CPI Group

What CPI Group does

CPI Group is a family-owned Danish shipping container company founded in 1978 and headquartered in Copenhagen. It sells, leases, and finances new and used shipping containers to a horizontal base of shipping lines, freight forwarders, industrial buyers, and trading companies, with services delivered through a wholly-owned network of nine offices spanning Europe (Denmark, Belgium, France, UK), North America (USA), Asia Pacific (China, Australia), the Middle East (Dubai), and Africa (South Africa). Its core product is a broad SKU portfolio of 8', 10', 20', 40', and 45' containers in variants including Standard, High Cube, Double Door, Open Side, Open Top, Reefer, Flat Rack, Low Cube, Dangerous Goods, and Australian Palletwide, supported by in-house manufacturing of approximately 16,000-17,000 new units per year and a used-container resale channel.

The business runs on three monetization layers: (1) one-time container sales of new and used units, (2) recurring leasing including one-way leases that eliminate empty-container repositioning costs, long-term operating leases, and sale-buy-back arrangements, and (3) container finance structured as 3-, 5-, or 7-year lease-purchase agreements with a nominal €1 / US$1 residual buyout. Pricing is quote-based and customized per customer specification, with local offices handling sales, custom-built orders, and 24/7 service availability. The go-to-market is enterprise field sales plus a website-driven quote-request funnel that promises 24-hour turnaround, with geographic coverage and relationship-driven local expertise positioned as the core competitive differentiators.

Operationally, the company is 100% privately and family-owned with no disclosed external funding, has expanded entirely through retained earnings since 1978, and runs ancillary sub-brands including Villa Vicha (a hotel/resort) and CPI-RACING. The most recent strategic moves disclosed were the 2010 acquisition of Norwegian trader Intracon-Oslo, the 2010 founding of depot subsidiary Depot Services Rauma (DSR), the 2010 opening of the Dubai office, and the scale-up of new-built production to ~17,000 units annually by 2014.

Name

CPI Group

Legal name

Container Providers International

Website

https://cpigroup.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

CPI Group is a family-owned Danish company, founded in 1978, that sells, leases, and finances new and used shipping containers worldwide through nine offices and ~16,000-unit annual manufacturing capacity, serving shipping lines, freight forwarders, industrial buyers, and trading companies.

Ownership category

akta.pro rank

Product category

Shipping Containers

NAICS

Boiler, Tank, and Shipping Container Manufacturing (3324), Merchant Wholesalers, Durable Goods (423)

SIC

Wholesale-Misc Durable Goods (5090)

akta.pro primary industry

Container Repair, Maintenance & Refurbishment Depots (M&R) (TLALAJAG)

Keywords

• Shipping containers
• Container leasing
• Container financing
• Custom container manufacturing
• Used container trading

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Container Sales: Sale of new and used shipping containers. New containers manufactured at ~16,000 units annually. Used containers sold in cargo-worthy condition or as/is. Custom-built containers available for large orders.
2. Container Leasing: One-way lease allowing customers to avoid repositioning costs, long-term lease with low rental charges and purchase options, and sale-buy-back arrangements.
3. Container Financing: Lease purchase agreements typically for 3, 5, or 7-year periods with final buy-out price of 1 euro/1 US dollar. Competitive financing solutions customized to investment needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

CPI Group manufactures, sells, leases, and finances new and used shipping containers worldwide, producing approximately 16,000 new units annually across sizes from 8' to 45'. The company delivers containers via its own offices in 9 countries and offers custom-built configurations, one-way leasing, long-term leasing, and lease-purchase financing. Its customer base consists of businesses needing transport, storage, and specialized cargo solutions.

Product overview

CPI Group is a worldwide shipping container provider offering sale, lease, and financing of new and used containers. The company manufactures approximately 16,000 new containers annually. Their product portfolio spans multiple container sizes (8', 10', 20', 40', and 45') with various configurations including Standard, High Cube, Double Door, Open Side, Open Top, Reefer (refrigerated), Flat Rack, Low Cube, and Dangerous Goods containers. They also offer custom-built containers with company branding options. The three core service offerings are Container Sale (new and used), Container Lease (one-way and long-term), and Container Finance (lease purchase). CPI Group operates through a global network of offices in Denmark (head office), China, Australia, Dubai, South Africa, Belgium, France, United Kingdom, and USA.

Differentiator

Problem solved

Functional benefit

Brands

• Villa Vicha: Hotel and Resort - A perfect place for company events and seminars
• CPI-RACING

Products and services

• Container Sale

Quantifiable outcome

• ~16,000 new containers manufactured annually with stocks available in several worldwide locations
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Intracon OslominorStrategic or Co-development Partner · 1 January 2010Acquired by CPI Group in 2010, strengthening the company's position in the container business.
• Depot Services Rauma (DSR)minorStrategic or Co-development Partner · 1 January 2010Founded in 2010 as part of CPI Group's expansion into depot activities.

Scale indicators5 records

Recent moves17 records

Expansion highlights4 records

Broad incumbents

• Beacon Intermodal Leasing: Beacon is a major global container lessor owned by KKR with a multi-million TEU fleet. It competes with CPI in container leasing and one-way leasing, though focused on large shipping line contracts rather than CPI's mid-market sale-lease-finance mix.
• Triton Container International: Triton is one of the world's largest container lessors with a multi-million TEU fleet and global depot network. It overlaps with CPI in container leasing and trading but operates at far greater scale with institutional ownership (Brookfield).
• Textainer Group Holdings: Textainer is one of the largest intermodal container lessors in the world, publicly traded (NYSE: TGH). It directly competes with CPI's leasing stream and dwarfs CPI in fleet scale, but lacks CPI's integrated new-build manufacturing and custom-build capability.
• Florens Container Services: Florens is the container leasing arm of CMA CGM, one of the world's largest shipping lines. Comparable to CPI in core container leasing but tied to a single carrier and operating at vastly larger scale.

Others

• SeaCube Container Leasing: SeaCube is a major container lessor (owned by Ontario Teachers' Pension Plan) specializing in refrigerated and standard containers. Comparable to CPI's leasing and reefer product offerings but operates at substantially larger fleet scale.

Direct peers

• Container One: Container One is a mid-sized container trader selling and leasing new and used shipping containers with custom modifications. Closely comparable to CPI in business model, customer segments, and product breadth, though more US-centric.
• ConGlobal Industries: ConGlobal operates container depot, storage, and maintenance services across the Americas. Directly comparable to CPI's Depot Services Rauma (DSR) subsidiary, offering M&R, storage, and depot-related services for shipping containers.
• Conexwest: Conexwest is a North American-based seller and lessor of new and used shipping containers with custom modification services. Directly comparable to CPI's combined sale, lease, and custom-build model though more regionally focused.
• CXC Global Services: CXC Global is a container trader specializing in new and used container sales and leasing worldwide. Highly comparable to CPI's core trading business with similar geographic reach and product mix.

Emerging players

• ContainerPort Group USA: ContainerPort Group operates intermodal container depots and drayage services across the US. Comparable to CPI's depot services arm (DSR), though more focused on US intermodal operations than global container trading.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/container-providers-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPI Group