Create Apparel

Custom Apparel Printing & Manufacturingcreateapparel.com.au

Create Apparel is an Australian custom apparel printing and fulfilment house operating a single Auburn NSW production facility, offering DTF, DTG, screen printing, and embroidery across t-shirts, workwear, corporate uniforms, and accessories for SMBs, brands, trades, and individuals across Australia.

Company typePrivate
Founded2012
Headquarters—
Headcount11–50
GTM typeB2B and B2C
OfferingHardware or Manufacturing

What Create Apparel does

Create Apparel is an Australian custom apparel manufacturer and print-on-demand fulfilment house founded in 2012 and headquartered at a single production facility in Auburn, New South Wales (Create Apprel Pty Ltd). The company consolidates multiple printing technologies under one roof — Direct-to-Film (DTF) via in-house Kornit DTF printers, Direct-to-Garment (DTG), Screen Printing, and Custom Embroidery — using biodegradable, eco-friendly inks. Its product mix spans t-shirts, hoodies, polos, workwear, corporate uniforms, accessories (bags, hats, water bottles, aprons), and custom plush toys, drawn from a curated set of premium blank garment brands including AS Colour, Comfort Colors, Gildan, American Apparel, Thread Lab, and Biz Collection.

The company serves a diversified Australian customer base across six primary segments: clothing brands and entrepreneurs building their own labels; trades and crews needing branded workwear; brands and content creators seeking merchandise; corporate and business teams requiring uniforms; drop-shipping resellers selling without inventory; and individuals ordering custom shirts for events or personal use. Its go-to-market combines a self-serve e-commerce platform with an online design tool for SMB and individual buyers, alongside a quote-based enterprise channel for bulk orders, corporate uniforms, and custom workwear. Revenue mechanics are anchored on one-time apparel sales and printing services, supplemented by volume-based tiered discounts (5%–25% off for orders of 5+ to 50+ items), free shipping over AUD 100, same-day printing for orders placed before 10:00 AM, and a print-on-demand drop-shipping service that ships directly to end customers. Production lead times range from same-day to 10–14 business days, with nationwide delivery across all Australian states and territories, and the company also operates related web properties (createdtf.com.au, merchsprint.com.au) that extend its reach into specialist DTF and merch sprint services.

Create Apparel firmographics

Firmographics

Name: Create Apparel
Legal name: Create Apprel Pty Ltd
Website: https://createapparel.com.au
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 11–50 employees
Short description: Create Apparel is an Australian custom apparel printing and fulfilment house operating a single Auburn NSW production facility, offering DTF, DTG, screen printing, and embroidery across t-shirts, workwear, corporate uniforms, and accessories for SMBs, brands, trades, and individuals across Australia.
Ownership category
akta.pro rank

Create Apparel industry classification

Industry

Product category: Custom Apparel Printing & Manufacturing
NAICS: Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Narrow Fabric Mills and Schiffli Machine Embroidery (31322)
SIC: Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Dolls & Stuffed Toys (3942)
akta.pro primary industry: Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)
akta.pro secondary industries: Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC), Sportswear Customization & Printing Retail (CRAMACAK)

Keywords

Custom apparel printing
Direct-to-film printing
Direct-to-garment printing
Custom embroidery services
Screen printing apparel

Create Apparel business model

Business model

GTM type: B2B and B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

Custom Apparel Sales: One-time product sales of custom-printed apparel including t-shirts, hoodies, polos, workwear, accessories, and more. Customers design products online or provide their own garments (BYO service).
Printing Services: Charges for printing services including DTF, DTG, screen printing, and embroidery applied to customer-provided or company-provided garments.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Volume-based tiered discounts

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Create Apparel product offering

Product offering

Core offering

Create Apparel manufactures and decorates custom apparel for Australian customers using multiple in-house printing technologies — DTF (Direct-to-Film), DTG (Direct-to-Garment), Screen Printing, and Custom Embroidery. Customers use an online design tool to create or upload artwork, select blank garments from partner brands such as AS Colour, Comfort Colors, Gildan, American Apparel, Thread Lab, and Biz Collection, or supply their own garments (BYO), and place orders from a single unit to bulk quantities. The company also offers drop shipping fulfilment, same-day printing, and customizable accessories and plush toys.

Product overview

Create Apparel operates as a custom apparel printing platform offering multiple printing technologies including DTF (Direct-to-Film), Screen Printing, DTG (Direct-to-Garment), and Custom Embroidery services. The platform functions as a unified service where customers use an online design tool to create or upload designs, then select from various printing methods applied to blank garments sourced from partner brands (AS Colour, Comfort Colors, Gildan, American Apparel, Biz Collection, Thread Lab, and others). The offering spans core printing services for t-shirts, hoodies, polo shirts, workwear, corporate uniforms, and accessories (bags, hats, water bottles), supplemented by same-day printing, drop shipping, bulk pack options, and BYO (Bring Your Own) garment printing. The company also offers customizable plush toys and custom neck labels as add-on products. Production lead times range from same-day to 10-14 business days depending on service level, with nationwide shipping across Australia.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

Orders completed within 10-14 business days (standard), 3-5 days (express), or 1-3 days (super express)
+2 more outcomes

Companies that use Create Apparel

Customer profile

Segments6 records

Ideal customer profiles4 records

Create Apparel technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Create Apparel partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Create Apparel competitors and assessment

Company assessment

Emerging players

Apliiq: Premium custom apparel platform focused on private-label and brand building with custom labels, embroidery, and printing — comparable premium-brand positioning to Create Apparel's curated blank catalog.

Broad incumbents

Vistaprint (Vista): Large incumbent print and marketing services platform offering custom apparel alongside business cards, signage, and promotional products — broader portfolio but overlapping apparel printing capability.

Direct peers

RushOrderTees: US custom apparel printer offering no-minimum orders, multiple decoration methods, and fast turnaround — directly comparable service offering to Create Apparel's PLG motion.
UberPrints: Online custom apparel printer offering screen printing, embroidery, and DTG with self-serve design tools for teams, events, and businesses — a smaller direct competitor with a similar SMB focus.
Spreadshirt: Global custom apparel platform with self-serve design tools, marketplace for creators, and print-on-demand fulfillment — overlapping Create Apparel's custom apparel and drop-ship capabilities.
Printful: Print-on-demand and drop-shipping platform with screen printing, DTG, embroidery, and integration to e-commerce storefronts — directly comparable to Create Apparel's drop-shipping and merch fulfillment services.
Printify: Print-on-demand aggregator with network of print providers offering DTG, screen printing, and embroidery — competes with Create Apparel for drop-ship and merch-on-demand merchants.
Custom Ink: US-based custom apparel platform offering screen printing, embroidery, and DTG with a self-serve online designer and bulk order tools — the closest functional analogue to Create Apparel in the custom apparel printing space.
The/Studio: Custom apparel production platform connecting brands to a global production network with no-minimum and enterprise options — comparable in serving both creator and corporate buyers with custom apparel.

Regional players

Garment Printing Australia: Australian custom apparel printer offering screen printing, embroidery, and DTG for local brands and corporate clients — directly comparable domestic competitor serving the same Australian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Create Apparel financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Create Apparel leadership team

Management profile

Number of profiles

Create Apparel funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Create Apparel M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Create Apparel

What does Create Apparel do?

Is Create Apparel a public or private company?

Create Apparel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Create Apparel founded?

Create Apparel was founded in 2012. It employs 11 to 50 people.

How does Create Apparel make money?

Two revenue lines are on record. Custom Apparel Sales are the primary driver. The others are printing Services.

Who are Create Apparel's main competitors?

Apliiq is listed as an emerging player. Vistaprint (Vista) is listed as a broad incumbent. Direct peers are RushOrderTees, UberPrints, Spreadshirt, Printful, Printify, Custom Ink and The/Studio. Garment Printing Australia is listed as a regional player.

Does Create Apparel have an API?

No public API is recorded for Create Apparel.

What industry is Create Apparel in?

Create Apparel's product category is Custom Apparel Printing & Manufacturing. Its primary akta.pro industry code is BPAFAMAL, Custom Printing & Decoration Services (Screen Print, Embroidery, Laser), with a secondary code of IMAOACAC, Printing Operations (Rotary/Flat/Digital/Sublimation). Its NAICS code is 315 and its SIC code is 2300.