What Probate does

Probate.com, operated by Probate Partners, LLC, is a U.S. online directory and lead-generation platform that connects consumers seeking probate, estate planning, wills, trusts, and elder law services with attorneys practicing in their local jurisdiction. Founded in 2011 and headquartered in Valencia, California, the company operates a county-level web directory covering all 50 states and hundreds of counties, searchable by state, county, or city. The platform serves two distinct user segments: individual consumers searching for probate-related legal help (free access) and law firms seeking local lead generation (paid directory listings).

The platform's core product is a content-managed web directory built around a semi-exclusive listing model that caps attorney representation at six per county, creating curated scarcity for listed firms. The technical stack is a conventional web directory with attorney profile pages, a public Q&A feature ("Ask an Expert"), an Information Center of probate-related content, attorney-authored articles, and a video library. There is no disclosed mobile application, no public API, no third-party integrations, and no proprietary matching or recommendation engine. The platform has not raised institutional funding, has no disclosed parent company or acquirer, and operates as an independent private LLC.

Probate.com's business model is single-sided monetization: consumers access the directory at no cost, while attorneys pay for premium/semi-exclusive directory listings on a recurring subscription basis. Specific pricing is not publicly disclosed. The company has not raised outside capital, has no disclosed institutional investors, and operates without documented M&A, partnership, or expansion activity beyond its initial nationwide build-out.

Name

Probate

Legal name

Probate Partners, LLC

Website

https://probate.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Probate.com operates a nationwide online directory connecting consumers seeking probate and estate planning legal services with attorneys in their local geography, using a semi-exclusive listing model capped at six attorneys per county.

Ownership category

akta.pro rank

Product category

Legal Services Directory

NAICS

Title Abstract and Settlement Offices (541191), Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Estate & Probate Administration Services (FSAEAKAD)

Keywords

• Legal services directory
• Attorney referral network
• Estate planning marketplace
• Probate lawyer directory
• Online legal directory

Headquarters

HQ city

Valencia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Premium Attorney Listings: Attorneys pay for premium/semi-exclusive directory listings. The company notes listings are semi-exclusive with respect to geographic location where PP shall have sole discretion over who may be listed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Probate.com is an online attorney directory and marketplace that connects consumers with probate, estate planning, wills, trusts, and elder law attorneys searchable by state, county, or city across the United States. The platform is free for consumers and monetized through premium, semi-exclusive attorney listings capped at six attorneys per county. It also offers supplementary educational content including attorney-written articles, an Information Center, video library, and an Ask-an-Expert Q&A feature.

Product overview

Probate.com is a semi-exclusive attorney directory platform that connects users with probate and estate planning lawyers across the United States. The platform consists of a directory service (Find an Attorney) with listings organized by state and county, supplemented by educational content through Attorney Articles, an Ask-an-Expert Q&A section, an Information Center with detailed guides on wills, trusts, power of attorney, and probate processes, and a Helpful Videos library covering various estate planning topics. The site operates as a marketing platform for attorneys with geographic exclusivity (limited to six attorneys per county) and provides free informational resources for individuals seeking probate and estate planning legal services.

Differentiator

Problem solved

Functional benefit

Products and services

• Find an Attorney Directory A semi-exclusive online directory service that lets consumers search for probate, estate planning, wills, trusts, and elder law attorneys by state, county, or city. Listings are limited to a maximum of six attorneys per county, providing curated, VIP-style visibility for listed attorneys and a streamlined search experience for consumers.
• Attorney Articles Educational content section featuring articles written by probate and estate planning attorneys covering wills, trusts, estate planning, probate administration, guardianships, medical directives, and related legal topics for consumers researching these matters.
• Information Center Comprehensive educational resource covering estate planning topics including wills, trusts, power of attorney, probate administration, probate litigation, probate courts by state, conservatorship, special needs planning, and long-term care planning.
• Helpful Videos (Video Information Center) Video library providing educational content on probate and estate planning topics including what probate is, why a probate attorney is needed, what a will is, estate planning basics, executor responsibilities, living wills, and estate tax information.
• Ask an Expert Q&A service that lets users submit probate and estate planning questions to be addressed by legal professionals on the platform.

Quantifiable outcome

• Free, fast and easy directory access
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Avvo: Avvo is a major online legal directory that connects consumers with attorneys across practice areas including estate planning and probate. It competes with Probate.com for the same consumer search intent and monetizes through attorney profiles and lead generation, making it the most direct comparable.
• Justia: Justia is a legal information portal that offers free attorney directories, legal guides, and case law access. It competes with Probate.com in probate and estate planning content and attorney listings, and is a well-funded direct peer in the legal directory category.
• LawInfo: LawInfo is a consumer-facing legal directory that connects users with attorneys across multiple practice areas including estate planning. It operates a similar lead-generation and attorney listing model, making it a comparable directory peer.

Broad incumbents

• FindLaw: FindLaw, owned by Thomson Reuters, is a broad legal information and attorney directory platform serving multiple practice areas. It overlaps with Probate.com in probate and estate planning content and attorney listings, but operates as a much larger multi-vertical incumbent.
• Lawyers.com: Lawyers.com is a long-standing attorney directory operated by Martindale-Aviv. It provides consumer-facing attorney search across many practice areas including estate planning, competing for similar organic search traffic to Probate.com.
• LegalZoom: LegalZoom is a leading online legal services company offering DIY estate planning documents, wills, and trusts. While primarily a document automation company, it competes for the same probate and estate planning consumer intent and often refers customers to attorney networks.
• Martindale-Hubbell: Martindale-Hubbell is one of the oldest attorney rating and directory services, offering peer-review ratings and attorney search across practice areas. It competes with Probate.com for probate attorney listings and consumer attorney search.
• Super Lawyers: Super Lawyers is a legal rating and directory service that lists attorneys across practice areas including estate planning. It overlaps with Probate.com in attorney discovery and consumer attorney search within the probate and estate planning category.

Emerging players

• Nolo: Nolo publishes legal self-help books, articles, and software including estate planning tools. It overlaps with Probate.com on consumer-facing probate and estate planning content, though it leans more toward DIY than attorney matching.
• UpCounsel: UpCounsel is an online marketplace that connects businesses and consumers with attorneys, including estate planning specialists. It uses a technology-driven matching model that overlaps with Probate.com on the attorney matching and lead generation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ProbateOnline
• Facebookfacebook.com/ProbateAttorneys

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Probate