Oomi

Name

Oomi

Legal name

Oomi Oy

Website

https://oomi.fi

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electricity sales (consumer and business): Recurring revenue from electricity supply contracts including fixed-term (6-24 months) and open-ended contracts with fixed or spot-based pricing. Revenue includes base fees, energy prices, and consumption-based charges. Additional revenue from add-on services like renewable energy certification and carbon compensation.
2. Mobile telecommunications (Oomi Mobiili): Monthly subscription revenue from mobile phone and internet subscriptions. Includes 4G and 5G plans with unlimited domestic calls/texts and data packages. Revenue is recurring from month-to-month subscriptions with no fixed term commitment.
3. Small-scale electricity production (pientuotanto): Revenue from purchasing surplus electricity from customers with solar or wind installations at spot prices. Paid to customers for electricity fed back to the grid.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Oomi sells retail electricity contracts to Finnish households and businesses under multiple pricing models (fixed-term, spot, hybrid, seasonal) and mobile phone and broadband subscriptions under the Oomi Mobiili brand. Products are signed and managed through the OomaOomi online portal and mobile apps, with electricity trading settled against Nord Pool spot prices and mobile services delivered over DNA and Telia networks. The company also offers small-scale generation (solar/wind) buyback contracts and Oomi Solar solutions for business customers.

Product overview

Oomi is a Finnish energy service company (energiapalveluyhtiö) offering electricity contracts, energy services, and digital solutions for homes and businesses, plus mobile phone subscriptions for consumers. The core product portfolio includes six electricity contract types: Oomi Kiinteä (fixed-term fixed price), Oomi Jousto (hybrid with consumption impact), Oomi Aktiivinen (spot price), Oomi Sesonki (seasonal pricing), Oomi Vakaa (fixed-price ongoing), and Oomi Omatuotanto/Plus (small-scale production). Add-on services include Oomi Uusiutuva (renewable), Oomi Hiilineutraali (carbon-neutral), Oomi Päästöhyvitys (carbon compensation), and Oomi Kertavaihto (price adjustment). Oomi Mobiili provides 4G and 5G mobile voice and data subscriptions (Oomi Mobiili 4G 10M/100M, Oomi Mobiili 5G 300M/600M) and mobile broadband (Oomi Mobiili Netti 4G/5G), all powered by DNA and Telia networks. The OomaOomi self-service portal enables customers to manage contracts and monitor consumption. Business offerings include Oomi Solar and B2B electricity contracts. Oomi serves over 800,000 customers following the acquisition of Lumme Energia in January 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Oomi Kiinteä Fixed-term electricity contract with a fixed price per kWh held constant over the entire 6, 12, or 24 month term, allowing Finnish households and businesses to predict their electricity bills; base fee €5.90/month.
• Oomi Jousto Hybrid electricity contract that combines a fixed per-kWh price with a consumption-impact mechanism tied to 15-minute Nord Pool spot prices, so customers can lower their bill by shifting usage to cheaper quarter-hours; 97% of Oomi Jousto customers pay less than Oomi Kiinteä fixed-price customers.
• Oomi Aktiivinen Open-ended spot electricity contract whose per-kWh price is recalculated every 15 minutes against the Nord Pool Finnish area spot price plus a 0.60 c/kWh margin; suitable for customers who actively monitor and shift consumption.
• Oomi Sesonki Seasonal 12-month electricity contract that charges a fixed winter price (Nov–Mar, 11.49 c/kWh) and a spot-based summer price (Apr–Oct, margin 0.50 c/kWh plus Nord Pool spot), aligning price risk with consumption patterns.
• Oomi Vakaa Open-ended electricity contract with a fixed per-kWh price (13.90 c/kWh) where Oomi must give one month's notice before any price change, providing price stability without committing to a fixed term.
• Oomi Omatuotanto / Oomi Omatuotanto Plus Small-scale generation contract under which Oomi buys surplus electricity from customers with solar panels or small wind turbines at the Nord Pool spot price; the Plus variant carries no basic fee or margin.
• Oomi Solar Turnkey commercial solar power plant solution for businesses, providing comprehensive PV systems installed on commercial properties to reduce grid consumption.
• Oomi Mobiili 4G 10M Basic 4G mobile subscription at €19.99/month with unlimited domestic calls and texts, up to 10 Mbit/s data speed, and 30 GB EU roaming data.
• Oomi Mobiili 4G 100M 4G mobile subscription at €21.99/month with unlimited domestic calls and texts, up to 100 Mbit/s data speed, and 35 GB EU roaming data.
• Oomi Mobiili 5G 300M 5G mobile subscription at €26.99/month with unlimited domestic calls and texts, up to 300 Mbit/s data speed, 45 GB EU roaming data, and a €5 connection fee.
• Oomi Mobiili 5G 600M Premium 5G mobile subscription at €29.99/month with unlimited domestic calls and texts, up to 600 Mbit/s data speed, and 50 GB EU roaming data.
• Oomi Mobiili Netti 4G 100M Mobile broadband subscription providing unlimited 4G internet at up to 100 Mbit/s for use at home, summer cottage, or while travelling.
• Oomi Mobiili Netti 5G 300M Mobile broadband subscription providing unlimited 5G internet at up to 300 Mbit/s for use at home, summer cottage, or while travelling.

