Wibe
- Company typePrivate
- Founded2015
- HeadquartersMexico City, Mexico
- Headcount51–100
- GTM typeB2C
- OfferingServices
Wibe firmographics
Firmographics- Name
- Wibe
- Legal name
- Wibe
- Website
- https://wibe.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Wibe is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Wibe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Others
Revenue model
- Insurance Premiums - Auto and Moto: Collection of insurance premiums from vehicle insurance products including auto, SUV, pick-up, and motorcycle coverage for personal use, messenger, and delivery applications
- Insurance Premiums - Health: Health insurance products including surgery coverage, accidental death, and private doctor consultations (coaseguro with Bupa)
- Insurance Premiums - Home and Personal Objects: Home insurance and personal property coverage products
- Insurance Premiums - Savings: Savings-oriented insurance products for retirement and long-term financial planning
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Muerte Accidental (Accidental Death) - Basic tier |
| Subscription | Monthly | Tu Médico Particular (Private Doctor) - Entry tier |
| Subscription | Annual | Seguro para Cirugías (Surgery Insurance) |
| Subscription | Annual | Seguro de Auto (Auto Insurance) |
| Subscription | Annual | Seguro de Moto (Motorcycle Insurance) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Wibe product offering
Product offeringCore offering
Wibe is a Mexican personal insurance company offering a portfolio of individual insurance products including auto, motorcycle, surgery, accidental death, personal doctor (health), home, and savings insurance. Products are sold through a fully digital self-service platform with 100% online contracting and immediate policy issuance via email, supported by phone sales, a mobile app (BBVA SOS), and BBVA's bank branch network. Following acquisition by BBVA, the offerings continue under the BBVA brand while preserving all existing customer benefits and coverages.
Product overview
Wibe, now part of BBVA, offered a portfolio of insurance products covering auto, motorcycle, health (surgery and medical), accidental death, and pet insurance. Following the rebranding to BBVA, these products continue to be offered under the BBVA brand with all existing benefits maintained. The insurance offerings include auto and motorcycle coverage with multiple protection levels, health insurance including surgery coverage and personal doctor services (in partnership with Bupa), accidental death coverage, and household insurance.
Differentiator
Problem solved
Functional benefit
Products and services
- Seguro de Auto BBVA Auto insurance protecting automobiles, SUVs, and pickups for personal use, offering different coverage levels to protect the driver, vehicle, and third-party damages. Available with 10% discount via coupon AUTOSEGURO003.
- Seguro de Moto BBVA Motorcycle insurance for personal use, messenger, and delivery services, offering 4 levels of protection covering the rider, passenger, motorcycle, and accessories against accidents and theft. Available with 10% discount via coupon MOTOSEGURA003.
- Seguro para Cirugías BBVA Surgery insurance providing up to 150,000 pesos coverage for surgery and up to 1 million pesos for first diagnosis of cancer or heart attack, including a medical membership with special prices on consultations and medications. Available with 10% discount via coupon CIRUGAZUL004.
- Seguro de Muerte Accidental BBVA Accidental death insurance providing a sum insured to beneficiaries if the policyholder passes away, available for 4 pesos per day (approximately $120 pesos/month or $1,440 pesos/year).
- Seguro Tu Médico Particular (BBVA | Bupa) Personal doctor health insurance providing video consultation access, reimbursements for consultations and medications, available from 25 pesos per day. Operated in co-insurance with Bupa Mexico, jointly managed and registered with CNSF.
Companies that use Wibe
Customer profileSegments1 record
Ideal customer profiles1 record
Wibe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wibe partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bupa México, Compañía de Seguros, S.A. de C.V.coreCoaseguro (coinsurance) partnership for 'Seguro Tu Médico Particular' health insurance product. BBVA Seguros Salud México operates in coaseguro with Bupa, offering private doctor video consultations, medication reimbursements, and special prices on medical services. Both companies jointly manage the product registered with CNSF.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Wibe competitors and assessment
Company assessmentEmerging players
- Lemonade: Lemonade pioneered the AI-driven, mobile-first insurance model that Wibe's digital platform replicates in Mexico. While not directly operating in Mexico at scale, it represents the global template for consumer-direct, app-based personal insurance that Wibe follows, making it a strategic comparable for the underlying business model.
