The Bottle Club

What The Bottle Club does

The Bottle Club is a UK-based direct-to-consumer online alcohol retailer operating as a trading brand under Millennium Cash & Carry LTD, a private limited company registered in England and Wales (Company Reg: 03890320). The company sells wines, spirits, champagnes, whiskies, beers, ciders, ready-to-drink cocktails, mixers, miniatures, and barware through a Shopify-based e-commerce platform at thebottleclub.com, supplemented by dedicated iOS and Android mobile apps. The platform supports next-day delivery across the UK for orders placed by 2PM Monday-Thursday and has accumulated 20,000+ verified customer reviews, signalling an established operational footprint despite a reported headcount of only 1-10 employees.

The business operates a one-time purchase retail model with unit pricing spanning miniatures under £5 to premium spirits above £100, plus curated gift boxes starting at £4.99. Marketing is digital-first, anchored by an extensive cocktail recipe library and Drinks Journal blog that drive organic acquisition, with email, SMS, an affiliate program, and a Student Beans student-discount partnership as supporting channels. Distribution is direct-to-consumer and UK-only, with a separate Trade Program at trade.thebottleclub.com targeting business customers. Recent 2025 product launches across ready-to-drink cocktails, low/no alcohol, premium lager, and whisky blind boxes indicate active catalog expansion, while the company remains privately held and bootstrapped with no disclosed funding rounds, acquisitions, or revenue figures.

Name

The Bottle Club

Legal name

Millennium Cash & Carry LTD

Website

https://thebottleclub.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The Bottle Club is a UK-based direct-to-consumer online alcohol retailer selling wines, spirits, beers, cocktails, and barware via a Shopify platform and mobile apps, offering next-day delivery to individual consumers for personal consumption and gifting.

Ownership category

akta.pro rank

Product category

Online Alcohol Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Liquor Stores (General Off-Premise) (CRANAAAA)

akta.pro secondary industries

Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Online alcohol retail
• Spirits wine beer
• Ready to drink cocktails
• Gift alcohol hampers
• Uk alcohol delivery

Headquarters

HQ city

West Thurrock

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce retail of alcoholic beverages including spirits, wine, beer, cider, cocktails, and mixers. One-time transaction model with individual product purchases at listed prices. Offers gift boxes and bundled products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Bottle Club operates an online direct-to-consumer alcohol retail platform (thebottleclub.com) selling wines, spirits, champagnes, whiskies, beers, ciders, ready-to-drink cocktails, miniatures, low/no alcohol drinks, cocktail ingredients, and barware to UK adult consumers, with next-day home delivery and a mobile app for iOS and Android. It also runs a separate Trade portal for business buyers and an editorial recipe/Drinks Journal library for content-led customer engagement.

Product overview

The Bottle Club is an online alcohol retailer operated by Millennium Cash & Carry LTD, offering a comprehensive e-commerce platform for purchasing alcoholic beverages and bar accessories. The core product is the online store (thebottleclub.com) which integrates the following main product categories: Spirits (whisky, rum, vodka, gin, tequila, cognac, brandy, liqueurs), Wine (red, white, rosé, champagne, sparkling, fortified), Beer & Cider, Ready-to-Drink Cocktails, Soft Drinks & Mixers, Miniatures, Drinksware/Barware, and Gift Boxes. Additional offerings include a Low & No alcohol-free range, Canned Wine, Cocktail Essentials for home bartending, and The Cellar Collection for premium aged products. The service also includes a Recipe Library & Drinks Journal blog, and a TBC Mobile App for iOS and Android. Delivery options include next-day delivery for orders placed by 2PM Monday-Thursday.

Differentiator

Problem solved

Functional benefit

Products and services

• The Bottle Club Online Store The flagship e-commerce platform (thebottleclub.com) retailing alcoholic beverages (spirits, wine, beer, cider, RTDs, miniatures, low/no alcohol), cocktail essentials, drinksware/barware, and gift boxes with UK-wide home delivery.
• Spirits Collection Distilled spirits category including whisky, rum, vodka, gin, tequila, mezcal, cognac, brandy, and liqueurs from global brands such as Glenmorangie, Glenfiddich, Jack Daniel's, Jameson, Captain Morgan, Absolut, Grey Goose, Belvedere, Smirnoff, Whitley Neill, Gordon's, and Tanqueray.
• Wine Collection Wine collection including red, white, rosé, champagne, sparkling, fortified, and canned wines organized by grape variety, region, and country of origin.
• Beer & Cider Collection Beer and cider offerings including lagers, ales, stouts, craft beers, and ciders sourced from global and regional breweries.
• Cocktails / Ready to Drink Collection Ready-to-drink cocktails including premixed spirit + mixer combinations, canned cocktails, and bottled cocktails in various spirit bases.
• Soft Drinks & Mixers Collection Soft drinks, mixers, tonics, juices, energy drinks, and functional beverages for cocktail preparation or standalone consumption.
• Miniatures Collection Compact-format alcoholic beverages in miniature bottles for sampling, gifting, or collection purposes across spirits and wine categories.
• Drinksware / Barware Collection Bar accessories including glassware, cocktail tools, bottle openers, corkscrews, ice buckets, bar carts, and wine storage racks.
• Gift Boxes Collection Curated collections of alcoholic beverages presented in decorative gift boxes for gifting occasions, with optional gift messaging.
• Low & No / Alcohol-Free Collection Low and no alcohol alternatives across spirits, wine, beer, and cider categories for moderation-conscious consumers.
• Canned Wine Collection Canned wine in single-serve formats for outdoor occasions without requiring a corkscrew.
• Cocktail Essentials Collection Cocktail ingredient essentials including mixes, bitters, garnishes, purees, and syrups for home bartending.
• The Cellar Collection Curated cellared wines and aged spirits for collectors and enthusiasts seeking premium aged products.
• TBC Mobile App (iOS & Android) Native mobile application for iOS and Android enabling on-the-go ordering with dedicated app features for The Bottle Club customers.
• Jägermeister Orange Citrus orange liqueur from Jägermeister, sold through The Bottle Club's spirits catalog, targeted at party and social drinking occasions.
• Big Sipz Ready-to-Drink Cocktails Vodka-based ready-to-drink cocktail range in 200ml packs (Blue Blast, Strawberry, Purple Punch, Lime) at 14% ABV, targeted at festival and outdoor social occasions.
• Absolut x Tabasco Vodka Collaboration vodka between Absolut and Tabasco in ready-to-drink format, positioned for the spicy Bloody Mary trend during brunch season.
• Selection Spec-Ops Lager Premium lager created by three former SAS sergeant majors with over 60 years combined service, supporting veteran communities and post-service welfare.
• DRAM5 Whisky Blind Box Blind box containing 5 x 5cl single malt Scotch whisky samples for a tasting experience, leveraging the mystery/gamification trend in whisky sampling.
• Captain Morgan Spiced Gold Alcohol Free Rum Alcohol-free spiced rum from the Captain Morgan brand, expanding the low/no alcohol portfolio for moderation-conscious consumers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Student BeansminorGTM or Marketing PartnerStudent discount program partnership offering student-exclusive deals and discounts through the Student Beans platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat2 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thebottleclub
• Xx.com/thebottleclubuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bottle Club