Nordstrom

What Nordstrom does

NORDTEAM GmbH & Co. KG is a Hamburg-headquartered, privately held German limited partnership that operates as one of the largest Shell brand partners in Germany, distributing Shell's full commercial lubricant portfolio — engine oils (Shell Helix, Rimula, Advance), industrial gear and bearing oils (Shell Omala, Morlina), hydraulic fluids (Shell Tellus, Naturelle), compressor oils (Shell Corena), gas engine and turbine oils (Shell Mysella, Turbo), transformer oils (Shell Diala), greases (Shell Gadus), axle/gear oils (Shell Spirax), slideway oils (Shell Tonna), and the biodegradable Shell PANOLIN range — to industrial and commercial end customers. The company serves six primary verticals: construction, agriculture, automotive workshops (PKW/LKW), fleet and shipping, production/manufacturing, and power generation/energy, with five regional offices across Germany (Hamburg as HQ, plus Kiel, Chemnitz, Spreenhagen, and a fifth location) supporting direct sales, technical consulting, warehousing, and delivery.

The business is built around a sales-led, consultative GTM: regional Key Account Managers, Territory Managers (Gebietsleiter), and technical sales staff provide on-site advisory services and pair Shell products with a service stack consisting of Shell Lube-Match (digital product finder), Shell Lube-Advisor (consulting), Shell Lube-Analyst (oil condition monitoring / preventive maintenance), and Shell Lube-Coach (customer training). Revenue is generated primarily through one-time B2B bulk lubricant sales on quote-based, volume-discounted terms, complemented by professional services revenue from the advisory and training stack. The company holds ISO 9001 (with VDA 6.1 for Grasbrook), ISO 14001, ISO 45001:2018, ISO 50001 enablement, and the Shell QHSSE audit certification, and earned the GOLDEN ECO-CHAMPION sustainability recognition in 2023 through a used-oil recycling partnership with PURAGLOBE/Baufeld-Oil that delivered 73 tonnes of CO2 savings. Andreas Philipp serves as Managing Director (Geschäftsführer); the company is part of the broader team Gruppe corporate network alongside sister entities team baucenter and team energie.

Name

Nordstrom

Legal name

NORDTEAM GmbH & Co. KG

Website

https://nordteam.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

NORDTEAM GmbH & Co. KG is a Hamburg-based German distributor and one of the largest Shell brand partners in Germany, selling Shell's full industrial and automotive lubricant portfolio to construction, agriculture, automotive workshops, fleet, manufacturing, and energy customers through five regional offices.

Ownership category

akta.pro rank

Product category

Industrial Lubricants

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120), Petroleum Bulk Stations and Terminals (424710)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Lubricants Distribution & Wholesale (Bulk, Packaged, B2B) (EUALAJAE)

akta.pro secondary industries

Industrial & Heavy-Duty Lubricants (IMAEAMAB), Automotive Lubricants & Fluids (IMAEAMAA), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF), Used Oil Collection, Re-refining & Circularity (Waste Oil, Recycled Base Oils) (EUALAJAK)

Keywords

• Industrial lubricants
• Lubricant distribution
• Engine oils
• Hydraulic fluids
• Industrial maintenance services

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Shell Lubricant Product Sales: Sales of Shell branded lubricants including engine oils, hydraulic fluids, gear oils, industrial oils, and greases. Products are sold through direct sales force and at five branch locations throughout Germany.
2. Technical Advisory Services: Consulting services including Shell Lube-Advisor, Lube-Analyst, and Lube-Coach offerings that provide expert guidance on lubricant selection, equipment monitoring, and team training.
3. Logistics and Delivery: Supply and delivery of lubricants to customer locations with guaranteed fast delivery, including establishment of local warehouses and logistics operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NORDTEAM GmbH & Co. KG is one of the largest Shell brand partners in Germany, distributing the comprehensive Shell lubricant portfolio (engine oils, hydraulic fluids, gear oils, compressor oils, gas engine oils, turbine oils, transformer oils, greases, and specialized industrial lubricants) through five regional offices in Hamburg, Kiel, Chemnitz, and Spreenhagen. In addition to bulk product sales, the company delivers value-added technical services including lubricant selection consulting (Lube-Advisor), predictive oil analysis (Lube-Analyst), product finder tools (Lube-Match), and staff training (Lube-Coach), targeting construction, agriculture, automotive workshops, fleet/shipping, manufacturing, and energy industry customers.

Product overview

NORDTEAM GmbH & Co. KG is a German lubricant distributor operating as a Shell brand partner, offering a comprehensive portfolio of Shell lubricant products across multiple industry sectors. The offering consists of the Shell brand product portfolio organized by application (Shell Helix for passenger cars, Shell Rimula for commercial vehicles, Shell Corena for compressors, Shell Omala for industrial gears, Shell Tellus for hydraulics, Shell Diala for transformers, Shell Turbo for turbines, Shell Mysella for gas engines, Shell Spirax for axles/gears, Shell GADUS for greases, Shell Panolin for biodegradable lubricants, and Shell Advance for motorcycles). Supporting services include Shell Lube-Match (product finder tool), Shell Lube-Advisor (expert consultation), Shell Lube-Analyst (early warning system), and Shell Lube-Coach (training program). The company serves industries including construction, agriculture, automotive workshops, fleet/shipping, production/manufacturing, and energy/electric power sectors across five locations in Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Shell Helix: Shell passenger car motor oils with active cleaning technology and PurePlus Technology for ultimate engine performance.
• Shell Rimula
• Shell Corena
• Shell Mysella
• Shell Omala
• Shell Spirax
• Shell Tellus
• Shell Diala
• Shell Turbo
• Shell Gadus
• Shell Advance
• Shell Morlina
• Shell Naturelle
• Shell Tonna
• Shell PANOLIN