- Suyo: Suyo is a Mexican insurtech focused on digital distribution of property and personal property insurance, working with low-income housing segments. While Wibe's home product overlaps with this focus, Soyo's narrow focus on property distinguishes it from Wibe's broader multi-line platform.
Direct peers
- Sofía by Achac: Sofía is a Mexican insurtech startup offering individual health insurance distributed digitally (notably via WhatsApp), directly mirroring Wibe's digital-first, consumer-focused approach. They compete for the same Mexican consumer seeking affordable, accessible personal insurance through mobile channels.
Broad incumbents
- Zurich Seguros Mexico: Zurich operates a broad insurance portfolio in Mexico spanning auto, home, life, and accident. Like Wibe, it serves individual consumers seeking personal protection, but relies on traditional agents and brokers rather than a digital-first contracting model.
- Mapfre Mexico: Mapfre is a global insurance group with deep Mexican operations covering auto, home, life, and health for individuals. It competes head-to-head with Wibe in personal lines, particularly auto, while operating a primarily traditional distribution model.
- Seguros Banorte: Banorte's insurance arm is integrated with the bank's branch network in Mexico, mirroring Wibe's bancassurance model with BBVA. Both compete for cross-sell opportunities from a large Mexican banking customer base across life and personal insurance products.
- Bupa México, Compañía de Seguros: Bupa is Wibe's coinsurance partner for Tu Medico Particular, operating in Mexico in health and accident insurance. Beyond the partnership, Bupa is itself a comparable health insurer offering individual health coverage in the same market.
- MetLife Mexico: MetLife offers life, accident, and savings-oriented insurance products in Mexico through bancassurance and direct channels, overlapping with Wibe's accidental death, life, and savings-oriented product portfolio.
- GNP Seguros: GNP is Mexico's largest P&C insurance carrier, with deep agency networks and brand recognition across personal lines including auto, home, and accident. Wibe competes for the same individual consumer wallet but operates through a digital-first model while GNP relies on traditional distribution, making them direct substitutes in the Mexican personal insurance market.
- AXA Seguros Mexico: AXA is a major global insurer with significant operations across auto, health, and life in Mexico. Its broad product portfolio and scale place it in direct competitive overlap with Wibe's multi-line personal insurance offerings, particularly in auto and accident coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Wibe social profiles
Digital presenceWibe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wibe leadership team
Management profileNumber of profiles
Wibe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wibe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wibe
What does Wibe do?
Wibe is a Mexican personal insurance company offering a portfolio of individual insurance products including auto, motorcycle, surgery, accidental death, personal doctor (health), home, and savings insurance. Products are sold through a fully digital self-service platform with 100% online contracting and immediate policy issuance via email, supported by phone sales, a mobile app (BBVA SOS), and BBVA's bank branch network. Following acquisition by BBVA, the offerings continue under the BBVA brand while preserving all existing customer benefits and coverages.
Is Wibe a public or private company?
Wibe is a private company. It is classified as corporate owned and is currently acquired.
When was Wibe founded?
Wibe was founded in 2015. It employs 51 to 100 people.
Where is Wibe based?
Wibe is headquartered in Mexico City, Mexico, in the Latin America region.
How does Wibe make money?
Four revenue lines are on record. Insurance Premiums - Auto and Moto is the primary driver. The others are insurance Premiums - Health, insurance Premiums - Home and Personal Objects and insurance Premiums - Savings.
Who are Wibe's main competitors?
Emerging players on record are Lemonade and Suyo. Sofía by Achac is listed as a direct peer. Broad incumbents are Zurich Seguros Mexico, Mapfre Mexico, Seguros Banorte, Bupa México, Compañía de Seguros, MetLife Mexico, GNP Seguros and AXA Seguros Mexico.
Does Wibe have an API?
No public API is recorded for Wibe.