Alliance Benefit Group

What Alliance Benefit Group does

Alliance Benefit Group, LLC (ABG) is a national network of independently owned retirement plan consulting, investment advisory, health and welfare consulting, and benefits administration firms operating as licensees of ABG, LLC. Founded in 1992 by four regional employee benefit consulting and administration firms, the network has grown to 17 member firms operating approximately 50 offices across the continental United States. Collectively, ABG administers over 20,000 retirement plans representing more than 1.7 million plan participants with $86 billion in plan assets under administration, making it one of the largest retirement plan service providers in the country by plan count.

The company's product portfolio spans retirement plan recordkeeping and daily valuation administration, plan design consulting, defined benefit plan services (including cash balance plans), fiduciary consulting (3(21)/3(38)), health and welfare consulting, and FSA/HSA/HRA/VEBA administration. Technology-enabled modules include an Advisor Web Portal with cross-custodial trading capability, dedicated sponsor and participant websites, payroll integration via Payroll Integrations LLC, an enterprise deployment of LDIntelligence's iJoin platform (ENROLL/MAP/ACT), and an exclusive relationship with Financial Finesse for financial wellness assessments. ABG emphasizes its independence from insurance companies, banks, mutual funds, and brokerages, which it uses as a positioning asset against vertically integrated recordkeepers.

ABG's business model rests on two pillars: (1) recurring license fees paid by member firms based on products and services used, which fund executive forums, staff training, national contracting, and shared infrastructure, and (2) professional services revenue earned by member firms delivering consulting, administration, and investment advisory services to plan sponsors and advisors. The go-to-market combines direct enterprise sales to retirement advisors and plan sponsors (primarily small to medium-sized employers) with a channel-partner model in which licensees retain geographic autonomy while accessing collective buying power. No external venture capital or private equity investment is evidenced in the source materials; licensees may become owners of ABG, LLC. Don Mackanos serves as President.

Name

Alliance Benefit Group

Legal name

Alliance Benefit Group, LLC

Website

https://abgnational.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Alliance Benefit Group is a national network of 17 independently owned member firms delivering retirement plan administration, recordkeeping, consulting, and benefits administration services to over 20,000 plans and 1.7 million participants across approximately 50 US offices.

Ownership category

akta.pro rank

Product category

Retirement Plan Administration & Benefits Consulting

NAICS

Insurance and Employee Benefit Funds (5251)

SIC

Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)

akta.pro primary industry

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

akta.pro secondary industries

Benefits Administration (BPACAPAC), Employee Benefits Brokerage & Consulting (FSAEADAC)

Keywords

• Retirement plan administration
• Employee benefits consulting
• Investment advisory services
• Health and welfare benefits
• Fiduciary consulting

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Licensee/Membership Fees: Member firms (Licensees) pay monthly license fees based on the products and/or services they use. The license fee supports Executive Forums, staff training meetings, national contracting, and website maintenance. Licensees are eligible to become owners of Alliance Benefit Group, LLC.
2. Retirement Plan Administration and Recordkeeping Services: Comprehensive retirement plan administration services encompassing all aspects of plan management including defined benefit plan services, health plan actuarial services, FSA/HSA/HRA/VEBA administrative services, and fiduciary consulting.
3. Investment Consulting and Advisory Services: Plan design consulting, investment consulting, and personal portfolio investment management services for plan sponsors and participants.
4. Health and Welfare Consulting Services: Health and welfare consulting, health savings accounts, section 125 plan services, payroll services, and group insurance consulting.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Alliance Benefit Group is a national network of 17 independently owned member firms (licensees) that provide retirement plan consulting, plan design, administration, recordkeeping, investment advisory, fiduciary consulting, health and welfare consulting, and benefits administration services to over 20,000 plans representing 1.7 million participants with $86 billion in assets. ABG sells these services both directly to plan sponsors (employers) and through its licensee firms to financial advisors, while collecting monthly license fees from member firms for access to the ABG brand, enterprise contracts, training, and back-office resources.

