Purolator
Purolator, a US subsidiary of Germany's MANN+HUMMEL, manufactures and distributes branded automotive filtration products—oil, air, cabin, and fuel filters—for consumer, professional, and heavy-duty vehicle markets through retail, distributor, and direct-to-consumer e-commerce channels.
- Company typePrivate
- Founded1923
- HeadquartersFayetteville, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Purolator does
Purolator, operating as MANN+HUMMEL Purolator Filters LLC, is a US-based automotive filtration company and wholly-owned subsidiary of the German filtration conglomerate MANN+HUMMEL. Founded in 1923 and headquartered in Wayne, New Jersey, with an additional presence in Fayetteville noted in firmographic records, the company designs, manufactures, and distributes oil filters, air filters, cabin air filters, and fuel filters for passenger vehicles and heavy-duty commercial applications. Its product portfolio is organized into distinct branded sub-lines—Purolator 20K, PurolatorBOSS®, PurolatorONE™, PurolatorSPORT™, and PurolatorTECH™—each targeting a specific use case from everyday consumer maintenance through professional installer channels to industrial fleet operators.
The company operates a multi-channel go-to-market model combining direct-to-consumer e-commerce through its brand shop at shop.mhfiltergear.com, professional filter distributors serving commercial workshops and installers, and physical automotive retail partners. Supporting digital infrastructure includes a Part Finder online catalog for vehicle-specific filter selection and a DIY mobile application on iOS and Android aimed at consumer engagement. Customer segments span individual passenger vehicle owners, professional automotive service providers, and heavy-duty commercial fleets; the company does not publicly disclose pricing. Purolator is a private LLC with no independent funding history, no disclosed revenue, and its strategy is shaped in part by its parent MANN+HUMMEL, including an Indonesian distribution partnership with PT. Bquik Otomotif that extends the brand into Southeast Asia.
Purolator firmographics
Firmographics- Name
- Purolator
- Legal name
- MANN+HUMMEL Purolator Filters LLC
- Website
- https://pureoil.com
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Purolator, a US subsidiary of Germany's MANN+HUMMEL, manufactures and distributes branded automotive filtration products—oil, air, cabin, and fuel filters—for consumer, professional, and heavy-duty vehicle markets through retail, distributor, and direct-to-consumer e-commerce channels.
- Ownership category
- akta.pro rank
Where Purolator is headquartered
LocationHeadquarters
- HQ city
- Fayetteville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Purolator business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Automotive Filter Sales: Revenue generated from the sale of automotive filtration products including oil filters, air filters, cabin air filters, and fuel filters to consumer, professional, and heavy-duty market segments through multiple distribution channels.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Purolator product offering
Product offeringCore offering
Purolator manufactures and sells automotive filtration products, including oil filters, air filters, cabin air filters, and fuel filters, for passenger vehicles and heavy-duty commercial applications. Its portfolio is organized into consumer brands (Purolator 20K, PurolatorBOSS®, PurolatorONE™, PurolatorSPORT™, and core Purolator®) and a professional PurolatorTECH™ line plus Heavy Duty filters sold through specialized B2B distributors. The company complements its physical products with digital self-service tools such as the Part Finder online catalog and the DIY mobile app to help consumers and installers identify the correct filter for a specific vehicle.
Product overview
Purolator is an automotive filtration company offering a comprehensive portfolio of filter products across multiple categories. The product lineup is organized into consumer-focused brands (PurolatorONE™, PurolatorBOSS®, PurolatorSPORT™, Purolator 20K, and standard Purolator®) covering oil filters, air filters, cabin air filters, and fuel filters. The company also maintains a professional/industrial line under the PurolatorTECH™ brand offering oil, air, and cabin air filters plus heavy-duty products for commercial applications. Supporting digital tools include a Part Finder for vehicle-specific product identification and a DIY mobile application. The portfolio represents a platform of distinct branded filter lines plus complementary digital tools designed for both consumer and professional vehicle maintenance markets.
