Mira
Mira Farms is a Dubai-based social enterprise under FBMI that sells premium Afghan saffron, dried fruits, nuts, dates, and chocolates via DTC e-commerce and a Dubai Design District showroom, sourcing from 1,600+ female Afghan farmers across 11 provinces with all profits reinvested into community programs.
- Company typePrivate
- Founded2010
- HeadquartersDubai, United Arab Emirates
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Mira does
Mira (operating as Mira Farms, legal entity Mirafarms Ltd.) is a Dubai-headquartered social enterprise established in 2010 under the Fatima Bint Mohamed Bin Zayed Initiative (FBMI) that sells premium Afghan agricultural products — saffron, dried fruits, nuts, dates, chocolates, honey, coffee, and tea — through a direct-to-consumer e-commerce storefront at mirafarms.com and a physical showroom at Dubai Design District. The company sources from a network of independent Afghan farmers spanning 11 provinces, including 600+ female saffron growers in Herat and 1,000+ female dried fruit and nut farmers, with handpicked and sun-dried traditional methods cited as the core competency rather than any proprietary technology platform. All profits are reinvested into the FBMI initiative, which also operates healthcare, education, and women's vocational programs across 34 Afghan provinces.
The product catalog is organized across ten categories with broad price stratification: individual SKUs range from 7 AED (25g cashew pouch) to 175 AED (500g Sidr Honey), and curated gift boxes span 50 AED entry-level offerings to 7,500 AED ultra-luxury designer trunks, with a premium designer line co-created with Emirati artist Aljoud Lootah. The go-to-market motion is dual-channel: DTC e-commerce as the primary surface, supplemented by corporate gifting and seasonal occasion boxes (Ramadan, Eid, UAE National Day, Diwali). Distribution is single-geography (UAE), with free delivery thresholds (150 AED Dubai / 200 AED other Emirates) and a 2-3 working day fulfillment window. Revenue, funding, and headcount (stated as 11-50 employees) are not publicly disclosed, and the operating model aligns with a charitable donor-backed social enterprise rather than a venture-backed growth company.
Mira firmographics
Firmographics- Name
- Mira
- Legal name
- Mirafarms Ltd.
- Website
- https://mirafarms.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mira Farms is a Dubai-based social enterprise under FBMI that sells premium Afghan saffron, dried fruits, nuts, dates, and chocolates via DTC e-commerce and a Dubai Design District showroom, sourcing from 1,600+ female Afghan farmers across 11 provinces with all profits reinvested into community programs.
- Ownership category
- akta.pro rank
Where Mira is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Mira business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Mira generates revenue through direct sales of premium Afghan agricultural products including dried fruits, nuts, saffron, honey, chocolates, coffee, tea, and curated gift boxes. The company operates an e-commerce storefront with pricing ranging from budget-friendly options (7 AED for cashew nuts) to luxury gift boxes (up to 7,500 AED for premium trunks). All profits are reinvested into the social enterprise initiative to empower underprivileged communities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products including dried fruits, nuts, saffron, honey, chocolates, tea, and coffee |
| Unit Pricing | Pay-as-you-go | Curated gift boxes with multiple product varieties |
| Unit Pricing | Pay-as-you-go | Designer gift boxes and luxury trunks |
| Other | Pay-as-you-go | Free delivery threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Mira product offering
Product offeringCore offering
Mira is a social enterprise that sells premium Afghan agricultural products—dried fruits, nuts, saffron, dates, chocolates, honey, coffee, and tea—along with curated and designer gift boxes, directly to consumers and corporate buyers in the UAE through its e-commerce website and Dubai Design District showroom. Products are sourced from independent Afghan farmers, hand-picked and sun-dried daily, with all profits reinvested into the parent FBMI initiative supporting underprivileged Afghan communities.
Product overview
Mira (Mira Farms Dubai) is a social enterprise by FBMI that sells Afghan agricultural products globally. The product portfolio is organized across ten core categories: Dried Fruits (including figs, raisins, mulberries, jujube, dried apricots), Nuts (walnuts, almonds, pistachios, pine nuts, cashews), Saffron (Afghan saffron from Herat province), Chocolates (dark chocolate-covered nuts, chocolate gift boxes), Honey (Sidr, Ghaf, Samar, Saffron, Beewax varieties), Coffee & Tea (Arabic coffee with saffron, Emirati coffee with cardamom, various tea blends), Dates (Medjool and other varieties), Mixes (Native Mix, Cinnamon Mix, Oriental Mix), and Gift Boxes (ranging from taster boxes to luxury designer boxes). Products are sold both individually and as curated gift collections, with gift boxes available at various price points from budget-friendly options (Asal Gift Box at 200 AED) to ultra-luxury items (Laila Gift Box at 2,000 AED, designer trunks up to 7,500 AED). The company positions itself as a provider of ethically sourced, naturally grown Afghan produce with a social mission supporting Afghan farmers.
