Oxford Ski Company

What Oxford Ski Company does

Oxford Ski Company is a UK-based luxury ski travel agency founded in 1998 and headquartered in Witney, Oxfordshire, operating as part of the Oxford Travel Collection. The company brokers high-end catered and self-catered ski chalets, four- and five-star hotels, heli-skiing experiences, and bespoke corporate and celebration events across eight countries — France, Switzerland, Austria, Italy, Andorra, the United States, Canada, and Japan. It serves three primary customer segments: affluent families and groups seeking luxury ski holidays, corporate clients booking incentive retreats and AGMs, and individuals planning milestone celebrations, all delivered via a consultative sales motion spanning phone, email, WhatsApp, and online enquiry forms.

The core product is a curated portfolio of personally inspected, "tried-and-tested" luxury alpine properties, supplemented by a complimentary pre-arrival concierge service covering ski instructor bookings, private chefs, childcare, restaurant reservations, and in-resort logistics, with carbon offsetting included on every booking. Oxford Ski Company does not operate proprietary technology platforms or mobile apps; its differentiators are human expertise, brand heritage (25+ years), and relationship-driven distribution rather than technology stack. Heli skiing in Iceland, Canada, and Alaska is offered through strategic partnerships with CMH (Canadian Mountain Holidays) and Deplar Farm on Iceland's Troll Peninsula.

The business model is a transaction-fee revenue model: the company earns commissions on luxury chalet and hotel bookings, asserting competitive pricing with the guarantee that customers "never pay more by booking through us" compared to booking direct. Quote-based pricing is the norm, with catered chalets ranging from approximately €75,000 to €380,000 per week for premium properties and luxury hotel rooms from €700 to €3,100 per night. The company has 11–50 employees, including dedicated chalet and hotel specialists for Europe, North America, and Japan. No external funding rounds have been disclosed; the company is independently operated within the Oxford Travel Collection group structure.

Name

Oxford Ski Company

Legal name

Oxford Ski Company

Website

https://www.oxfordski.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Oxford Ski Company is a UK-based luxury ski travel agency founded in 1998, curating high-end catered chalets, hotels, and heli-skiing experiences across 8 countries for affluent families, corporate groups, and celebration planners.

Ownership category

akta.pro rank

Headquarters

HQ city

Witney

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Booking Commissions: Oxford Ski Company earns commissions on luxury ski chalet and hotel bookings. They offer competitive pricing stating customers will 'never pay more by booking through us' compared to booking direct. The company operates as an intermediary between property owners/operators and discerning travellers seeking luxury ski holidays.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Oxford Ski Company is a luxury ski travel agency that curates and books high-end ski holidays including catered chalets, self-catered chalets and apartments, and 4-5 star hotels across premier resorts in Europe, North America, and Japan. The company operates as an intermediary, earning commissions on bookings made through its portfolio of personally inspected properties, and includes a complimentary pre-arrival concierge service with every booking. It also arranges heli skiing experiences and plans corporate events and personal celebrations at alpine venues.

Product overview

Oxford Ski Company operates as a luxury ski holiday booking platform offering three core product categories: luxury catered ski chalets (fully serviced with dedicated staff), luxury self-catered chalets and apartments (flexible independent accommodation), and luxury ski hotels (4 and 5-star properties). The platform functions as a portfolio marketplace connecting discerning travelers with over 25 years of curated alpine properties. Supplementary services include complimentary pre-arrival concierge planning, heli skiing experiences in Iceland/Canada/Alaska, and specialized event planning for corporate retreats and celebrations. The company covers luxury ski destinations across France, Switzerland, Austria, Italy, Andorra, United States, Canada, and Japan, with flagship properties including Deplar Farm in Iceland and properties in premier resorts like Courchevel 1850, Verbier, and Zermatt.

Differentiator

Problem solved

Functional benefit

Brands

• Oxford Travel Collection: Parent group of Oxford Ski Company, representing a collection of travel brands.

Products and services

• Luxury Catered Ski Chalets

Quantifiable outcome

• Carbon offset of 1.3 tonnes per booking covering airport transfers, accommodation and in-resort activity for a group of 10 people

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• Climate Impact PartnerscoreStrategic or Co-development PartnerFor every booking made through Oxford Ski Company, they voluntarily offset 1.3 tonnes of carbon covering airport transfers, accommodation and in-resort activity for a group of 10 people. This is done in addition to offsetting all their own operations and travel. Customers are encouraged to use Climate Impact Partners' carbon offset calculator to offset their flights as well.
• CMH (Canadian Mountain Holidays)coreStrategic or Co-development PartnerCMH is described as 'the global mecca of heli skiing' and 'the most experienced heli operator on the planet.' Founded in 1965 by Austrian mountaineer Hans Gmoser. CMH has over 50 years of successful operations and sets the bar worldwide for heli ski holidays with the most experienced and largest guiding team.
• Deplar FarmflagshipStrategic or Co-development PartnerFeatured luxury property on Iceland's Troll Peninsula. Oxford Ski Company founder Rupert Longsdon stayed at Deplar Farm and provided a detailed review. The property is highlighted as a premier destination for heli skiing and adventure experiences.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Elegant Resorts: Established UK luxury tour operator offering high-end ski holidays alongside beach and villa travel. Comparable in targeting affluent travelers with premium ski chalet and hotel offerings, though broader in scope.
• Travelski: Specialist ski holiday operator with a strong European presence offering catered chalets, hotels, and apartments. Comparable as a ski-focused booking intermediary, though larger and more pan-European than Oxford Ski.

Direct peers

• Ultimate Luxury Chalets: Specialist agency focusing on the highest-end catered chalets in the Alps. Directly comparable in the ultra-luxury chalet niche with similar pricing tiers (€75k-€380k per week).
• Ski Solutions: UK-based luxury ski holiday specialist offering catered chalets and ski hotels across the Alps. Directly comparable as a competitor with a similar consultative sales model focused on premium chalets in France, Switzerland, and Austria.
• Descent International: Boutique ski tour operator specializing in luxury chalet and hotel bookings across the Alps. Comparable curated booking model and consultative sales approach for HNW skiers.
• Powder Byrne: Luxury ski holiday specialist with a curated portfolio of chalets, hotels, and instructor-led experiences. Direct peer in the UK luxury ski travel agency market targeting affluent families.
• Scott Dunn: Luxury tour operator with a substantial ski holiday portfolio and private travel team. Overlaps with Oxford Ski in chalet bookings, ski-in/ski-out experiences, and white-glove concierge service for affluent families.
• VIP Ski: UK chalet operator offering luxury catered chalets in major French resorts. Competitor in the high-end catered chalet segment with comparable pricing and target affluent families.
• Pure Luxury Travel: UK-based luxury ski and summer holiday specialist. Comparable as a direct competitor in the premium chalet and ski hotel booking market with similar consultative service model.

Emerging players

• Coutts Ski: Private banking-affiliated ski holiday service leveraging Coutts' HNW client base. Overlaps with Oxford Ski in the luxury ski booking segment, particularly for banking clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/oxfordski
• YouTubeoxfordski.com/more/the-off-piste-podcast
• Facebookfacebook.com/oxfordskicompany
• LinkedInlinkedin.com/company/the-oxford-ski-company
• Instagraminstagram.com/oxfordski

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxford Ski Company