What Keskinoglu does

Keskinoglu Tavukçuluk ve Damızlık İşletmeleri San. Tic. A. Ş. is Turkey's first fully integrated poultry company, founded in 1963 in Akhisar, Manisa and now operating across the entire poultry production chain — feed production, breeding, hatching, broiler farming, slaughtering, further processing, table egg production, pasteurized liquid eggs, and egg tray (viyol) manufacturing. Production capacity includes 3 million eggs/day, 400,000 chickens/day, 95 million broiler chickens/year, 2.5 million pullets/year, and 30,000 tons/year of further-processed products, executed on 2.78 million m² of land with 489,162 m² of closed facility area certified to European standards. The product portfolio spans fresh and frozen chicken cuts, table eggs (including Free Range and Omega-3 variants), pasteurized liquid eggs in bag-in-box and bulk chrom tanks, egg trays, and a processed range (kebab, meatballs, shawarma, coated products, and the premium Gusto Serisi sauce-coated line).

The company operates a hybrid go-to-market model. Domestically, four regional directorates coordinate nearly 1,000 dealers across all 81 Turkish provinces to serve retail and supermarket chains, while a dedicated HoReCa channel supplies hotels, restaurants, caterers, and industrial food-service operators with pasteurized eggs and processed chicken products. Internationally, products are exported to 66 countries across 6 continents — primarily the Middle East, Balkans, and Africa — via distributor relationships established through trade fair participation (Anuga, Gulfood, Bursa Food Point, Yerelist, Horeca). Following the 2023 acquisition of 99.4% of shares by Matlı Group of Companies (which also owns Proyem, Turkey's No. 1 feed producer, and Yörsan, a top-5 dairy), Keskinoglu is positioned within a diversified protein conglomerate operating 27 companies across 9 sectors. Pricing is not publicly disclosed; revenue is generated through wholesale, retail, and export sales rather than recurring contracts. Marketing investment centers on packaging redesigns, consumer protein-education messaging, and B2B demand generation through international exhibitions. Recent strategic emphasis is on premium product extension (GUSTO Serisi, December 2025), packaging modernization (August 2025), and EU market entry following regulatory authorization.

Name

Keskinoglu

Legal name

Keskinoğlu Tavukçuluk ve Damızlık İşletmeleri San. Tic. A. Ş.

Website

https://keskinoglu.com.tr

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Keskinoglu is Turkey's first fully integrated poultry company, producing chicken meat, table and pasteurized eggs, egg trays, and further-processed products for domestic retail, HoReCa, and export to 66 countries; majority-owned by Matlı Group since 2023.

Ownership category

akta.pro rank

Product category

Poultry Products

NAICS

Broilers and Other Meat Type Chicken Production (112320), Broilers and Other Meat Type Chicken Production (11232), Animal Slaughtering and Processing (3116), Other Animal Food Manufacturing (311119)

SIC

Poultry Slaughtering And Processing (2015), Meat Packing Plants (2011)

akta.pro primary industry

Broiler (Meat Chicken) Feed (AFADACAA)

Keywords

• Poultry production
• Chicken meat processing
• Table eggs
• Pasteurized eggs
• Further processed poultry

Headquarters

HQ city

Akhisar

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Poultry and Egg Product Sales: Sale of fresh and processed chicken meat, table eggs, pasteurized eggs, egg trays (viyol), and further processed/charcuterie products through domestic retail, dealer network, and export channels.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Keskinoglu is a fully integrated poultry producer operating feed mills, broiler farms, hatcheries, slaughterhouses, egg grading and processing facilities. It manufactures and sells fresh chicken meat, table eggs, pasteurized and processed egg products, and value-added processed poultry products (meatballs, kebab, shawarma, coated items) under the Keskinoglu and Gusto brands. The company supplies dealers, supermarkets, HoReCa operators, and exports to international markets.

Product overview

Keskinoglu is Turkey's first fully integrated poultry company (established 1963), operating across the entire poultry production chain from feed production and breeding to hatching, broiler farming, chicken meat processing, and egg production. The company offers a comprehensive product portfolio centered on chicken meat (whole and cut parts), table eggs (various sizes including Free Range and Omega-3 varieties), pasteurized liquid eggs (whole, white, yolk), egg trays/viyol, and a range of further processed products including deli meats, coated products, meatballs/kebab, shawarma, and the premium GUSTO Serisi line featuring sauce-coated chicken products inspired by world cuisines. Products are distributed through 4 regional directorates and an extensive franchise/dealer network across Turkey and exported to 66 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Gusto Serisi: Premium processed chicken products with international sauces including Ballı Barbekü Soslu Piliç, Kremalı Pesto Soslu Piliç, and Sweet Chili Soslu Piliç.

Products and services

• Fresh Chicken Meat

Quantifiable outcome

• Daily processing capacity of 3 million eggs and 400,000 pieces of chicken meat across European-standard certified facilities
• +4 more outcomes

Named customers1 record

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Matlı Group of Companies (Matlı Yem Sanayii ve Ticaret A.Ş.)coreOthers · 4 April 2023Matlı Group of Companies acquired 99.4% of Keskinoglu shares on April 4, 2023. Keskinoglu joined Matlı which includes Proyem (Turkey's No. 1 feed company), Yörsan (top-5 Turkish milk producer), and other food brands. This acquisition made Keskinoglu part of a large group involved in other links of the protein chain — feed production and dairy sectors — covering the entire food supply chain from soil to table. Matlı is the parent company of Keskinoglu.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Banvit: One of Turkey's largest integrated poultry producers (chicken meat and further processed products), competing head-to-head with Keskinoglu in both domestic retail and export channels.
• Şenpiliç: Major Turkish integrated poultry company producing broiler chicken meat, further-processed products, and feed — a close domestic competitor to Keskinoglu across product portfolio and export markets.
• Beypiliç: Leading Turkish broiler chicken producer and processor, competing with Keskinoglu in fresh chicken, processed poultry, and export channels to neighboring regions.

Broad incumbents

• Charoen Pokphand Foods (CPF): Global Thai conglomerate and one of the world's largest poultry/feed producers, with significant Turkey operations. Comparable in integrated feed-to-poultry model and export reach, though operating at vastly larger global scale.
• Tyson Foods: U.S.-based global protein leader with large poultry segment. Comparable as a large-scale integrated poultry producer with branded processed products, though operates in a different geography and serves a different consumer base.
• Pilgrim's Pride: One of the largest U.S. and European poultry producers, operating across fresh, prepared, and value-added chicken categories. Comparable in integrated poultry operations and export reach, though serving primarily Western markets.
• BRF (Brasil Foods): Brazilian global poultry and processed foods giant with extensive export footprint. Comparable in fully integrated poultry operations, processed/value-added branded products, and international market diversification.
• JBS: Global protein powerhouse with significant poultry operations across multiple geographies. Comparable in scale and integrated model, though diversified across beef, pork, and poultry.

Regional players

• PHW Group (Wiesenhof): German integrated poultry group operating across breeding, feed, processing, and branded fresh/processed poultry products. Comparable as a fully integrated poultry producer focused on European markets, providing a reference point for Keskinoglu's EU expansion.
• Plukon Food Group: European poultry processor with operations across the Netherlands, Germany, Belgium, and beyond. Comparable in further-processed poultry focus and European retail relationships relevant to Keskinoglu's newly authorized EU export channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/keskinoglu_as
• Facebookfacebook.com/keskinoglu.com.tr
• LinkedInlinkedin.com/company/2472421

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keskinoglu