Differentiator
Problem solved
Functional benefit
Products and services
- Dubai Chocolate Kunafa Pistachio
Quantifiable outcome
- 17,000 indirect beneficiaries from women's empowerment programs
- +3 more outcomes
Companies that use Mira
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Mira technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mira partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FBMI (Fatima Bint Mohamed Bin Zayed Initiative)coreMira is a social enterprise created by and under FBMI, an initiative that has operated since 2010 to empower low-income Afghans, especially women, by providing sustainable sources of income, adult and vocational training, schooling for children, social development, medical care, clean water, and economic reform. All profits from Mira are reinvested into the initiative.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mira competitors and assessment
Company assessmentDirect peers
- Bateel: Bateel is a UAE-based premium dates and gourmet food retailer with global stores and a strong gifting business. It is the most direct competitor to Mira in the premium dates, dried fruits, and luxury gift box category for the UAE and GCC markets.
- Nadery Yemeni Saffron & Spices: Nadery is a UAE-based premium saffron and spice retailer focused on authentic regional sourcing. It directly competes with Mira's saffron and spice SKUs and shares a similar premium Middle Eastern provenance positioning.
- Patchi: Patchi is a Lebanese-origin premium chocolate and confectionery gifting brand with strong presence across the GCC. It competes directly with Mira in the premium chocolate and luxury corporate gifting segment, especially during Ramadan and Eid.
- The Date Room: The Date Room is a premium UAE-based dates and gourmet gift retailer with both online and physical presence. It directly competes with Mira in premium date gift boxes and corporate gifting offerings.
- Al Barakah Dates Factory: Al Barakah Dates is a UAE-based premium dates producer and gifting brand. It competes with Mira's date gift boxes and corporate gifting offerings, particularly during Ramadan and Eid seasons.
Broad incumbents
- Spinneys Dubai: Spinneys is a major UAE supermarket chain carrying premium dried fruits, nuts, dates, and gifting products. As a broad incumbent, it competes at the mass-premium end with Mira's lower-priced SKUs and offers an alternative retail channel for similar products.
- Carrefour UAE: Carrefour is a leading UAE hypermarket retailer with extensive dried fruit, nut, and saffron assortments including private label products. It competes with Mira on everyday consumption purchases, though at lower price points and broader positioning.
Regional players
- Sukkari Premium Dates: Sukkari is a Saudi Arabia-based premium dates brand with strong regional presence in the GCC. It serves similar Ramadan and Eid gifting occasions as Mira and competes in the premium date category across Gulf markets.
Emerging players
- Mirzam Chocolate Makers: Mirzam is a UAE-based artisanal chocolate maker offering premium gift boxes. While smaller in scale than Mira's full assortment, it competes in the chocolate gifting category and shares the same premium local production positioning.
- Al Nassma Chocolate: Al Nassma is a Dubai-based luxury camel milk chocolate brand with strong regional gifting distribution. It overlaps with Mira in the premium chocolate and luxury corporate gifting segment targeting UAE and GCC customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Mira social profiles
Digital presenceMira financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mira leadership team
Management profileNumber of profiles
Mira funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mira M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mira
What does Mira do?
Mira is a social enterprise that sells premium Afghan agricultural products—dried fruits, nuts, saffron, dates, chocolates, honey, coffee, and tea—along with curated and designer gift boxes, directly to consumers and corporate buyers in the UAE through its e-commerce website and Dubai Design District showroom. Products are sourced from independent Afghan farmers, hand-picked and sun-dried daily, with all profits reinvested into the parent FBMI initiative supporting underprivileged Afghan communities.
Is Mira a public or private company?
Mira is a private company. It is classified as corporate owned and is currently operating.
When was Mira founded?
Mira was founded in 2010. It employs 101 to 250 people.
Where is Mira based?
Mira is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Mira make money?
One revenue line is on record: product Sales.
Who are Mira's main competitors?
Direct peers on record are Bateel, Nadery Yemeni Saffron & Spices, Patchi, The Date Room and Al Barakah Dates Factory. Broad incumbents are Spinneys Dubai and Carrefour UAE. Sukkari Premium Dates is listed as a regional player. Emerging players are Mirzam Chocolate Makers and Al Nassma Chocolate.
Does Mira have an API?
No public API is recorded for Mira.