Wibe

Name

Wibe

Legal name

Wibe

Website

https://wibe.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Premiums - Auto and Moto: Collection of insurance premiums from vehicle insurance products including auto, SUV, pick-up, and motorcycle coverage for personal use, messenger, and delivery applications
2. Insurance Premiums - Health: Health insurance products including surgery coverage, accidental death, and private doctor consultations (coaseguro with Bupa)
3. Insurance Premiums - Home and Personal Objects: Home insurance and personal property coverage products
4. Insurance Premiums - Savings: Savings-oriented insurance products for retirement and long-term financial planning

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Wibe is a Mexican personal insurance company offering a portfolio of individual insurance products including auto, motorcycle, surgery, accidental death, personal doctor (health), home, and savings insurance. Products are sold through a fully digital self-service platform with 100% online contracting and immediate policy issuance via email, supported by phone sales, a mobile app (BBVA SOS), and BBVA's bank branch network. Following acquisition by BBVA, the offerings continue under the BBVA brand while preserving all existing customer benefits and coverages.

Product overview

Wibe, now part of BBVA, offered a portfolio of insurance products covering auto, motorcycle, health (surgery and medical), accidental death, and pet insurance. Following the rebranding to BBVA, these products continue to be offered under the BBVA brand with all existing benefits maintained. The insurance offerings include auto and motorcycle coverage with multiple protection levels, health insurance including surgery coverage and personal doctor services (in partnership with Bupa), accidental death coverage, and household insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Seguro de Auto BBVA Auto insurance protecting automobiles, SUVs, and pickups for personal use, offering different coverage levels to protect the driver, vehicle, and third-party damages. Available with 10% discount via coupon AUTOSEGURO003.
• Seguro de Moto BBVA Motorcycle insurance for personal use, messenger, and delivery services, offering 4 levels of protection covering the rider, passenger, motorcycle, and accessories against accidents and theft. Available with 10% discount via coupon MOTOSEGURA003.
• Seguro para Cirugías BBVA Surgery insurance providing up to 150,000 pesos coverage for surgery and up to 1 million pesos for first diagnosis of cancer or heart attack, including a medical membership with special prices on consultations and medications. Available with 10% discount via coupon CIRUGAZUL004.
• Seguro de Muerte Accidental BBVA Accidental death insurance providing a sum insured to beneficiaries if the policyholder passes away, available for 4 pesos per day (approximately $120 pesos/month or $1,440 pesos/year).
• Seguro Tu Médico Particular (BBVA | Bupa) Personal doctor health insurance providing video consultation access, reimbursements for consultations and medications, available from 25 pesos per day. Operated in co-insurance with Bupa Mexico, jointly managed and registered with CNSF.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Bupa México, Compañía de Seguros, S.A. de C.V.coreTechnology or IntegrationCoaseguro (coinsurance) partnership for 'Seguro Tu Médico Particular' health insurance product. BBVA Seguros Salud México operates in coaseguro with Bupa, offering private doctor video consultations, medication reimbursements, and special prices on medical services. Both companies jointly manage the product registered with CNSF.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Lemonade: Lemonade pioneered the AI-driven, mobile-first insurance model that Wibe's digital platform replicates in Mexico. While not directly operating in Mexico at scale, it represents the global template for consumer-direct, app-based personal insurance that Wibe follows, making it a strategic comparable for the underlying business model.
• Suyo: Suyo is a Mexican insurtech focused on digital distribution of property and personal property insurance, working with low-income housing segments. While Wibe's home product overlaps with this focus, Soyo's narrow focus on property distinguishes it from Wibe's broader multi-line platform.

Direct peers

• Sofía by Achac: Sofía is a Mexican insurtech startup offering individual health insurance distributed digitally (notably via WhatsApp), directly mirroring Wibe's digital-first, consumer-focused approach. They compete for the same Mexican consumer seeking affordable, accessible personal insurance through mobile channels.

Broad incumbents

• Zurich Seguros Mexico: Zurich operates a broad insurance portfolio in Mexico spanning auto, home, life, and accident. Like Wibe, it serves individual consumers seeking personal protection, but relies on traditional agents and brokers rather than a digital-first contracting model.
• Mapfre Mexico: Mapfre is a global insurance group with deep Mexican operations covering auto, home, life, and health for individuals. It competes head-to-head with Wibe in personal lines, particularly auto, while operating a primarily traditional distribution model.
• Seguros Banorte: Banorte's insurance arm is integrated with the bank's branch network in Mexico, mirroring Wibe's bancassurance model with BBVA. Both compete for cross-sell opportunities from a large Mexican banking customer base across life and personal insurance products.
• Bupa México, Compañía de Seguros: Bupa is Wibe's coinsurance partner for Tu Medico Particular, operating in Mexico in health and accident insurance. Beyond the partnership, Bupa is itself a comparable health insurer offering individual health coverage in the same market.
• MetLife Mexico: MetLife offers life, accident, and savings-oriented insurance products in Mexico through bancassurance and direct channels, overlapping with Wibe's accidental death, life, and savings-oriented product portfolio.
• GNP Seguros: GNP is Mexico's largest P&C insurance carrier, with deep agency networks and brand recognition across personal lines including auto, home, and accident. Wibe competes for the same individual consumer wallet but operates through a digital-first model while GNP relies on traditional distribution, making them direct substitutes in the Mexican personal insurance market.
• AXA Seguros Mexico: AXA is a major global insurer with significant operations across auto, health, and life in Mexico. Its broad product portfolio and scale place it in direct competitive overlap with Wibe's multi-line personal insurance offerings, particularly in auto and accident coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/wibemx
• Facebookfacebook.com/WibeMx
• LinkedInlinkedin.com/company/wibe-seguro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wibe