KWCH 12
KWCH 12 is a Gray Television-owned CBS-affiliated broadcast station serving Wichita and western Kansas with local news, weather, sports, and investigative programming, monetizing primarily through local TV and digital advertising sales to regional businesses.
- Company typePrivate
- Founded2002
- HeadquartersWichita, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What KWCH 12 does
KWCH 12 (legal entity: Gray Local Media Station) is a local broadcast television station licensed to the Wichita, Kansas market and owned by Gray Television (Gray Media, publicly traded as GTN). The station operates a CBS-affiliated channel (Channel 12) along with subchannels carrying Antenna TV, Circle Country, and other network programming, broadcasting over-the-air as well as via cable, satellite, connected TV, and mobile streaming. Its core product portfolio is anchored by 12 News (Eyewitness News) for local news, Storm Team 12 for weather forecasting, and FactFinder 12 for investigative journalism, with specialized segments including Eye on Agriculture, Does It Work, Building You, Aging Untold, and 12 News Connected. It has deployed NextGen TV (ATSC 3.0) advanced broadcasting technology and operates a digital presence through kwch.com, livestreaming, social media, and email newsletters, serving Wichita-area and western Kansas viewers as well as advertisers.
KWCH generates revenue through two primary advertising streams: traditional broadcast television airtime sold to local and regional Kansas businesses, and digital advertising packages sold through kwch.com and the affiliated gdmwichita.com digital marketing platform. Pricing is quote-based and not publicly disclosed, targeting local SMB advertisers and regional brands seeking Wichita DMA reach. The station is operated as part of Gray Television's national network, which provides shared infrastructure, the Gray DC Bureau for national news, and corporate resources. With 101-250 employees, KWCH functions as a mid-scale local broadcast operation within one of the largest U.S. television station groups, covering news, weather, sports (including KU, K-State, Wichita State, Chiefs, and Royals), and community programming across its broadcast footprint.
KWCH 12 firmographics
Firmographics- Name
- KWCH 12
- Legal name
- Gray Local Media Station (KWCH)
- Website
- https://kwch.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- KWCH 12 is a Gray Television-owned CBS-affiliated broadcast station serving Wichita and western Kansas with local news, weather, sports, and investigative programming, monetizing primarily through local TV and digital advertising sales to regional businesses.
- Ownership category
- akta.pro rank
KWCH 12 industry classification
Industry- Product category
- Local Broadcast Television
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Local News & Weather Stations (MPABACAJ)
Keywords
Where KWCH 12 is headquartered
LocationHeadquarters
- HQ city
- Wichita
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KWCH 12 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Television Advertising: Traditional broadcast television commercials and advertising airtime sold to local and regional businesses. Includes prime time, news, sports, and specialty programming ad placements.
- Digital Advertising: Website banner ads, video pre-roll, sponsored content, and digital marketing services through affiliated digital marketing platform (gdmwichita.com).
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
KWCH 12 product offering
Product offeringCore offering
KWCH 12 is a local broadcast television station serving Wichita, Kansas and surrounding western Kansas communities. It delivers local news, weather forecasting, sports coverage, and investigative journalism through over-the-air broadcast, digital streaming, and website platforms, and monetizes its audience reach through television and digital advertising sales to local and regional businesses.
Product overview
KWCH 12 (Channel 12) is a Gray Local Media television station serving the Wichita, Kansas market. The station operates as a broadcast news organization offering a multi-platform news portfolio anchored by 12 News (Eyewitness News), its primary local news broadcast. The station's offerings include Storm Team 12 for weather services, FactFinder 12 for investigative journalism, Does It Work for consumer product testing, and specialized segments including Eye on Agriculture, Building You, Aging Untold, and 12 News Connected. Additional services include livestreaming, TV programming guides, sports coverage, and NextGen TV advanced broadcasting technology. The station is co-owned with KSCW (CW affiliate) and is part of the Gray Television network.
Differentiator
Problem solved
Functional benefit
Brands
- Storm Team 12: Storm Team 12 weather team providing weather forecasts and alerts for the Wichita area and Kansas.
Products and services
- 12 News (Eyewitness News) Primary local news broadcast and digital news platform providing regional coverage including crime, education, health, local, national, and political news for the Wichita, Kansas area. Distributed via over-the-air broadcast, cable/satellite, website, and streaming.
