22bets

What 22bets does

22bet is an online gambling platform operated by TechSolutions Group N.V., a Curaçao-incorporated entity, delivering sports betting and casino gaming under a single registered account. Founded in 2017 and headquartered in Willemstad, Curaçao with an operations presence in São Paulo, Brazil, the platform serves individual consumers (B2C) across Brazil, Portugal, the UK, Canada, the USA, France, Italy, Kenya, Nigeria, and additional African markets through localized websites in 50+ languages. The platform claims a user base of 400,000+ across these jurisdictions.

The technology architecture consists of a responsive web front end with native Android (APK) and iOS applications, the latter distributed via a Canadian App Store region routing. The platform integrates 100+ casino software providers (NetEnt, Pragmatic Play, Microgaming, Play'n GO), virtual sports suppliers (Golden Race, LEAP, Kiron Interactive, 1x2 Virtuals, Komplex Bet), live TV game providers (TV Bet, Hollywood TV, Lotto Instant Win), and over 100 payment systems globally (40+ in Brazil, including PIX instant payments and M-Pesa for Kenya). Core product modules include pre-match and in-play sports betting on 1,000+ markets with 500+ options per football match, an online casino with 3,000+ games, live dealer casino, virtual sports, TV games, eSports, and poker. Differentiating features include live streaming of sporting events, cash-out, daily accumulator boosts, and a lightweight Android app compatible with Android 5.0+ on 1GB RAM devices.

Revenue is generated primarily through built-in margin on sports betting odds and the house edge embedded in casino games — a transaction-based/take-rate model with no subscription pricing. The company monetizes a long tail of individual bettors through welcome bonuses (100% up to R$600 sports, R$1,500 casino), Friday reload offers, loyalty points (1 point per $5 sports wager, 100 points per R$6 slot wager), and a VIP program. Marketing is concentrated on promotional codes (e.g., 22MAX), celebrity ambassadors Ronaldinho Gaúcho and Kevin Kuranyi, and country-specific SEO/app store listings. The company is privately held by TechSolutions Group N.V., which also operates the sibling 20Bet brand, with no disclosed external funding rounds identified.

Name

22bets

Legal name

TechSolutions Group N.V.

Website

https://22bets-brasil.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

22bet is an online sportsbook and casino platform operated by TechSolutions Group N.V., serving 400,000+ individual bettors across Brazil, Europe, North America, and Africa via a licensed, multi-language website and mobile apps with 1,000+ betting markets and 3,000+ casino games.

Ownership category

akta.pro rank

Product category

Online Gambling and Sports Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA), Sweepstakes/Free-to-Play & Social Poker Apps (MPAEAEAD), Online Poker Casinos (Casino + Poker Rooms) (MPAEABAC), Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

Keywords

• Online sports betting
• Online casino gaming
• Live dealer casino
• Esports wagering
• Virtual sports betting

Headquarters

HQ city

Willemstad

HQ country

Curaçao

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Sports Betting Stakes (Take / Margins): 22bet earns revenue primarily through the built-in margin (take) embedded in its sports betting odds. Users place real-money bets on pre-match and live sporting events across 1,000+ markets and 100+ daily events. The company retains the difference between the odds offered and the true probability of outcomes.
2. Online Casino Gaming: The casino section hosts 3,000+ games (slots, table games, live dealer) from 100+ software providers. Revenue is generated through the house edge built into each game, with no extra commission charged to players. A separate welcome bonus (100% up to R$1,500) and weekly promotions drive player acquisition and retention.
3. Promotional and Loyalty Programs: Revenue is supplemented by loyalty scheme mechanics — players accumulate points through wagering (1 point per $5 wagered in sports; 100 points per R$6 wagered in slots) redeemable for freebets or rewards. This drives higher wagering volumes and repeat deposits.
4. VIP / High-Roller Program: A VIP program offers personalized benefits to high-value players, contributing to revenue through increased per-player wagering volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

22bet operates an online gambling platform combining sports betting and casino gaming under a single account. It offers pre-match and in-play wagering on 1,000+ sports markets across football, tennis, basketball, eSports, MMA, and volleyball, alongside a casino with 3,000+ games (slots, table games, live dealer, TV games, virtual sports) from 100+ software providers. The platform is accessible via web, Android, and iOS applications, supports 50+ languages and 40+ payment methods in Brazil including instant PIX.

Product overview

22bet is a unified online gambling platform combining sports betting and casino gaming under a single interface. The core offering consists of the Sports Betting platform (offering pre-match and in-play wagering on football, tennis, eSports, MMA, basketball, volleyball, and over 1,000 betting markets), complemented by an Online Casino with over 3,000 games and a Live Casino with real-time dealer games. Supporting products include Virtual Sports (simulated competitions via Golden Race, LEAP, Kiron Interactive), TV Games (interactive lottery and casino games via TV Bet, Hollywood TV, Lotto Instant Win), a Loyalty Program with point redemption, and mobile applications for Android and iOS. The platform generates revenue through betting margins, casino rake, and promotional bonuses with associated rollover requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• 22bet Sports Betting Comprehensive online sports betting platform offering pre-match and in-play wagering on football, tennis, basketball, volleyball, MMA, eSports, and over 1,000 betting markets including 500+ options per football match. Targeted at adult individual bettors.
• 22bet Online Casino Online casino section with over 3,000 games including slot machines, table games (blackjack, roulette, poker, baccarat), lottery, bingo, scratch cards, and game shows. Targeted at adult individual casino players.
• 22bet Live Casino Live dealer casino games including live blackjack, roulette, baccarat, and game show variants streamed in real-time. Targeted at adult individual players seeking live gaming experiences.
• 22bet eSports Dedicated section for cyber sports betting covering CS:GO, Dota 2, League of Legends, Valorant, and Overwatch. Targeted at esports enthusiasts.
• Virtual Sports (Esportes Virtuais) Simulated online sports competitions including virtual horse racing, football, cycling, golf, and tennis provided by Golden Race, LEAP, Komplex Bet, 1x2 Virtuals, and Kiron Interactive. Available 24/7.
• TV Games (Jogos de TV)

Quantifiable outcome

• 500+ betting markets available per football match
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

Feature6 records

Partnerships

One partnership is on record.

• TechSolutions (CY) / TechSolutions Group N.V.coreOthers · 1 January 2017TechSolutions (CY) Group N.V. is the parent company and operator of 22bet. The same entity also operates the related 20Bet brand. The company is registered in Curaçao (registration number 144920) and holds gaming licenses in Curaçao (8048/JAZ), the UK, and Kahnawake (Canada).

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 1xBet: Curaçao-licensed online sportsbook and casino operating in 100+ countries with a similarly broad product suite, multi-language support and emerging-market focus. Closest direct comparable given overlapping operator profile and product breadth.
• Melbet: Curaçao-licensed online sportsbook and casino with comparable markets, payment-method breadth and LatAm/Africa/Asia footprint. Operates from a similar turnkey-style platform with overlapping target customer segments.
• Betwinner: International online sportsbook and casino with comparable product breadth, multi-currency payments and Curaçao licensing. Highly relevant peer given similar go-to-market and emerging-market orientation.
• 20Bet: Sister brand operated by TechSolutions Group N.V. with overlapping sportsbook and casino product. Directly comparable due to shared parent, similar Curaçao licensing and adjacent customer segments.
• Parimatch: International sports betting and casino brand with strong presence in CIS, LatAm and emerging markets. Comparable across product breadth, multi-jurisdiction licensing and emerging-market GTM.
• Stake: Crypto-friendly online casino and sportsbook operating globally with Curaçao license. Comparable product mix (sportsbook + casino) and similarly broad international footprint.

Broad incumbents

• Betway: Established multi-jurisdiction sportsbook and casino operator with strong regulated-market positioning (UKGC, MGA). Comparable product offering but with materially larger brand and capital base.
• Bet365: Global incumbent online sportsbook and casino with leading market depth, live streaming and UKGC-regulated credibility. Comparable product but at vastly larger scale and brand recognition.
• William Hill: Long-established UK-regulated sportsbook and casino operator with deep market heritage and strict UKGC compliance. Comparable product offering though with a fundamentally different regulatory posture.

Regional players

• Betano (Kaizen Gaming): Brazil-focused sportsbook (and broader Kaizen Gaming portfolio) operating under local regulation with strong football sponsorship. Direct competitor for Brazilian sportsbook share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 22bets