MedStudy
MedStudy is a 30-year-old, privately held medical education company selling ACCME-accredited board review and CME products for Internal Medicine, Pediatrics, and Medical Student segments via direct e-commerce and residency program partnerships.
- Company typePrivate
- Founded1990
- HeadquartersColorado Springs, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What MedStudy does
MedStudy is a privately held medical education company founded in 1990 and headquartered in Colorado Springs, Colorado. The company develops and sells board review and continuing medical education (CME) products for three primary customer segments: Internal Medicine physicians preparing for ABIM certification and maintenance of certification, Pediatricians preparing for ABP certification and MOCA-Peds, and Medical Students preparing for USMLE Steps and in-house medical school exams. Content is authored by a network of more than 200 physician educators drawn from U.S. residencies and teaching hospitals, and the company has cumulatively served more than 130,000 physicians across its 30-plus year operating history.
The product portfolio is built around a modular, integrated architecture in which content components are deliberately interlinked—Q&A items reference relevant Core textbook sections, flashcards connect to detailed topic references, and a proprietary Personal Trainer sequences study plans using spaced repetition and adaptive scheduling. Offerings span multiple formats: five-volume Core book sets, board-style Qbank+ question banks, flashcards, video board reviews (40+ hours), audio modules, interactive clinical skills products (Heart Sounds, Skin Signs), and specialty guides such as Hospital Medicine Basics and QuickREF for MOCA-Peds. The majority of products are accredited by the ACCME to provide AMA PRA Category 1 Credits and MOC points, and the company bundles products into "Study Strong Essentials" packages that combine Core, Flashcards, Qbank+, and Personal Trainer at $1,499.
MedStudy monetizes primarily through direct-to-consumer e-commerce on medstudy.com, with annual digital subscriptions for Qbank+ starting at $349 (Internal Medicine) and $449 (Pediatrics), a Medical Student Subscription at $29 per month, and higher-priced video courses and bundles priced up to $1,599. The go-to-market combines product-led growth (30-day free trials, Shop Pay and Affirm installment financing) with inside sales for individuals and dedicated enterprise field sales for residency programs and institutions. Distribution is supported by mobile apps (iOS and Android), the my.medstudy.com customer portal, and broad social/community presence across Facebook, X, Instagram, TikTok, YouTube, LinkedIn, and Pinterest, alongside a 30,000+ subscriber physician newsletter community.
MedStudy firmographics
Firmographics- Name
- MedStudy
- Legal name
- MedStudy
- Website
- https://medstudy.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MedStudy is a 30-year-old, privately held medical education company selling ACCME-accredited board review and CME products for Internal Medicine, Pediatrics, and Medical Student segments via direct e-commerce and residency program partnerships.
- Ownership category
- akta.pro rank
MedStudy industry classification
Industry- Product category
- Medical Education
- NAICS
- Book Retailers and News Dealers (459210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Healthcare & Medical Licensure Exam Prep (USMLE/COMLEX, NCLEX, Dentistry, Pharmacy, PA) (EDANAIAA)
- akta.pro secondary industries
- Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ), Medicine & Allied Health (Clinical) (EDAGABAG), Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)
Keywords
Where MedStudy is headquartered
LocationHeadquarters
- HQ city
- Colorado Springs
- HQ country
- United States
- HQ region
- North America
Markets served
MedStudy business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Digital Product Subscriptions: Annual and multi-year subscriptions for digital access to Qbank+, Core content, flashcards, and video courses. Digital access periods range from 1-3 years depending on product, with annual renewals available.
- Print Book Sales: One-time purchase of physical study materials including Core books, flashcards, and syllabi. Print products are sold as complete sets or bundles with perpetual ownership.
- Medical Student Subscription: Monthly or yearly subscription tiers providing access to Medical Student Core, Step 1 Qbank+, Step 2 Qbank+, and Personal Trainer. Priced from $29.00 monthly or discounted annual plans.
- CME Credits and MOC Points: Accredited continuing medical education content bundled with products, allowing physicians to earn AMA PRA Category 1 Credits and maintenance of certification points. CME claimed incrementally through online portal.