Product overview

Alliance Benefit Group is a national network of independently owned retirement plan consulting, investment advisory, health and welfare consulting, and benefits administration firms. The company operates as a consortium of 17 member firms offering a comprehensive suite of retirement and employee benefits services. The core product portfolio includes Retirement Plan Recordkeeping/Administration, Plan Design Consulting, Defined Benefit Plan Services, and various health-related administrative services (FSA/HSA/HRA/VEBA). Additional offerings encompass Fiduciary Consulting, Non-Qualified Deferred Compensation, Group Insurance, Investment Management, and Retirement Income Planning. The company also provides technology-enabled modules including the iJoin Platform (ENROLL, MAP, ACT), Advisor Web Portal, Financial Wellness Programs with Financial Finesse, Managed Accounts, MEPs/PEPs, and Robo Financial Planning tools. Services are delivered through independent member firms operating under the ABG brand, enabling local service delivery with national-level buying power and resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Plan Recordkeeping and Administration Comprehensive and totally integrated retirement plan administration services encompassing all aspects of plan management, including daily valuation recordkeeping and consulting, for plan sponsors and their advisors.
• Plan Design Consulting Over 40 years of experience guiding fiduciaries in the design and management of all types of retirement plans, from 401(k) to defined benefit arrangements, for small and mid-sized employers.
• Defined Benefit Plan Services Defined benefit plan administration services with over 40 years of expertise managing these plans, including cash balance pension plans.
• Health Plan Actuarial Services Comprehensive range of health and welfare benefit plan actuarial services covering the changing regulatory environment for employer-sponsored health and welfare benefits.
• FSA/HSA/HRA/VEBA Administrative Services Consulting and administrative expertise for contemporary health care solutions including Flexible Spending Accounts, Health Savings Accounts, Health Reimbursement Arrangements, and Voluntary Employees' Beneficiary Associations.
• Payroll Services Streamlined collection and remittance process through completely integrated payroll services for employers, supporting benefit deductions and contributions.
• Retirement Plan Fiduciary Consulting Expertise to guide plan sponsors through complex rules governing fiduciary responsibilities, supporting 3(21) and 3(38) fiduciary responsibilities under ERISA.
• Non-Qualified Deferred Compensation Consulting Evaluation, recommendation, and design of non-qualified deferred compensation plans suited to meet unique employee needs of plan sponsors.
• Group Insurance Consulting Employee benefits consulting including Health, Dental, Life, Disability, and Voluntary plans developed based on business needs analysis of the employer.
• Personal Portfolio Investment Management Tailored investment programs to assist individuals in building and protecting their financial future, offered to plan participants.
• Retirement Income Planning Services designed to assist individuals in identifying steps needed to reach their unique retirement goals and objectives.
• Financial Wellness Program Comprehensive collection of financial wellness tools and education provided to employees, including assessment tools, education, calculators, videos, articles, a CFP hotline, and exclusive access to Financial Finesse (financial readiness scoring and personalized curriculum).
• Advisor Web Portal Web portal for retirement advisors to access plan and participant financials, benchmarking tools, and trading capability across all custodial platforms.
• iJoin Platform (ENROLL, MAP, ACT) Participant enrollment, goal-based managed account, and advisor analytics platform deployed through an enterprise agreement with LDIntelligence (iJoin).
• Multiple Employer Plans (MEPs) and Pooled Employer Plans (PEPs) Multiple Employer Plans and Pooled Employer Plans offering customized and specialized plan features for plan sponsors.
• Health Savings Accounts (HSA) Solutions Health savings account solutions available through a strategic partnership with MyHSA, specifically designed for advisors working with employers.

Quantifiable outcome

• Reduction of overall plan costs by 40% through replacement of revenue sharing funds with non-revenue sharing funds and lower cost structure funds
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sentinel BenefitscoreTechnology or Integration · 29 October 2019Sentinel Benefits (ABG member firm) chose iJoin ENROLL and iJoin ACT to enhance participant experience with goal-based enrollment and engagement capabilities.
• LDIntelligence (LDI)coreTechnology or Integration · 3 June 2019ABG reached an enterprise agreement with LDIntelligence for ABG member firms to deploy LDI's iJoin platform including iJoin ENROLL (frictionless digital enrollment), iJoin MAP (goal-based managed account solution), and iJoin ACT (analytics and reporting platform).
• MyHSAminorStrategic or Co-development Partner · 4 April 2019MyHSA announced strategic partnership debuting a unique advisor distributed Health Savings Account (HSA) solution built specifically for advisors working with employers.
• Russell InvestmentscoreStrategic or Co-development Partner · 6 June 2018ABG announced strategic alliance between ABG and Russell Investments' Adaptive Retirement Accounts (ARA) program for adaptive retirement account solutions.
• KnowHow 401(k)minorGTM or Marketing Partner · 20 July 2017ABG obtained thirteen territory licenses to offer advisors access to the 401(k) Sales Champion Workshop - an online video-based 401(k) sales development resource in major metropolitan areas including Los Angeles, Denver, Chicago, and others.
• Payroll Integrations LLCcoreTechnology or Integration · 12 June 2017Strategic partnership to deliver payroll integration solutions connecting major payroll providers with ABG member firms' individual recordkeeping systems for streamlined retirement plan sponsor experience.
• GRP Advisor AllianceminorGTM or Marketing Partner · 18 August 2016GRP Advisor Alliance, an elite group of retirement plan firms focused on empowering advisors, announced strategic partnership with ABG.
• Financial FinessecoreTechnology or IntegrationFinancial Finesse is available through ABG in an exclusive relationship at minimal fee. Takes employees through assessment giving financial readiness score from one to ten, then develops curriculum of articles and actions to improve financial wellness.

Scale indicators14 records

Recent moves10 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alliance-benefit-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Benefit Group