Differentiator
Problem solved
Functional benefit
Brands
- Purolator 20K: Premium oil filter product line
- PurolatorBOSS®
- PurolatorONE™
- Purolator®
- PurolatorSPORT™
- PurolatorTECH™
Products and services
- Purolator 20K Oil Filter
Companies that use Purolator
Customer profileSegments3 records
Ideal customer profiles3 records
Purolator technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Purolator partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PT. Bquik OtomotifminorIndonesian distribution partner relationship through parent company MANN+HUMMEL, expanding Purolator's market presence in Southeast Asia. This partnership is part of a broader industry development in the automotive filtration market.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Purolator competitors and assessment
Company assessmentDirect peers
- Wix Filters: Manufacturer of oil, air, fuel and cabin air filters for automotive and heavy-duty applications in North America. Direct competitor with overlapping product range, similar professional-and-retail channel mix and comparable US aftermarket presence.
- FRAM: Long-established US automotive aftermarket filter brand offering oil, air, fuel and cabin filters. Overlaps directly with Purolator on portfolio, distribution through retail and installer channels, and consumer brand recognition.
- K&N Engineering: Specialist in performance air and oil filters for automotive enthusiasts and motorsport. Competes with PurolatorSPORT and PurolatorBOSS in the premium/performance tier and shares a DTC-heavy distribution model.
- MANN-FILTER: Sister brand of Purolator under parent MANN+HUMMEL, marketing OE-quality oil, air, fuel and cabin filters globally. Direct competitor for professional installer share and US retail, often sharing channels and tooling with Purolator.
- Baldwin Filters: Manufacturer of heavy-duty and industrial filtration products focused on commercial trucks, agricultural and construction equipment. Competes directly with PurolatorTECH in the heavy-duty and professional segment.
- Hengst: German independent filtration specialist (oil, air, cabin, fuel) supplying both OE and aftermarket. Comparable European-rooted product range competing with Purolator/MANN-HUMMEL globally.
Broad incumbents
- Bosch Automotive Aftermarket: Diversified global auto parts giant with filters among a much broader parts portfolio. Overlaps with Purolator in oil, air and cabin filters but competes as a wide-line automotive aftermarket incumbent rather than a filter specialist.
- Mahle Aftermarket: Aftermarket division of Mahle covering filtration among engine and powertrain parts. Competes with Purolator across oil, air and cabin filters as part of a broader engine-components incumbent.
- Donaldson Company: Large diversified filtration manufacturer serving industrial, heavy-duty and on-road markets. Overlaps with PurolatorTECH in heavy-duty and fleet filtration as a broader filtration incumbent.
- ACDelco: GM-owned aftermarket parts brand with a broad filter catalog sold through GM dealers and the broader US aftermarket. A line-extension incumbent competitor to Purolator at retail and service channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Purolator social profiles
Digital presencePurolator financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purolator leadership team
Management profileNumber of profiles
Profiles1 record
Purolator funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purolator M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purolator
What does Purolator do?
Purolator manufactures and sells automotive filtration products, including oil filters, air filters, cabin air filters, and fuel filters, for passenger vehicles and heavy-duty commercial applications. Its portfolio is organized into consumer brands (Purolator 20K, PurolatorBOSS®, PurolatorONE™, PurolatorSPORT™, and core Purolator®) and a professional PurolatorTECH™ line plus Heavy Duty filters sold through specialized B2B distributors. The company complements its physical products with digital self-service tools such as the Part Finder online catalog and the DIY mobile app to help consumers and installers identify the correct filter for a specific vehicle.
Is Purolator a public or private company?
Purolator is a private company. It is classified as corporate owned and is currently operating.
When was Purolator founded?
Purolator was founded in 1923. It employs 501 to 1,000 people.
Where is Purolator based?
Purolator is headquartered in Fayetteville, United States, in the North America region.
How does Purolator make money?
One revenue line is on record: automotive Filter Sales.
Who are Purolator's main competitors?
Direct peers on record are Wix Filters, FRAM, K&N Engineering, MANN-FILTER, Baldwin Filters and Hengst. Broad incumbents are Bosch Automotive Aftermarket, Mahle Aftermarket, Donaldson Company and ACDelco.
Does Purolator have an API?
No public API is recorded for Purolator.