- Review Courses: Live and video-based board review courses with in-person or streaming attendance options. Video board reviews available from $1,599.00 with printed syllabus included.
- Installment Payments: Shop Pay Installments offering pay-in-four interest-free payments for orders $50-999, or monthly installments for orders $150-17,500 through Affirm financing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Medical Student Subscription at $29/month |
| Subscription | Annual | Internal Medicine Qbank+ starting at $349 |
| Subscription | Annual | Pediatrics Qbank+ at $449 |
| One time/ perpetual license | Pay-as-you-go | Medical Student Core at $699 |
| One time/ perpetual license | Multi-year contract | Internal Medicine Core at $499 |
| Hybrid | Multi-year contract | Internal Medicine Study Strong Essentials at $1,499 |
| One time/ perpetual license | Multi-year contract | Internal Medicine Video Board Review from $1,599 |
| One time/ perpetual license | Pay-as-you-go | Pediatrics Review Course pricing varies |
| Hybrid | Pay-as-you-go | QuickREF for 2026 MOCA-Peds Learning Objectives |
| One time/ perpetual license | Pay-as-you-go | 2026-2027 Pediatrics Flashcards at $349 |
| Subscription | Annual | Internal Medicine Core Audio Pearls at $399 |
| Subscription | Multi-year contract | Heart Sounds at $199 |
| One time/ perpetual license | Pay-as-you-go | Skin Signs at $199 |
| One time/ perpetual license | Pay-as-you-go | Hospital Medicine Basics at $249 |
| Unit Pricing | Pay-as-you-go | Medical Student Core Books—by Topic at $75 |
| Other | Pay-as-you-go | MedStudy Digital Gift Card |
| Other | Annual | Group/Residency Program Discounts |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels12 records
MedStudy product offering
Product offeringCore offering
MedStudy sells ACCME-accredited medical board-review and continuing-education content for Internal Medicine, Pediatrics, and Medical Students. Its catalog includes multi-volume Core reference books, digital Qbank+ question banks with adaptive feedback, illness-script flashcards, video and audio board reviews, and a Personal Trainer learning tool that uses spaced repetition to personalize study schedules. Products are sold direct-to-consumer via medstudy.com and to residency programs via enterprise sales.
Product overview
MedStudy is a medical education company with 30+ years of experience providing comprehensive learning tools for physicians and medical students. The product portfolio is organized around three main audience segments (Internal Medicine, Pediatrics, and Medical Students) and operates on a modular, integrated platform architecture. Core products include comprehensive reference books (Core), board-style question banks (Qbank+), flashcards, video courses, and audio materials. These are offered individually or bundled in Study Strong Essentials packages that integrate the Core with Q&A, Flashcards, and Personal Trainer (an evidence-based spaced repetition learning guide). The company also offers specialty products like Heart Sounds, Skin Signs, Hospital Medicine Basics, and QuickREF guides. All products are ACCME-accredited for AMA PRA Category 1 Credits, with most offerings providing CME/MOC points. Target exams include ABIM Certification/MOC, ABP Certification/Recertification/MOCA-Peds, USMLE Steps 1-2, and related subspecialty certifications.
Differentiator
Problem solved
Functional benefit
Products and services
- Internal Medicine Core Multi-volume (currently 5-book 21st Edition) comprehensive review covering all ABIM exam blueprint topics with thousands of Preview | Review questions, providing 150 CME credits and MOC points. Sold in print and digital formats with bundled video and digital access options.
- Internal Medicine Qbank+ Digital question bank with over 1,700 board-style questions aligned to the ABIM exam blueprint, with complete explanations linked directly to Core reference sections, unlimited practice exams, confidence tracking, and curated weak-area review sets. Includes 120 CME credits.
- Internal Medicine Video Board Review 40+ hours of video lectures covering all ABIM exam blueprint topics, paired with a printed syllabus and offering 40 CME credits and MOC points. Sold separately or as a bundle with Qbank+.
- Internal Medicine Core Audio Pearls Audio lecture tool aligned to the Internal Medicine Core content with 1-year digital access and 45 CME credits, intended as an audio companion for on-the-go review.
- Internal Medicine Core Scripts Flashcards Flashcards presenting classic disease presentations in an illness-script format designed for speedy recall, with 50 CME credits. Sold in print and digital formats.
- Internal Medicine Study Strong Essentials (21st Edition bundle) Comprehensive Internal Medicine board-prep bundle combining Core books, Core Scripts Flashcards, Qbank+ (1-year digital), and Personal Trainer. Saves $600 vs buying each component separately and provides 300 CME credits/MOC points.
- Internal Medicine Review Course Live and online review course led by expert physician educators that covers all internal medicine board prep topics, typically held annually for residents and recertifying physicians.
- Pediatrics Core Five-volume comprehensive pediatrics review covering all ABP certification and recertification exam topics, including Preview | Review questions, sold in print and digital formats.
- Pediatrics Qbank+ Board-style question bank for pediatrics with scenario-based questions, progress tracking, and complete explanations linked to Core content. Includes 100 CME & MOC credits.
- 2026-2027 Pediatrics Flashcards Over 1,000 digital or print flashcards covering all 25 ABP content outline subject areas with 100 CME credits and MOC points.
- Pediatrics Video Board Review Video lecture review course for pediatrics board preparation with 52 CME credits and MOC points.
- Pediatrics Study Strong Essentials Comprehensive pediatrics study bundle combining Core books, Flashcards, Qbank+, and Personal Trainer with 350 CME credits and MOC points.
- Pediatrics Review Course Live or online review course with expert pediatric educators for board certification and recertification preparation.
- QuickREF for 2026 MOCA-Peds Learning Objectives Comprehensive searchable digital guide covering all 45 MOCA-Peds 2026 learning objectives with quick points, audio summaries, quick quizzes, and 30+ CME & MOC credits. Available in QuickREF and QuickREF Essentials tiers.
- Medical Student Core Comprehensive 20-book set covering the medical school curriculum with USMLE Step 1 and Step 2 content indicators and built-in Preview | Review questions. Includes Personal Trainer and ships free within the contiguous U.S.
- Medical Student Core Books by Topic Individual subject-area books from the Medical Student Core library (e.g., Cardiology, Pharmacology, Microbiology & Infectious Disease) sold separately when a student only needs specific topics.
- Medical Student Subscription Monthly or yearly subscription providing full digital access to Medical Student Digital Core, Step 1 and Step 2 Qbank+, and Personal Trainer, priced from $29/month or discounted annual rate.
- Medical Student Study Strong System Complete medical student study system including Print Core, Digital Core, Step 1 & Step 2 Qbank+, Personal Trainer, Heart Sounds, and Skin Signs. The integrated Study Strong family launched in 2021.
- Heart Sounds Interactive cardiac auscultation training with 40+ heart sound recordings paired with phonocardiograms, animations of blood flow and cardiac structures, and clinical scenarios. Provides 24-month digital access.
- Skin Signs Clinical skill reference for identifying and understanding skin conditions and dermatological presentations.
- Hospital Medicine Basics Focused study resource for hospital medicine preparation aligned with the ABIM Focused Practice in Hospital Medicine exam. Sold in 4th Edition at $249 with optional add-on to the Video Board Review.
Quantifiable outcome
- 130,000+ physicians served since 1990
- +3 more outcomes
Companies that use MedStudy
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
MedStudy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MedStudy partnerships and signals
Strategic signalScale indicators6 records
Recent moves9 records
Expansion highlights6 records
MedStudy competitors and assessment
Company assessmentDirect peers
- UWorld: UWorld is the dominant direct competitor in board-style question banks for USMLE, ABIM, and ABP, offering comparable Qbank products and integrated study tools. It competes head-to-head with MedStudy's Qbank+ across the same medical student and resident customer segments.
- AMBOSS: AMBOSS is a venture-backed medical knowledge platform combining an integrated question bank, clinical reference library, and study planner for medical students and residents. It directly competes with MedStudy's Medical Student Core, Step 1/2 Qbank+, and Personal Trainer offerings with a stronger digital-first product.