- Storm Team 12 Weather forecasting service providing local weather reports, alerts, radar maps, storm tracking, and 10-day forecasts for the Kansas viewing area. Available through broadcast, Always on Storm Team 12 livestream, and digital platforms.
- FactFinder 12
Companies that use KWCH 12
Customer profileSegments2 records
Ideal customer profiles2 records
KWCH 12 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KWCH 12 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Gray TelevisioncoreKWCH is owned and operated by Gray Television, one of the largest television broadcast companies in the United States. This parent company provides national news content through Gray DC Bureau, shared technology infrastructure, advertising networks, and corporate resources.
- Gray DC BureaucoreNational political and policy news coverage provided through Gray Television's Washington DC bureau, offering Kansas viewers perspective on national stories.
Scale indicators1 record
Recent moves5 records
Expansion highlights6 records
KWCH 12 competitors and assessment
Company assessmentDirect peers
- KAKE (ABC affiliate, Wichita): Direct in-market competitor as the ABC affiliate in the Wichita DMA, providing competing local news, weather, and sports coverage to the same audience and advertisers as KWCH.
- KSNW (NBC affiliate, Wichita): Direct in-market competitor as the NBC affiliate serving Wichita and Kansas, with overlapping local news, weather, and sports programming competing for the same audience and local ad dollars.
- KSAS-TV (FOX affiliate, Wichita): FOX affiliate in the Wichita market offering competing local news and entertainment content. Co-located in the Wichita DMA, it competes head-to-head for both audience share and local advertising spend.
- KSCW (CW Kansas): Co-owned with KWCH under Gray Television and based at the same Wichita facility, serving the same market with CW programming. Operationally and strategically tied to KWCH as part of the same Gray local media cluster.
Broad incumbents
- Gray Television (parent): The publicly traded parent company that owns and operates KWCH along with hundreds of other local TV stations across the US, providing corporate resources and national infrastructure to the station.
- Sinclair Broadcast Group: Major US broadcast group operating numerous local TV stations nationwide; competes with Gray for affiliate-level deals, syndicated programming, and corporate advertising relationships.
- Nexstar Media Group: Largest US television broadcast operator; peer in station group strategy, retransmission negotiations, and national advertising sales, with comparable local-station operations across mid-sized markets.
- Tegna Inc. Major broadcast group with stations across mid-sized US markets; comparable in operating model (local news + ad-supported) and footprint strategy to Gray Television and KWCH's parent.
- Hearst Television: Private broadcast group operating local TV stations nationally, with comparable local news and digital operations, competing in the same group-level advertising and programming markets.
- Cox Media Group: Multi-platform media company operating local TV stations and radio; comparable in local advertising sales motion and multi-market broadcast operations.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks3 records
Key highlights6 records
Customer concentration
KWCH 12 social profiles
Digital presenceKWCH 12 financial estimates
Financial estimateRevenue estimate
Valuation estimate
KWCH 12 leadership team
Management profileNumber of profiles
KWCH 12 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KWCH 12 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KWCH 12
What does KWCH 12 do?
KWCH 12 is a local broadcast television station serving Wichita, Kansas and surrounding western Kansas communities. It delivers local news, weather forecasting, sports coverage, and investigative journalism through over-the-air broadcast, digital streaming, and website platforms, and monetizes its audience reach through television and digital advertising sales to local and regional businesses.
Is KWCH 12 a public or private company?
KWCH 12 is a private company. It is classified as corporate owned and is currently operating.
When was KWCH 12 founded?
KWCH 12 was founded in 2002. It employs 101 to 250 people.
Where is KWCH 12 based?
KWCH 12 is headquartered in Wichita, United States, in the North America region.
How does KWCH 12 make money?
Two revenue lines are on record. Television Advertising is the primary driver. The others are digital Advertising.
Who are KWCH 12's main competitors?
Direct peers on record are KAKE (ABC affiliate, Wichita), KSNW (NBC affiliate, Wichita), KSAS-TV (FOX affiliate, Wichita) and KSCW (CW Kansas). Broad incumbents are Gray Television (parent), Sinclair Broadcast Group, Nexstar Media Group, Tegna Inc., Hearst Television and Cox Media Group.
Does KWCH 12 have an API?
No public API is recorded for KWCH 12.
What industry is KWCH 12 in?
KWCH 12's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAJ, Local News & Weather Stations. Its NAICS code is 516120 and its SIC code is 4833.