Heureka Labs
Heureka Labs is a German technology agency offering IT consulting, custom software development (Machine Learning to Mobile Apps), and company-building services to companies needing digital transformation and technical infrastructure setup.
- Company typePrivate
- Founded2019
- HeadquartersReinbek, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Heureka Labs does
Heureka Labs UG (haftungsbeschränkt) is a privately held German technology agency founded in 2019 and headquartered in Reinbek (registered in Hamburg, HRB 155210). The firm operates with 1-10 employees under managing director Matthias Lau and delivers three interconnected service lines: Technology Consulting (IT strategy and process definition), Digital Product Building (custom software development spanning Machine Learning to Mobile Apps), and Company Building (technical infrastructure setup and development team establishment). Its stated positioning is a "makers" approach that combines hands-on product-building experience with consulting expertise from scaling technology ventures.
The firm's technical footprint centers on applied machine learning and mobile/web application development, with a demonstrated capability in privacy-preserving Federated Learning for predictive maintenance use cases. Distribution is primarily regional and direct, supplemented by content marketing (blog posts, podcasts including Different and ShopTechTalks, and conference talks on responsive web design and remote work) to build thought leadership. There is no disclosed pricing, no named end customers, and no external funding; the firm's only disclosed commercial partnership is with Genflow Biosciences (announced 2026-04-30) to support pre-IND drug development activities, indicating an early move into the life sciences vertical.
Heureka Labs firmographics
Firmographics- Name
- Heureka Labs
- Legal name
- Heureka Labs UG (haftungsbeschränkt)
- Website
- https://heureka-labs.de
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Heureka Labs is a German technology agency offering IT consulting, custom software development (Machine Learning to Mobile Apps), and company-building services to companies needing digital transformation and technical infrastructure setup.
- Ownership category
- akta.pro rank
Heureka Labs industry classification
Industry- Product category
- Technology Consulting Services
- NAICS
- Computer Systems Design and Related Services (54151), Management Consulting Services (54161), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)
Keywords
Where Heureka Labs is headquartered
LocationHeadquarters
- HQ city
- Reinbek
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Heureka Labs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels3 records
Heureka Labs product offering
Product offeringCore offering
Heureka Labs is a technology agency offering three interconnected services: Technology Consulting (IT strategy and process definition), Digital Product Building (custom software development spanning machine learning solutions to mobile applications), and Company Building (technical infrastructure setup and development team establishment). The agency positions itself as a hands-on maker helping clients bring digital ideas to life and accelerate business growth.
Product overview
Heureka Labs is a technology agency offering three interconnected service offerings: Technology Consulting (IT strategy and process advisory), Digital Product Building (custom software development including machine learning and mobile apps), and Company Building (technical infrastructure and team setup). These services are designed to support customers from strategy through execution, enabling digital transformation at various stages of business maturity.
Differentiator
Problem solved
Functional benefit
Products and services
- Technology Consulting
Companies that use Heureka Labs
Customer profileSegments1 record
Ideal customer profiles1 record
Heureka Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
Heureka Labs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Genflow BiosciencescoreHeureka Labs partnered with Genflow Biosciences to support pre-IND development activities. This partnership was announced as part of Genflow's 2025 results, where they established partnerships with both CER Groupe and Heureka Labs to advance their drug development programs.
Recent moves4 records
Expansion highlights3 records
Heureka Labs competitors and assessment
Company assessmentBroad incumbents
- Thoughtworks: Global technology consultancy specializing in custom software, ML/AI, and digital strategy. Comparable in ML engineering and end-to-end product delivery but operates at vastly larger scale across multiple geographies.
- Accenture: Global professional services firm with deep technology consulting, enterprise application, and AI capabilities. Competes for the same enterprise transformation mandates as Heureka Labs, but as part of a vastly broader portfolio.
- Deloitte Digital: Digital transformation arm of Deloitte competing for enterprise IT strategy and digital product engagements; a typical incumbent alternative for the type of mandates Heureka Labs targets in DACH.
- BCG Platinion: Tech-focused arm of BCG delivering IT strategy, architecture, and digital build engagements—overlapping with Heureka Labs' strategy-plus-implementation positioning at the enterprise end of the market.
Direct peers
- codecentric: German software consultancy with a strong machine-learning and cloud-native practice, similar size profile and customer base (mid-market and enterprise in DACH). Comparable in its combination of custom ML engineering and IT consulting.
- iteratec: Munich-based IT and software consulting firm delivering custom software development, architecture, and digital transformation—directly overlapping with Heureka Labs' Digital Product Building and Technology Consulting offerings.
- inovex: German digital solutions provider covering data & AI, web, mobile, and IT strategy for enterprise clients. Strong overlap with Heureka Labs' ML/mobile/IT-strategy service mix and DACH regional focus.
- Netlight Consulting: European management and technology consultancy combining strategy, technology, and organization advice—directly comparable to Heureka Labs' integrated consulting-plus-building model.
Regional players
- SinnerSchrader: Hamburg-headquartered digital agency (now part of Accenture Song) delivering digital product development and transformation. Geographic and capability overlap with Heureka Labs' Reinbek/Hamburg base.
- dkd Internet Service GmbH: Frankfurt-based full-service digital agency offering web, app, and CMS development plus IT consulting—comparable DACH-regional digital agency competing for similar mid-market custom-development work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Heureka Labs social profiles
Digital presenceHeureka Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heureka Labs leadership team
Management profileNumber of profiles
Profiles4 records
Heureka Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heureka Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heureka Labs
What does Heureka Labs do?
Heureka Labs is a technology agency offering three interconnected services: Technology Consulting (IT strategy and process definition), Digital Product Building (custom software development spanning machine learning solutions to mobile applications), and Company Building (technical infrastructure setup and development team establishment). The agency positions itself as a hands-on maker helping clients bring digital ideas to life and accelerate business growth.
Is Heureka Labs a public or private company?
Heureka Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heureka Labs founded?
Heureka Labs was founded in 2019. It employs 1 to 10 people.
Where is Heureka Labs based?
Heureka Labs is headquartered in Reinbek, Germany, in the Europe region.
Who are Heureka Labs's main competitors?
Broad incumbents on record are Thoughtworks, Accenture, Deloitte Digital and BCG Platinion. Direct peers are codecentric, iteratec, inovex and Netlight Consulting. Regional players are SinnerSchrader and dkd Internet Service GmbH.
Does Heureka Labs have an API?
No public API is recorded for Heureka Labs.
What industry is Heureka Labs in?
Heureka Labs's product category is Technology Consulting Services. Its primary akta.pro industry code is BPAHAEAI, ERP, CRM & Enterprise Applications Consulting. Its NAICS code is 54151 and its SIC code is 8742.