Go iLawn
Go iLawn is a cloud-based property measurement SaaS for U.S. and Canadian landscape, paving, and snow-removal contractors, using aerial and satellite imagery to deliver remote takeoffs and bids; it is now transitioning users onto PropertyIntel under Aspire (a ServiceTitan company).
- Company typePrivate
- Founded2009
- HeadquartersOhio, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Go iLawn does
Go iLawn is a cloud-based SaaS platform that delivers property measurement and takeoff outputs to landscape, paving, and snow-removal contractors using aerial and satellite imagery with parcel boundaries. Originated in 2009 by GIS Dynamics LLC, the product enables users to compute square footage, linear distance, and volume, count objects such as trees and shrubs, and group measurements by surface type — replacing physical site visits with remote, cloud-stored measurements. The proprietary Go iLawn InstantEstimator tool provides instant cost estimation, and the platform is sold primarily through a 14-day free trial (PLG motion) with inside-sales coverage for renewals and larger accounts.
The business operates on a subscription-plus-usage model: monthly auto-billed subscriptions, an annual Power User License entitling the holder to 5,000 address searches per year, and address search credits that expire after one year. Go iLawn was acquired by Mike Rorie (former owner of GroundMasters) in 2010, then acquired by Aspire, a ServiceTitan company, in November 2021. Under Aspire, Go iLawn was combined with LandOne's design-build software to launch PropertyIntel in February 2023 — a next-generation platform with unlimited users, design capabilities, job costing, map rotation, and bi-weekly release cadence. The legacy Go iLawn product is being sunset; full migration to PropertyIntel was scheduled for February 28, 2025, after which the standalone product will no longer be accessible. PropertyIntel can be used standalone or integrated with the Aspire end-to-end business management platform, positioning Go iLawn/PropertyIntel as a measurement and intelligence layer within the ServiceTitan ecosystem.
Go iLawn firmographics
Firmographics- Name
- Go iLawn
- Legal name
- GIS Dynamics LLC
- Website
- https://goilawn.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Go iLawn is a cloud-based property measurement SaaS for U.S. and Canadian landscape, paving, and snow-removal contractors, using aerial and satellite imagery to deliver remote takeoffs and bids; it is now transitioning users onto PropertyIntel under Aspire (a ServiceTitan company).
- Ownership category
- akta.pro rank
Go iLawn industry classification
Industry- Product category
- Landscape Property Measurement Software
- NAICS
- Surveying and Mapping (except Geophysical) Services (541370), Landscaping Services (561730)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB)
- akta.pro secondary industry
- Satellite Imagery & Monitoring Platforms (AFAAAFAI)
Keywords
Where Go iLawn is headquartered
LocationHeadquarters
- HQ city
- Ohio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Go iLawn business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Licensing: Monthly and annual subscription-based access to property measurement software with automatic credit card billing every 30 days for monthly subscribers.
- Power User License: Entitles holder to 5,000 address searches in a one-year period. Additional searches subject to additional payment.
- Address Search Credits: Address search and property reports credits purchased that expire one year from date of purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Power User License |
| Subscription | Monthly | Monthly Subscription |
| Freemium | Pay-as-you-go | 14-Day Free Trial |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Go iLawn product offering
Product offeringCore offering
Go iLawn provides cloud-based property measurement software that enables landscape contractors, lawn care professionals, and paving companies to measure, map, and estimate properties remotely using aerial imagery. The platform automates takeoffs of lawns, driveways, sidewalks, and buildings, replacing manual walk-measuring with fast digital measurements. It is being transitioned into PropertyIntel, which combines the Go iLawn and LandOne measurement engines into a single platform.
Product overview
Go iLawn operates as a product portfolio transitioning from a legacy standalone tool to a unified platform. The core offering is PropertyIntel (launched February 2023), which combines Go iLawn's maintenance measuring tools with LandOne's design-build capabilities. Go iLawn was the original cloud-based property measurement software (launched 2009) using aerial/satellite imagery for the landscape industry. PropertyIntel Complete adds managed automated takeoff services. Go iLawn will be fully retired and migrated to PropertyIntel by February 28, 2025. PropertyIntel can be used as a standalone solution or integrated with the Aspire end-to-end business management platform.
Differentiator
Problem solved
Functional benefit
Brands
- PropertyIntel: Next generation property intelligence platform combining Go iLawn and LandOne features, including design capabilities, automation, measuring on plans, unlimited users, updated imagery, map rotation, job costing, and bi-weekly releases.
Products and services
- Go iLawn Cloud-based property measurement software that lets landscape contractors measure residential and commercial properties using aerial imagery, automating takeoffs of lawns, driveways, sidewalks, and buildings without leaving the office.
- PropertyIntel
Quantifiable outcome
- Reduced property measurement time and costs for landscape contractors
- +2 more outcomes
Companies that use Go iLawn
Customer profileSegments3 records
Ideal customer profiles2 records
Go iLawn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Go iLawn partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Aspire (a ServiceTitan company)coreGo iLawn was acquired by Aspire, a ServiceTitan company, in November 2021. Aspire provides additional investment and resources to develop the next generation of property measurement software. Go iLawn has evolved into PropertyIntel, an Aspire solution, combining Go iLawn's measuring tools with LandOne's design-build software.
- LandOnecoreLandOne's industry-leading design takeoff software was combined with Go iLawn to create PropertyIntel. The combination brings design-build and enhancement capabilities alongside Go iLawn's maintenance measuring tools.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Go iLawn competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Go iLawn social profiles
Digital presenceGo iLawn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go iLawn leadership team
Management profileNumber of profiles
Go iLawn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go iLawn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go iLawn
What does Go iLawn do?
Go iLawn provides cloud-based property measurement software that enables landscape contractors, lawn care professionals, and paving companies to measure, map, and estimate properties remotely using aerial imagery. The platform automates takeoffs of lawns, driveways, sidewalks, and buildings, replacing manual walk-measuring with fast digital measurements. It is being transitioned into PropertyIntel, which combines the Go iLawn and LandOne measurement engines into a single platform.
Is Go iLawn a public or private company?
Go iLawn is a private company. It is classified as corporate owned and is currently operating.
When was Go iLawn founded?
Go iLawn was founded in 2009. It employs 1 to 10 people.
Where is Go iLawn based?
Go iLawn is headquartered in Ohio, United States, in the North America region.
How does Go iLawn make money?
Three revenue lines are on record. Subscription Licensing is the primary driver. The others are power User License and address Search Credits.
Does Go iLawn have an API?
No public API is recorded for Go iLawn.
What industry is Go iLawn in?
Go iLawn's product category is Landscape Property Measurement Software. Its primary akta.pro industry code is AFAAAFAB, Field Mapping, GIS & Remote Sensing Analytics, with a secondary code of AFAAAFAI, Satellite Imagery & Monitoring Platforms. Its NAICS code is 541370 and its SIC code is 7373.