Virta

What Virta does

Virta (legal entity IPG Mediabrands Finland Oy, doing business as Virta Helsinki / Virta UM) is a Helsinki-based full-service digital media agency founded in 2008 and operating as a unit within IPG Mediabrands Finland. The company delivers end-to-end media agency services — strategy and planning, data and analytics, digital marketing, social media and content marketing, and creative production — primarily to enterprise and mid-market brands operating in Finland, spanning retail, food and beverage, automotive, construction, nonprofit, travel, and forestry verticals. Named customers include Lidl, H&M, Olvi, Burger King, Taco Bell, Skanska, UNICEF, SEAT, Synsam, Metsä, and others. The agency is led by CEO Mika Häyrinen, COO Minna Toivola, and Business Director Petri Soratie, with a 11–50 employee footprint and direct C-suite-led enterprise sales motion.

Underlying technology is delivered primarily through affiliate units within IPG Mediabrands Finland rather than as standalone Virta IP: data-driven programmatic and digital buying via Matterkind, martech and data capabilities via Kinesso, customer insights and research via Kuulas Helsinki, creative production via Marvelous, and performance-based marketing via Reprise. The technology stack is therefore that of a media agency — campaign management platforms, Google Analytics, programmatic ad tech, and social media management tools — integrated inside the global IPG Mediabrands technology ecosystem rather than developed in-house.

Virta's revenue model follows traditional media agency mechanics: retainer fees, commissions on managed client media spend, and project-based fees for strategy, planning, and campaign execution. Pricing is not publicly disclosed and is negotiated per client scope. The company earns third-party validation through Finnish industry awards, including Vuoden Mediatoimisto 2024 at Kaiku Gaala and Vuoden Toimisto 2023 (media agency category, sales margin over 2 MEUR), with its parent group IPG Mediabrands Finland holding 8 consecutive category wins at the Regin/Vuoden Toimisto research. Virta does not report standalone revenue, has no disclosed funding rounds, and operates as a strategic unit within the Interpublic Group (IPG) global marketing conglomerate rather than as an independently capitalized entity.

Name

Virta

Legal name

IPG Mediabrands Finland Oy

Website

https://virtamedia.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Virta Helsinki is a full-service digital media agency headquartered in Helsinki, Finland, operating as part of IPG Mediabrands Finland. It serves enterprise and mid-market brands with integrated strategy, digital marketing, analytics, and creative services across all media channels.

Ownership category

akta.pro rank

Product category

Media Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Social Media Creative Agencies (Content & Community) (MPAAAAAE), Social Media & Community Management (BPAFAAAE), Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Media agency services
• Digital marketing
• Programmatic advertising
• Media planning
• Brand strategy

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Agency Fees and Commissions: Traditional media agency revenue through retainer fees, commission on media spend managed for clients, and project-based fees for strategy, planning, and campaign execution. Revenue tied to client media budgets under management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Virta is a full-service digital media agency offering strategy and planning, content marketing, performance marketing, social media, programmatic media buying, data and analytics, and creative production to enterprise and mid-market brands in Finland. Operating as IPG Mediabrands Finland Oy, the agency leverages the IPG Mediabrands global network's data, technology and creative resources to deliver integrated paid, owned and earned media services for clients such as Olvi, Lidl, Burger King, Taco Bell, Skanska, H&M, UNICEF, SEAT and Synsam.

Product overview

Virta is a full-service digital media agency that operates as a unified platform combining multiple specialized service modules under the Virta UM brand. The portfolio includes core media agency services (strategy & planning, data & analytics, digital marketing), social media & content marketing, and creative services delivered through the Marvelous unit. Research capabilities are provided through Kuulas Helsinki, and data-driven digital buying is handled by Matterkind. Services span the entire marketing ecosystem from strategy through execution, all supported by real-time analytics and integrated within the IPG Mediabrands network.

Differentiator

Problem solved

Functional benefit

Products and services

• Virta Full-Service Media Agency Engagement Integrated media strategy, planning, programmatic and performance buying, content marketing, social media, data and analytics, and creative production delivered as a single retainer to enterprise and mid-market brand advertisers in Finland.