Products and services

• Shell Lubricant Portfolio (engine oils, hydraulic fluids, gear oils, greases, compressor oils, gas engine oils, turbine oils, transformer oils, specialty industrial lubricants) Comprehensive Shell-branded industrial and automotive lubricant portfolio including motor oils, hydraulic fluids, gear oils, compressor oils, gas engine oils, turbine oils, transformer oils, greases, slideway oils, and biodegradable specialty lubricants, sold in bulk to construction, agriculture, automotive, fleet, manufacturing, and energy customers.
• Shell PANOLIN Biodegradable Lubricants Biodegradable lubricant line combining high performance with environmental protection, offering excellent wear protection, improved efficiency, wide temperature range, biological degradability, extended oil change intervals, corrosion protection, foam protection, and filter performance.
• Shell Lube-Match Online self-service product finder tool enabling customers in a few steps to identify the correct Shell lubricant for their specific vehicle or industrial application.
• Shell Lube-Advisor Expert consulting service that helps customers select the right lubricant to improve equipment efficiency, reduce operating costs, and optimize maintenance practices.
• Shell Lube-Analyst Early warning oil-condition monitoring system that identifies potential oil-related and equipment problems before they become critical, enabling preventive maintenance and reducing unplanned downtime.
• Shell Lube-Coach Structured lubrication training program that builds customer team knowledge and best practices around lubricant selection, application, and maintenance.

Quantifiable outcome

• Oil change intervals extended by up to 200% with Shell Omala S2 G in certain applications
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• PURAGLOBE / Baufeld-OilminorStrategic or Co-development Partner · 1 January 2023Environmental partnership for used oil recycling and CO2 reduction. Through this partnership, NORDTEAM contributed to CO2 savings of 73 tonnes in 2023, contributing to the company's GOLDEN ECO-CHAMPION™ certification.
• ShellcoreChannel Partner/ Reseller/ DistributorNORDTEAM is one of the largest Shell brand partners in Germany. The partnership provides access to Shell's comprehensive lubricant portfolio including engine oils, industrial lubricants, hydraulic fluids, and specialized products. Shell provides product certification, quality standards, and technical support.
• team AGminorOthersParent company within the team Group (team SE). Part of the DLG Group. Provides corporate structure, shared services, and group-wide policies including Code of Conduct.
• team baucenter GmbH & Co. KGminorOthersSister company within the team Group, serving the construction materials trade sector. Shares data processing relationships and group policies.
• team energie GmbH & Co. KGminorOthersSister company within the team Group, serving the energy sector. Shares data processing relationships and group policies.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Fuchs Petrolub SE: Germany's largest independent lubricant manufacturer with a broad industrial and automotive portfolio. While NORDTEAM is a Shell distributor, Fuchs competes head-to-head in the same German industrial, automotive, and food-grade lubricant segments and is a natural alternative for shared customers.
• Castrol (BP plc): Global lubricant brand that, like Shell, sells through independent distributors in Germany. Castrol distributors are structurally analogous to NORDTEAM and target the same automotive, industrial, and marine end-customers.
• TotalEnergies Lubrifiants: TotalEnergies' lubricants arm distributes through regional partners across Germany with a portfolio overlapping Shell's (engine oils, industrial fluids, greases). It represents an alternative major-oil-company distribution relationship comparable to NORDTEAM's Shell partnership.

Direct peers

• LIQUI MOLY GmbH: German-headquartered lubricant manufacturer and direct brand competitor. LIQUI MOLY sells through a similar regional-distributor network in Germany and competes with NORDTEAM for automotive-workshop and end-consumer shelf space, making it the closest pure-play peer.
• Addinol Lube Oil GmbH: German mid-sized lubricant manufacturer with strong industrial and automotive presence. Addinol competes directly with NORDTEAM in the German B2B lubricant market and is a realistic alternative supplier for shared industrial customers.
• ROWE Mineralölwerk GmbH: German lubricant manufacturer focused on motor oils and industrial lubricants with its own distribution network. ROWE is a direct competitor to NORDTEAM in automotive and industrial channels within Germany.
• RAVENOL Deutschland GmbH: German-headquartered lubricant specialist selling automotive and industrial oils through distributors and direct channels. RAVENOL targets similar automotive-workshop and industrial end-markets as NORDTEAM.
• AVISTA OIL Deutschland GmbH & Co. KG: German lubricant producer and re-refiner with both branded products and circular-economy offerings. AVISTA competes with NORDTEAM in industrial channels and overlaps with NORDTEAM's used-oil recycling initiative through PURAGLOBE.
• Carl Bechem GmbH: German specialty lubricant manufacturer focused on industrial gear oils, metalworking fluids, and greases. Bechem competes directly with NORDTEAM in the industrial-vertical lubricant segments that NORDTEAM serves from its Chemnitz and Hamburg offices.

Regional players

• Wolf Oil Corporation NV: Belgian-headquartered lubricant manufacturer with strong European distribution footprint. While not Germany-domestic like NORDTEAM, Wolf Oil targets the same automotive and industrial lubricant categories through regional partners across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordstrom