Create Apparel
Create Apparel is an Australian custom apparel printing and fulfilment house operating a single Auburn NSW production facility, offering DTF, DTG, screen printing, and embroidery across t-shirts, workwear, corporate uniforms, and accessories for SMBs, brands, trades, and individuals across Australia.
- Company typePrivate
- Founded2012
- Headquarters—
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Create Apparel does
Create Apparel is an Australian custom apparel manufacturer and print-on-demand fulfilment house founded in 2012 and headquartered at a single production facility in Auburn, New South Wales (Create Apprel Pty Ltd). The company consolidates multiple printing technologies under one roof — Direct-to-Film (DTF) via in-house Kornit DTF printers, Direct-to-Garment (DTG), Screen Printing, and Custom Embroidery — using biodegradable, eco-friendly inks. Its product mix spans t-shirts, hoodies, polos, workwear, corporate uniforms, accessories (bags, hats, water bottles, aprons), and custom plush toys, drawn from a curated set of premium blank garment brands including AS Colour, Comfort Colors, Gildan, American Apparel, Thread Lab, and Biz Collection.
The company serves a diversified Australian customer base across six primary segments: clothing brands and entrepreneurs building their own labels; trades and crews needing branded workwear; brands and content creators seeking merchandise; corporate and business teams requiring uniforms; drop-shipping resellers selling without inventory; and individuals ordering custom shirts for events or personal use. Its go-to-market combines a self-serve e-commerce platform with an online design tool for SMB and individual buyers, alongside a quote-based enterprise channel for bulk orders, corporate uniforms, and custom workwear. Revenue mechanics are anchored on one-time apparel sales and printing services, supplemented by volume-based tiered discounts (5%–25% off for orders of 5+ to 50+ items), free shipping over AUD 100, same-day printing for orders placed before 10:00 AM, and a print-on-demand drop-shipping service that ships directly to end customers. Production lead times range from same-day to 10–14 business days, with nationwide delivery across all Australian states and territories, and the company also operates related web properties (createdtf.com.au, merchsprint.com.au) that extend its reach into specialist DTF and merch sprint services.
Create Apparel firmographics
Firmographics- Name
- Create Apparel
- Legal name
- Create Apprel Pty Ltd
- Website
- https://createapparel.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Create Apparel is an Australian custom apparel printing and fulfilment house operating a single Auburn NSW production facility, offering DTF, DTG, screen printing, and embroidery across t-shirts, workwear, corporate uniforms, and accessories for SMBs, brands, trades, and individuals across Australia.
- Ownership category
- akta.pro rank
Create Apparel industry classification
Industry- Product category
- Custom Apparel Printing & Manufacturing
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Narrow Fabric Mills and Schiffli Machine Embroidery (31322)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Dolls & Stuffed Toys (3942)
- akta.pro primary industry
- Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)
- akta.pro secondary industries
- Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC), Sportswear Customization & Printing Retail (CRAMACAK)
Keywords
Create Apparel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Custom Apparel Sales: One-time product sales of custom-printed apparel including t-shirts, hoodies, polos, workwear, accessories, and more. Customers design products online or provide their own garments (BYO service).
- Printing Services: Charges for printing services including DTF, DTG, screen printing, and embroidery applied to customer-provided or company-provided garments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Volume-based tiered discounts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Create Apparel product offering
Product offeringCore offering
Create Apparel manufactures and decorates custom apparel for Australian customers using multiple in-house printing technologies — DTF (Direct-to-Film), DTG (Direct-to-Garment), Screen Printing, and Custom Embroidery. Customers use an online design tool to create or upload artwork, select blank garments from partner brands such as AS Colour, Comfort Colors, Gildan, American Apparel, Thread Lab, and Biz Collection, or supply their own garments (BYO), and place orders from a single unit to bulk quantities. The company also offers drop shipping fulfilment, same-day printing, and customizable accessories and plush toys.
Product overview
Create Apparel operates as a custom apparel printing platform offering multiple printing technologies including DTF (Direct-to-Film), Screen Printing, DTG (Direct-to-Garment), and Custom Embroidery services. The platform functions as a unified service where customers use an online design tool to create or upload designs, then select from various printing methods applied to blank garments sourced from partner brands (AS Colour, Comfort Colors, Gildan, American Apparel, Biz Collection, Thread Lab, and others). The offering spans core printing services for t-shirts, hoodies, polo shirts, workwear, corporate uniforms, and accessories (bags, hats, water bottles), supplemented by same-day printing, drop shipping, bulk pack options, and BYO (Bring Your Own) garment printing. The company also offers customizable plush toys and custom neck labels as add-on products. Production lead times range from same-day to 10-14 business days depending on service level, with nationwide shipping across Australia.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Orders completed within 10-14 business days (standard), 3-5 days (express), or 1-3 days (super express)
- +2 more outcomes
Companies that use Create Apparel
Customer profileSegments6 records
Ideal customer profiles4 records
Create Apparel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Create Apparel partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights6 records
Create Apparel competitors and assessment
Company assessmentEmerging players
- Apliiq: Premium custom apparel platform focused on private-label and brand building with custom labels, embroidery, and printing — comparable premium-brand positioning to Create Apparel's curated blank catalog.
Broad incumbents
- Vistaprint (Vista): Large incumbent print and marketing services platform offering custom apparel alongside business cards, signage, and promotional products — broader portfolio but overlapping apparel printing capability.
Direct peers
- RushOrderTees: US custom apparel printer offering no-minimum orders, multiple decoration methods, and fast turnaround — directly comparable service offering to Create Apparel's PLG motion.
- UberPrints: Online custom apparel printer offering screen printing, embroidery, and DTG with self-serve design tools for teams, events, and businesses — a smaller direct competitor with a similar SMB focus.
- Spreadshirt: Global custom apparel platform with self-serve design tools, marketplace for creators, and print-on-demand fulfillment — overlapping Create Apparel's custom apparel and drop-ship capabilities.
- Printful: Print-on-demand and drop-shipping platform with screen printing, DTG, embroidery, and integration to e-commerce storefronts — directly comparable to Create Apparel's drop-shipping and merch fulfillment services.
- Printify: Print-on-demand aggregator with network of print providers offering DTG, screen printing, and embroidery — competes with Create Apparel for drop-ship and merch-on-demand merchants.
- Custom Ink: US-based custom apparel platform offering screen printing, embroidery, and DTG with a self-serve online designer and bulk order tools — the closest functional analogue to Create Apparel in the custom apparel printing space.
- The/Studio: Custom apparel production platform connecting brands to a global production network with no-minimum and enterprise options — comparable in serving both creator and corporate buyers with custom apparel.
Regional players
- Garment Printing Australia: Australian custom apparel printer offering screen printing, embroidery, and DTG for local brands and corporate clients — directly comparable domestic competitor serving the same Australian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Create Apparel social profiles
Digital presenceCreate Apparel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Create Apparel leadership team
Management profileNumber of profiles
Create Apparel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Create Apparel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Create Apparel
What does Create Apparel do?
Create Apparel manufactures and decorates custom apparel for Australian customers using multiple in-house printing technologies — DTF (Direct-to-Film), DTG (Direct-to-Garment), Screen Printing, and Custom Embroidery. Customers use an online design tool to create or upload artwork, select blank garments from partner brands such as AS Colour, Comfort Colors, Gildan, American Apparel, Thread Lab, and Biz Collection, or supply their own garments (BYO), and place orders from a single unit to bulk quantities. The company also offers drop shipping fulfilment, same-day printing, and customizable accessories and plush toys.
Is Create Apparel a public or private company?
Create Apparel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Create Apparel founded?
Create Apparel was founded in 2012. It employs 11 to 50 people.
How does Create Apparel make money?
Two revenue lines are on record. Custom Apparel Sales are the primary driver. The others are printing Services.
Who are Create Apparel's main competitors?
Apliiq is listed as an emerging player. Vistaprint (Vista) is listed as a broad incumbent. Direct peers are RushOrderTees, UberPrints, Spreadshirt, Printful, Printify, Custom Ink and The/Studio. Garment Printing Australia is listed as a regional player.
Does Create Apparel have an API?
No public API is recorded for Create Apparel.
What industry is Create Apparel in?
Create Apparel's product category is Custom Apparel Printing & Manufacturing. Its primary akta.pro industry code is BPAFAMAL, Custom Printing & Decoration Services (Screen Print, Embroidery, Laser), with a secondary code of IMAOACAC, Printing Operations (Rotary/Flat/Digital/Sublimation). Its NAICS code is 315 and its SIC code is 2300.