KWCH 12

What KWCH 12 does

KWCH 12 (legal entity: Gray Local Media Station) is a local broadcast television station licensed to the Wichita, Kansas market and owned by Gray Television (Gray Media, publicly traded as GTN). The station operates a CBS-affiliated channel (Channel 12) along with subchannels carrying Antenna TV, Circle Country, and other network programming, broadcasting over-the-air as well as via cable, satellite, connected TV, and mobile streaming. Its core product portfolio is anchored by 12 News (Eyewitness News) for local news, Storm Team 12 for weather forecasting, and FactFinder 12 for investigative journalism, with specialized segments including Eye on Agriculture, Does It Work, Building You, Aging Untold, and 12 News Connected. It has deployed NextGen TV (ATSC 3.0) advanced broadcasting technology and operates a digital presence through kwch.com, livestreaming, social media, and email newsletters, serving Wichita-area and western Kansas viewers as well as advertisers.

KWCH generates revenue through two primary advertising streams: traditional broadcast television airtime sold to local and regional Kansas businesses, and digital advertising packages sold through kwch.com and the affiliated gdmwichita.com digital marketing platform. Pricing is quote-based and not publicly disclosed, targeting local SMB advertisers and regional brands seeking Wichita DMA reach. The station is operated as part of Gray Television's national network, which provides shared infrastructure, the Gray DC Bureau for national news, and corporate resources. With 101-250 employees, KWCH functions as a mid-scale local broadcast operation within one of the largest U.S. television station groups, covering news, weather, sports (including KU, K-State, Wichita State, Chiefs, and Royals), and community programming across its broadcast footprint.

Name

KWCH 12

Legal name

Gray Local Media Station (KWCH)

Website

https://kwch.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

KWCH 12 is a Gray Television-owned CBS-affiliated broadcast station serving Wichita and western Kansas with local news, weather, sports, and investigative programming, monetizing primarily through local TV and digital advertising sales to regional businesses.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local broadcast television
• Television news coverage
• Weather forecasting
• Investigative journalism
• Broadcast advertising

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Traditional broadcast television commercials and advertising airtime sold to local and regional businesses. Includes prime time, news, sports, and specialty programming ad placements.
2. Digital Advertising: Website banner ads, video pre-roll, sponsored content, and digital marketing services through affiliated digital marketing platform (gdmwichita.com).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

KWCH 12 is a local broadcast television station serving Wichita, Kansas and surrounding western Kansas communities. It delivers local news, weather forecasting, sports coverage, and investigative journalism through over-the-air broadcast, digital streaming, and website platforms, and monetizes its audience reach through television and digital advertising sales to local and regional businesses.

Product overview

KWCH 12 (Channel 12) is a Gray Local Media television station serving the Wichita, Kansas market. The station operates as a broadcast news organization offering a multi-platform news portfolio anchored by 12 News (Eyewitness News), its primary local news broadcast. The station's offerings include Storm Team 12 for weather services, FactFinder 12 for investigative journalism, Does It Work for consumer product testing, and specialized segments including Eye on Agriculture, Building You, Aging Untold, and 12 News Connected. Additional services include livestreaming, TV programming guides, sports coverage, and NextGen TV advanced broadcasting technology. The station is co-owned with KSCW (CW affiliate) and is part of the Gray Television network.

Differentiator

Problem solved

Functional benefit

Brands

• Storm Team 12: Storm Team 12 weather team providing weather forecasts and alerts for the Wichita area and Kansas.

Products and services

• 12 News (Eyewitness News) Primary local news broadcast and digital news platform providing regional coverage including crime, education, health, local, national, and political news for the Wichita, Kansas area. Distributed via over-the-air broadcast, cable/satellite, website, and streaming.
• Storm Team 12 Weather forecasting service providing local weather reports, alerts, radar maps, storm tracking, and 10-day forecasts for the Kansas viewing area. Available through broadcast, Always on Storm Team 12 livestream, and digital platforms.
• FactFinder 12

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Gray TelevisioncoreOthersKWCH is owned and operated by Gray Television, one of the largest television broadcast companies in the United States. This parent company provides national news content through Gray DC Bureau, shared technology infrastructure, advertising networks, and corporate resources.
• Gray DC BureaucoreTechnology or IntegrationNational political and policy news coverage provided through Gray Television's Washington DC bureau, offering Kansas viewers perspective on national stories.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• KAKE (ABC affiliate, Wichita): Direct in-market competitor as the ABC affiliate in the Wichita DMA, providing competing local news, weather, and sports coverage to the same audience and advertisers as KWCH.
• KSNW (NBC affiliate, Wichita): Direct in-market competitor as the NBC affiliate serving Wichita and Kansas, with overlapping local news, weather, and sports programming competing for the same audience and local ad dollars.
• KSAS-TV (FOX affiliate, Wichita): FOX affiliate in the Wichita market offering competing local news and entertainment content. Co-located in the Wichita DMA, it competes head-to-head for both audience share and local advertising spend.
• KSCW (CW Kansas): Co-owned with KWCH under Gray Television and based at the same Wichita facility, serving the same market with CW programming. Operationally and strategically tied to KWCH as part of the same Gray local media cluster.

Broad incumbents

• Gray Television (parent): The publicly traded parent company that owns and operates KWCH along with hundreds of other local TV stations across the US, providing corporate resources and national infrastructure to the station.
• Sinclair Broadcast Group: Major US broadcast group operating numerous local TV stations nationwide; competes with Gray for affiliate-level deals, syndicated programming, and corporate advertising relationships.
• Nexstar Media Group: Largest US television broadcast operator; peer in station group strategy, retransmission negotiations, and national advertising sales, with comparable local-station operations across mid-sized markets.
• Tegna Inc. Major broadcast group with stations across mid-sized US markets; comparable in operating model (local news + ad-supported) and footprint strategy to Gray Television and KWCH's parent.
• Hearst Television: Private broadcast group operating local TV stations nationally, with comparable local news and digital operations, competing in the same group-level advertising and programming markets.
• Cox Media Group: Multi-platform media company operating local TV stations and radio; comparable in local advertising sales motion and multi-market broadcast operations.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/KWCH12
• Facebookfacebook.com/kwchnews
• LinkedInlinkedin.com/company/kwch-tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KWCH 12