Quantifiable outcome

• Olvi Vichy Christmas campaign 2024: 6% sales growth vs prior year December
• +2 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• IPG MediabrandscoreStrategic or Co-development PartnerParent company and global media network. IPG Mediabrands manages approximately 50 billion USD in media investments across 130 countries with over 13,000 experts. Virta operates under IPG Mediabrands Finland alongside Initiative, Kuulas, Kinesso, Marvelous, and Reprise. Virta benefits from global scale, technology, and cross-border capabilities.
• IPG Mediabrands FinlandcoreStrategic or Co-development PartnerVirta UM belongs to IPG Mediabrands Finland, which includes media agencies Initiative, Kuulas (customer insight), Kinesso (data and martech), Marvelous (creative), and Reprise (performance-based marketing). The group is the most awarded marketing group in Finland with 8 category wins.
• InitiativeminorStrategic or Co-development PartnerFellow media agency under IPG Mediabrands Finland. Both operate as separate media agency brands within the same parent group.
• Kuulas HelsinkicoreStrategic or Co-development PartnerCustomer insight and research agency within IPG Mediabrands Finland. Leading Finnish research firm in combining qualitative and quantitative methods. Works closely with Virta on client research needs and in Virta's own planning process. Co-produced wine consumption study with Virta in 2024.
• MarvelousminorStrategic or Co-development PartnerCreative unit within IPG Mediabrands Finland. Works closely with Virta on client creative projects including brand overhauls and content production across channels. Operates seamlessly with Virta's digital planning and strategy teams.
• ReprisecoreStrategic or Co-development PartnerPerformance-based marketing specialist unit within IPG Mediabrands Finland. Specializes in results-driven content marketing and social media. Works seamlessly with Virta's digital planning and Marvelous' content production for integrated client campaigns.
• Järvilehto & FriendsminorStrategic or Co-development PartnerCreative/production agency partner on the Olvi Vichy Christmas 2024 campaign. Worked alongside Virta UM, Merikallio & Son, and Brink Helsinki on the campaign.
• Merikallio & SonminorStrategic or Co-development PartnerCreative/production agency partner on the Olvi Vichy Christmas 2024 campaign alongside Virta UM, Järvilehto & Friends, and Brink Helsinki.
• Brink HelsinkiminorStrategic or Co-development PartnerAgency partner on the Olvi Vichy Christmas 2024 campaign. Part of the multi-agency team that produced the award-winning campaign for Olvi Vichy.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Initiative Finland: Fellow media agency operating under IPG Mediabrands Finland alongside Virta. Directly comparable as a sibling agency targeting the same enterprise client pool in Finland with full-service media planning and buying capabilities.
• Mindshare Finland: GroupM-owned media agency operating in Finland with similar full-service media planning, digital, and data capabilities. Competes head-to-head with Virta for enterprise Finnish brand budgets.
• OMD Finland: Omnicom-owned media agency with significant presence in Finland, offering media planning, buying, and analytics comparable to Virta's integrated offering for large national advertisers.
• PHD Finland: Omnicom media agency operating in Finland with strategy-led media planning and digital buying services. Directly comparable scope and target customer base to Virta.
• Carat Finland: Dentsu-owned media agency providing full-service media planning and buying in Finland. Competes for the same enterprise clients across retail, F&B, and consumer goods sectors.
• Zenith Finland: Publicis-owned media agency operating in Finland with comparable media strategy, ROI-driven planning, and data analytics offerings targeting enterprise advertisers.
• Wavemaker Finland: GroupM media agency operating in Finland with similar data-driven media planning, buying, and content capabilities. Direct competitor for the same enterprise client pool.

Broad incumbents

• GroupM Finland: WPP-owned media investment group housing Mindshare, Wavemaker, and Mediacom in Finland. Larger incumbent operating broadly across media planning, buying, and analytics — overlapping with Virta's full-service positioning but at greater scale.
• Dentsu Finland: Global holding group with Carat, iProspect, and other media brands operating in Finland. Larger incumbent offering integrated creative, media, and digital services that overlap with Virta's portfolio.
• IPG Mediabrands: Direct parent network managing ~$50B in media investments globally across 130 countries. Provides the strategic, technology, and cross-border infrastructure Virta leverages — comparable as the broader holding group entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/virtahelsinki
• Facebookfacebook.com/virtahelsinki
• LinkedInlinkedin.com/company/virta-mediacommunity
• Instagraminstagram.com/virtahelsinki

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virta