advertising-driven revenue, even though it targets a younger pop audience than Nostalgie.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mediahuis
• Facebookfacebook.com/Mediahuis
• LinkedInlinkedin.com/company/mediahuis-belgie
• Instagraminstagram.com/mediahuis
• Xx.com/NostalgieBE

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nostalgie