rehaVital

What rehaVital does

rehaVital Gesundheitsservice GmbH is a Hamburg-based purchasing cooperative (Verbundgruppe) in the German medical aids (Hilfsmittel) market. Founded in 1989 and operating for over 35 years, the company functions as a central hub connecting more than 130 independent member Sanitätshäuser (medical supply stores) and health businesses with over 1,000 retail locations across Germany. End patients, including those requiring mobility aids (wheelchairs, prosthetics, orthotics), homecare products, incontinence supplies, compression garments, and rehabilitation equipment, are served through these member stores. The cooperative-style ownership structure means members hold Gesellschaftsanteile (society shares) in the cooperative, evidenced by 75 newly issued shares taken up by 10 shareholders in fiscal 2025.

The commercial core is volume-based purchasing: rehVatal negotiates collective supply terms with listed manufacturers — including Sunrise Medical, Bauerfeind, Blatchford, TZMO (Seni), and GHC German Health Care — and passes pricing, branding, training (rehaVital-Akademie), and co-marketing benefits back to its member Sanitätshäuser. The company operates several sub-brands: fit & vital plus (a quarterly patient magazine and digital platform combining health content, store-finder, and appointment booking); neuroVital (a specialist Sanitätshaus network for stroke, Parkinson's, and MS patients); and golistic (custom-made orthopaedic insoles sold exclusively through member stores). Joint marketing campaigns span Instagram, out-of-home, and co-authored educational content, and a 24/7 emergency hotline (0800 7 34 24 45 33) supports end patients.

Revenue is generated principally from member dues and volume-based purchasing arrangements, with member Sanitätshäuser determining end-customer pricing independently. The cooperative reported 13.8% growth in Einkaufsvolumen (purchasing volume) in fiscal 2025 and several million patient treatments per year across the network. Governance combines a Managing Director (Jens Sellhorn), a Supervisory Board chaired by Detlef Möller since 2009, and a Shareholders' Meeting chaired by Thomas Hänel-Schwarz from June 2026. The company is private, with no evidence of institutional investment, M&A activity, or plans for public listing.

Name

rehaVital

Legal name

rehaVital Gesundheitsservice GmbH

Website

https://rehavital.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

rehaVital is a Hamburg-based purchasing cooperative (Verbundgruppe) in the German medical aids market, connecting 130+ independent Sanitätshäuser at 1,000+ locations through collective purchasing, shared branding (fit & vital plus, neuroVital, golistic), training, and co-marketing with manufacturers such as Sunrise Medical and Bauerfeind.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Member dues and purchasing volume fees: rehaVital generates revenue as a purchasing cooperative through membership fees and volume-based purchasing arrangements with manufacturers. Member Sanitätshäuser and health businesses pay dues to access collectively negotiated pricing, marketing support, the rehaVital-Akademie training platform, and other shared services. The cooperative also benefits from value growth of its society shares (Gesellschaftsanteile), as evidenced by 75 newly issued shares taken up by ten shareholders in 2025.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

rehaVital operates a purchasing cooperative (Verbundgruppe) for the German medical aids (Hilfsmittel) market, bundling the demand of more than 130 member Sanitätshäuser at over 1,000 locations to negotiate conditions with manufacturers and suppliers. In addition to collective procurement, the cooperative provides member services including the shared retail brand "fit & vital plus," training via the rehaVital-Akademie, marketing support, and a 24/7 emergency hotline for end customers.

Product overview

rehabVital operates as a Verbundgruppe (cooperative network) in the medical aids (Hilfsmittel) market, connecting a network of over 130 independent Sanitätshäuser (medical supply stores) with patients across Germany. The company functions as a purchasing and marketing network rather than a single unified software product. Its offerings include: the fit & vital plus digital platform and quarterly magazine providing health information and store finder services; the golistic custom orthopedic insole brand; and the neuroVital specialized network for neurological disease patients. The core value proposition is collective purchasing power, shared brand identity, and coordinated patient care across member locations.

Differentiator

Problem solved

Functional benefit

Products and services

• fit & vital plus (member retail brand)
• rehaVital-Akademie (training programs)
• Centralized procurement and supplier negotiations
• 24/7 emergency hotline for end customers
• Cooperative membership (Verbundgruppe membership)

Quantifiable outcome

• Several million patient treatments annually by member companies
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• GHC German Health Care GmbHcoreGTM or Marketing Partner · 1 January 2026rehVatal (via its fit & vital plus brand) and GHC German Health Care launched a joint Instagram Reel campaign for World Continence Week 2026 (15–21 June 2026). Seven daily reels covered topics from myths vs. facts about incontinence to hygiene, product selection, and emotional support. Both companies co-author and co-publish content. GHC specializes in catheter-based incontinence care and has a nationwide partner network.
• BauerfeindcoreGTM or Marketing Partner · 1 January 2025rehVatal and Bauerfeind run joint social media campaigns (particularly on Instagram) and out-of-home (OOH) campaigns on back pain, a widespread condition. The campaigns direct consumers to the rehVatal Sanitätshaus finder to locate a retailer for Bauerfeind back braces and orthotics (e.g., LumboTrain, LordoLoc, LumboLoc Forte, SacroLoc). The partnership combines Bauerfeind's product expertise with rehVatal's retail distribution network.
• Sunrise Medical GmbHcoreStrategic or Co-development PartnerSunrise Medical is a listed manufacturer partner of rehVatal, supplying a range of mobility products including active/adaptive wheelchairs (e.g., QS5X, Nitrum), electric add-on drives (Empulse F35, Empulse M90), and off-road wheelchairs (Extreme X8, Magic Mobility series). rehVatal publishes co-authored educational content about Sunrise Medical products, and Sunrise Medical participates in rehVatal events such as the Pioneers Lab. The partnership includes content marketing collaborations on topics like wheelchair technology, mobility after stroke, and off-road accessibility.
• Blatchford Europe GmbHcoreStrategic or Co-development PartnerBlatchford is a manufacturer of intelligent prosthetics, including the ElanIC intelligent foot prosthesis. rehVatal publishes co-authored content on the ElanIC, highlighting its features (waterproof IP67, inductive charging, Bluetooth/app control) and mobility benefits for amputees. Content emphasizes the partnership in educating patients about advanced prosthetic options available through member Sanitätshäuser.
• golisticminorChannel Partner/ Reseller/ Distributorgolistic is featured as an exclusive offering available only at rehVatal member companies. The company produces custom-made orthopaedic insoles (maßgefertigte orthopädische Einlagen) that correct foot misalignments and relieve joints and muscles. golistic's products are distributed exclusively through the rehVatal member network.
• TZMO Deutschland GmbH (Seni Lady)minorStrategic or Co-development PartnerTZMO Deutschland, maker of Seni Lady incontinence products, collaborates with rehVatal on educational content about bladder weakness in women during menopause and beyond. rehVatal publishes articles about incontinence causes, prevention, and management, recommending Seni Lady products available through member Sanitätshäuser. The partnership also includes a free sample offer for Seni products.
• Sunrise Medical GmbH (Magic Mobility off-road wheelchairs)minorStrategic or Co-development PartnerSunrise Medical's Magic Mobility off-road electric wheelchairs (Extreme X8, Extreme 8) are featured in rehVatal content about accessible outdoor activities — beach access, mountain trails, and hiking. Sunrise Medical provides vehicles for events like the Tannenhütte hike near Garmisch-Partenkirchen, organized with the BUB e.V. association. The collaboration enables people with disabilities to access non-barrier-free trails.
• Förderverein Bewegung und Begegnung (BUB) e.V.minorStrategic or Co-development PartnerBUB e.V. is a non-profit association promoting mobility and social encounter for people with disabilities. Together with Sunrise Medical, rehVatal promotes inclusive outdoor activities such as off-road wheelchair hikes to mountain huts. The partnership demonstrates the use of specialized wheelchairs for terrain that is not explicitly accessible.
• Listed manufacturers and suppliers (general)coreChannel Partner/ Reseller/ DistributorrehVatal maintains a list of manufacturer partners (gelistete Hersteller) with whom member Sanitätshäuser can procure products under collectively negotiated terms. The regular exchange with manufacturers and suppliers is a stated strategic priority, as highlighted at the 35th shareholder meeting. The cooperative aims to intensify dialogue with listed manufacturers to jointly address challenges in medical aids provision.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Mediq Deutschland GmbH: European medical supply and homecare provider serving healthcare institutions and patients. Comparable as a scaled operator in the medical aids and homecare categories; broader portfolio and geographic footprint than rehaVital's Germany-only cooperative network.
• Gehe Pharma Handel GmbH: German pharmaceutical wholesaler and pharmacy network organization (now operating within the PHOENIX Group). Provides precedent for a hub-and-spoke aggregator role for independent pharmacy owners, conceptually analogous to rehaVital's support structure for independent Sanitätshäuser.
• PHOENIX Group AG: Europe's largest pharmaceutical wholesaler with a parallel pharmacy retail network that aggregates independent operators — the dominant incumbent model that mirrors at scale the same dual purpose of procurement services and member-facing pharmacy operations that rehaVital serves in medical aids.

Emerging players

• B. Braun Melsungen AG: Diversified German medical device and supply manufacturer with growing homecare and outpatient product offerings. Overlaps with rehaVital's member-supplied categories (mobility, orthotics, homecare) and represents a supplier-side counterpart with potential partnership or channel overlap.

Direct peers

• WIAP Apothekeneinkauf GmbH: German purchasing cooperative for pharmacies, operating the same Verbundgruppe model — aggregating member buying power, providing shared marketing and training, and negotiating centrally with manufacturers. Highly comparable business model; differs only in vertical (pharmacy vs. medical aids).
• SANIMED GmbH: Germany-based medical aids supplier and services provider (referenced in rehaVital's management history as a previous employer of a senior hire). Operates in the Sanitätshaus product and services category, making it a directly adjacent peer in the medical aids supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xxing.com/pages/rehavitalgesundheitsservicegmbh
• Facebookfacebook.com/rehaVital.de
• LinkedInlinkedin.com/company/rehavital-gesundheitsservice-gmbh
• Instagraminstagram.com/rehavital.gesundheitsservice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rehaVital