- MKSAP (American College of Physicians): MKSAP is the American College of Physicians' flagship Internal Medicine self-assessment and board prep product, explicitly compared to MedStudy by customers in reviews. It serves the same ABIM certification/MOC audience with similar question banks and Core-style reference content.
- TrueLearn: TrueLearn offers board-style question banks and smart remediation tools for USMLE, ABIM, ABP, and multiple other medical specialties. It competes with MedStudy on Qbank+ for both medical students and residents with comparable adaptive learning features.
- Board Vitals: Board Vitals provides board review question banks across dozens of medical specialties including ABIM and ABP, plus practice exams and CME tracking. It overlaps with MedStudy's Qbank+ and CME offerings for practicing physicians preparing for recertification.
- NEJM Knowledge+: NEJM Knowledge+ is the Massachusetts Medical Society's adaptive learning platform for Internal Medicine and Family Medicine board prep with embedded MOC points. It competes directly with MedStudy in the IM MOC segment, mentioned by customers as an alternative they tried before choosing MedStudy.
- Rosh Review: Rosh Review offers question banks for medical students, residents, and practicing physicians across multiple specialties, with adaptive learning and CME tracking. It is comparable to MedStudy in targeting the same exam-prep and ongoing learning use cases.
Broad incumbents
- Osmosis (Elsevier): Osmosis, now part of Elsevier, is a video-first medical education platform serving millions of medical and nursing students with study schedules and question banks. As a broader incumbent owned by a major publisher, it overlaps with MedStudy's Medical Student Core and Qbank+ at scale.
Emerging players
- Lecturio: Lecturio is a medical education platform offering video lectures, question banks, and learning science tools for medical students and healthcare professionals. It competes with MedStudy on integrated digital study experiences, particularly for international and USMLE-prep audiences.
- Sketchy Medical: Sketchy uses visual storytelling and memory-anchored content for USMLE Step 1 and Step 2 prep, with a growing footprint in clinical and board review. It overlaps with MedStudy in the medical student segment and competes for the same USMLE prep wallet share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MedStudy social profiles
Digital presenceMedStudy compliance and trust
Trust signalCompliance1 record
MedStudy financial estimates
Financial estimateRevenue estimate
Valuation estimate
MedStudy leadership team
Management profileNumber of profiles
Profiles1 record
MedStudy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MedStudy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MedStudy
What does MedStudy do?
MedStudy sells ACCME-accredited medical board-review and continuing-education content for Internal Medicine, Pediatrics, and Medical Students. Its catalog includes multi-volume Core reference books, digital Qbank+ question banks with adaptive feedback, illness-script flashcards, video and audio board reviews, and a Personal Trainer learning tool that uses spaced repetition to personalize study schedules. Products are sold direct-to-consumer via medstudy.com and to residency programs via enterprise sales.
Is MedStudy a public or private company?
MedStudy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MedStudy founded?
MedStudy was founded in 1990. It employs 51 to 100 people.
Where is MedStudy based?
MedStudy is headquartered in Colorado Springs, United States, in the North America region.
How does MedStudy make money?
Six revenue lines are on record. Digital Product Subscriptions are the primary driver. The others are print Book Sales, medical Student Subscription, CME Credits and MOC Points, review Courses and installment Payments.
Who are MedStudy's main competitors?
Direct peers on record are UWorld, AMBOSS, MKSAP (American College of Physicians), TrueLearn, Board Vitals, NEJM Knowledge+ and Rosh Review. Osmosis (Elsevier) is listed as a broad incumbent. Emerging players are Lecturio and Sketchy Medical.
Does MedStudy have an API?
No public API is recorded for MedStudy.
What industry is MedStudy in?
MedStudy's product category is Medical Education. Its primary akta.pro industry code is EDANAIAA, Healthcare & Medical Licensure Exam Prep (USMLE/COMLEX, NCLEX, Dentistry, Pharmacy, PA), with a secondary code of EDAGANAJ, Healthcare & Clinical Professional Development (CME/CE). Its NAICS code is 459210 and its SIC code is 7372.