Quantifiable outcome

• 97% of Oomi Jousto customers pay less than Oomi Kiinteä fixed price customers
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Lumme EnergiacoreStrategic or Co-development Partner · 1 January 2026Oomi and Lumme Energia merged on January 1, 2026. Lumme Energia became part of Oomi, creating one of Finland's leading energy service companies with over 800,000 customers. The merger strengthens Oomi's ability to serve customer companies and expands service offerings.
• GoByBikeminorOthersGoByBike acquired Oomi's company bicycle service (Oomi Fillari) in April 2026. GoByBike took over customer service and management of company bicycles.
• DNA (mobile network)coreTechnology or IntegrationOomi Mobiili uses DNA's mobile network for its 4G and 5G services. DNA provides the network infrastructure for Oomi's mobile subscriptions.
• Telia (mobile network)coreTechnology or IntegrationOomi Mobiili offers customers the choice of using Telia's mobile network (in addition to DNA) for its 4G and 5G services, giving customers flexibility to choose the best network coverage for their needs.
• Line Carrier OycoreTechnology or IntegrationFinnish company that enables Oomi's partnerships with multiple mobile network operators (DNA and Telia), providing the technical infrastructure for Oomi's mobile operator services.
• Nord PoolcoreTechnology or IntegrationNord Pool is the Nordic electricity exchange whose spot prices form the basis for Oomi's variable electricity contracts (Oomi Aktiivinen, Oomi Jousto consumption impact, and Oomi Sesonki summer pricing).
• Vantaan Energia, Suur-Savon Sähkö, Oulun Energia, Lahti Energia, Pori Energia, Oulun Seudun Sähkö, Tornion Energia, Haukiputaan SähköosuuskuntacoreOthersEight regional Finnish energy companies that own Oomi, providing local roots, customer knowledge, and operational expertise across different regions of Finland.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fortum: Fortum is a major Nordic energy company with a large Finnish retail electricity business offering fixed, spot, and hybrid contracts to consumers and businesses. It is Oomi's most significant national-scale direct competitor in retail electricity supply.
• Elisa: Elisa is Finland's largest mobile operator and also a retail broadband and TV provider that increasingly bundles telecom with energy-adjacent services. It is a direct peer to Oomi Mobiili in mobile subscriptions and competes for the same household telecom wallet.
• Moi Mobiili: Moi Mobiili is a Finnish MVNO offering low-cost mobile subscriptions using domestic carrier networks. It is the closest direct peer to Oomi Mobiili in terms of business model: an MVNO selling consumer mobile plans without owned network infrastructure.
• Helen: Helen (formerly Helsingin Energia) is one of Finland's largest energy companies, supplying electricity, district heating, and cooling to households and businesses primarily in the Helsinki metropolitan area. It directly competes with Oomi across multiple electricity contract types.

Regional players

• Kuopion Energia: Kuopion Energia is a regional Finnish energy company serving eastern Finland with electricity, district heating, and small-scale production services. Its consumer contract portfolio makes it a comparable regional peer in retail electricity supply.
• Turku Energia: Turku Energia is the regional energy company serving southwestern Finland, offering electricity contracts, district heating, and related services. It is a comparable regional player whose consumer electricity contracts directly overlap with Oomi's.
• Lappeenrannan Energia: Lappeenrannan Energia is a regional Finnish energy company serving the South Karelia region with electricity and district heat. Its consumer electricity contracts and small-scale production buyback program make it a direct regional comparator.
• Tampereen Energia: Tampereen Energia is a regional Finnish energy company serving the Tampere region with electricity, heating, and cooling. It is a regional peer that competes with Oomi's national contracts within its home territory.
• Kymenlaakson Sähkö: Kymenlaakson Sähkö is a Finnish regional energy cooperative selling electricity to households and businesses in southeastern Finland. It is a regional peer whose consumer offering (fixed and spot contracts) directly overlaps with Oomi's product set.
• Vaasan Sähkö: Vaasan Sähkö is a regional energy company serving the Ostrobothnia region with electricity and fiber broadband services. Its dual-utility bundling approach (energy + telecom) is structurally analogous to Oomi's electricity + mobile model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/energiaoomi
• Facebookfacebook.com/oomienergia
• LinkedInlinkedin.com/company/oomienergia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oomi